According to L'Oreal, news publications, and company profiles, L'Oreal has partnered with three companies to drive innovation in the world of artificial intelligence as well as enhance involvement in social media. Details of each can be found in rows 3-15 of the attached spreadsheet. The company partnered with ModiFace and Automat Technologies to utilize AI technology in all aspects of their company ranging from customer service to personalized product suggestion. In addition, they have been devoted to improving their social media presence since 2012. The company partnered with Riviter in 2017 in order to maintain a real-time analysis of their social media ROI through their "cockpit" system. Since their social media efforts are the same throughout the company, we were unable to find any efforts specifically devoted to fragrance and beauty.