Large-Scale Content Management Systems

Part
01
of six
Part
01

Adobe Experience Manager Profile

With 18,419 live websites globally, Adobe Experience Manager has a market share of 0.99% among the top 100k sites. Most of the companies that use Adobe Experience Manager have annual revenue of less than $50 million. However, even after exhaustive research in the public domain, information regarding the company's three-year growth trend as well as the number of companies who adopted or left this CMS in 2018 could not be located. There was loss and gain in customers, but no data was found specific to 2018. Findings have been added to the spreadsheet attached, and below are some useful findings.

Helpful Findings

  • Adobe Experience Manager has a total number of 18,419 live websites globally.
  • The company has a 0.99% share in the market.
  • Top companies that use Adobe Experience Manager are Dun & Bradstreet Corp, Splunk Inc, KMS Software Company, LLC, Nukona, and Vontu.
  • Adobe Experience Manager has gained a total of 27,001 websites and lost 17,597 websites over the past month.
  • Adobe Experience Manager has a net gain of about 5,774 customers from Adobe CQ and nine other websites. (Please see calculations below.)
  • Adobe Experience Manager has a net loss of about 52 customers to Progress Sitefinity and two other websites. (Please see calculations below.)
  • Of all the companies that are using Adobe Experience Manager, 59% have a revenue of less than $50 million, and 23% have a revenue of more than $1 billion.

Research Strategy

To find the requested information about Adobe Experience Manager, we started our research by looking into the most recent annual report of the company as these reports usually contain information about product growth and usage aside from the basic financial information. However, we only found general information about Adobe Experience Manager from the company’s annual report. The only figures presented that is directly relevant to Adobe Experience Manager (AEM) is the revenue and year-over-year growth of its Digital Experience business segment, which Adobe Experience Manager belongs in.

Next, we looked into reports published by Adobe and other credible third-party publishers specifically about Adobe Experience Manager. The closest thing we found is a whitepaper published by IDC about the business value of AEM sites. However, this report also does not contain any of the requested information. Instead, it has statistics related to the growth of the websites that adopted AEM.

We changed strategy and looked into databases of usage statistics. Through this strategy, we found out that the company has a total number of 18,419 live websites globally and a market share of 0.99%. Information about the company’s gain and loss of customers was also found; however, these data are not specific to 2018, so we presented them as helpful findings above. Below were the calculations we made for these relevant findings:

Adobe Experience Manager gained a total of 5,774 customers from ten sites, and these are as follows: (A screenshot of this list has also been provided in the Google document attached.)
  • Adobe CQ: 3,691 customers
  • Google Search Appliance: 1,157 customers
  • TYPO3: 190 customers
  • Siteimprove: 142 customers
  • Vignette OpenText: 154 customers
  • Adobe Scene7: 130 customers
  • Sitecore CMS: 113 customers
  • dotCMS: 91 customers
  • Liferay: 57 customers
  • Kentico: 49 customers
  • TOTAL: 3,691 + 1,157 + 190 + 142 + 154 + 130 + 113 + 91 + 57 + 49 = 5,774 customers
Adobe Experience Manager lost a total of 52 customers from three sites, and these are as follows:
Another database presented other customer loss/gain figures, stating Adobe Experience Manager gained a total of 27,001 websites and lost 17,597 websites. However, these figures are from the past month, not for 2018.

We also looked into free marketing intelligence platforms to see if they have usage statistics information about AEM. Through this strategy, we found the revenue of the companies using this CMS. However, even after looking into several marketing intelligence platforms, we still could not find information about the number of customers who moved to and left AEM in 2018, the three-year growth trend of the product or data points to calculate it, and the B2B versus B2C ratio of its customers.

Lastly, we looked into press releases and media coverage for the hopes of any mention of AEM's user statistics; however, we still could not find any relevant or useful statistics. Most press releases and media coverage mentioning AEM were about Adobe's earnings call and AEM automating customer experience.

