US/Global Podcasts

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US/Global Podcasts: Rows 2 to 6

IHeartRadio was founded in 2008, NPR in 1970, PRX in 2003, The New York Times in 1851, and Wondery in 2016. The requested details for each company can be found in rows 2-6 of the attached spreadsheet.

NPR

IHeartRadio

  • IHeartRadio was founded on October 1, 2008.
  • IHeartRadio's 2018 revenue was $6.33 billion.
  • Bob Pittman is the CEO of IHeartMedia, which runs IHeartRadio.
  • The company's mission is to "offer unique digital assets with massive reach to create innovative campaigns and programs for key advertising and marketing partners, while providing world-class programming and events for its listeners".

PRX

  • PRX was founded in 2003.
  • The company's mission is to "lead changes that expand public media as a trusted source of knowledge, information, and inspiration for all".
  • PRX offers many podcasts that cover subjects such as life advice, story telling, and news.
  • The company's 2018 revenue was $7.2 million.

Wondery

New York Times

  • The NY Times was established in 1851.
  • Aside from being a newspaper, the company offers podcasts on news, politics, and life stories.
  • The NY Times 2019 revenue was $1.8 billion.
  • Their mission is "we seek the truth and help people understand the world".
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US/Global Podcasts: Rows 7 to 11

Rows 7 to 11, columns B to F, H, and J of the attached spreadsheet have been completed. Barstool Sports, ESPN, WNYC Studios, This American Life, and The Daily Wire are not working with other brands for their podcasts. Among the companies examined, ESPN has recorded the largest estimated annual revenue ($10.2 billion).

Selected Findings

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US/Global Podcasts: Rows 12 to 21

Ten companies that produce and create podcasts are Cadence13, Audioboom, Night Vale Presents, Podbean, Spreaker, Maximum Fun, Headgum, Radiotopia, Crooked Media, and Gimlet Media. Details on each company's founding date and types of content they create are below and in columns A-C of rows 12-21 of the attached spreadsheet.

Cadence13

Audioboom

Night Vale Presents

Podbean

  • Podbean was founded in 2006.
  • It creates podcasts in the comedy, government, music, science and medicine, arts, education, health, news and politics, society and culture, TV & film, business, games and hobbies, kids and family, religion and spirituality, and sports and recreation categories.

Spreaker

  • Spreaker was founded in 2010.
  • It creates podcasts in the live, arts, audiobooks, culture, entertainment, hobbies, music, news and information, science, technology, and sports categories.

Maximum Fun

Headgum

Radiotopia

Crooked Media

Gimlet Media

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US/Global Podcasts: Rows 22 to 31

The information for ten additional companies that produce and create podcasts have been provided in rows 22 to 31, columns A to C of the attached spreadsheet. They include companies based in the United States (Marvel Entertainment, The Slate Group, Westwood One, The San Diego Union-Tribune, WTKR News 3, and ABC), Canada (Pacific Content), Australia (The Australian), New Zealand (Radio New Zealand), and the United Kingdom (BBC).

United States-based Podcast Producers

  • The podcasts produced by entertainment company Marvel Entertainment focused on comics, video games, toys, TV, and film.
  • The podcasts produced by podcast publisher The Slate Group focused on news and politics, culture, technology, business, and human interest.
  • The podcasts produced by podcast network Westwood One focused on business and education, entertainment, sports, and news and politics.
  • The podcasts produced by newspaper publisher The San Diego Union-Tribune focused on news, fantasy football, and court cases.
  • The podcasts produced by TV station WTKR News 3 focused on news and entertainment.
  • The podcasts produced by TV network ABC focused on news, business, society and culture, true crime, and TV and film.

Global Podcast Producers

  • The podcasts produced by branded content creator Pacific Content featured Facebook, Zendesk, and other brands.
  • The podcasts produced by newspaper publisher The Australian focused on crime, business, and history.
  • The podcasts produced by radio station Radio New Zealand focused on entertainment, news, and politics
  • The podcasts produced by public service broadcaster BBC focused on comedy, documentaries, entertainment, history, news, science and nature, and sports.
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US/Global Podcasts: Rows 32 to 41

Ten additional companies that produce and create podcasts include NBC News, American Public Media, The Washington Post, The Wall Street Journal, The Guardian, The Telegraph, Financial Times, CNN, FOX News, and Sky Sports. The founding year and the types of content these companies create has been provided in columns A-C, rows 32-41 of the attached spreadsheet. An overview of the findings can be found below:

Podcast Producers

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US/Global Podcasts: Rows 42 to 51

Macmillan Publishers, Vox Media, POLITICO, Bloomberg, Forbes, A&E, and National Geographic are examples of podcast producers based in the United States. Global companies that produce podcasts include Nine Entertainment, The Irish Times, and CBC Radio. All requested information is included in rows 42-51 of columns A, B, and C in the attached spreadsheet.

Macmillan Publishers

  • Macmillan Publishers began as a British publishing house founded in 1843. Its current company headquarters is in New York, NY.
  • It produces a podcast called Quick and Dirty Tips that discusses topics like health, fitness, lifestyle, parenting, relationships, pets, education, technology, productivity, money, finance, business, and career.

Vox Media

POLITICO

Nine Entertainment

  • Nine Entertainment is a media network headquartered in Sydney, Australia that was founded in 2006.
  • It produces a podcast channel called 9Podcasts with content focusing on news, sports, lifestyle, and entertainment.

The Irish Times

  • The Irish Times is an Irish newspaper that was founded in 1859 and is based in Dublin, Ireland.
  • It offers podcasts on topics that include news, politics, women's issues, sports, books, and entertainment.

CBC Radio

Bloomberg

  • Bloomberg is an American communications company that was founded in 1981 and is headquartered in New York, NY.
  • It offers podcasts on topics that include business, technology, medicine, money, finance, career, travel, politics, law, and sports.

Forbes

A&E

National Geographic

  • National Geographic is an American magazine founded in 1888 and based in Washington, DC.
  • It produces a podcast called Overheard that discusses history, world culture, natural science, geography, and archaeology.

Research Strategy

We searched trusted media sources and databases to compile a list of ten additional companies that produce and create podcasts. We focused on publishers, branded content creators, television stations and networks, newspapers, and radio broadcasting companies both in the United States and globally. All findings are included in rows 42-51 of columns A, B, and C in the attached spreadsheet.
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US/Global Podcasts: Rows 52 to 61

The information for ten additional companies that produce podcasts have been provided in rows 52 to 61, columns A to C of the attached spreadsheet. They include companies based in the United States (Kast Media, Tampa Bay Times, WNEP-TV 16, PBS, and DC TV Podcasts), Canada (Entertainment One), Australia (Mamamia), New Zealand (The Spinoff), the United Kingdom (Listen Entertainment), and Ireland (Dublin Inquirer).

