NPR

• NPR was founded on February 6, 1970.
• They offer many shows and podcasts featuring news, music, arts, finance, and more.
• The company's 2018 revenue was just over $252 million.
• NPR was founded with the mission to "create a more informed public".

IHeartRadio

• IHeartRadio was founded on October 1, 2008.
• IHeartRadio's 2018 revenue was $6.33 billion.
•  Bob Pittman is the CEO of IHeartMedia, which runs IHeartRadio.
• The company's mission is to "offer unique digital assets with massive reach to create innovative campaigns and programs for key advertising and marketing partners, while providing world-class programming and events for its listeners".

PRX

• PRX was founded in 2003.
• The company's mission is to "lead changes that expand public media as a trusted source of knowledge, information, and inspiration for all".
• PRX offers many podcasts that cover subjects such as life advice, story telling, and news.
• The company's 2018 revenue was $7.2 million.

Wondery

• Wondery was founded on January 1, 2016.
• Wonder offers podcasts on all kinds of subjects like crime, politics, news, and comedy.
• Their revenue is $25 million.
• The company's mission is to "bring a world of entertainment and knowledge to our audiences, wherever they listen".

New York Times

• The NY Times was established in 1851.
• Aside from being a newspaper, the company offers podcasts on news, politics, and life stories.
• The NY Times 2019 revenue was $1.8 billion.
• Their mission is "we seek the truth and help people understand the world".

Selected Findings

• Barstool Sports’ podcasts focus on sports and pop culture.
• ESPN’s podcasts focus on sports only.
• WNYC Studios’ podcasts focus on comedy, pop culture, politics, and other topics.
• This American Life’s podcasts focus on animals, business, crime, and other topics.
• The Daily Wire’s podcasts focus on politics, culture, and religion.

Cadence13

•  Cadence13 was founded in 2015.
• It creates podcasts in the pop culture, true crime, American history, and comedy categories.

Audioboom

•  Audioboom was founded in 2009.
• It creates podcasts in the pop culture, news, legal, and comedy categories.

Night Vale Presents

•  Night Vale Presents was founded in 2015.
• It creates fiction and drama podcasts.

Podbean

•  Podbean was founded in 2006.
• It creates podcasts in the comedy, government, music, science and medicine, arts, education, health, news and politics, society and culture, TV & film, business, games and hobbies, kids and family, religion and spirituality, and sports and recreation categories.

Spreaker

•  Spreaker was founded in 2010. 
• It creates podcasts in the live, arts, audiobooks, culture, entertainment, hobbies, music, news and information, science, technology, and sports categories.

Maximum Fun

•  Maximum Fun was founded in 2011.
• It creates podcasts in the comedy and culture categories.

Headgum

•  Headgum was founded in 2015.
• Headgum is a comedy podcast network.

Radiotopia

•  Radiotopia was founded in 2014.
• It creates podcasts in the comedy, true crime, culture, and politics categories.

Crooked Media

•  Crooked Media was founded in 2016.
• It creates podcasts in the comedy, politics, and culture categories.

Gimlet Media

•  Gimlet Media was founded in 2014.
• It creates podcasts in the kids, true crime, science, culture, news, and fiction categories.

United States-based Podcast Producers

• The podcasts produced by entertainment company Marvel Entertainment focused on comics, video games, toys, TV, and film.
• The podcasts produced by podcast publisher The Slate Group focused on news and politics, culture, technology, business, and human interest.
• The podcasts produced by podcast network Westwood One focused on business and education, entertainment, sports, and news and politics.
• The podcasts produced by newspaper publisher The San Diego Union-Tribune focused on news, fantasy football, and court cases.
• The podcasts produced by TV station WTKR News 3 focused on news and entertainment.
• The podcasts produced by TV network ABC focused on news, business, society and culture, true crime, and TV and film.

Global Podcast Producers

• The podcasts produced by branded content creator Pacific Content featured Facebook, Zendesk, and other brands.
• The podcasts produced by newspaper publisher The Australian focused on crime, business, and history.
• The podcasts produced by radio station Radio New Zealand focused on entertainment, news, and politics
• The podcasts produced by public service broadcaster BBC focused on comedy, documentaries, entertainment, history, news, science and nature, and sports.

Podcast Producers

• NBC News was founded in 1996. The company's podcasts focus on news, highlights/top stories, interviews, politics, pop culture, sports, and business.
• American Public Media was founded in 1967. It produces podcasts related to comedy, literature, performing arts, business, music, food, and education.
• The Washington Post was founded in 1877. Its podcasts focus on news and politics.
• The Wall Street Journal was founded in 1889. It produces podcasts related to news, politics, business, investing, management & marketing, careers, technology, food, arts, and sports, and recreation.
• The Guardian was founded in 1821. Its podcasts focus on news, sports, politics, science, digital culture, books, crime, culture, documentaries, change stories/agents, arts, and feminism.
• The Telegraph was founded in 1855. It produces podcasts related to politics, technology, sports, mental health, investments, fashion, TV & film, and food & health, etc.
• Financial Times was founded in 1888. It produces podcasts related to politics, news, culture, banking, technology, arts, and finance.
• CNN was founded in 1980. It produces podcasts related to politics, news, crime, and TV & film.
• FOX News was founded in 1996. It produces podcasts related to politics, news, business, lifestyle, and people & culture.
• Sky Sports was founded in 2001. It produces sports-related podcasts.

Macmillan Publishers

• Macmillan Publishers began as a British publishing house founded in 1843. Its current company headquarters is in New York, NY.
• It produces a podcast called Quick and Dirty Tips that discusses topics like health, fitness, lifestyle, parenting, relationships, pets, education, technology, productivity, money, finance, business, and career.