For the information we could not find (the number of customers who moved to and left AEM in 2018, the three-year growth trend of the product or data points to calculate it, and the B2B versus B2C ratio of its customers), we put N/A in the corresponding rows of the attached spreadsheet.


Part
02
of six
Part
02

Sitecore Profile

Sitecore CMS has 8,745 total live client websites in 2019 after experiencing a steep drop in users during 2017 to 2018. Some of Sitecore CMS' users moved to competitors Google Search Appliance, Siteimprove and Kentico. These and other findings are outlined below and in the attached spreadsheet.

Market Share and Current Users

Usage Growth 2016-2019

  • The estimated number of Sitecore users in 2016 based on the BuiltWith graph is around 9,600 (between 8,750 and 10,000).
  • The estimated number of Sitecore users in 2017 based on the BuiltWith graph is around 11,500 (between 11,250 and 12,500).
  • The estimated number of Sitecore users in 2018 based on the BuiltWith graph is around 3,500 (between 2,500 and 3,750).
  • The estimated number of Sitecore users in 2019 based on the BuiltWith graph is around 3,500 (between 2,500 and 3,750).

User Insights

  • From 2018 to 2019, the number of companies who adopted Sitecore CMS appears unchanged based on BuiltWith's data.
  • Datanyze however reported that Sitecore CMS added 11,476 websites in the past month.
  • The number of customers who dropped Sitecore from 2018 to 2019 appears unchanged based on BuiltWith's data.
  • However, there was a steep drop in users from 2017 to 2018 (above 11,250 to below 3,750 users).
  • Datanyze also reported that Sitecore CMS dropped 6,434 websites in the past month.
  • 60% of Sitecore's users are small companies with average revenues of less than $50 million while 22% are large companies (>$1 billion revenue) and 9% are medium companies.
  • BuiltWith's preview list of 15 Sitecore users showed an average tech spend of more than $10,000.
Part
03
of six
Part
03

Sitefinity Profile

Currently, 650 of the top 100,000 websites use the Progress Sitefinity CMS, which translates to 0.65% market share of the top 100,000 sites. Now, 2.78 million live websites are using Progress Sitefinity. These details are available in row 9 of the attached spreadsheet.

Progress Sitefinity Usage

  • Currently, 2.78 million live websites are using the Progress Sitefinity CMS.
  • Now, 650 of the top 100,000 websites use the Progress Sitefinity CMS, giving it a 0.65% market share of the top 100,000 sites.

Helpful Insights

  • Progress Sitefinity is a content management and marketing analytics platform designed to maximize the agility needed to support enterprise-level digital marketing.
  • Progress Sitefinity has gained customers from Ektron (53), Ektron Ecommerce (50), dotCMS (37), Siteimprove (32), and Higher Logic (27), and lost customers to Google Search Appliance (132), Sitecore CMS (25), Adobe CQ (24), Adobe Experience Manager (27), and JIRA (10).
  • As per Web Technology Survey, Progress Sitefinity CMS is being used by very few sites as compared to its competitors.
  • Popular sites using Progress Sitefinity include Axisbank.com, Who.int, Bnc.com.ve, Nus.edu.sg, Tjx.com, Aramex.com, Telerik.com, Fxstreet.com, Rico.com.vc, and Pcfinancial.ca. Those that only recently started using the CMS include Nus.edu.sg, Skulduggery.us, Ghoto-12.win, Fireactive.fun, and Enpara.com.
  • W3Techs has a paid technology market report, which is a detailed monthly report on the usage of Progress Sitefinity as a content management system on websites.
  • According to WhatCMS.org, Sitefinity's market share has decreased by 8.13% from 0.320% (April 2019) to 0.294% (October 2019).
  • As per Datanyze, 110,007 websites using Progress Sitefinity were added, while 66,271 were dropped over the past month.