United States-based Podcast Producers

  • The podcasts produced by podcast publisher Kast Media focused on comedy, education, true crime, health and fitness, and business.
  • The podcasts produced by newspaper publisher Tampa Bay Times focused on sports, news, crime, lifestyle, and education.
  • The podcasts produced by TV station WNEP-TV 16 focused on sports, comedy, and history.
  • The podcasts produced by TV network PBS focused on news, politics, art, health, business, science, and court cases.
  • The podcasts produced by podcast network DC TV Podcasts focused on DC comics TV shows only.

Global Podcast Producers

  • The podcasts produced by podcast network Entertainment One focused on comedy, arts, health, politics, and history.
  • The podcasts produced by podcast publisher Mamamia focused on family, news, politics, beauty, entertainment, true crime, and business.
  • The podcasts produced by online magazine The Spinoff focused on business, food, technology, and books.
  • The podcasts produced by podcast publisher Listen Entertainment focused on branded content, documentaries, TV shows, true crime, and intimate conversations.
  • The podcasts produced by newspaper publisher Dublin Inquirer focused on music, housing, and crime stories.
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US/Global Podcasts: Rows 62 to 71

Ten additional companies that produce and create podcasts include GoatRodeo, RiotCast, Nerdist, Jupiter Broadcasting, FRQNCY, Auscast Network, Earwolf, Midroll Media, Uninterrupted, and The Ringer. The information on these companies has been entered on this attached spreadsheet. Below is a summary of the findings.

GoatRodeo

  • GoatRodeo was founded in 2015.

RiotCast

  • RiotCast was founded in 2011.

Nerdist

  • Nerdist was founded in 2012.

Jupiter Broadcasting

  • Jupiter Broadcasting was founded in 2008.

FRQNCY

  • FRQNCY was founded in 2018.

Auscast Network

  • Auscast Network was founded in 2016.
  • This Australian podcast company produces content focused on a wide variety of subjects such as business, arts, lifestyle, science, and politics.

Earwolf

  • Earwolf was founded in 2010.

Midroll Media

  • Midroll Media was founded in 2013.

Uninterrupted

  • Uninterrupted was founded in 2015. (Source 17)

The Ringer

  • The Ringer was founded in 2016.
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US/Global Podcasts: Rows 72 to 81

The Hallmark Channel, Stuff Media, WBUR, Syfy, AccuWeather, and TED are examples of podcast producers based in the United States. Global companies that produce podcasts include Empire Magazine, Monocle, Spark, and the Art Newspaper. All requested information is included in rows 72-81 of columns A, B, and C in the attached spreadsheet.

Hallmark Channel

Empire Magazine

  • Empire Magazine is a British publication that was founded in 1962 and is based in London.
  • Its podcast material focuses specifically on movies and entertainment.

Stuff Media

  • Stuff Media is an American podcast publisher headquartered in Atlanta, GA that was founded in 2017.
  • Its HowStuffWorks podcasts feature content across genres that include science, crime, history, lifestyle, entertainment, business, culture, fashion, travel, technology, and innovation.

WBUR

Monocle

  • Monocle is a global media company that was founded in 2007 and is headquartered in London.
  • Its podcast topics include news, business, culture, architecture, music, food and beverage, literature, art, politics, fashion, and entertainment.

Spark

The Art Newspaper

  • It creates podcasts in categories that include news, art, and culture.

Syfy

  • Syfy is an American television channel that was founded in 1970 and is based in New York, NY.
  • Its podcast topics include movies, television, comics, and entertainment specifically in the science fiction and fantasy genres.

AccuWeather

TED

  • TED is a global conference organization founded in 1984 and based in New York, NY.
  • It creates podcasts discussing topics that include technology, entertainment, design, business, career, science, and innovation.

Research Strategy

We searched trusted media sources and databases to compile a list of ten additional companies that produce and create podcasts. We focused on publishers, branded content creators, television stations and networks, newspapers, and radio broadcasting companies both in the United States and globally. All findings are included in rows 72-81 of columns A, B, and C in the attached spreadsheet.
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US/Global Podcasts: Rows 82 to 91

Ten additional companies that produce and create podcasts include Lawson Media, Twit TV, Relay FM, Fangoria Magazine, Ricochet, The Economist, SWR1, Global News, Media Corporation, The Verge, and Megaphone publishers. More explicit information on these companies has been entered on this attached spreadsheet. Below is a summary of the findings.

Summary



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US/Global Podcasts: Rows 92 to 101

The information for ten additional companies that produce podcasts have been provided in rows 92 to 101, columns A to C of the attached spreadsheet. They include companies based in the United States (Revolver Podcasts, Foodable Network, Bleav Podcast Network, KHQ Q6, and Entertainment Weekly), Singapore (CNA), Hong Kong (South China Morning Post), South Korea (KBS WORLD Radio), the United Kingdom (The National), and Australia (Australian Broadcasting Corporation).

United States-based Podcast Producers

  • The podcasts produced by podcast publisher Revolver Podcasts focused on news, entertainment, drama, relationships, sports, comedy, technology, fashion, healthcare, music, and finance.
  • The podcasts produced by digital media network Foodable Network focused on branded and general content about the food and beverage industry.
  • The podcasts produced by Bleav Podcast Network focused on sports, beauty, music, and films.
  • The podcasts produced by TV station KHQ Q6 focused on fatherhood, politics, true crime, and sports.
  • The podcasts produced by magazine publisher Entertainment Weekly focused on films and TV shows.

Global Podcast Producers

  • The podcasts produced by Asian news network CNA focused on news, business, and history.
  • The podcasts produced by newspaper publisher South China Morning Post focused on politics, technology, crime, sports, food, and culture.
  • The podcasts produced by radio network KBS WORLD Radio focused on news, entertainment, and travel.
  • The podcasts produced by newspaper publisher The National focused on news and politics.
  • The podcasts produced by TV network Australian Broadcasting Corporation focused on comedy, culture, health, kids, music, news, science, sports, and storytelling.
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US/Global Podcasts: Rows 102 to 111

Ten additional podcast producers and creators are Idle Thumbs, TLV1, Dixo, Suno India, Audiomatic, 5by5 Studios, All Things Comedy, At Will Media, Bald Move, and Frogpants Studios. The founding date and type of content produced for each company has been populated in the attached spreadsheet.

Summary of Podcast Producers and Creators (102-111)

  • 5by5 Studios, Frogpants Studios, and Idle Thumbs are US-based companies that create content related to video games, among several other topics.
  • Suno India and Audiomatic are India-based companies that produce podcast content related to current affairs, politics, culture, and society.
  • All Things Comedy is a podcast company that creates comedy podcasts.
  • TLV1 is an Israel-based company that produces podcasts on culture, society, politics, literature, and music in Israel.
  • Dixo is a Mexican podcast company that produces podcasts related to TV, films, economy, marketing, social media, psychology, relationships, and nutrition.
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US/Global Podcasts (1)

Audioboom, Cadence13, and Podbean have revenues ranging from $4.8 million to $20 million. The requested data on these podcast publishers has been entered into rows 12 to 15 of the provided spreadsheet.

