Laundry Products Market Share: US, UK, Australia

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Laundry Products Market Share: United Kingdom

In the United Kingdom (UK), the market share of detergent pods is 22.07%, liquid detergent is 0.36%, liquid concentrate detergent is 39.77%, powder detergent is 34.73%, and detergent tablets are 3.07%. No recent market information for the UK was found in the public domain, but an in depth analysis from 2016 was found. It also included growth analysis for the laundry products market.

UK Sales of Laundry Detergents by Category:

Breakdown of Laundry Products Market and Market Share:

Market Share of Laundry Products:

Other Helpful Insights:

  • Laundry pods are growing in popularity because of their "convenience and ease of use", and are expected to continually grow in the future.
  • The shift away from powder detergents, is set to continue over the foreseeable future.
  • The market is expected to grow annually by 0.5% (CAGR 2020-2023).
  • The UK laundry detergents, fabric conditioners, and fabric care market was expected to "decline for the fourth year running in 2019, with value sales predicted to fall another 1.2% to £1.53 billion, down from £1.55 billion in 2018."

Research Strategy

An extensive search through the public domain did not reveal any recent information on the market share of pods, liquid detergent, liquid concentrate, powder, and tablets for the laundry category in the UK. A report by Cornelius for the UK laundry market from the year 2016 was found. It included an analysis of laundry detergent trends from 2016 and earlier in addition to growth estimates for future years. This report contained the market size breakdown of the laundry detergents market. In the absence of any recently published reports, we used this data to calculate the estimated market shares of the pods, liquid detergent, liquid concentrate, powder, and tablets for the laundry category in the UK. Other laundry detergent products including bar, hand wash, and fine fabric detergents are mentioned in the analysis, but were not considered because they are not included in the criteria requested. They also weren't considered in the growth estimates.

The research was conducted through publicly available sources such as various market research reports, industry reports, media articles, and others. Some sources we looked through include Grand View Research, Allied Market Research, Markets and Markets, PR News Wire, Statista, and others. The research did not provide any information on the market share of different laundry detergent products in the UK. However, the data is available behind paywalls.
Some paywalled reports are:
Laundry Detergent Market — Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth And Forecast 22019 –2024by Industry ARC 

Laundry Detergent Market Share, Size, Trends, Industry Analysis Report By Product Type (Powder Detergents, Liquid Detergents, Detergent Tablets, Fabric Softeners and Others); By End Use (Residential, Commercial); By Regions, Segments & Forecast, 22019 –2026by Polaris Market Research .