Vox Media

• Vox Media is an American digital media company headquartered in Washington, DC that was founded in 2003.
• Its Vox Media Podcast Network produces content in areas that include news, technology, entertainment, culture, sports, gaming, business, and innovation.

POLITICO

• POLITICO is an American publication that was founded in 2010 and is based in Washington, DC.
• Its podcast material includes topics like politics, health, money, women's issues, energy, and the environment.

Nine Entertainment

• Nine Entertainment is a media network headquartered in Sydney, Australia that was founded in 2006.
• It produces a podcast channel called 9Podcasts with content focusing on news, sports, lifestyle, and entertainment.

The Irish Times

• The Irish Times is an Irish newspaper that was founded in 1859 and is based in Dublin, Ireland.
• It offers podcasts on topics that include news, politics, women's issues, sports, books, and entertainment.

CBC Radio

• CBC Radio is a Canadian broadcasting network headquartered in Ottawa, Ontario that was founded in 1932.
• It creates podcasts in categories that include news, politics, and entertainment.

Bloomberg

• Bloomberg is an American communications company that was founded in 1981 and is headquartered in New York, NY.
• It offers podcasts on topics that include business, technology, medicine, money, finance, career, travel, politics, law, and sports.

Forbes

• Forbes is a digital and print publication based in New York, NY that was founded in 1917.
• It produces a podcast called The Steve Forbes Podcast: "What's Ahead?" that discusses news, politics, business, and economics.

A&E

• A&E is a television network under the parent company A+E Networks. A+E Networks was founded in 1984 and is headquartered in New York, NY.
• It creates podcasts in categories that include history, crime, lifestyle, and entertainment.

National Geographic

• National Geographic is an American magazine founded in 1888 and based in Washington, DC.
• It produces a podcast called Overheard that discusses history, world culture, natural science, geography, and archaeology.

Research Strategy

United States-based Podcast Producers

• The podcasts produced by podcast publisher Kast Media focused on comedy, education, true crime, health and fitness, and business.
• The podcasts produced by newspaper publisher Tampa Bay Times focused on sports, news, crime, lifestyle, and education.
• The podcasts produced by TV station WNEP-TV 16 focused on sports, comedy, and history.
• The podcasts produced by TV network PBS focused on news, politics, art, health, business, science, and court cases.
• The podcasts produced by podcast network DC TV Podcasts focused on DC comics TV shows only.

Global Podcast Producers

• The podcasts produced by podcast network Entertainment One focused on comedy, arts, health, politics, and history.
• The podcasts produced by podcast publisher Mamamia focused on family, news, politics, beauty, entertainment, true crime, and business.
• The podcasts produced by online magazine The Spinoff focused on business, food, technology, and books.
• The podcasts produced by podcast publisher Listen Entertainment focused on branded content, documentaries, TV shows, true crime, and intimate conversations.
• The podcasts produced by newspaper publisher Dublin Inquirer focused on music, housing, and crime stories.

GoatRodeo

• GoatRodeo was founded in 2015.

• The company produces podcasts relating to politics, science, comedy, music, and financial news.

RiotCast

• RiotCast was founded in 2011.

• The company produces comedy podcasts exclusively.

Nerdist

• Nerdist was founded in 2012.

• The company produces podcasts focused on pop culture, lifestyle, and comedy.

Jupiter Broadcasting

• Jupiter Broadcasting was founded in 2008.

• Jupiter Broadcasting produces podcasts that focus on Linux, coding, and technology exclusively.

FRQNCY

• FRQNCY was founded in 2018.

• FRQNCY produces podcasts relating to business, culture, and politics.

Auscast Network

• Auscast Network was founded in 2016.

• This Australian podcast company produces content focused on a wide variety of subjects such as business, arts, lifestyle, science, and politics.

Earwolf

• Earwolf was founded in 2010.

• The company produces podcasts whose content focuses on comedy, lifestyle, politics, business and financial news.

Midroll Media

• Midroll Media was founded in 2013.

• Midroll Media produces podcasts with content relevant to a variety of different subjects such as comedy, lifestyle, technology, politics, investing, and sports.

Uninterrupted

• Uninterrupted was founded in 2015. (Source 17)

• This company produces sports podcasts exclusively. (Source 17)

The Ringer

• The Ringer was founded in 2016.

• This company produces podcasts whose content relates to pop culture, technology, and sports.

Hallmark Channel

• The Hallmark Channel was founded in 1994 and is headquartered in Los Angeles, CA.
• It produces a podcast called Bubbly Sesh that discusses topics like entertainment, family, lifestyle, and women’s issues.

Empire Magazine

• Empire Magazine is a British publication that was founded in 1962 and is based in London.
• Its podcast material focuses specifically on movies and entertainment.

Stuff Media

• Stuff Media is an American podcast publisher headquartered in Atlanta, GA that was founded in 2017.
• Its HowStuffWorks podcasts feature content across genres that include science, crime, history, lifestyle, entertainment, business, culture, fashion, travel, technology, and innovation.

WBUR

• WBUR is an American news station headquartered in Boston, MA that was founded in 1950.
• Its podcast topics include news, politics, business, finance, art, sports, technology, and healthcare.

Monocle

• Monocle is a global media company that was founded in 2007 and is headquartered in London.
• Its podcast topics include news, business, culture, architecture, music, food and beverage, literature, art, politics, fashion, and entertainment.

Spark

• Spark is a British content creator that gives its audience a platform to share personal stories on its podcast Spark True Stories.
• It was founded in 2007 and is based in London.

The Art Newspaper

• The Art Newspaper is an international publication headquartered in London that was founded in 1990.

• It creates podcasts in categories that include news, art, and culture.

Syfy

• Syfy is an American television channel that was founded in 1970 and is based in New York, NY.
• Its podcast topics include movies, television, comics, and entertainment specifically in the science fiction and fantasy genres.

