Wellness Influencers

Part
01
of five
Part
01

Wellness Influencers: North America

Michelle Lewin, Massy Arias, Deepak Chopra, Camille Leblanc, and Katya Elise Henry are among the most popular health and wellness social media influencers in North America

Michelle Lewin

  • Michelle Lewin has 13.5 million followers on Instagram, 8,466,269 followers on Facebook, and 468k on Twitter.
  • Based in South Florida, Michelle Lewin is a successful personality in the fitness industry. She grew up in Venezuela, and as a teenager, she was always passionate about "fitness, bodybuilding, and overall physical health care."
  • While in Venezuela, she used to work in a local clinic. She focused her career on bodybuilding and fitness after moving to the United States in 2012 with her husband, Jimmy Lewin, a Swedish bodybuilder. Her prowess has gained her global recognition and has featured in more than 30 magazine covers.

Massy Arias

  • Based in Los Angeles, Massy Arias has 2.6 million followers on Instagram, 317,442 followers on Facebook, and 79.6k followers on Twitter.
  • Massy Arias is a Certified Personal Trainer that is committed to inspire and change lives through a healthy lifestyle. While growing up, she fell into depression after realizing that her brothers were diagnosed with cancer. Her health began to deteriorate, and when her situation became worse, she decided to build herself through workouts.
  • Her fitness journey has played a significant role in helping her gain self-esteem and rediscover herself. She has set a standard on how to live a healthy life by being fit physically, mentally, and spiritually by eating a healthy diet.
  • "She is an active endorser of Covergirl and Fabletics," and her brands are Massy Arias, MankoFit, Tru Supplements.

Deepak Chopra

Camille Leblanc

  • Camille Leblanc has 1.4 million followers on Instagram, 475,439 followers on Facebook and 140k followers on Twitter.
  • Born in 1988, Camille Leblanc is a Canadian who found passion in Crossfit games after suffering from serious injuries when she was a gymnast. The graduate in Chemical Engineering is an award-winning Crossfit athlete who uses social media to inspire people on healthy living through her stories, diet plans, workout videos, among others.
  • She is a high-level sponsored Crossfit athlete and has even won the Fittest Woman on Earth in the 2014 CrossFit Games.

Katya Elise Henry

Research Strategy

To provide the most popular health and wellness social media influencers in North America, we searched through publications on several sources, including IZEA, Parade, Greatist, The Influence Marketer, AFPA, among others. These sources helped us in locating the most popular social media influencers in health and wellness. We then chose individuals from the United States and Canada with a high number of followers on Instagram, Facebook, and Twitter.
Part
02
of five
Part
02

Wellness Influencers: LATAM

Eva Andressa, Felipe Franco, Gracyanne Barbosa, and Mary Baltazar are among the most popular health and wellness social media influencers in LATAM.

Eva Andressa

  • Eva Andressa has 5.3 million followers on Instagram, 10,065,507 followers on Facebook, and 429k followers on Twitter.
  • Eva Andressa was born in 1984 in Curitiba, Parana, Brazil, and is married to Jardel Barros, who is also her trainer. She suffered body shamming when growing up, and this gave her the motivation to build herself through fitness. She became so enthusiastic that at the age of 21, she was crowned the Figure Champion in the 2005 NABBA Lobo Bravo Cup in Brazil.
  • Eva Andressa has also emerged as a winner in several fitness competitions. She has featured in several fashion magazines and TV shows. Although she has retired from professional competitions, she has remained to motivate young women in health and fitness through her online posts.

Felipe Franco

  • Felipe Franco has 3.2 million followers on Instagram, 819,077 followers on Facebook, and 45.3k followers on Twitter.
  • Felipe Franco is a Brazilian with a Bachelor's Degree in Physical Education. He got his health and fitness inspiration from his father, who was also a bodybuilder. He started working out at the age of 15 as a hobby, and with time it became his profession.
  • He rose to global fame when he won the IFBB Pro championship, and his popularity continued to rise through social media.

Gracyanne Barbosa

  • Gracyanne Barbosa has 8.2 million followers on Instagram, 6,104,152 followers on Facebook, 235k followers on Twitter.
  • Gracyanne Barbosa was born in 1983 in Mato Grosso do Sul, Brazil. She attended the Federal University of Rio De Janeiro to study law but left to become a dancer due to financial hardships. She made it a routine to train regularly to sculpt her body and would share her journey online.
  • Her amazingly sculpt body has significantly contributed to her being a Drum Queen for many carnivals. She has also featured as a cover model in the Brazilian Playboy Magazine.

Mary Baltazar

  • Mary Baltazar has 2.7 million followers on Instagram, 1,204,771 followers on Facebook, and 278 followers on Twitter.
  • Born in 1994, Mary Baltazar is a Mexican fitness model who is also known as an Instagram star. She is known for sharing content related to fitness as well as different fashion outfits. Besides, she is also the manager of TV Cultura.
  • She began sharing her fitness content in 2014, and currently, she is one of the wealthiest models in Mexico with an estimated net worth of $65 million.