SUMMARY

  • Audioboom's mission is to host, "distribute, and monetize podcasts." It had a revenue of $11.7 million in 2017.
  • Cadence13 has an estimated revenue of $20 million. It is led by Spencer Brown.
  • Night Vale Presents helps publish about 14 podcasts and has reached more than 5 million downloads monthly.
  • Podbean has an estimated revenue of $4.8 million. It is led by David Xu.

RESEARCH STRATEGY

To determine the revenue, team leads, mission, number of shows supported, partners, and relevant statistics about Cadence13, Audioboom, Night Vale Presents, and Podbean, we mainly relied on their official websites. Through this, we found that they are all private podcast publishers that do not reveal their revenues or relevant statistics on listeners to the public. While Cadence13, Audioboom, and Night Vale Presents provided their team leads, mission, number of shows supported, and brand partners on their website, Podbean did not list any brand they currently work with or have worked with in the past.

Next, we turned to industry related news publications, including Inside Radio and Podcast Business general, for any mention of their revenues and any relevant statistics on the number of unique users or downloads they have, as well as, any mention of brands Podbean has worked with. In several news articles, Audioboom's revenue was provided as the company revealed its revenue. Although these publications had data on the number of downloads on Cadence13, Audioboom, and Night Vale Presents, they had no data on their revenue. There was also no mention of brands Podbean has partnered with or relevant data on its users/downloads.

We then examined business information databases like Crunchbase, Angel, Owler, and Pitchbook. Through these platforms, we were able to gather estimated revenues for Cadence13, Podbean, and Audioboom. Night Vale Presents was the only company that did not appear in any of the above-mentioned databases. As a result, NA was into this column of the spreadsheet. Since no partnerships between Podbean and any brand was mentioned, we concluded that the company does not work with any brands. No relevant data on Podbean's users was found as well.
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US/Global Podcasts (2)

Spreaker has over 4 million registered users, while Maximum Fun has up to 500,000 listeners, and Radiotopia has over 19 million downloads monthly. The requested data on these companies can be found in the provided spreadsheet.

SUMMARY

RESEARCH STRATEGY

In order to determine the revenue, team leads, mission, number of shows supported, partners, and relevant statistics about Radiotopia, Headgum, Maximum Fun, and Spreaker, we mainly relied on their official websites. Through this, we found that they are all private podcast publishers that do not reveal their revenues or relevant statistics on listeners to the public. In addition, only Spreaker and Radiotopia listed the brands they work with on their website.
Next, we turned to industry related news publications, including Inside Radio and Podcast Business general, for any mention of their revenues and any mention of brands Maximum Fun and Headgum have worked with. Although these publications offered relevant data on each company's users/downloads, nothing was provided on their revenue or partners.
We then examined business information databases like Crunchbase, Angel, Owler, and Pitchbook. Through these platforms, we were able to gather estimated revenues for Spreaker, Headgum, and Radiotopia. Maximum Fun was the only company that did not appear in any of the above-mentioned databases. As a result, NA was into this column of the spreadsheet. Since no brand partners were found for Maximum Fun and Headgum, we concluded that they do not work with any brands.
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US/Global Podcasts (3)

Crooked Media, Gimlet Media, and The Slate Group have revenues ranging from $2 million to $30 million. Marvel Entertainment has an estimated revenue of $400 million. The requested data on these podcast publishers has been populated in the attached spreadsheet.

Summary

  • Crooked Media has an estimated revenue of $2 million.
  • Gimlet Media has an estimated revenue of $15 million.
  • The first episode of Wolverine Podcast has more than 1 million downloads.
  • The Slate Group's podcasts had more than 73 million listeners in 2018.
  • The Slate Group's estimated revenue is $30 million.

Research Strategy

In order to find the revenues of these companies, we first searched through the companies' website. Although we were able to find other details such as team leads and missions of the companies, information on revenue was not available. Our search revealed that the these companies are private and therefore are not required to disclose their revenue.
Next, we searched through the public domain for news articles, publications, press releases, and other trusted media sources such as Forbes, PRNewswire, and the New York Times for the required information. This strategy was to find out if the companies made mention of their revenues during interviews or press releases. This step also yielded no result as most of the information available were about their employment history and podcasts. Furthermore, we resorted to the social media channels (LinkedIn, Facebook, and Twitter) of these companies but none of them provided any information on their revenue.
Lastly, we resorted to other third party sources such as business directories that are reputable in providing company analysis. We looked into the profile of each company on sources such as Hoovers, Zoominfo, and Crunchbase and provided estimates of the four companies' revenue.
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US/Global Podcasts (4)

Information regarding the companies Westwood One, The San Diego Union-Tribune, WTKR News 3, and ABC present in the rows 24 to 27 has been entered into the spreadsheet here. An overview of the findings has been provided below.

OVERVIEW

  • The total revenue of Westwood One is $12.5 million and it produces about 43 podcast titles of different genres.
  • The mission of The San Diego Union-Tribune is to spread knowledge, build understanding, and create opportunity in the communities they serve. They strive to elevate civic discourse through the journalistic pursuit of truth. Fairness, accuracy, and honesty are their fundamental values
  • WTKR News 3 generates $10 million to $50 million as revenue and it produces 27 podcast titles.
  • The total revenue of ABC is $1,392 million. The company's managing director is David Anderson.
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US/Global Podcasts (5)

The required information for Pacific Content, The Australian, Radio New Zealand, and BBC has been documented in rows 28-31 of the attached spreadsheet. The BBC produces over 747 podcasts, Radio New Zealand produces 80 podcasts, Pacific Content produces 17 podcasts, and The Australian produce 11 podcasts.

Summary

  • Pacific Content has an estimated annual revenue of $3.8 million. According to the company’s co-founder, Steve Pratt, the average consumption of the podcast, The Trailblazers with Walter Issacson, was measured at 98%.
  • The Australian has an estimated annual revenue of $24.9 million. According to The Australian’s parent company, News Corp Australia, the media company’s content reaches 3.5 million people each month across all platforms.

Research Strategy

To obtain the required information on the four listed podcast producers, we began our search by looking into each company’s official website, annual reports, and press releases. A thorough search through these channels provided us with most of the required information. We found that The Australian and Pacific Content do not publish their financials for public consumption. Therefore, we expanded our search to include company profiler websites such as Crunchbase and Pitchbook, media reports from websites such as Forbes, and industry-specific reports for their estimated revenues. All the required information has been obtained and documented in the attached spreadsheet.