AccuWeather

• AccuWeather is an American television channel headquartered in State College, PA that was founded in 1962.
• It produces a daily podcast discussing weather, news, history, and science topics.

TED

• TED is a global conference organization founded in 1984 and based in New York, NY.
• It creates podcasts discussing topics that include technology, entertainment, design, business, career, science, and innovation.

Research Strategy

Summary

•  Lawson Media was founded in 2017, and it's an award-winning narrative podcast producer.
• Twit TV deals with technology news and the latest trends in technology. 
• Relay FM produces podcasts related to video games, entrepreneurship, mobile app development, and productivity. It was founded in 2014.
• Global News, Canada, was founded in 1994. It produces business, entertainment, news, society & culture, and sports-related podcasts.
• Megaphone produces podcasts on technology for publishers and advisers.
• The Verge was founded in 2011, and it deals with podcasts related to technology, science, art, culture, and entertainment.
• SWR1 is located in Germany. The company's podcasts have content that focuses on news, politics, sports, entertainment, and cooking.
• Ricochet was founded in 2010. According to Top Podcasts website, the company produces podcasts related to Politics (main content), economics, world affairs, social issues, religion, entertainment, and the arts, race, history, the military, science and technology, gender, literature, philosophy, family life, sports, and cooking.
•  Media Corporation is based in Singapore. It produces entertainment, news, sports, and technology related podcasts.

United States-based Podcast Producers

• The podcasts produced by podcast publisher Revolver Podcasts focused on news, entertainment, drama, relationships, sports, comedy, technology, fashion, healthcare, music, and finance.
• The podcasts produced by digital media network Foodable Network focused on branded and general content about the food and beverage industry.
• The podcasts produced by Bleav Podcast Network focused on sports, beauty, music, and films.
• The podcasts produced by TV station KHQ Q6 focused on fatherhood, politics, true crime, and sports.
• The podcasts produced by magazine publisher Entertainment Weekly focused on films and TV shows.

Global Podcast Producers

• The podcasts produced by Asian news network CNA focused on news, business, and history.
• The podcasts produced by newspaper publisher South China Morning Post focused on politics, technology, crime, sports, food, and culture.
• The podcasts produced by radio network KBS WORLD Radio focused on news, entertainment, and travel.
• The podcasts produced by newspaper publisher The National focused on news and politics.
• The podcasts produced by TV network Australian Broadcasting Corporation focused on comedy, culture, health, kids, music, news, science, sports, and storytelling.

Summary of Podcast Producers and Creators (102-111)

•  5by5 Studios, Frogpants Studios, and Idle Thumbs are US-based companies that create content related to video games, among several other topics.
•  Suno India and Audiomatic are India-based companies that produce podcast content related to current affairs, politics, culture, and society.
•  All Things Comedy is a podcast company that creates comedy podcasts.
• TLV1 is an Israel-based company that produces podcasts on culture, society, politics, literature, and music in Israel.
• Dixo is a Mexican podcast company that produces podcasts related to TV, films, economy, marketing, social media, psychology, relationships, and nutrition.

SUMMARY

• Audioboom's mission is to host, "distribute, and monetize podcasts." It had a revenue of $11.7 million in 2017.
• Cadence13 has an estimated revenue of $20 million. It is led by Spencer Brown.
• Night Vale Presents helps publish about 14 podcasts and has reached more than 5 million downloads monthly.
• Podbean has an estimated revenue of $4.8 million. It is led by David Xu.

RESEARCH STRATEGY

SUMMARY

• Radiotopia was established as a partnership between Roman Mars and PRX. It has more than 19 million downloads monthly
• Spreaker has more than 4 million registered users. Its mission is to provide users with all the tools they need to start a podcast.
• Maximum Fun's mission is to offer a "security net of sincere podcasting fun." 
• Headgum has over 100 million plays monthly. Its main objective is to produce the best podcast content.

RESEARCH STRATEGY

Summary

• Crooked Media has an estimated revenue of $2 million.
• Gimlet Media has an estimated revenue of $15 million.
• The first episode of Wolverine Podcast has more than 1 million downloads.
• The Slate Group's podcasts had more than 73 million listeners in 2018.
• The Slate Group's estimated revenue is $30 million.

Research Strategy

OVERVIEW

• The total revenue of Westwood One is $12.5 million and it produces about 43 podcast titles of different genres.
• The mission of The San Diego Union-Tribune is to spread knowledge, build understanding, and create opportunity in the communities they serve. They strive to elevate civic discourse through the journalistic pursuit of truth. Fairness, accuracy, and honesty are their fundamental values
• WTKR News 3 generates $10 million to $50 million as revenue and it produces 27 podcast titles. 
• The total revenue of ABC is $1,392 million. The company's managing director is David Anderson.

Summary

• Pacific Content has an estimated annual revenue of $3.8 million. According to the company’s co-founder, Steve Pratt, the average consumption of the podcast, The Trailblazers with Walter Issacson, was measured at 98%.

• The Australian has an estimated annual revenue of $24.9 million. According to The Australian’s parent company, News Corp Australia, the media company’s content reaches 3.5 million people each month across all platforms.

• According to Radio New Zealand’s 2018 Annual Report, RNZ’s revenue for 2018 amounted to $41.3 million (NZD) which is equivalent to USD 26.46 million. The report also revealed that RNZ reaches 845,945 viewers every week across all platforms.

• According to BBC’s Group Annual Report 2018/19, the company reported a revenue of £4.889 billion which is equivalent to USD 6.273 billion.

