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What are the keywords searched and digital tools used by adulterers in the USA
Hello! Thank you for your request regarding keywords and digital tools commonly used by adulterers in the United States. The short answer is that there are a number of websites, apps, and other digital tools designed to help adulterers keep their affairs a secret. You will see a deep dive of my findings below.
DIGITAL TOOLS
Over the years, as dating has made its way online, more and more sites founded on discretion have popped up. Perhaps one of the most well-known examples of this is Ashley Madison, which was created specifically for individuals who are looking to cheat on their current spouse. The website is free for women, but men looking to find a date are charged. Despite this, there are significantly more men using the website than women - 70 percent men, and 30 percent women. Despite being Canadian-owned, the website is very popular in the United States. In fact, 5.1 percent of the American population (roughly 16 million people) is registered on the website.
That said, Ashley Madison is absolutely not the only dating site that is ideal or even created exclusively for married men or women who are looking to cheat on their spouse. One of the primary applications that comes to mind is Tinder which, while not created for cheating, provides a simple way for people currently in a relationship to stray. In fact, 42 percent of people actively using Tinder are already in a relationship.
Other examples of websites created for, or ideal for use by married people looking to stray are No Strings Attached, This is Marital Affair, and Affairs Club. That said, for every cheating spouse there is also a suspicious one, and the Internet has tapped into that market as well. One example is Trustify, which is a website that touts itself as being able to "find the truth about anyone or anything." Once signing up for the site, users will explain the situation, meet their "investigator," and, of course, "learn the truth" through photos, documentation, and web data.
Data-based resources for cheating spouses aren't exclusive to websites, though. Business Insider compiled a list of various cell phone applications that can be used to help cheaters, such as Vaulty Stocks, which allows the user to "disguise your foul-play with financials." Specifically, the application is designed to look like a stock market tracker, but is actually a messenger and photo album that can be kept hidden behind a PIN. Other applications the article lists are Call and Text Eraser, TigerText, Snapchat, SlyDial, Invisible Text, Black SMS, and, for suspicious husbands or wives, FlexiSpy, which provides the user with various tools to listen in on their spouse's conversations, track where they spend their time, and more.
SEARCH TERMS AND KEYWORDS
Despite extensive research, I was not able to locate a list of search terms most commonly used by adulterers. However, Google Trends allowed me to search relevant keywords and review the demographics of people using those terms.
For example, users searching the name Ashley Madison experienced a significant spike in July of 2015, when the list of users' names was released. In general, searches using that phrase are very popular in the United States, second only to Canada. Specifically, the website appears to be most popular in Mississippi, Alabama, and Louisiana, followed by Arkansas and Wisconsin. Related search terms from people searching for Ashley Madison include a number of searches for the list of users, similar websites such as Dark Web, Trustify, and Tinder, and relevant terms such as "blackmail," "scandal," "information," and "extortion."
Alternatively, interest in the search term "adultery" has remained steady over the last five years. With "peak popularity" hitting 100, searches for this phrase have consistently remained between 50 and 100 between 2012 and today. That said, the United States falls at number seven on the list of where this term is most popular, behind Ghana, Nigeria, the Phillippines, Kenya, South Africa, and Singapore. Similar keywords searched by the same users include "forbidden sex, adultery," "religion and sexuality," "concubinage," "fornication," and several terms relating to God, religion, and the Bible and quotes therein.
Finally, I searched the phrase "hookup culture," which has risen in popularity over the past five years. In 2012, searches for that phrase hovered between 50 and 75 (on a popularity scale of 100), and have risen to a high of 100 today. The phrase hits a popularity scale of 59 in the United States, falling behind Kenya, Ghana, and South Africa. Finally, similar search terms from those users searching for "hookup culture" include "Tinder," "Kik," and other similar websites, "heterosexuality," "flirting," and various searches for how and where to hook up.
SUMMARY
To summarize, ---
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