Kids 4 Coding Company Analysis
Kids 4 Coding is a tech startup funded by the co-founders, Denise Detamore & AnnMarie Laramee. More details about the company, including program costs, go to market strategies, competitive advantage, etc. are discussed below.
- Kids 4 Coding was co-founded by friends, Denise Detamore & AnnMarie Laramee, in 2013. Although the company doesn't publicize its source of funds, Detamore and Laramee are the only known financial backers.
- The startup offers two main programs, summer on-campus and virtual on-campus courses, to students aged 7-16. Their prices range from $329 for half-day and $599 for full-day programs.
- As of July 6-Aug 21, 2020, half-day camp fees will stand at $359 and $579 for full-day.
Go To Market Strategy
- The company markets its programs through Facebook and Twitter, and organizes summer-on-campus programs in Massachusetts and Georgia each year, which enables the sales team to meet their customer base face to face.
- Kids 4 Coding places itself in the market as the provider of in-demand curriculum, teaching Java, Python, Roblox, Minecraft, Mobile App Development, Game Development AI, AR, and more.
- They offer flexible timing options, which include full-day and half-day programs to attract more students, as per their schedule.
- Kids 4 Coding also offers discounts, as much as 50%, for some of its virtual summer camps.
- Kids 4 Coding offers various virtual camps and courses in popular tech areas to students through affordable programs, "growing their computer and programming skills from any level of proficiency."
- The company has established strategic partnerships with trailblazing organizations that help it set up "a curriculum approach and bring real-world technology scenarios to the classroom." The strategic partners include Prototype Prime, WIT, Computer Museum of America, Tech Alpharetta, and TAG-ED.
- Kids 4 Coding has a clearly defined unique value proposition, giving it an edge over competitors. It claims to be the "Best Value STEM Program" and the only one "requiring site managers to be GA certified teachers to oversee all aspects of the day-to-day operations of supervising instruction & safety."
- Kids 4 Coding is recognized nationally and regionally/locally.
- It was voted one of Entrepreneur Magazine's "Top 10 Small Businesses with Passion & Vision" in 2015. (Ranked #5).
- Kids 4 Coding was also voted one of the "Top 10 Stories of 2014 for Businesses and Organizations Using Technology for the Good of the World." (Ranked #5).
- Locally, the company was voted one of "Atlanta's 10 Most Innovative Young Tech Startups" by Microsoft Azure in 2015. (Voted #5).
- Kids 4 Coding programs are designed to sharpen science, technology, engineering, and maths (STEM) skills and render a great sense of accomplishment among students.
- Participants acquire skills through project-based learning.
- Participants will also learn how to create computer games, animations, and interactive projects using 3D Game Development, Scratch, and Minecraft 3D.
Date: January 14, 2020
- Publisher: Neighbor News
- Overview: Kids 4 Coding announced it's expanding to Druid Hills in Atlanta, Georgia.
Date: May 1, 2019
- Publisher: Gwinnett News
- Overview: Gwinnett Technical College announces it has partnered with "Kids 4 Coding to offer innovative summer tech programs for kids and teens."
Date: March 18, 2019
- Publisher: Local Classified News
- Overview: Kids 4 Coding announces an early bird discount of about $30 to students who apply for their coding classes early.
Date: Dec 11, 2018
- Publisher: Neighbor News
- Overview: Kids 4 Coding extends its summer geographical footage to Bentley University.
Date: Jan 14, 2017
- Publisher: Brookline Wicked Local News
- Overview: Kids 4 Coding announces its intention to expand its Boston offerings "with campus-based summer programs at both Newbury College, 129 Fisher Ave., in Brookline, and Lesley University, 29 Everett St., in Cambridge."
The research team conducted additional research to identify any recent news articles available in the public domain about Kids 4 Coding. Our initial strategy was to determine if the company manages a newsroom page on the official website to update its clients, employees, and partners about the business activities. However, we found that Kids 4 Coding does not run such a page, but issues electronic newsletters to recipients via email. The team also researched news search engines like Newslookup and Google News, and found that there are no recent news articles about Kids 4 Coding, although it has been featured in two major ones, Entrepreneur Magazine and TechRepublic, in 2015 and 2014, respectively. Despite these limitations, we were able to obtain some recent news articles about the company from the free weekly community newspapers serving certain areas where it operates.