Research Strategy

Podcasts

1. NBC News

• NBCUniversal's revenue in 2018 was $35.76 billion (NBC News is a division of NBCUniversal and, as such, revenue is reported for NBCUniversal).
•  The following individuals are executives/team leaders at NBC News: Noah Oppenheim (President); Jared DiPalma (CFO); and Andrew Lack (Chairman of NBC News and MSNBC).
• The following is NBC News's stated mission: "As a company uniquely positioned to inform, empower and inspire, we embrace the opportunity to create conversation and mobilize action to address some of the world's most critical issues."
• NBC News has 24 podcasts.
• A brand that NBC News works with is Megaphone, which is its podcast distributor.
• In October 2019, NBC News had 6.438 million unique monthly podcast listeners in the U.S.
• In October 2019, NBC News's podcasts were streamed/downloaded 39.473 million times worldwide.
• On average, news anchor/host Rachel Maddow's podcast is downloaded 300,000 times per episode.

2. American Public Media

• American Public Media's 2018 revenue totaled $134.704 million 
•  The following individuals are executives/team leaders at American Public Media: Liliana Kim (Managing Director of Podcasts ); Jon McTaggart (CEO ); Dave Kansas, (COO ); Morris Goodwin (CFO ); Randi Yoder (Chief Development Officer ); and Nick Kereakos (CTO).
• The following is American Public Media's mission statement: "Our Mission is to enrich the mind and nourish the spirit, thereby assisting our audiences to enhance their lives, expand perspectives and strengthen their communities."
• American Public Media has 19 podcasts.
•  IBM and The New York Times are brands that American Public Media works with.
• American Public Media's portfolio of podcasts are collectively downloaded more than 12 million times per month.

3. The Washington Post

A. Revenue & Leadership

• The Washington Post's estimated, annual revenue is $709 million. That value was the only revenue information we found for the company.
• The following individuals are executives/team leaders at The Washington Post: Fred Ryan (CEO) ; Stephen Gibson (CFO ); and Martin Baron (Executive Editor).

B. Mission Statement

• The Washington Post has a seven-part mission statement. Part one states: "The first mission of a newspaper is to tell the truth as nearly as the truth may be ascertained. " Part two states: "The newspaper shall tell ALL the truth so far as it can learn it, concerning the important affairs of America and the world. "
• Part three of the mission statement provides: "As a disseminator of the news, the paper shall observe the decencies that are obligatory upon a private gentleman. " Part four states: "What it prints shall be fit reading for the young as well as for the old. " Part five states: "The newspaper’s duty is to its readers and to the public at large, and not to the private interests of its owners. "
• Part six of the mission statement provides: "In the pursuit of truth, the newspaper shall be prepared to make sacrifices of its material fortunes, if such course be necessary for the public good. " Lastly, part seven states: "The newspaper shall not be the ally of any special interest, but shall be fair and free and wholesome in its outlook on public affairs and public men."

C. Podcasts, Brands, & Statistics

• The Washington Post has 17 podcasts.
• Some of the brands that The Washington Post works with are Amazon Web Services , Google , Nielsen , Salesforce DMP , Celtra , Sumo Logic , and Akamai.
• The stated goal for its The Post Reports podcast was one million monthly downloads.
• Its Pardon My Take podcast generates about $50,000 per episode.

Research Strategy

Summary of the Findings

• The Wall Street Journal has nine podcasts, and its annual revenue was $52 million in 2018.
• The Guardian has 26 podcasts, and its annual revenue was $288.08 million (£224.5 million) in 2018.
• The Telegraph has 11 podcasts, and its annual revenue was $356.73 million (£278 million) in 2018.
• Financial Times has 20 podcasts, and its revenue is $670 million.
• The main objective of the Financial Times is to "uphold the highest possible standards of ethical and professional journalism."

Research Strategy

US/Global Podcasts

•  MacMillan Publisher podcasts do not rank in the top 100 lifestyle, culture, or parenting podcasts on Stitcher or Apple Podcasts.
•  Sky Sports provides the "best sports coverage from around the world, covering: Football, Cricket, Golf, Rugby, WWE, Boxing, Tennis and much more."
•  Rupert Murdoch is the Chairman of FOX News.
•  CNN works with Radio.com on their podcasts.

• Vox Media earned close to $170 million in revenue in FY2018. The company produces/supports 200 podcasts. Out of these, 175 are currently listed on its website.
• POLITICO earned $113 million in revenue in FY2018. It produces 8 podcast series.
• Nine Entertainment generated $1.59 billion (AUD 2.34 billion) in revenue in FY 2019. It produces 11 podcast series.
• The Irish Times generated $85.83million (€77.9 million) in revenue in FY2017. It produces 9 podcast series.

Calculations

• Vox Media does not make its revenue publicly available. However, credible resources indicate that the company fell short of at least 15% on its revenue target of $200 million for 2018. Using these figures, the revenue for 2018 can be calculated as:
• 15% * 200 million = 30 million
• 200 million — 30 million = 170 million.
• Hence, it can be estimated that Vox Media earned close to $170 million in revenue in 2018.

Summary

• CBC Radio recorded a revenue of $430.86 million (USD) and produces over 163 shows across its various platforms. According to a survey conducted by CBC Radio, over 86% of Canadians listen to at least one CBC Radio show each month. The survey also revealed that 66% of respondents find CBC Radio informative and 65% believe the shows contain high-quality content.

• In 2018, Bloomberg crossed the $10 billion milestone in revenue. Bloomberg Radio currently reaches over 27 million people each week via its 300+ affiliated radio stations across the United States.

• Forbes has an estimated annual revenue of $297 million and produces five podcasts, four of which are powered by Podcast One. Forbes reaches over 6.7 million readers and has 50 million unique visitors each month.

• A+E Networks is the parent company of A&E and has an estimated revenue of $3.8 billion. A&E produces over 139 shows and reaches 335 million people across the world.

