Laundry Products Market Share: US, UK, Australia

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Laundry Products Market Share: US, UK, Australia

For the laundry category in the UK, the market share of powder detergents is estimated to be 33.9%, detergent tablets 24.57%, liquid detergents 39.2%, and concentrated liquid detergents 38.85%. Although an extensive search through public domain did not reveal any recent information on the market share of pods, liquid detergent, liquid concentrate, powder, and tablets for the laundry category in the UK and Australia, previous year's data was used to calculate the market share for different laundry products in the UK. However, the research confirmed the availability of the desired information in paid reports for both the UK and Australia market.

(I) UK Laundry Products Market

Breakdown of Laundry Products Market and Market Share:

  • Market size of powder detergents in 2016 = 333 GBP million
  • Market size of detergent tablets in 2016 = 241.1 GBP million
  • Market size of liquid detergents in 2016 = 384.6 GBP million
  • Market size of concentrated liquid detergents in 2016 = 381.2 GBP million
  • The research could not find or calculate the market size or the market share of the laundry pods market.
  • However, it was found that due to their "convenience and ease of use", the popularity of liquid capsules or laundry pods have grown in the UK.
  • Apart from the above, the market size of standard detergents or standard liquid detergents =3.4 GBP million

Market Share of Laundry Products:

Other Helpful Insights:

  • For 2020, the laundry care market is $2,091 million with the expected CAGR of 0.5% (2020-2023).
  • The UK laundry detergents, fabric conditioners, and fabric care market was expected to "decline for the fourth year running in 2019, with value sales predicted to fall another 1.2% to £1.53 billion, down from £1.55 billion in 2018."
  • According to the Euromonitor report, "Laundry Care in the United Kingdom", the market is continuously shifting towards detergent tablets.

(II) Australia Laundry Products Market — Helpful Insights

  • An extensive search through publicly available sources such as various market research reports, industry reports, media articles did not provide any information on the market share of different laundry products including pods, liquid detergent, liquid concentrate, powder, and tablets for the laundry category in Australia.
  • Below are some helpful insights related to the laundry market in Australia:
  • As of 2020, the market size of the laundry care segment in Australia is $797 million, growing at an expected CAGR of 1.1% (2020-2023).
  • The report also revealed the per person revenues from the laundry care market in Australia generated in 2020 in relation to total population figures to be $31.24.
  • The laundry care market "includes all detergents purchased by the consumers for the care of textiles in the form of powder, tabs or liquids."
    • In 2017, the global market size for laundry care was $75.5 billion, growing at a CAGR of 5.6% (2017-2024).
    • By 2024, the market is estimated to reach $117.0 billion.
    • For 2020, the global market size for laundry care market is calculated to be = $88.32 billion (using Omni calculator)
    • By 2023, the global market size for detergent or laundry pods will reach $3,567.7 million or $3 billion, growing at a CAGR of 5.03% (2018-2023).
    • In 2018, the global market size for detergent or laundry pods was $9.04 billion.
    • The market share of Australia laundry care market in the total global laundry care market = ($797 million/ $88.32 billion) x 100 = ($797 million/$88,320 billion) x 100 = 0.9%
    • Therefore, Australia laundry care market accounts for only 0.9% of the global laundry market.
    • In 2017, the global market size for liquid detergent was $27,405 million or $27.405 billion, growing at a CAGR of 2.7% (2018-2025).
    • And, the global market size for laundry detergent pods was $9.04 billion in 2018.

RESEARCH STRATEGY

An extensive search through the public domain did not reveal any recent information on the market share of pods, liquid detergent, liquid concentrate, powder, and tablets for the laundry category in the UK and Australia. However, in the absence of any recent published public data, the research team used the previous year's (2016) to calculate the market share for the laundry products in the UK. The research was conducted through publicly available sources such as various market research reports, industry reports, media articles, and others. Some sources we looked through include Grand View Research, Allied Market Research, Markets and Markets, PR News Wire, Statista, and others. The research did not provide any information on the market share of different laundry detergent products in the UK and Australia (pods, liquid detergent, liquid concentrate, powder, and tablets). Also, an attempt to calculate the market share using market size data for the same region also did not succeed due to the unavailability of publicly available UK and Australia data. However, the data is available behind paywalls.

Some paywalled reports are:
  • Laundry Detergent Market — Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth And Forecast 22019 –2024by Industry ARC
  • Laundry Detergent Market Share, Size, Trends, Industry Analysis Report By Product Type (Powder Detergents, Liquid Detergents, Detergent Tablets, Fabric Softeners and Others); By End Use (Residential, Commercial); By Regions, Segments & Forecast, 22019 –2026by Polaris Market Research
Later, the research provided one report by Cornelius for the UK laundry market from the year 2016. This report contained the market size breakdown of the laundry detergents market including liquid detergent, liquid concentrate, powder, and tablets for the laundry category (did not provide data on pod market size). In the absence of any recently published reports, we used this data to calculate the estimated market shares of the liquid detergent, liquid concentrate, powder, and tablets for the laundry category in the UK. The same could not be possible for the Australia laundry market. Therefore, we have established that the data for the market shares of pods, liquid detergent, liquid concentrate, powder, and tablets for the laundry category in Australia is not available publicly for free though it is available behind paywalls. We have provided some helpful insights related to the laundry market in Australia.
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