Koleen Diaz

Part
01
of three
Part
01

Koleen Diaz - Biography

Koleen Diaz is active on YouTube, Twitter, Instagram, and Facebook, among other social media channels. The details about her biography and her social media channels are given below.

Biography

Social Media Channels

Sponsored Content

YouTube

Instagram

  • Koleen posted a picture 5 weeks ago boasting about the coat she's wearing and tagged Saint Giovanni De La Mode.
  • She posted a picture wearing a red outfit 7 weeks ago and tagged Revolve.
  • Seven weeks ago, she posted a picture with Invisalign tagged in the description. She also posted about Invisalign on her YouTube channel.
  • She posted a picture 14 weeks ago wearing Vintage D&G dress and wrote about it in the description.
  • She posted a picture wearing sandals 21 weeks ago and wrote about Jacquemes in the description. She posted another video 25 weeks ago and tagged Jacquemes. She posted another picture 25 weeks ago stating about Jacquemes.
  • 26 weeks ago, she posted a picture and mentioned Chanel in the description.
  • 28 weeks ago, she posted about her partnership with Stadium Goods, which can also found on her YouTube channel.

Twitter

  • Koleen posted about her partnership with Invisalign on November 25, 2019. She also posted about Invisalign on her YouTube and Instagram.
  • She posted pictures of a D&G outfit on September 4, 2019, in a Tweet. She also posted the same outfit on Instagram as well.
  • She posted pictures of herself in an outfit and mentioned Christian Dior on April 23, 2019.

Facebook

  • On November 27, 2019, she posted about her partnership with Invisalign. She also posted about this on her YouTube, Instagram, and Twitter.
  • On June 21, 2017, she posted about her partnership with Sephora.

Research Strategy

In order to create a biography of Koleen Diaz surrounding her social media channels, we first outlined her basic information including her full name, age, date and place of birth, and other information. We then found her profiles on the four leading social media platforms, i.e. YouTube, Twitter, Instagram, and Facebook, and provide the number of followers on each. To finalize the research, we manually went through the past one year's posts on each of her channels to find out the posts where she has mentioned anything about brand partnerships and provided that information separately for each social platform.
Part
02
of three
Part
02

Koleen Diaz - Brand Partnerships

Three of the more prominent partnerships that Koleen Diaz has conducted with brands include those with Invisalign, Stadium Goods, and Revolve. Although the performance metrics for these partnerships were not available, their engagement metrics on different social media platforms have been outlined below.

Invisalign

  • On YouTube, the video sponsored by Invisalign received over 239k views and 10k likes.
  • On Instagram, the picture posted as a partnership with Invisalign gained more than 65k likes.
  • On Twitter, the picture posted as a partnership with Invisalign gained 474 likes and 15 retweets.
  • On Facebook, the picture posted as a partnership with Invisalign gained 195 likes.

Stadium Goods

  • On YouTube, the video sponsored by Stadium Goods received over 209k views and 11k likes.
  • On Instagram, the picture posted as a partnership with Stadium Goods gained almost 58k likes.

Revolve

  • On Instagram, the picture posted as a partnership with Revolve gained over 74k likes.

Research Strategy

In order to determine the audience reach, performance, and other similar success metrics for the brand partnerships that Koleen Diaz has conducted with prominent brands, we started by attempting to find news and media articles for them. Most of the time, when brands partner with influencers, media sites that closely watch brand marketing strategies publish details about these partnerships and other marketing tactics. However, no mention of any of the brand partnerships for Koleen was found.
As an alternative, we tried finding case studies from advertising agencies. Many advertising agencies publish case studies of their work with brands. With the same thought, we researched the web for similar case studies, however, no such case studies were found.
As a last resort, we tried using social media analysis tools to determine audience reach and other similar metrics, however, most tools were either paid or they require the account owner to sign in with their account, which was not possible in this case.
Hence, we determined that finding these details for the above-mentioned partnerships may not be possible. We have provided engagement metrics (likes, comments, retweets, views) for each post that was published with a brand partnership. These can be compared with the average engagement metrics for each social platform to get an idea of the performance of each brand partnership. The average engagement metrics will be covered in a separate request.
Part
03
of three
Part
03

Koleen Diaz - Social

The engagement metrics for Koleen's YouTube, Instagram, and Twitter accounts have been outlined below. A generic demographic analysis has also been provided for Koleen's social accounts and the beauty category followers.

YouTube

Instagram

Twitter

Demographics

  • Although demographic analysis for Koleen Diaz's social media pages is not available, a quick look at the list of her followers reveals that most of her followers are young females, mostly belonging to the millennial generation. Unfortunately, other demographic information cannot be extracted by just looking at the list of followers.
  • The same can be said about her followers on Twitter.
  • As per the Connected Beauty Consumer Study by Google/Kantar, beauty consumers in the US turn to brand/publisher videos with about the same frequency as they turn to product review videos.
  • The core consumers of the cosmetics category are females aged between 21 and 29.
  • Beauty was the 3rd most searched topic on Google in 2016 and beauty videos saw a 67% rise in video views from 2015 to 2016.

Research Strategy

In order to provide audience demographics and engagement metrics, we started our research by turning to social media analytics tools. While engagement metrics were largely available for each social platform, we were unable to determine the audience demographics as most tools require a paid plan to access that feature.
Alternatively, we tried other methods, e.g. media articles specifically written for Koleen. None of these methods yielded any helpful results.
As a last resort, we manually scrolled through follower lists on Koleen's Instagram and Twitter profiles to determine the dominant gender and age group and it proved to be easier than initially thought as most of the followers belonged to a similar age group of females.
We also researched the demographic group that looks for beauty videos and provided an analysis of that using publicly available research results from credible research firms and media sites.
Sources
Sources

From Part 01