Research Strategy

We began by searching through the company's website for their reports, press releases, blog posts, customers, and other relevant sections. Here we only found that Progress Sitefinity Cloud managed services provide state-of-the-art CI/CD process and tools, 99.9% service level availability, and 24x7 support. We then looked for information via news articles and press releases published by PR Newswire, Bloomberg, Crunchbase, and CMSWire. The idea was to check for information regarding customer migration details from Sitefinity CMS or share references on its growth trend. There was information on the CMS, but nothing regarding its growth and customers.

Next, we looked for information via CMS analytical sites such as BuiltWith, W3Techs, and WhatCMS.org to identify details on the Sitefinity's growth and customers as these sites depict information on CMS usage, historical growth, change, and customers. The sources mentioned information on gaining customers and losing customers, but that information was not specific to the year 2018. We also came across Progress Sitefinity Market Report, which gives highlighters such as Usage and Market Share Report, but all the detailed information was behind a paywall. Thus, no information specific to the growth trends could be derived.

We then looked through third-party sites such as WooRank, Wappalyzer, Datanyze for information on the total number of customers, and their breakdown in terms of revenues so the same information could be used to triangulate for the ratio of B2B and B2C customers. Although there was information on the total number of websites added and the total number of websites dropped, there was no information on their revenue breakdown. Hence, an attempt at triangulation was unsuccessful.

Alternatively, we tried to look for the market share history of Sitefinity. The idea was to check the historical figures and then analyze the growth trend further. However, the monthly and yearly information was not obtainable as only estimates were available from the graph. Thus, information specific to a 3-year growth trend and customer revenue could not ascertain.

Thus, as available, we have provided information on the total number of websites globally using the CMS and the market share among the top 100,000 sites using it.


Part
04
of six
Part
04

Episerver Profile

The total number of websites globally that are currently using Episerver CMS is 5,218. Other details are presented below and in row 10 of the attached spreadsheet.

Episerver CMS

  • Currently, there are 5,218 live websites that are using the Episerver CMS.
  • There are 135 of the top 100k websites that are using the Episerver CMS, which translates to a 0.14% market share.

Other Useful Findings

  • Based on the data from 'Built With', there are 14,326 websites that have used Episerver which includes location information, hosting data, contact details, and an additional 25,619 domains that redirect to various sites.
  • In terms of market positioning, the company is featured among the CMS platforms that is used by fewer but high traffic websites.
  • As per data from Datanyze, 1,958 websites have initiated using the Episerver CMS platform over the last month while 704 websites have dropped using the same over the past month.
  • Some of the popular websites that are using Episerver include Mimecast.com, Action.com, Umu.se, Visma.com, Lanekassen.no, Stockholm.se, Capitecbank.co.za, Sl.se, Transportstyrelsen.se, and Polaris.com among others.
  • Some of the websites that have started using the Episerver CMS only recently include Capitecbank.co.za, Daddario.com, Canaldigital.se, Apptio.com, and Whitecap.com.
  • Some of the other CMS players to which the company is losing its customers include Google Search Appliance, Siteimprove, Liferay, Typo3, Sitecore CMS, Kentico, Cornerstone, JIRA, Adobe Scene7, and Progress Sitefinity.
  • Some of the CMS players from where the company is gaining customers include eZ Systems, Ektron, Ektron Ecommerce, Jahia, Vignette OpenText, and dotCMS.

Research Strategy:

The research team found the data on the total installed base and market share of the top 100k sites. However, no other usage data points about the Episerver CMS platform could be found in the public domain or could be triangulated. All the information found was with regard to the various websites that are using the platform, some of the recent players who have started using the platform, the various features of the platform that makes it a go-to solution, and the industry accolades and awards won by the platform. The primary reason for the information to be missing can be its niche nature due to which no external database or web analytical site has garnered the same. Also, since the company itself does not furnish any usage related data/statistics, which is probably due to competitive and confidential reasons, the availability of the pertinent information in the public domain is extremely paltry. Below is a deep dive into the various strategies that we deployed in order to search for the information.