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US/Global Podcasts (6)

All the requested information about the podcasts produced by NBC News, American Public Media, and The Washington Post is included in the attached spreadsheet. Additionally, we provided all of our research findings about those podcasts below.

Podcasts

1. NBC News

  • NBCUniversal's revenue in 2018 was $35.76 billion (NBC News is a division of NBCUniversal and, as such, revenue is reported for NBCUniversal).
  • The following individuals are executives/team leaders at NBC News: Noah Oppenheim (President); Jared DiPalma (CFO); and Andrew Lack (Chairman of NBC News and MSNBC).
  • The following is NBC News's stated mission: "As a company uniquely positioned to inform, empower and inspire, we embrace the opportunity to create conversation and mobilize action to address some of the world's most critical issues."
  • NBC News has 24 podcasts.
  • A brand that NBC News works with is Megaphone, which is its podcast distributor.
  • In October 2019, NBC News had 6.438 million unique monthly podcast listeners in the U.S.
  • In October 2019, NBC News's podcasts were streamed/downloaded 39.473 million times worldwide.
  • On average, news anchor/host Rachel Maddow's podcast is downloaded 300,000 times per episode.

2. American Public Media

  • American Public Media's 2018 revenue totaled $134.704 million
  • The following individuals are executives/team leaders at American Public Media: Liliana Kim (Managing Director of Podcasts ); Jon McTaggart (CEO ); Dave Kansas, (COO ); Morris Goodwin (CFO ); Randi Yoder (Chief Development Officer ); and Nick Kereakos (CTO).
  • The following is American Public Media's mission statement: "Our Mission is to enrich the mind and nourish the spirit, thereby assisting our audiences to enhance their lives, expand perspectives and strengthen their communities."
  • American Public Media has 19 podcasts.
  • IBM and The New York Times are brands that American Public Media works with.
  • American Public Media's portfolio of podcasts are collectively downloaded more than 12 million times per month.

3. The Washington Post

A. Revenue & Leadership

  • The Washington Post's estimated, annual revenue is $709 million. That value was the only revenue information we found for the company.
  • The following individuals are executives/team leaders at The Washington Post: Fred Ryan (CEO) ; Stephen Gibson (CFO ); and Martin Baron (Executive Editor).

B. Mission Statement

  • The Washington Post has a seven-part mission statement. Part one states: "The first mission of a newspaper is to tell the truth as nearly as the truth may be ascertained. " Part two states: "The newspaper shall tell ALL the truth so far as it can learn it, concerning the important affairs of America and the world. "
  • Part three of the mission statement provides: "As a disseminator of the news, the paper shall observe the decencies that are obligatory upon a private gentleman. " Part four states: "What it prints shall be fit reading for the young as well as for the old. " Part five states: "The newspaper’s duty is to its readers and to the public at large, and not to the private interests of its owners. "
  • Part six of the mission statement provides: "In the pursuit of truth, the newspaper shall be prepared to make sacrifices of its material fortunes, if such course be necessary for the public good. " Lastly, part seven states: "The newspaper shall not be the ally of any special interest, but shall be fair and free and wholesome in its outlook on public affairs and public men."

C. Podcasts, Brands, & Statistics

  • The Washington Post has 17 podcasts.
  • Some of the brands that The Washington Post works with are Amazon Web Services , Google , Nielsen , Salesforce DMP , Celtra , Sumo Logic , and Akamai.
  • The stated goal for its The Post Reports podcast was one million monthly downloads.
  • Its Pardon My Take podcast generates about $50,000 per episode.

Research Strategy

We found the companies' revenues through statistical databases (Crunchbase and Statista) and an annual report. We identified the executives at these companies through their websites and articles. The mission statements we found for the companies came directly from their websites. To determine the number of podcasts each company has, we first checked their websites and, through that approach, we found such information for The Washington Post and American Public Media. We found the number of podcasts NBC has through the source Podtrac, which clearly stated the total number of podcasts. To find brands that the companies work with, we checked their websites for corporate partnerships and looked for articles about such. Both those approaches yielded relevant results. Lastly, we found statistics about the companies' podcasts through articles and podcast databases (such as Podtrac). For each company, we included all the podcast statistics we found during our research.
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US/Global Podcasts (7)

The required information for The Wall Street Journal, The Guardian, The Telegraph, and Financial Times has been incorporated into the attached spreadsheet. While The Wall Street Journal has nine podcasts, The Guardian has 26 podcasts in total.

Summary of the Findings

Research Strategy

We started the research by looking through the websites of the respective companies in order to find all the required information. We were able to find most of the information, such as the number of podcasts, team leads, missions, and objectives, from the websites of the companies. We searched for the annual reports of the companies in order to find their revenues. We were able to find the annual report of the parent company of The Wall Street Journal. Similarly, the revenues of The Telegraph and The Guardian were provided by reputable news sources. However, we found that the parent company of The Financial Times (Nikkei, Inc.) had not revealed the revenue of the company publicly. Therefore, we searched for the revenue across third-party sites, such as Zoom Info and Crunchbase. In this way, we were able to find the required revenue.

Thereafter, we searched for statistics related to the podcasts across all the pages of the company websites. We only found general information about the podcasts on those databases. We then searched across the social media pages of the companies and other resources, such as BBC, Discover Pods, and PC Mag. Still, no statistics related to the monthly audience and global downloads could be found. We then tried to find the number of downloads from Apple Podcasts and Spotify. However, these sources also did not reveal the statistics. They only provided general information and subscription-related information. During the research, we were able to find other types of statistics related to the podcasts, such as the ratings, popularity, subscriptions, and more. Therefore, we have provided the available information in the 'Relevant data/stats available' section of the attached spreadsheet. In this way, we were able to gather all the information required to complete this research.
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US/Global Podcasts (8)

CNN hosts 33 different podcasts, FOX News hosts 45, Sky Sports produces 24, and MacMillan Publishers produces 15 podcasts. Details regarding each company's podcasts, have been compiled in Columns D-J, Rows 39-42 of the attached spreadsheet.

US/Global Podcasts

  • MacMillan Publisher podcasts do not rank in the top 100 lifestyle, culture, or parenting podcasts on Stitcher or Apple Podcasts.
  • Sky Sports provides the "best sports coverage from around the world, covering: Football, Cricket, Golf, Rugby, WWE, Boxing, Tennis and much more."
  • Rupert Murdoch is the Chairman of FOX News.
  • CNN works with Radio.com on their podcasts.
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US/Global Podcasts (9)

Jim Bankoff is the chief executive officer and Martin Troen (Marty) Moe is the president of Vox Media. The requested details for Vox Media, POLITICO, Nine Entertainment, and The Irish Times have been compiled in rows 43 to 46, Columns D to J of the attached spreadsheet. A brief overview of the findings can be found below.
  • Vox Media earned close to $170 million in revenue in FY2018. The company produces/supports 200 podcasts. Out of these, 175 are currently listed on its website.
  • POLITICO earned $113 million in revenue in FY2018. It produces 8 podcast series.
  • Nine Entertainment generated $1.59 billion (AUD 2.34 billion) in revenue in FY 2019. It produces 11 podcast series.
  • The Irish Times generated $85.83million (€77.9 million) in revenue in FY2017. It produces 9 podcast series.