Research Strategy

To provide the most popular health and wellness social media influencers in LATAM, we searched through publications on several sources like Influencer Marketing Hub, Upfluence, The Future Marketer, Greatist, Starngage, PR News Wire, Heepsy, among others. These sources helped us in locating the most popular social media influencers in health and wellness. We then chose individuals from LATAM countries like Mexico and Brazil, and with a high number of followers on Instagram, Facebook, and Twitter.

Part
03
of five
Part
03

Wellness Influencers: APAC

Emily Skye, Kyla Itsines, Amanda Bisk, Shilpa Shetty, and Sahil Khan are among the most popular health and wellness social media influencers in APAC.

Emily Skye

  • Born in 1985, Emily Skye is an Australian model who is a fitness professional and personal trainer. She uses social media platforms to help people gain self-confidence through proper nutrition and workout.
  • While working as a model, Emily Skye fell into depression as she found it challenging to maintain a thin body physique, which also did not bring her happiness. Declan Redmond, who is her boyfriend and business partner, has been her inspiration in health and fitness. She is her brand and a brand ambassador of Reebok.

Kyla Itsines

Amanda Bisk

  • Amanda Bisk has 719k followers on Instagram, 3,402 followers on Twitter, and 43,742 followers on Facebook.
  • Born in 1986, Amanda Bisk is an Australian yoga teacher, fitness expert, and social media personality. She was a pole vaulter who participated in the 2010 Commonwealth Games and 2009 World University Games.
  • Amanda ended her career as a pole vaulter after being diagnosed with chronic fatigue syndrome. She then embarked on proper health and nutrition, which she combined with yoga. With time, Amanda became a yoga expert through constant determination.
  • She uses social media to impact lives positively by sharing insights on fitness, health, and yoga.

Shilpa Shetty

Sahil Khan

Research Strategy

To provide the most popular health and wellness social media influencers in APAC, we searched through publications on several sources like Influencer Marketing Hub, Upfluence, The Future Marketer, Greatist, among others. These sources helped us in locating the most popular social media influencers in health and wellness. We then chose individuals from APAC countries like India and Australia, and with a high number of followers on Instagram, Facebook, and Twitter.


Part
04
of five
Part
04

Wellness Influencers: Middle East and Africa

Talia Oyando, Foster Agyei, and Avital Cohen are among the most popular health and wellness social media influencers in Africa and the Middle East.

Talia Oyando

  • Talia Oyando has 953k followers on Instagram, 105,475 followers on Facebook and 85.9k followers on Twitter.
  • Talia Oyando was born in 1984 in Kenya, and she is popularly known as the Night Nurse. She is a musician, songwriter, and media personality.
  • Talia is also known for postings her daily workout routine on social media. These workout routines are informative and have been acting as beginner guides for individuals seeking simple home workout routines. Talia has won several awards, including an Emmy Award.

Foster Agyei

Avital Cohen

Research Strategy

To provide the most popular health and wellness social media influencers in the Middle East and Africa, we searched through publications on several sources, including Lady Boss Blogger, Okay Africa, Israeli 21, Influencer Marketing Hub, The Influence Marketer, Greatist, Parade, among others. These sources helped us to identify the most popular health and wellness social media influencers from African countries like Kenya and Ghana, and Middle East countries like Israel with a high number of followers on social media platforms.

Part
05
of five
Part
05

Wellness Influencers: Europe

Simeon Panda, Joe Wick, Pamela Reif, and Jo Lindner are among the most popular health and wellness social media influencers in Europe.

Simeon Panda

  • He has won several competitions, including the 2013 European Championship, Musclemania competitions, among others. Simeon Panda is also the founder of top athletic wear, including Vanquish Fitness and Just Lift clothing and gym accessories.

Joe Wick

Pamela Reif

  • Pamela Reif has 4.4 million followers on Instagram, 403 followers on Twitter, and 101,648 followers on Facebook.
  • She is a famous German influencer in health and wellness and a brand ambassador of several brands like Puma. She began her career as a social media influencer in 2012 and has since grown to inspire millions of people on platforms like Instagram. She has also featured on Forbes DACH magazine.

Jo Lindner

Research Strategy

To provide the most popular health and wellness social media influencers in North America, we searched through publications on several sources, including Influencer Marketing Hub, The Influence Marketer, Greatist, Parade, among others. These sources helped us in locating the most popular social media influencers in health and wellness. We then chose individuals from European countries like the United Kingdom and Germany with a high number of followers on Instagram, Facebook, and Twitter.


Sources
Sources

From Part 01
From Part 02
From Part 03
From Part 05