Our first strategy was to scour through the company's website and its various sections, especially press releases and blogs, in order to look for the various usage statistics of its CMS platform. These are the most potential source where any company reports data around its usage statistics and the various customer details especially the new customers that have onboarded the platform. However, no relevant information around any of the missing data points (new customers, growth trend, customer profile, new customer onboarded, etc) could be found. All the information found was apropos of the new product and feature launches by the company, various awards and accolades won by it and the partnerships that the company has entered into in order to expand its reach. We also tried to look for any relevant filings and annual reports of the company from where any performance data could be found. But being a private entity, the company had not published any financial reports or management commentary transcripts. Thus, this strategy did not prove fruitful.

Our second strategy was to scour through the credible databases for website analytics and performance statistics such as Datanyze, Wappalyzer, Built With, WooRank, and others. All these are again potential sources that present various usage statistics, analyze, and compare the performance of various technology platforms/websites. This strategy proved partially successful as we were able to find the data around the total installed base and the market share of the top 100k sites for the Episerver CMS platform. The Built With database also provided the list of major platforms from where the customers have migrated to Episerver and the platforms to which the customers have migrated from Episerver. However, the same was over a period of time and not specific to 2018. We were also able to find the number of customers who have deserted the Episerver platform vs those who have onboarded the same. But the information was just for over the last month as opposed to the entire 2018. All the detailed historical statistics were behind the paywalls in the respective databases. Hence, this strategy was only partially successful.

Our third strategy was to try to triangulate the information using the various customer case studies and customer reviews through external sites like Capterra, Technovio, etc. The idea here was to see if any of the customers have mentioned in their reviews in 2018 their usage of CMS platform and the benefits they now realize post switching to Episerver or have mentioned reasons from switching away from Episerver to some other CMS platform. We could have then corroborated the same with the list of major platforms from where the customers have migrated to and from Episerver to triangulate a list of 2–3 system customers moved to (after dropping this CMS) in 2018. However, again, no such data could be found and all the available information only compared the features and benefits of Episerver with other CMS platforms. Thus, this strategy did not prove fruitful.

Our fourth strategy was to search through the media articles from Forbes, WSJ, Business Insider, Bloomberg, Live Mint, etc; statistical databases such as Statista; any usage related surveys for the CMS platform from Deloitte, McKinsey, Nielsen, Pew Research, etc; and various CMS-specific blog sites such as What CMS and Dot CMS. All these are useful sources where various performance-related data and comparison analytics of various technology platforms are available/analyzed. However, no relevant information could be found and all the data was around the best CMS platforms to use for bloggers and the description of the top websites that use the Episerver platform. In the absence of the other information aside from the total installed base and market share of the top 100k sites, we pulled together other relevant information and presented them above.
Part
05
of six
Part
05

Ektron Profile

The current total number of websites globally that are using Ektron CMS is 1,181. Other details are presented below and in row 11 of the attached spreadsheet.

EKTRON

  • Total installed base: 1,181
  • Market share (of top 100k sites): 0.22%

OTHER INFORMATION

  • It is estimated that approximately 5,000 sites were using Ektron CMS by May 2016 and approximately 4,800 sites by July 2017.
  • Ektron gained customers Ektron Ecommerce (361), dotCMS (21), Paperthin Common Spot (7), Alterian Immediacy (4) and lost customers to Siteimprove (110), Sitecore CMS (84), Google Search Appliance (119), and others.
  • The CMS analytical site shares insights on the usage statistics and market share of Ektron stating that Ektron is being used by very few sites as compared to its competitor CMS. Amongst the popular sites using Ektron are Ceosale.catholic.edu.au, Shawcable.net, Minitab.com, Mckesson.com, and the sites who just recently used Ektron include Shawcable.net, Elections.org.za, and Dpandl.com.
  • A paid technology market report on the usage of Ektron as a content management system on websites along with its historical trend and report on change over time has been provided under subscription.
  • Ektron CMS has joined Episerver and both the platforms have been combined into the Episerver Digital Experience Cloud. Hence, the company site states that "many customers have chosen to extend their solutions or move to the new platform".
  • The CMS analytics site whatcms.org shares the insights on the Ektron market share and positioning around other CMS competitors (#142 out of 495). But no further information on their growth or progress along with customer could be found.
  • "Ektron is a privately held software company that provides web content management and social software." CMS400.NET is the primary product of Ektron. It was built using Microsoft.NET Framework. The CMS400.NET version 8.5 was released in 2011.
  • Just after the Episerver and Ektron merger was announced in 2015, the company redirected its Ektron website to Episerver landing page with no mention of its partner along with other consequences such as the end of support for Windows 2008 and 2008 R2 by early 2020 leading to the further options recommended by the company to its customers to either upgrade or accept the risk.
  • For more than 10 years, Ameex Technologies has partnered with Ektron and Episerver and worked with more than 50 customers.
  • The news articles on Ektron mostly shares the references on its acquisition by Episerver.
  • The partner of Ektron, Suyati’s Association, has a hallmark of reaching 20+ top of the line websites and conducted 30+ Ektron projects, along with sharing their Ektron specialties and capabilities for integration and automating workflow services.