Calculations

  • Vox Media does not make its revenue publicly available. However, credible resources indicate that the company fell short of at least 15% on its revenue target of $200 million for 2018. Using these figures, the revenue for 2018 can be calculated as:
    • 15% * 200 million = 30 million
    • 200 million — 30 million = 170 million.
  • Hence, it can be estimated that Vox Media earned close to $170 million in revenue in 2018.
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US/Global Podcasts (10)

In 2018, CBC Radio reported a revenue of $430.86 million and Bloomberg crossed the $10 billion milestone in revenue. The requested data on CBC Radio, Bloomberg, Forbes, and A&E have been documented in rows 47-50 of the attached spreadsheet.

Summary

  • CBC Radio recorded a revenue of $430.86 million (USD) and produces over 163 shows across its various platforms. According to a survey conducted by CBC Radio, over 86% of Canadians listen to at least one CBC Radio show each month. The survey also revealed that 66% of respondents find CBC Radio informative and 65% believe the shows contain high-quality content.
  • A+E Networks is the parent company of A&E and has an estimated revenue of $3.8 billion. A&E produces over 139 shows and reaches 335 million people across the world.

Research Strategy

We began our search by looking into each company’s official website, press releases, and annual reports to identify their revenues, mission statements, number of titles/shows they produce, brands they work with, and other relevant statistics. We found most of the required information on the listed podcast publishers from their respective websites. After a thorough search through these channels, we found no information on the revenue details for Bloomberg and A&E. We then expanded our search to include media reports, industry-specific publications, and company profiler websites such as Crunchbase. Through these platforms, we were able to obtain the estimated annual revenue made by both companies. We also found no partnerships made by A&E with other brands and thus, N/A was entered into the appropriate cell in the spreadsheet.

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US/Global Podcasts (11)

The total revenue of National Geographic is $268.5 million and the chief executive producer of Kast Media is Kristen Acevedo.

Information regarding the companies National Geographic, Kast Media, Tampa Bay Times, and WNEP-TV 16 present in rows 51 to 54 has been entered into the spreadsheet here. An overview of our findings has been provided below.

OVERVIEW

  • The total revenue of Tampa Bay Times is $7.5 million. It produces five podcast titles.
  • The objective of National Geographic is to inspire people to place greater value on the natural world and its people, secure the natural systems essential for all life on Earth, and drive innovation that helps create a planet in balance.
  • WNEP-TV 16 was acquired by the NY Times in 1985 which has $3.1 billion in revenue and is ranked #1 in the publishing industry in Fortune's 2002 list of America's Most Admired Companies.
  • WNEP-TV 16 is not in partnership with other brands or companies and it produces nine podcast titles.
  • The total revenue of Kast Media is $2.8 million.
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US/Global Podcasts (12)

Paula Kerger is the president and chief executive officer and Jonathan Barzilay is the chief operating officer of PBS. The requested details for PBS, DC TV Podcasts, Entertainment One, and Mamamia have been compiled in rows 55 to 58, columns D to J of the attached spreadsheet. A brief overview of the findings can be found below.
  • PBS generated $674.46 million in revenue in FY2018. It produces around 50 podcast series.
  • Entertainment One generated $1.2 billion (£941.2 million) in revenue in FY2019.
  • DC TV Podcasts produces 11 podcast series.
  • Mamamia's podcast network consists of 21 shows.

Research Strategy

We were unable to find the revenue details as well as partnerships made by DC TV Podcasts. We started by looking into the company’s official website and Facebook page, however, no such information was available. We then ran a press scan and scoured through any news and media articles mentioning DC TV Podcasts but were unable to locate the revenue or brand partnership information. We then expanded our search to include industry-specific publications and company databases such as Crunchbase, Craft.co, ZoomInfo, and Owler, among others. However, no company profile of DC TV Podcasts was located on these databases and hence, no information regarding the company's revenue and partnerships could be found.
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US/Global Podcasts (13)

The revenue generated by The Spinoff is $12.8 Million, while that of Listen Entertainment is $4 million. The other required data has been provided in this spreadsheet in rows 59-62, and in columns D-J.

The Spinoff

Lead Team

Mission Statement

  • "We consider ourselves a magazine for the digital age, not always racing to break stories, but striving to analyze what they mean, embrace complexity and nuance, while also having a strong sense of humor and balancing the serious and absurd."
  • It has 8 shows that it supports with Podcasts.

Brands they work with

Relevant data

Listen Entertainment

Lead Team

Mission Statement

  • Its mission is to produce content for brands and broadcasters, formulate strategies for clients, and deliver the highest possible quality of content to millions of listeners around the world.
  • It has 25 shows that it supports with Podcasts.

Brands They Work With

Relevant data

Dublin Inquirer

Lead Team

Mission

Relevant Data

  • 7.69% of traffic is from Referrals.
  • 36.46% of traffic is from Search.
  • 29.67% of traffic is from Social.

Goat Rodeo

Lead Team

Mission

Brands They Work With

Research Strategy

The team was unable to find the revenue estimate of Dublin Inquirer and brands that they work with, Additionally, we were also unable to find relevant statistics on Goat Rodeo.

We did look through the websites of Goat Rodeo and Dublin Inquirer to try to locate data on the brands they worked with and any revenue information of Dublin Inquirer. We also searched through news articles and blogs but we found no relevant information. We also searched various databases trying to locate the revenue information on Dublin Inquirer but we did not find any relevant data. Finally, we attempted to find the information behind pay walled sources but that provided nothing useful.
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US/Global Podcasts (14)

The Riotcast Network has a revenue of $604.5K, whereas Nerdist has $6M and Jupiter Broadcasting has $1.5M in estimated revenues annually. Frqncy has an estimated revenue of $2.8M. The findings have been presented in the spreadsheet.

Riotcast

  • The Riotcast Network has an estimated revenue of $604.5K.
  • Riotcast team leaders are Rob Sprance (Founder of The RiotCast Network) and Robert Kelly (Co-Founder of The RiotCast Network)
  • The company`s Mission/Objective Of The Company is stated as "dedicated to providing content from some of the best comics in the business while building a platform for fans to discover their next favorite comedian."
  • Reports show that 67.53% of the traffic sources on desktop is direct.
  • Jim Florentine's Metal Midgets by The RiotCast Network has over 500 installs on Google play.