Research Strategy

OVERVIEW

• The total revenue of Tampa Bay Times is $7.5 million. It produces five podcast titles.
• The objective of National Geographic is to inspire people to place greater value on the natural world and its people, secure the natural systems essential for all life on Earth, and drive innovation that helps create a planet in balance.
• WNEP-TV 16 was acquired by the NY Times in 1985 which has $3.1 billion in revenue and is ranked #1 in the publishing industry in Fortune's 2002 list of America's Most Admired Companies.
• WNEP-TV 16 is not in partnership with other brands or companies and it produces nine podcast titles.
• The total revenue of Kast Media is $2.8 million.

• PBS generated $674.46 million in revenue in FY2018. It produces around 50 podcast series.

• Entertainment One generated $1.2 billion (£941.2 million) in revenue in FY2019.
• DC TV Podcasts produces 11 podcast series.
• Mamamia's podcast network consists of 21 shows.

Research Strategy

The Spinoff

• It has revenue of $12.8 million.

Lead Team

• Duncan Greive: Managing Editor.
• Kerryanne Nelson: Special Projects.
• Toby Manhire: Editor.
• Catherine McGregor: Deputy Editor.

Mission Statement

• "We consider ourselves a magazine for the digital age, not always racing to break stories, but striving to analyze what they mean, embrace complexity and nuance, while also having a strong sense of humor and balancing the serious and absurd."
• It has 8 shows that it supports with Podcasts.

Brands they work with

•  Vanishing Point.

•  Moloney Moloney.

Relevant data

• It has an audience of 800,000 New Zealanders monthly.
• It has a daily organic reach is over 100,000 people.

Listen Entertainment

• Listen Entertainment has a revenue of $4 million.

Lead Team

• Adam Uytman: Director of Content.
• Josh Adley: Director of Commercial and Client Relations.
• Tim Hammond: Executive Director. [6]
• Paul Thomas: Senior Executive Producer.

Mission Statement

• Its mission is to produce content for brands and broadcasters, formulate strategies for clients, and deliver the highest possible quality of content to millions of listeners around the world.
• It has 25 shows that it supports with Podcasts.

Brands They Work With

•  Audible Original.
•  Creative Brief. 

Relevant data

• It has 25 years of experience.

Dublin Inquirer

Lead Team

• Lois Kapila: Managing Editor. 
• Sam Tranum: Deputy Editor. 

Mission

• Its Mission is to provide quality coverage of city affairs.
• It has 1 show that it supports with Podcasts.

Relevant Data

•  7.69% of traffic is from Referrals.
• 36.46% of traffic is from Search.
•  29.67% of traffic is from Social.

Goat Rodeo

• It has an estimated revenue of $4.4 million.

Lead Team

• Ian Enright: CEO & Co-Founder. 
• Megan Nadolski: Chief Operating Officer.

Mission

• Its mission is to create high quality professional audio content and design for clients and partners.
• It also aims to guide and empower storytellers.
• It has 10 shows that it supports with Podcasts.

Brands They Work With

•  TRG Media. 
•  Nautilus Science. 

Research Strategy

Riotcast

• The Riotcast Network has an estimated revenue of $604.5K.

• Riotcast team leaders are Rob Sprance (Founder of The RiotCast Network) and Robert Kelly (Co-Founder of The RiotCast Network)

• The company`s Mission/Objective Of The Company is stated as "dedicated to providing content from some of the best comics in the business while building a platform for fans to discover their next favorite comedian."

• Riotcast has 24 podcasts.

• RiotCast does not work with any other brands.

• Reports show that 67.53% of the traffic sources on desktop is direct.
• Jim Florentine's Metal Midgets by The RiotCast Network has over 500 installs on Google play.

Nerdist

• Nerdist has $6M in estimated revenues annually.

• Nerdist team leaders are Rachel Heine, who is the Vice President, Brand Strategy and Dan Casey, who is the Creative Director.

• The company`s Mission/Objective Of The Company is "a space to geek out and a well-knit community of millions of passionate people from all over the world. Nerdist brings everyone together to celebrate the love of pop culture."

• “Nerdist is your one-stop-shop for all things nerd.”

• Nerdist runs 32 podcasts, YouTube premium channel, a talk show on BBC America, and a book.

• Nerdist partnered with Cadence13 in 2018 to handle advertising for their program.

• Nerdist and their premium YouTube channel featuring Nerdist News hosted by Jessica Chobot have a combined 2.75 million Twitter followers.

Jupiter Broadcasting:

• Jupiter Broadcasting has $1.5M in estimated revenues annually.

•  Chris Fisher, Jupiter Broadcasting Co-Founder, is the team leader.

• Mission/Objective Of The Company:"Jupiter Broadcasting creates favorite podcasts on Linux, open-source, and free software since the term “podcast” existed."

• Jupiter Broadcasting has 9 shows.

• Jupiter Broadcasting works with Linux Academy in a team effort to give back to the community.

Relevant Data/Stats Available:

•  "Ask Noah" show takes calls from all over the world, has been downloaded more than 450,000 times.
• The Ask Noah Show is a weekly radio call-in show of Jupiter Broadcasting, where they take tech questions, or business in tech questions live on the air.
•  71.53% of the website traffic sources on desktop is direct.

Frqncy:

• Frqncy has an estimated annual revenue of $2.8M

•  Michelle Khouri, Frqncy Media Founder & CEO is the team leader

• Mission/Objective Of The Company: Frqncy Media Co. is a first-of-its-kind multimedia production studio and community hub that is built by and for podcasters with the intent to help content creators reach new audiences through high-quality production, strategic audience development, and proactive community building.

• Frqncy also acts as a strategic podcast marketing and production agency.

• Frqncy produces 7 podcasts.

• Frqncy has worked with Statue of Liberty Museum, Apple and The Statue of Liberty-Ellis Island Foundation, Coca-Cola, and The Freeing Energy Project.
• Since 2018, Frqncy has also worked with Apple, Diane von Furstenberg, Grady Hospital, SalesLoft, and many others.