Research Strategy:

We were able to find the information on the total number of websites globally using this CMS and the market share among the top sites using it. However, other required information was not available after performing different strategies as stated below.

To obtain the missing information related to Ektron's growth trends and customer details, we initially tried to find relevant information from the company website by searching through their reports, press releases, company blog posts, customers, and other relevant sections. Through this search, it was found that Ektron has been merged with Episerver in 2015 and most of its users/customers are migrating to the new platform of Episerver Digital Experience Cloud. Being a private entity, the company did not have an obligation to publish an annual or financial report, hence, no further information in this direction could be found which could highlight its historical growth trend from 2016 to 2018 or migration of customers on a yearly basis.

Additionally, we searched through relevant news articles and publications which could support any customer migration details from Ektron CMS or share references on its growth trend. For the same, we searched through articles from Techcrunch, Crunchbase, CMSwire, and others, through which it was found that most of the information was related to the company's acquisition news and articles sharing references on most of the organization having a possibility to either upgrade to Episerver Digital Experience Cloud or migrate to other CMS. But no relevant information on its growth or customers were found.

Next, we tried to use various CMS analytical sites such as Builtwith, W3Techs and What CMS to identify the details on the Ektron growth and customers as these sites share detailed reports on various CMS usage, historical growth, change, and customers. Also, we tried to find various technology market reports related to CMS which could share relevant information. Through the search, it was found that most of the analytical sites data relating to Ektron were sharing limited data related to their growth and customers under the free access and most of the detailed information was secured behind the subscription. Also, a technology report by W3Techs was found on Ektron as a content management system with details on its websites along with its historical trend and change report but the information was secured behind the paid walls, hence no relevant information was found.

Alternatively, we tried to find the information to support triangulation by searching through insights from partner websites of Ektron who are working with them for various integration and customer support services who usually share the details on the customers they are working with or have worked with in past for the CMS integration or migration needs, additionally sharing references related to this CMS being dropped or adopted by customers. Through this approach, we found the references of few Ektron partners such as Ameex Technologies and Suyati’s Association. But by further searching through the website, case studies, and other reports of these partners, no required information was found as most of the information was related to their Ektron project capabilities and solutions offered to their customers. Therefore, as no required information related to the Ektron growth trends and customer details was found, we have marked N/A in the relevant columns of row 11 of the attached spreadsheet.
Part
06
of six
Part
06

Drupal Profile

The current total number of live websites globally using Drupal is 646,801, while the market share among the top 100,000 sites using the Drupal BuiltWith link is 7.16%. These statistics are available in row 12 of the attached spreadsheet.

Drupal Usage

  • There are 646,801 live websites globally that use Drupal.
  • The top 100,000 sites using the Drupal BuiltWith link have a market share of 7.16%.

