KLAX-FM and KXOL-FM

Delivered November 1st, 2019. Contributors: Neema and

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KLAX-FM - 1

KLAX-FM's friendly name is La Raza. The station has seven on-air personalities and is available on four social media platforms. The station's app is named "LaMusica" and is streamable on third-party aggregator sites.
Friendly NameKLAX-FM also refers to itself as "97.9 La Raza".
Recent NewsKLAX-FM was mentioned in a recent news article about the promotion of Eduardo Maytorena as the local sales manager of Spanish Broadcasting System. KLAX-FM is among the stations the newly appointed Maytorena will oversee. 
In a recent news article, KLAX-FM 97.9 “La Raza” was named the number one Hispanic focused station in the Los Angeles market. 
Apps97.9 La Raza app "LaMusica" is available for download on iOS and Android platform. 
The station doesn't have a podcast.
Shows/Personalities Beto Diaz, known as El Chikilin, is an on-air personality at KLAX-FM. His show airs from 10 am to 3 pm, Monday to Friday. Diaz is available on Facebook, Twitter and Instagram. 
The Carnalillo showThe Carnalillo show is hosted by Gerardo Tello, also known as El Carnalillo; the show runs from 7 pm to 12 am, Mondays to Friday. 
Link to his Facebook account. 
On Air with El Terrible  Alberto Cortez, known as "El Terrible" is the host of On Air with El Terrible; the show runs from 6 am to 10 am Monday to Friday. 
He's available on Twitter and Instagram. 
The Compa GIL The Compa GIL show runs from 12 am to 6 am, Monday to Friday and is hosted by Gilberto. 
He's available on Instagram and Facebook. 
Activated CabThe Activated Cab which runs from 3 pm to 7 pm, Mondays to Friday is hosted by Felix Castillo, Ramon Moran and El Compadre Pop. 
Link to Felix Castillo Instagram account.
 El Compadre Pop is available on Twitter, Facebook, and Instagram. 
 Ramon Moran is available on Facebook and Instagram. 
Social Media HandlesKLAX-FM has four social media accounts. The station can be found on Facebook, Twitter, Instagram, and YouTube. 
Aggregator sitesKLAX-FM is streamable on the following third-party aggregator sites.
 Streema. 
 Radio.net 
 Tunein. 
 TuneYou. 
 Radio Station USA.  

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KLAX-FM - 2

KLAX-FM has five competitors operating in the same market as the station. Eduardo Maytorena was recently announced as the local sales manager at the station's parent company, and he'll also be overseeing the station.
ExecutivesEduardo Maytorena is the local sales manager at SBS. He oversees the Los Angeles market of the company which includes KLAX-FM. His LinkedIn account can be found here. 
 Rachel Elster is the vice president of sales at KLAX-FM. She's available on LinkedIn. 
 Chris Santoyo is the digital sales manager at the station. He's available on LinkedIn. 
CompetitorsThere're 92 radio stations in East Los Angeles, California market where KLAX-FM operates. KBUA 94.3 FM, KEBN 94.3, KWIZ 96.7, KZKA 101.5 FM, and KBUE 105.5 FM are the only radio stations in the East Los Angeles, California market airing a regional Mexican music format.
PartnershipsKLAX-FM has no association with Triton Digital, Spreaker, Omny Studios, The Complete Sheet, JacApps, Dataminr, StreamGuys.
Research StrategyTo identify the competitors of KLAX-FM, we used the Radio Locator database to identify radio stations operating in the same market as KLAX-FM. The radio station works in the East Los Angeles, California market and airs in regional Mexican format. We searched for radio stations airing in the same format and located in the same market, and we were able to identify five stations that fit the criteria. For the station's partnerships/collaboration, a press search using the suggested industry sites did not produce any evidence of an association between KLAX-FM and Triton Digital, Spreaker, Omny Studios, The Complete Sheet, JacApps, Dataminr, and StreamGuys.

We also searched for the social media accounts of the station's executives. We were able to locate their LinkedIn profiles, but we couldn't find their other social media accounts after searching through Facebook, Instagram, Twitter, and their websites (where available) for their profiles.