Nerdist

  • Nerdist has $6M in estimated revenues annually.
  • Nerdist team leaders are Rachel Heine, who is the Vice President, Brand Strategy and Dan Casey, who is the Creative Director.
  • The company`s Mission/Objective Of The Company is "a space to geek out and a well-knit community of millions of passionate people from all over the world. Nerdist brings everyone together to celebrate the love of pop culture."
  • Nerdist runs 32 podcasts, YouTube premium channel, a talk show on BBC America, and a book.
  • Nerdist and their premium YouTube channel featuring Nerdist News hosted by Jessica Chobot have a combined 2.75 million Twitter followers.

Jupiter Broadcasting:

  • Jupiter Broadcasting has $1.5M in estimated revenues annually.
  • Chris Fisher, Jupiter Broadcasting Co-Founder, is the team leader.
  • Mission/Objective Of The Company:"Jupiter Broadcasting creates favorite podcasts on Linux, open-source, and free software since the term “podcast” existed."
  • Jupiter Broadcasting works with Linux Academy in a team effort to give back to the community.

Relevant Data/Stats Available:

  • "Ask Noah" show takes calls from all over the world, has been downloaded more than 450,000 times.
  • The Ask Noah Show is a weekly radio call-in show of Jupiter Broadcasting, where they take tech questions, or business in tech questions live on the air.
  • 71.53% of the website traffic sources on desktop is direct.

Frqncy:

  • Frqncy has an estimated annual revenue of $2.8M
  • Mission/Objective Of The Company: Frqncy Media Co. is a first-of-its-kind multimedia production studio and community hub that is built by and for podcasters with the intent to help content creators reach new audiences through high-quality production, strategic audience development, and proactive community building.
  • Frqncy has worked with Statue of Liberty Museum, Apple and The Statue of Liberty-Ellis Island Foundation, Coca-Cola, and The Freeing Energy Project.
  • Since 2018, Frqncy has also worked with Apple, Diane von Furstenberg, Grady Hospital, SalesLoft, and many others.

Relevant Data/Stats Available:

  • 52.92% of the website traffic sources on desktop is direct.
  • 43.21% of the website traffic sources on desktop are from referrals.

Research Strategy:

To provide the requested information for the companies identified in rows 63 to 66 in Columns D to J, we scoured through their respective websites, blogs, press releases, news, Linkedin Profiles, Hoovers, Crunchbase, profiles to locate their respective revenue, number of podcasts, and brands. We have compiled and footnoted the findings in the box above.
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Part
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US/Global Podcasts (15)

For the companies listed in rows 67 to 70 of the attached spreadsheet, Uninterrupted generates the most revenue and the least number of podcast shows.

Summary

Auscast Network

  • Liam Carter and Andy Martin are the Co-founders of Auscast Network.
  • The company host 41 podcast shows.
  • Podvertise, Zoom, Studio Creations, Omny Studios, and Cartel Media are brands they work with.

Earwolf Podcast Network

Midroll Media

Uninterrupted

Research Strategy

To find the revenue of Auscast Network, we first searched through the company's website. Although we were able to find other details such as team leads and missions of the company, information on revenue was not available. Our search revealed that Auscast is a private company and therefore not required to disclose its revenue.
Next, we searched through the public domain for news articles, publications, press releases, and other trusted media sources such as Forbes, PRNewswire, and the New York Times for the required information. This strategy was to find out if the company made mention of its financials during interviews or press releases. This step also yielded no result as most of the information available were about Auscast Network history and podcasts. Furthermore, we resorted to the social media channels (LinkedIn, Facebook, and Twitter) of the company, but there was no information concerning Auscast Network revenue.
Lastly, we resorted to other third party sources such as business directories that are reputable in providing company analysis. We looked into the profile of Auscast Network on sources such as Hoovers, Zoominfo, and Crunchbase. Unfortunately, the company was not listed on any of the databases and no information on its revenue is available in the public domain.

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US/Global Podcasts (16)

The attached spreadsheet has been filled with the requested information for The Ringer, The Hallmark Channel , Empire Magazine, and Stuff Media.
  • The Ringer "charges between $25 and $50 for every 1,000 people who hear an ad on their podcasts."
  • Over 35 million podcast downloads occurred on The Ringer's site per month in the fourth quarter of 2018, which converted to $15 million from podcast ad sales alone.
  • The Hallmark Channel has been "distributed nationwide in high definition (HD) and standard definition (SD) to 81 million homes."
  • According to an article by PressGazette, "the weekly podcasts [of Empire Magazine] hosted by associate editor Chris Hewitt routinely reach about 75,000 downloads" whereas the "biggest ever was the spoiler special for Avengers: Infinity War last year which was downloaded 500,000 times."
  • Stuff Media's podcasts were downloaded more than 1 billion times.

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US/Global Podcasts (17)

For WBUR, Monocle, Spark, and The Art Newspaper, we found the vast majority of the requested information. The few data points we weren't able to find information about were podcast statistics for The Art Newspaper plus revenue and podcast statistics for Spark. All the other information requested is included in the attached spreadsheet and summarized below.

Podcasts

1. WBUR

  • The following individuals are executives/team leaders at WBUR: Sam Fleming (General Manager); Corey Lewis (Station Manager); Kristen Holgerson (Marketing/Promotions Director); Dawna Johnson (Director of Finance); and Peter Lydotes (Director of Operations).
  • WBUR stated the following with regard to its mission: "Through a dynamic exchange of ideas, WBUR serves and engages the local community as a source of news and information, providing insight and cultural context that unites a diverse, complex and changing world."

2. Monocle

  • The following individuals are executives/team leaders at Monocle: Tyler Brûlé (Chairman and Editor-in-Chief); Fiona Wilson (Tokyo Bureau Chief); James Chambers (Hong Kong Bureau Chief); Tomos Lewis (Toronto Bureau Chief); Carlota Rebelo (Los Angeles Acting Bureau Chief); and Nicolas Yllera (Advertising Director).
  • Monocle stated the following about its mission: "Monocle magazine was launched to provide a briefing on global affairs, business, culture, design and much more. We believed that there was a globally minded audience of readers who were hungry for opportunities and experiences beyond their national borders."
  • BMW and Porter are brands that Monocle works with.
  • Monocle has one million monthly listeners through its podcasts and radio programs combined.

3. Spark

  • The following individuals are executives/team leaders at Spark: Joanna Yates (Founder); Matt Hill (Podcast Producer); Dave Pickering (Host); and Charley Harrison (Host).
  • Spark stated the following with regard to its mission: "We are a small team who believe in the power of true stories. Everyone who comes to Spark, whether to listen or to tell their story, plays a big part in what we do."
  • Spark works with the following brands: Upstairs at the Ritzy , Hackney Attic , Exmouth Market , Foyles Bookshop , and Glenfiddich Distillery.
  • We couldn't find Spark's revenue nor any statistics about its podcast listeners/downloads (explained in the Research Strategy section below).