Helpful Insights on Drupal CMS Usage

  • Some of the other systems customers left (not particularly in 2018) to adopt Drupal CMS are Joomla, DNN Software, TYPO3, Plone, and Umbraco.
  • Some of the systems customers moved to after dropping Drupal CMS (not particularly in 2018) are Wordpress, Craft, Hugo, October CMS, and Ghost.
  • Estimates as per the BuiltWith website show that in May 2016 and July 2017 respectively, overall, more than 0.7 million and 0.65 million sites were using Drupal CMS.
  • Compared to its competitors, Drupal is being used by very few sites. However, popular sites using Drupal include pinterest.com, nih.gov, instructure.com, taboola.com, okta.com, patch.com, leagueoflegends.com, indiatoday.in, ibm.com, and europa.eu.
  • Some websites that have started using the Drupal CMS only recently include Tesla.com Un.org, Gsis.gr, Cancer.gov, and Aamc.org.
  • According to WhatCMS.org, Drupal ranks #3 out of 495 CMS competitors with a market share of 4.19%.

Research Strategy

Initially, to garner information on growth trends and customer details, we scoured the company's website, its periodical reports, press releases, blog posts, customer testimonials, and other relevant sections. We could locate most of the information on specification, features of products, and stats around the Update Status module, but nothing specific to growth trends and customer details.

Additionally, we searched through relevant news articles and publications that could support any customer migration details from Drupal CMS or share references on its growth trend. For this, we searched through articles from NetNewsLedger, Crunchbase, CMSWire, PreviousNext, and others. However, we found that most of the information was related to the features of products but not specific to growth trends and customer details.

Next, we tried to use various CMS analytical sites such as BuiltWith, W3Techs, and WhatCMS.org to identify details on Drupal's growth trends and customers as these sites share detailed reports on CMS usage, historical growth, change, and customers. Also, we tried to locate various technology market reports related to CMS, which could share relevant information. Through this search, we found that most of the analytical sites shared limited data relating to Drupal's growth and customers under free access, with most of the details secured behind the subscription. We also found a Drupal Market Report by W3Techs, which has relevant information on Drupal's usage as a CMS on websites, but it is secured behind paid walls.

As a last resort, we tried to find information to support triangulation, by searching through insights from Drupal's partner websites who are working with them for various integration and customer support services. We found some Drupal consulting services such as Raybiztech, Appnovation, Drupal Geeks, and Suyati who usually share the details on the customers they are working with or have worked with in the past for CMS integration or migration needs, and additionally share references related to this CMS being dropped or adopted by customers. However, most of the information on these websites is around customer case studies and product features.

As a result, we have only provided details on Drupal's total installed base and the market share of the top 100,000 sites in row 12 of the attached spreadsheet.


Sources
Sources

From Part 02
Quotes
  • "Google Search Appliance Sitecore CMS is losing customers to Google Search Appliance."
  • "Siteimprove Sitecore CMS is losing customers to Siteimprove."
  • "Kentico Sitecore CMS is losing customers to Kentico."
  • "Sitecore CMS is taking customers from TYPO3."
  • "Sitecore CMS is taking customers from dotCMS."
  • "Sitecore CMS is taking customers from Vignette OpenText."
Quotes
  • "Website Location Tech Spend Traffic intouch.org intouch.org United States $10000+ Medium "
  • "volvocars.com volvocars.com Spain $10000+ Very High spectrumhealth.org spectrumhealth.org United States $10000+ High"
Quotes
  • "WEBSITES ADDED 11,476"
  • "WEBSITES DROPPED 6,434"
Quotes
  • "Sitecore Expands Commerce Offering for B2B and Enterprise by Partnering with SmartOSC, Put It Forward and Microsoft Dynamics 365 for Retail"
  • " Sitecore®, the global leader in digital experience management software, today announced Sitecore Experience Commerce™ 9.2 (XC)"
  • "The latest version includes enhanced performance and scalability to enable the enterprise to take advantage of Sitecore’s ability to merge commerce, content, and data into a single solution."
Quotes
  • "Of all the companies that are using Sitecore, a majority (60%) are small (<$50M), 22% are large (>$1000M) and 9% are medium-sized."