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KXOL-FM - 2

KXOL-FM competes with seven radio stations in the Los Angeles Spanish Hits radio format market. The station has three executives.
Executives Eduardo Maytorena is the local sales manager at SBS. He oversees the Los Angeles market of the company which includes KXOL-FM. His LinkedIn account can be found here. 
 Rachel Elster is the vice president of sales at KXOL-FM. She's available on LinkedIn. 
 Chris Santoyo is the digital sales manager at the station. He's available on LinkedIn. 
Competitors KLLI 93.9 FM, KLVE 107.5 FM, KLJR 96.7 FM, KLYY 97.5 FM, KRCV 98.3 FM, KDLD 103.1 FM, and KSSE 107.1 FM are the competitors of KXOL FM in the Los Angeles market. All the radio stations air a Spanish Hits radio format and are located in the same market. 
PartnershipsKXOL-FM or "Mega 96.3 FM" has no association with Triton Digital, Spreaker, Omny Studios, The Complete Sheet, JacApps, Dataminr, StreamGuys.
Research StrategyWe searched through the radio station's website, LinkedIn, and the parent company's website to locate the executives of KXOL-FM. After finding the individuals, we searched through social media accounts for their profiles, but we were not able to find any of the individuals' social media account, and we also searched through their professional networking profiles for links or mentions of their social media accounts. Unfortunately, none of the individuals has a social media profile other than their LinkedIn accounts. For the station's partnerships/collaboration, a press search using the suggested industry sites did not produce any evidence of an association between KLAX-FM and Triton Digital, Spreaker, Omny Studios, The Complete Sheet, JacApps, Dataminr, and StreamGuys.

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KXOL-FM - 1

KXOL-FM is also known as Mega 96.3 FM. The station has 11 on-air personalities and is available on two social media accounts. KXOL-FM app is available on iOS and Android platforms and is streamable on third-party aggregator sites.
Friendly NameKXOL-FM friendly name is Mega 96.3 FM.  
Recent NewsMega 96.3 FM was mentioned as the number party radio station. The station announcement of the launch of the Megaton Summer Concert Series was featured in recent media articles. 
 Eduardo Maytorena was promoted to local sales manager of SBS Los Angeles market which includes KXOL-FM Mega 96.3FM. 
Apps/PodcastKXOL-FM app is available for download on iOS and Android.
The station doesn't have a podcast.
Shows/Personalities Ernesto Martinez, also known as “Smoochy” is an OAP for KXOL-FM. His show runs from 6 am to 10 am Monday to Friday. He’s available on Twitter and Instagram. 
 Sandra Peña show airs from 10 am to 3 pm, Monday to Friday. Her social media accounts include Twitter, Facebook, and Instagram. 
 Alex Sensation is an OAP for KXOL-FM. His show runs from 12 pm to 1 pm, Monday to Friday. Alex Sensation’s social media accounts include Twitter, Facebook, and Instagram. 
 Yoli’s show airs every 7 pm to 12 am, Monday to Saturday. Her social media accounts include Twitter, Facebook, and Instagram. 
 Johanna Martinez, also known as DJ 2Lips show, airs on Fridays, from 11 pm to 3 am. She’s available on Instagram and Facebook. 
 Alex Perez show airs from 12 am to 5 am, Monday to Friday. Perez is available on Twitter, Facebook, and Instagram. 
 DJ Leo show runs from 12 am to 3 am on Friday and 12 am to 3 am on Saturday. His social media account include Twitter and Instagram. 
 DJ iRony is an on-air personality at KXOL-FM. His social media accounts include Twitter, Facebook, and Instagram. 
 DJ Hife is a DJ on KXOL-FM. His social media accounts include Facebook and Instagram. 
 Lenny G is a DJ on KXOL-FM. His social media accounts include Twitter, Facebook and Instagram.
 Anthony Mora, also known as “DJ Tony AM” is a DJ on KXOL-FM. He’s available on Twitter, Facebook and Instagram. 
Social Media HandlesKXOL-FM has two social media accounts, Twitter and Instagram. 
Aggregator sitesKXOL-FM is streamable on the following third-party aggregator sites.
 TuneIn. 
 Radio.net  
 Streema. 
 MyTurner Radio. 
 Online Radio Box. 
 RadioLine. 