4. The Art Newspaper

  • The following individuals are executives/team leaders at The Art Newspaper: Russell Toone (CEO); Henrietta Bentall (Advertising Sales Director); Mikhail Mendelevich (Digital Strategy Director); and Kath Boon (Global Head of Sales).
  • The Art Newspaper stated the following about its mission: "Unique in its conception and scope, The Art Newspaper publishes around 100 pages of news, analysis, profiles, reviews and comment about the art world every month and online daily. It covers everything from antiquities to contemporary art, people, events and market trends. You can count on it to bring you the most important stories from around the globe and put them in their wider context."
  • Soundcloud and Vimeo are brands that The Art Newspaper works with.
  • Though we didn't find podcast-specific statistics, we did find that The Art Newspaper is read by more than 50,000 people and "is circulated in 23,000 copies."

Research Strategy

With regard to the three data points we couldn't find information about (podcast statistics for The Art Newspaper plus revenue and podcast statistics for Spark), we looked for that information by using three research approaches. First, we reviewed each company's website, including their pages for advertisers (where companies often mention information about their reach and achievements in order to attract advertisers). While we didn't find those exact data points we were looking for on their websites, we were able to find information about The Art Newspaper's reach, which we included as a proxy. For revenue information, our second research approach involved looking for such data in company databases such as Crunchbase and ZoomInfo. We were able to find estimated revenue for The Art Newspaper through that approach, but not for Spark because it wasn't listed therein. For podcast statistics, our second research approach involved looking through podcast listings on sources such as Podbean and Apple Podcasts. Those sources listed podcast episodes and general descriptions of the podcasts, but didn't mention their reach/number of downloads/listenership. Our third research approach involved conducting broad searches for any articles about these companies through sources such as Forbes, in order to find information about the above-mentioned data points. However, that approach didn't yield any relevant results whatsoever. Since those strategies didn't yield the information we were looking for about those three data points, we entered "N/A" for them in the spreadsheet.

With regard to the information we were able to find, we found the companies' revenues through articles and annual reports. We identified the executives at these companies through their websites and articles. The mission statements we found for the companies came directly from their websites or Linkedin pages. We determined the number of podcasts each company has through their websites. To find brands that the companies work with, we checked their websites for corporate partnerships and looked for articles about such. Both those approaches yielded relevant results. Lastly, we found statistics about the companies' podcasts through articles and their websites. For each company, we included all the podcast statistics we found during our research.
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US/Global Podcasts (18)

The revenue of Syfy is $88 million and is led by Adam Swiderski (Editor in Chief), for AccuWeather it is $100 million and is led by Joel Myers (CEO), for TED, it is $66 million and is led by Chris Anderson (Head) and for Lawson Media, it is $0.15 million and is led by Kristofor Lawson (CEO & Founder). The attached spreadsheet has the details.

Syfy


AccuWeather


TED


Lawson Media


Research Strategy

To provide the requested information in Columns D to J for the companies identified in rows 79 to 82, we scoured through their respective websites, blogs, press releases, mentions in news and media, LinkedIn Profiles, Hoovers, Crunchbase, profiles to locate their respective revenue, names of team leads, number of podcasts, brands and relevant statistics. We have presented the findings in the attached spreadsheet.
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US/Global Podcasts (19)

Of the listed companies on rows 83 to 86 of the attached spreadsheet, Ricochet generates the most revenue, and Fangoria Magazine produces the least number of podcast shows.

TWiT Television

Fangoria Magazine

Ricochet

Research Strategy

There's no publicly available information on the revenue of Relay FM. Your research began by searching through business databases like Crunchbase, ZoomInfo, Owler, Hoovers, and Craft, among others, to locate the estimated revenue of the company. Due to Relay FM being privately-held it doesn't publish its financials. On searching through the specified databases, Relay FM is not listed on any of the databases; hence, we were not able to provide estimates of the company's revenues. Our next steps were to search through the company's press releases, mentions of the company on media sites and interviews by the leadership of the company. After carrying out an exhaustive search on the company, it is determined there is no publicly available information regarding its revenues.


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US/Global Podcasts (20)

Global News is a subsidiary of Corus Entertainment, focused on providing news coverage on issues in Canada and the world to Canadian provinces. SWR1 is part of SWR and had 2 million visits in 2018. Our findings have been documented in the attached spreadsheet rows 87 to 90, columns, D to I.

Summary of Findings.

The Economist

Revenue

Leadership Team

SWR1

Revenue

Podcast

Leadership Team

Global News

Revenue

Global News has revenue of $5.2 million.

Podcast

36 podcast shows.

Leadership Team


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US/Global Podcasts (21)

Details of the United States and global podcast companies are provided in rows 91-94, columns D-J of the attached spreadsheet. Of these companies, Bleav Podcast Network produces the highest podcasts (142 podcasts) while The Verge produces the least (six podcasts). Below is a summary of the research findings.

The Verge

Revolver Podcasts

Foodable Network

  • Foodable Network has an estimated revenue of $7.2 million.
  • Its leadership includes: Paul Barron (Founder, Editor-in-chief and Executive Producer), Jason Morris (Director of Digital Product Development), Darisha Beresford (Production Manager and Senior Producer), Jean-Pierre Erriguible (Studio Manager and Video Editor), and Yareli Quintana (Podcast Producer and Host).
  • The company produces 10 podcasts.

Bleav Podcast Network

  • Bleav Podcast Network's estimated revenue is $3 million.
  • The company's leadership includes: Bron Heussenstamm (President), Carlton Gillespie (Talent Producer and Manager), Cam Rogers (Digital Media Manager and On-air Host), and Jackie Maroney (Podcast Producer and Host).
  • It produces 142 podcasts.

Research Strategy

To gather details of the U.S. and global podcasts, your research team employed a number of research strategies. To start with, the team analyzed the official websites of the podcast companies. These websites provided a majority of the required information. However, details on the companies' revenues, leadership and statistics were not available (for some players). Next, the team expanded the search to social media profiles (like LinkedIn). Here we found details on the remaining companies' leadership, but revenue data was not available. Consequently, the research team combed through news media websites (like Forbes and Bloomberg). Using this strategy, we hoped to glean data on the revenues of these companies from interviews with their leadership. Unfortunately, no revenue data was available. Finally, we resorted to exploring third-party databases (such as, Zoominfo and Hoovers). These databases provided estimated revenues for these private podcast companies.
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US/Global Podcasts (22)

KHQ Q6, Entertainment Weekly, and CNA have revenues ranging from $11 million to $100 million. The requested data on these podcast publishers has been populated in the attached spreadsheet. 