Relevant Data/Stats Available:

•  52.92% of the website traffic sources on desktop is direct.
•  43.21% of the website traffic sources on desktop are from referrals.

Research Strategy:

Summary

Auscast Network

• Liam Carter and Andy Martin are the Co-founders of Auscast Network.
• The company host 41 podcast shows.
•  Podvertise, Zoom, Studio Creations, Omny Studios, and Cartel Media are brands they work with.

Earwolf Podcast Network

• Scott Aukerman and Jeff Ullrich are the Co-founders of Earwolf.
• Earwolf has estimated revenue of $3 million. 
• The company produces 90 shows. 
• Earwolf is affiliated with Stitcher.

Midroll Media

•  Erik Diehn is the CEO of Midroll Media.
• Midroll Media has $5 million in estimated revenue.
• HBO, Toyota, Make A Wish, USA Today, Dunkin Donuts, Allstate, Squarespace, FedEx, T Mobile, Audible, Prudential, and P&G are some brands Midroll works with.
• The company produces 228 podcast shows.

Uninterrupted

• Uninterrupted has $8.5 million in estimated revenue.
•  Devin Johnson is the president and COO.
• The company has 5 podcast shows.

Research Strategy

• The Ringer "charges between $25 and $50 for every 1,000 people who hear an ad on their podcasts."
• Over 35 million podcast downloads occurred on The Ringer's site per month in the fourth quarter of 2018, which converted to $15 million from podcast ad sales alone.
• The Hallmark Channel has been "distributed nationwide in high definition (HD) and standard definition (SD) to 81 million homes."
• According to an article by PressGazette, "the weekly podcasts [of Empire Magazine] hosted by associate editor Chris Hewitt routinely reach about 75,000 downloads" whereas the "biggest ever was the spoiler special for Avengers: Infinity War last year which was downloaded 500,000 times."
• Stuff Media's podcasts were downloaded more than 1 billion times. 

Podcasts

1. WBUR

•  The following individuals are executives/team leaders at WBUR: Sam Fleming (General Manager); Corey Lewis (Station Manager); Kristen Holgerson (Marketing/Promotions Director); Dawna Johnson (Director of Finance); and Peter Lydotes (Director of Operations).

• WBUR stated the following with regard to its mission: "Through a dynamic exchange of ideas, WBUR serves and engages the local community as a source of news and information, providing insight and cultural context that unites a diverse, complex and changing world."

• WBUR has 10 podcasts.

•  Panoply, Reddit, and The Boston Globe are brands that WBUR works with.

• Its On Point podcast was downloaded about 2.2 million times each month.

• WBUR's 2018 revenue was $43,760,909.

2. Monocle

•  The following individuals are executives/team leaders at Monocle: Tyler Brûlé (Chairman and Editor-in-Chief); Fiona Wilson (Tokyo Bureau Chief); James Chambers (Hong Kong Bureau Chief); Tomos Lewis (Toronto Bureau Chief); Carlota Rebelo (Los Angeles Acting Bureau Chief); and Nicolas Yllera (Advertising Director).

• Monocle stated the following about its mission: "Monocle magazine was launched to provide a briefing on global affairs, business, culture, design and much more. We believed that there was a globally minded audience of readers who were hungry for opportunities and experiences beyond their national borders."

• Monocle has 28 podcasts.

•  BMW and Porter are brands that Monocle works with.

• Monocle has one million monthly listeners through its podcasts and radio programs combined.

• Monocle's 2017 revenue was $20.6 million.

3. Spark

•  The following individuals are executives/team leaders at Spark: Joanna Yates (Founder); Matt Hill (Podcast Producer); Dave Pickering (Host); and Charley Harrison (Host).

• Spark stated the following with regard to its mission: "We are a small team who believe in the power of true stories. Everyone who comes to Spark, whether to listen or to tell their story, plays a big part in what we do."

• Spark works with the following brands: Upstairs at the Ritzy , Hackney Attic , Exmouth Market , Foyles Bookshop , and Glenfiddich Distillery.

• We couldn't find Spark's revenue nor any statistics about its podcast listeners/downloads (explained in the Research Strategy section below).

4. The Art Newspaper

•  The following individuals are executives/team leaders at The Art Newspaper: Russell Toone (CEO); Henrietta Bentall (Advertising Sales Director); Mikhail Mendelevich (Digital Strategy Director); and Kath Boon (Global Head of Sales).

• The Art Newspaper stated the following about its mission: "Unique in its conception and scope, The Art Newspaper publishes around 100 pages of news, analysis, profiles, reviews and comment about the art world every month and online daily. It covers everything from antiquities to contemporary art, people, events and market trends. You can count on it to bring you the most important stories from around the globe and put them in their wider context."

• The Art Newspaper has one podcast.

• The Art Newspaper's estimated revenue is $120 million.

•  Soundcloud and Vimeo are brands that The Art Newspaper works with.
• Though we didn't find podcast-specific statistics, we did find that The Art Newspaper is read by more than 50,000 people and "is circulated in 23,000 copies."

Research Strategy

Syfy

• Syfy's revenue is $88 million.
• The names of the company's team leads are Adam Swiderski (Editor in Chief), Alexis Loinaz (News Editor) and Cher Martinetti (Managing Editor).
• Syfy Wire is dedicated to science fiction, fantasy, and supernatural horror featuring news and original reporting about movies, TV, games, books and genre figures.
• They produce five podcasts.
• They work with brands such as NBC, MSNBC, Bravo, USA Network, Universal Kids, CNBC, Oxygen and Telemundo.
• Syfy had around 20,000 monthly downloads in October 2019, with a visibility score of 18,972. 

