Search Term Research: Financial Understanding
The most common search terms/queries in the US relating to business financials are SAP product costing, financial advisor, what is capital expenditure, valuation of a business, and decision-making in finance future value of an investment. The most common search term/query in Oregon relating to business financial is global test market. The details of our findings have been entered into the attached spreadsheet.
The most searched terms/queries that relate to:
'product costing', 'costing' & 'margin analysis' in the US in the last 12 months are:
(1) SAP Product Costing (100)
(2) Contribution Margin (100)
(3) Job Order Costing (100)
(4) Inventory Costing Method (92)
(5) Standard Costing (51)
'financial budgeting' & 'cash flow' in the US in the last 12 months are:
(1) Financial Advisor (100)
(2) Cash flow statement (100) OREGON
'capital expenditure' in the US in the last 12 months are:
(1) What is capital expenditure (100)
(2) Capital expenditures (52)
(3) What is a capital expenditure (52)
(4) Capital expenditure definition (48)
(5) Capital expenditure budget (22)
'business valuation' in the US, in the last 12 months is:
(1) Valuation of a Business (100)
(2) business valuation calculator (70)
(3) small business valuation (55)
(4) valuation of a company (31)
(5) business valuation formula (31)
'decision-making in finance' in the US, in the last 12 months is:
(1) decision-making in finance future value of an investment (100)
- We began the research by using different search keywords tools such as Keyword Shitter, Answer the Public, and Keywords Everywhere. However, those were not effective in providing the most common search terms relating to business financials as they mostly provided randomly generated keywords.
- As such, we used Google Trends. Our first search for the term 'business financial' yielded no results for Oregon. We also used 'business' and 'financial' but those only provided business names. We also tried using general US terms but those yielded similar results as before. As a result, we decided to reduce the complexity of the analyzed term by using the following more simplified terms: 'decision-making', 'product costing & margin analysis', 'budgeting & cash flow modeling', 'capital expenditure', and 'business valuation'. Of these terms, only cash flow research yielded result for Oregon, as there was not enough search data for Google Trends to generate results for Oregon.
- The first term 'product costing & margin analysis' yielded no results. So, we simplified the term and used 'product costing', 'costing' and 'margin analysis' to conduct further research for the separate words. This strategy was successful as we were able to find the most searched queries related to the above-mentioned terms. We performed a similar analysis for the second term because it yielded no results. In this case, we used 'financial budgeting' & 'cash flow' to simplify and get the needed data.
- The data was aggregated from the last 12 months, to allow for a true representation of search trends in the region over a sufficiently long period — 12 months — and not present trending terms, which could have some bias, being susceptible to steep changes within a short period.
- In providing the top search terms, we have mainly used the ranking provided by Google Trends. This gives a score between 0 and 100% to various search terms. A score of 100% represents the most frequently searched term. The search frequency of that term is used as a base for scoring the other terms, which means that a term with a score of 50% has a search frequency that is a half of the most searched term.