Blogs or Websites

•  Christian blogs are written Christian bloggers to help and encourage their readers on a specific issue based on Biblical advice. Usually, every blogger will also persuade readers to subscribe to their newsletter.
• Christian blogs provide various kinds of content, such as helpful articles to help readers identifying and solving their problems.
• The examples of well-known Christian blogs intended for Millennials are Soul Scripts and Enough.
• Around 51% of church staff regularly posts an article or content on blogs or social media platforms.
• Users usually spend 2 minutes and 10 seconds in visiting Soul Scripts website.
• Soul Scripts' Jordan Lee Dooley has gained over 323,000 and 25,300 followers on Instagram and Twitter, respectively. Whereas Enough's Grace Valentine has 19,300 and 12,100 followers respectively on Instagram and Twitter.

Podcasts

• Podcast is often defined as on-demand internet radio talks where it can be a recorded conversation between a host and a guest or a simple monologue. The topics covered in a podcast range from health, lifestyle, to business and marketing.

• Christian podcasts may provide contents about Biblical knowledge, words of encouragement, advice, and prayers.
• Examples of popular Christian podcasts intended for Millennials include Daily Prayers Podcast and Truth's Table.
• Among all population age groups in the US, Millennials (42%) listen to podcasts more than any other age group, such as Gen X (30%), Baby Boomers (10%), and elders (5%). Around 17% of Christian Millennials listen to podcasts daily.
• iBelieve.com, the website that provides Daily Prayers Podcast service, has gained 14,200 and 5,714 followers on Instagram and Twitter, respectively. Meanwhile, Truth's Table has 10,000 and 10,100 followers on Instagram and Twitter, respectively.

Online Videos

• Online video is described as content that provides sound and motion which can be accessed on the internet.
•  Christian online videos may offer entertainment, inspiration, and empowerment. Most of the Christian online video authors use YouTube as their chosen platform.
• Examples of popular Christian videos intended for Millennials include GodTube and Pastor Greg Laurie.
• Approximately 54% of Christian Millennials in the US watch online videos about faith and spirituality, whereas 31% of all American Millennials watch religious content online.
• GodTube website reaches 31% in search traffic and the users spend 2 minutes and 18 seconds daily on this website.
•  Pastor Greg Laurie has gained over 17,800 subscribers. His most popular video has managed to be watched by over 491,000 viewers.

Research Strategy

PureFlix

•  Pureflix.com is an online Christian based movie streaming service, focusing on faith based movies for any age.
• The PureFlix twitter account, @PureFlix, has 31.5K followers.
• Reported having over 250,000 paying subscribers in 2017.

Up Faith and Family

• An online streaming service that provides family friendly media content. Although it is not all Christian content, there is a definite focus on Christian valued media, with both movies and TV series.
• The Uptv twitter account, @UPtv, has 41.6K followers.
• The TV network, UP TV, reached an estimated 67,615 homes in 2015.

Dove Channel

•  Dove Channel provides online streaming of entertainment for the whole family, based in Christian values. This streaming service provides both movies and TV series for all ages.
• Dove Channel, @dovechannel, has 3,043 twitter followers.
• After launching in 2015, the Dove Channel had almost 100,000 paying subscribers, and 500,000 more accessing the free content in 2017.

Research Strategy