AccuWeather

• AccuWeather's annual revenue is $100 million.
• The name of the company's team lead is Joel Myers, CEO.
• The AccuWeather Podcast brings behind-the-scenes details on trending weather topics, news-making weather events, and new updates from the world’s most trusted name in weather with a motive to inform, entertain and enrich the listener's experience.
• They produce two podcasts.
• The brands they work with are iTunes, Tunein, Stitcher, Amazon Alexa and Google Assistant.
• The host Regina Miller is a 20-year television and radio broadcast veteran with a degree in broadcast journalism from Lock Haven University and a certificate in broadcast meteorology from Mississippi State University.

TED

• TED's annual revenue is $66 million.
• The name of the company's team lead is Chris Anderson, Head of TED.
• TED is a nonpartisan, nonprofit devoted to spreading ideas covering science to business to global issues, usually in the form of short, powerful talks.
• They produce six podcasts.
• They work with BCG, Bose, BMW i, Brightline, Cartier, Logitech, Marriott, Robert Wood Johnson Foundation, Samsung, Tommy Hilfiger and UPS.
• TED boasts 60 million monthly unique listeners and 35 people listen to a TED talk every second.

Lawson Media

• Lawson Media's annual revenue is $150,000.
• The names of the company's team leads are Kristofor Lawson (CEO & Founder), James Parkison (Producer & Engineer) and Jasmine Mee Lee (Assistant Producer).
• Lawson Media creates bespoke narrative content which offers full end-to-end production for both editorials and branded content that will captivate audiences and deliver results.
• They produce two podcasts.
• The brands they work with are Walkley Innovation Fund, RMIT University’s Activator LaunchHUB and Apple.
• Moonshot, podcast show by Lawson Media, is consumed by about 10,000-15,000 an episode with over 650,000 downloads which put it in the top 5% of the over 600,000 Apple podcasts. 

Research Strategy

TWiT Television

• TWiT Television has an estimated revenue of $4.4 million.
•  Lisa Laporte is the CEO, and Leo Laporte is the founder of TWiT Television.
• The company produces 60 podcast shows.

Fangoria Magazine

• Fangoria Magazine has an estimated revenue of $773,000.
•  Dallas Sonnier is the CEO of the company.
• Fangoria Magazine produces 6 podcast shows.

Ricochet

• Ricochet has $16.7 million in estimated revenue.
• Rob Long and Peter Robinson are the co-founders of the company.
• Ricochet produces 72 podcast shows. 

Research Strategy

Summary of Findings.

The Economist

Revenue

•  GBP 333.4 million (USD 428.4 million).

Leadership Team

•  Lara Boro - CEO.
•  Robin Bew - Managing director, The Economist Intelligence Unit.
•  Michael Brunt - Publisher and chief operating officer, The Economist.
•  Oscar Grut - Chief Legal and corporate development officer.
•  Catherine Hearn - Group HR director.
•  Zanny Minton Beddoes - Editor, The Economist.
•  Shane Naughton - Group chief financial officer.
•  Tim Pinnegar - Publisher and managing director, Asia Pacific.
•  Andrew Williams - Chief digital officer.

SWR1

Revenue

Podcast

• SWR1 produces 12 podcast shows.

Leadership Team

• Prof. Dr. med. Kai Gniffke - Director.
•  Stephanie Schneider - Country broadcasting director BW.
•  Dr. Simone Schelberg - Country broadcasting director RP.
•  Dr. Hermann Eicher - Justitiar.
•  Jan Buttner - Administrative director.
•  Michael Eberhard - Director of engineering and production.
•  Dr. Christopher Hauser - Program director information, sport, film, service and entertainment.
•  Gerold Hug - Program director culture, knowledge, young formats.

Global News

Revenue

Podcast

Leadership Team

•  Kenton Boston - Vice president, national and network news.
•  Chris Basset - National director of content and editorial standards.
•  Keith Robinson - Director, digital products.
•  James Armstrong - Managing editor, breaking news and investigative.
•  Brian McKechnie - Ontario online manager.
•  Dawn Cuthbertson - National managing editor, features.
•  Sarah Kelsey - National manager, smart living and entertainment.
•  Kevin Buffitt - Director, video strategy.
•  Elton Hobson — National managing editor, online video.
•  Grant McDonald - National managing editor, original content, online video.
•  Shauna Rempel - Managing Editor, social media and distribution.

The Verge

• The Verge has an estimated revenue of $29.6 million.
• The company's leadership includes: Helen Havlak (Vice President), Nilay Patel (Editor-in-chief), Dieter Bohn and TC Sottek (Executive Editors), Eleanor Donovan (Executive Producer), Ruben Salvadori (Director of Audience Development), and Steven Belser (General Manager).
• It produces six podcasts.

Revolver Podcasts

• Revolver's estimated revenue is $5.4 million.
• The company's leadership includes: Jack Hobbs (President), Stephen Hobbs (Co-founder and Chief Digital Officer), Maria Lopez Alvarez (Vice President of Content and Production), Juan Torres-Falcon (Producer and Editor), and Sylvana Troccoli (Podcast Talent and Producer).
• It produces 57 podcasts.

Foodable Network

• Foodable Network has an estimated revenue of $7.2 million.
• Its leadership includes: Paul Barron (Founder, Editor-in-chief and Executive Producer), Jason Morris (Director of Digital Product Development), Darisha Beresford (Production Manager and Senior Producer), Jean-Pierre Erriguible (Studio Manager and Video Editor), and Yareli Quintana (Podcast Producer and Host).
• The company produces 10 podcasts.

Bleav Podcast Network

• Bleav Podcast Network's estimated revenue is $3 million.
• The company's leadership includes: Bron Heussenstamm (President), Carlton Gillespie (Talent Producer and Manager), Cam Rogers (Digital Media Manager and On-air Host), and Jackie Maroney (Podcast Producer and Host).
• It produces 142 podcasts.

