Corporate Art Buyers: Demographics
The demographic profile of corporate art buyers is primarily middle-aged, female, white and university educated. A corporate art buyer probably earns in excess of $50,000 per year. No information is available in the public domain regarding home ownership, family ties or location type. This conclusion is based on analysis of LinkedIn and the database of the Association of Professional Art Advisors (APAA - a membership organization of the world's leading art advisors, curators and corporate curators), as well as a sample of eight high-profile corporate art buyers who feature in industry publications, such as Artsy.net, and business magazines, such as Forbes. Corporate art buyers do not limit their business by the price of works of art and it was therefore not possible to limit the findings to the price range of $50,000 - $300,000.
Demographics of Corporate Art Buyers
- The demographics of corporate art buyers slightly tends towards middle-aged. A greater number of advisors who are a member of APAA are between 50 and 60, while approximately half of the membership is under 50. This finding was corroborated by the sample profiles, which showed a relatively balanced age split.
- A great majority of corporate art buyers are women. Some examples include Barbara Markoff, Shella Robinson, Ellen-Andra Seehusen, Sanna ten Brink, Laura Reagan. By contrast, there are very few male corporate art buyers. Two examples are Jeremy Johnston and Spencer Powers, who are cited in Forbes and Artsy.net, respectively. Approximately one in seven of the advisor members of APAA are women.
- The overwhelming majority of corporate art buyers are white, with isolated cases of Asian buyers, such as Shella Robinson.
- Generally, although not uniformly, corporate art buyers are degree-educated. This ranges from bachelors level (such as Sanna ten Brink) to PhD (such as Ellen-Andrea Seehusen).
- No exact information could be found regarding the income level of corporate art buyers. However, it should be noted that the recruiting site, glassdoor.com cites the US national average salary for an art consultant to be $56,376.
- Further personal details, such as home ownership, children and type of location, was not found.
No specific data could be found relating to income level of corporate art buyers. This information is likely only available to employers, and self-employed buyers may not want to advertise widely their income, as it reflects on the prestige of their business. The average salary found on glassdoor.com is based on the input of 1,465 jobs, so could be deemed as fairly reliable for the US context.