Research Strategy

Summary

• KHQ Q6 has an estimated revenue of $11 million.
• Entertainment Weekly has an estimated revenue of $26.6 million.
• CNA has an estimated revenue of $100 million.
• South China Morning Post has an estimated revenue of $142.8 million.
• South China Morning Post produces 7 podcast shows.

Research Strategy

• KBS World Radio is owned by Korean Broadcasting System. KBS World Radio produces 31 podcast titles in several languages. Out of these, 6 podcasts are produced in English.
• Korean Broadcasting System generated approximately $1.22 billion (1.43 trillion KRW) in revenue in FY 2018.
• The National, Scotland is owned by Newsquest which is a wholly-owned subsidiary of Gannett in the UK. The latest annual report of Gannett does not provide a detailed breakdown of the revenue for all of its subsidiaries. ZoomInfo estimates that The National earned $4 million in the fourth quarter of 2019.
• Australian Broadcasting Corporation produces 85 podcast series. In 2018-19, the company recorded "201 million unique podcast downloads (average 16.7 million unique downloads per month)."
•  Chris Remo is co-founder, producer, and host at Idle Thumbs. The company has produced a total of 18 podcast series. Out of these, 6 series have been retired.
• Being a small, privately-held company, Idle Thumbs does not share its financials. However, according to third-part source ZoomInfo, the company generated $12 million in revenue in 2018.

Research Strategy

TLV1

Revenue:

• The estimated annual revenue is US$5 million.

Names of Lead Team:

• Avner Shelem – Founder & CEO
• Itai Shelem – Studio Manager  
• Gizem Ozdemir – Audio Engineer
• Niv Elis – Contributor 
• Miriam Herschlag – Presenter, WhyWhyWhy!
• Don Futterman – Presenter, The Promised Podcast
• Guy Sharett – Presenter, StreetWise Hebrew
• Marcela Sulak – Presenter, Israel In Translation
• Samuel Green – Presenter, Kol Cambridge

Mission/Objective of the Company:

• The mission/objective of the company is "to engage local and international audiences on topics in Israel that matter."

Number of Titles:

• The company produces or support six (6) titles/shows with podcasts.

Brands They Work With:

• TLV1 works with the following brands: NPR, BBC, CBC, This American Life, All Things Considered and The New Yorker.

Relevant Data/Statistics:

• Listeners from over 210 countries and territories, residing in more than 10,500 cities around the world, log on and tune in every month.

Dixo

Revenue:

• Dixo's annual revenue is less than US$1 million.

Names of Lead Team:

• Dany Saadia - Co-founder
• Veronica Hernandez- Team member 

Mission/Objective of the Company:

• The mission/objective of the company is "to involve people in podcasting to continue evangelizing about podcasting."

Number of Titles:

• Dixo produces or supports twenty-four (24) titles/shows with podcasts.

Brands They Work With:

• There are brands recorded that the company works with.

Relevant Data/Statistics:

• Dixo's podcasts receive 400,000 to 600,000 downloads each month.

Suno India

Revenue:

• There was no available data on annual revenue for this company.

Names of Lead Team:

• Padma Priya - Co-Founder/Editorial Lead
• Rakesh Kamal - Co-founder/Production Lead
• Rakesh Kamal - Co-founder/Production Lead
• Kunika Balhotra - Communication Officer
• Abhay Adhikar i- Advisor  
• Ben Holt - Advisor
• Giulia Rancati - Advisor 
• Vaishali Pandiyen - Reporter

Mission/Objective of the Company:

• Suno India's mission/objective is "to unbreak the news at a time when the news and social media only makes us react more and think less."

Number of Titles:

• The company produces or supports fourteen (14) titles/shows with Podcasts.

Brands They Work With:

• Suno India works with the following brands: Factly, Radio Active, Curry Podcasts and Wire Urdu.

Relevant Data/Statistics:

• The company receives 25,100 listens for the podcast per 50 posts.

Audiomatic

Revenue:

• There was no revenue publicly available.

Names of Lead Team:

• Rajesh Tahil - Co-founder
• Tariq Ansari - Co-founder

Mission/Objective of the Company:

• The mission/objective of the company is "to build a network of excellent, innovative podcasts to bring listeners a wide variety of unique, genre-defining programming."

Number of Titles:

• The company produces or supports five (5) titles/shows with podcasts.

Brands They Work With:

• Audiomatic works with the following brands: Scroll, The Wire and The Huffington Post India.

Relevant Data/Statistics:

• Audiomatic’s adoption has grown close to 300% in three years.

What Information Is Not Available:

• Information on revenue of Suno India and Audiomatic and brands that Dixo is working with is not available.

Research Strategies:

Summary of Findings.

All Things Comedy

• All Things Comedy produces 79 podcast shows.

Revenue

Team

•  Michael Bertonlina - President/CEO.
•  Al Madrigal - Co-founder and managing director.
•  Russel Weissman - VP, marketing and audience strategy.

At Will Media

• At Will Media produces 24 shows.

Revenue

• The company's revenue is estimated at $10 million.

Team

•  Will Malnati - Founder and CEO.
•  Jenna Ushkowitz - Partner.
•  Jaclyn Farley - Head of Operations.
•  Julie Martin - Advisor.
•  Jeff Kauth - Advisor.
•  Bo Han - Advisor.
•  Meashel Mason - Associate producer.
•  Rachel Lightner - Associate producer.
•  Loren Gardner - Producer.
•  Eric Mahoney - Producer.
•  Molly Socha - Producer.
•  Ashley Maas - Producer.
•  Mitch Bluestein - Senior producer.

5by5 Studio

• 5by5 Studio produces 16 shows. 

Team

•  Dan Benjamin - Founder.
•  Yasmine Kashefi - Director of marketing.
•  Haddie Cooke - Sales director and station manager.
•  Jim Metzendorf - Senior audio engineer.