Summary

Research Strategy

To determine the revenue, team leads, mission, number of shows supported, partners, and relevant statistics about KHQ Q6, South China Morning Post, Entertainment Weekly, and CNA, we mainly relied on their official websites. Although we were able to find other details such as team leads and missions of the companies, information on revenue was not available.

We then turned to industry related news publications, including Inside Radio and Podcast business in general, for any mention of their revenues. We searched through trusted media sources such as Forbes, PRNewswire, the New York Times, and others. Although these publications offered relevant data on each company's podcast reviews, nothing was provided on their revenue or partners. Furthermore, we resorted to the social media channels (LinkedIn, Facebook, and Twitter) of these companies but none of them provided any information on their revenue. We then examined business information databases like Crunchbase, Angel, Zoominfo, and Pitchbook. Through these platforms, we were able to gather their estimated revenues.


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US/Global Podcasts (23)

David Anderson is the managing director of the Australian Broadcasting Corporation. Yang Sung-dong is the president and chief executive officer of the Korean Broadcasting System. The requested details for KBS WORLD Radio, The National, Australian Broadcasting Corporation, and Idle Thumbs have been compiled in rows 99 to 102, Columns D to J of the attached spreadsheet. A brief overview of the findings can be found below.
  • KBS World Radio is owned by Korean Broadcasting System. KBS World Radio produces 31 podcast titles in several languages. Out of these, 6 podcasts are produced in English.
  • Korean Broadcasting System generated approximately $1.22 billion (1.43 trillion KRW) in revenue in FY 2018.
  • The National, Scotland is owned by Newsquest which is a wholly-owned subsidiary of Gannett in the UK. The latest annual report of Gannett does not provide a detailed breakdown of the revenue for all of its subsidiaries. ZoomInfo estimates that The National earned $4 million in the fourth quarter of 2019.
  • Australian Broadcasting Corporation produces 85 podcast series. In 2018-19, the company recorded "201 million unique podcast downloads (average 16.7 million unique downloads per month)."
  • Chris Remo is co-founder, producer, and host at Idle Thumbs. The company has produced a total of 18 podcast series. Out of these, 6 series have been retired.
  • Being a small, privately-held company, Idle Thumbs does not share its financials. However, according to third-part source ZoomInfo, the company generated $12 million in revenue in 2018.

Research Strategy

We were unable to find the revenue details as well as partnerships made by The National. We started by looking into the company’s official website and Facebook page, however, no such information was available. We then ran a press scan and scoured through any news and media articles mentioning The National but were unable to locate the revenue or brand partnership information. Our research indicated that The National, Scotland is owned by Newsquest which is a wholly-owned subsidiary of Gannett in the UK. We looked for The National's revenue in the latest annual report of Gannett, however, a detailed breakdown of revenue by subsidiaries was not provided in Gannett's annual report. We then expanded our search to include industry-specific publications and company databases such as Crunchbase, Craft.co, ZoomInfo, and Owler, among others. While we were unable to locate the company's profile in these databases, ZoomInfo provided estimated revenue for the fourth quarter of 2019. As a last resort, we have provided this revenue in the respective cell of the attached spreadsheet.
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US/Global Podcasts (24)

The estimated annual revenue of TLV1 is $5 million and Dixo is less than $1 million. Suno India produces or supports fourteen titles/shows with podcasts and Audiomatic produces or supports five. Relevant details have been inserted into columns D through J, rows 103 to 106 of the attached spreadsheet.

TLV1

Revenue:

Names of Lead Team:

Mission/Objective of the Company:

Number of Titles:

  • The company produces or support six (6) titles/shows with podcasts.

Brands They Work With:

  • TLV1 works with the following brands: NPR, BBC, CBC, This American Life, All Things Considered and The New Yorker.

Relevant Data/Statistics:

  • Listeners from over 210 countries and territories, residing in more than 10,500 cities around the world, log on and tune in every month.

Dixo

Revenue:

Names of Lead Team:

Mission/Objective of the Company:

  • The mission/objective of the company is "to involve people in podcasting to continue evangelizing about podcasting."

Number of Titles:

Brands They Work With:

  • There are brands recorded that the company works with.

Relevant Data/Statistics:

Suno India

Revenue:

  • There was no available data on annual revenue for this company.

Names of Lead Team:

Mission/Objective of the Company:

  • Suno India's mission/objective is "to unbreak the news at a time when the news and social media only makes us react more and think less."

Number of Titles:

  • The company produces or supports fourteen (14) titles/shows with Podcasts.

Brands They Work With:

  • Suno India works with the following brands: Factly, Radio Active, Curry Podcasts and Wire Urdu.

Relevant Data/Statistics:

  • The company receives 25,100 listens for the podcast per 50 posts.

Audiomatic

Revenue:

  • There was no revenue publicly available.

Names of Lead Team:

Mission/Objective of the Company:

  • The mission/objective of the company is "to build a network of excellent, innovative podcasts to bring listeners a wide variety of unique, genre-defining programming."

Number of Titles:

  • The company produces or supports five (5) titles/shows with podcasts.

Brands They Work With:

  • Audiomatic works with the following brands: Scroll, The Wire and The Huffington Post India.

Relevant Data/Statistics:

  • Audiomatic’s adoption has grown close to 300% in three years.

What Information Is Not Available:

  • Information on revenue of Suno India and Audiomatic and brands that Dixo is working with is not available.

Research Strategies:

The research team commenced our search by looking for information on the website of the companies. Our idea was to comb through the company website pages, press releases, annual reports to find the required information, however, none was found. We were only able to find details about the company overview, mission, team members, podcasts. We thought this strategy may work as companies often publish information about its revenues, brand partnerships, etc on its website and annual reports, and may have published this information.

Our second strategy was to look for articles and media publications on sites like timesofindia, and lighthouseinsights, among others, Our idea was to look for comments from industry experts, company spokesperson, among others to compile the information. With this strategy we were able to find information on some statistics of the podcasts and names of team members, but there was no information found on revenue and partnerships.

Our final strategy was to look for information on company databases like Crunchbase. Our objective was to use the databases to find information on revenue and partnerships, by finding the profile of these podcasts. However, this strategy did not work as there was no information on revenue and partnerships and there was no company profile found for some podcasts. We hoped that this strategy would work as sites like Crunchbase provide detailed company profiles like company overview, founders, funding, revenue and more, and they would published this information.
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US/Global Podcasts (25)

Bald Move has $8.4 million in revenue and has 38 podcast shows. Frogpants Studios is a personal podcast by Scott Johnson featuring comics, video gaming, entertainment, politics, live calls, contests. Michael Bertonlina and Russel Weissman founded All Things Comedy. Our findings has been presented in the attached spreadsheet rows 107 to 111.

Summary of Findings.

All Things Comedy

Revenue

The company has estimated $2.4 million in revenue.

Team

At Will Media

Revenue

Team

5by5 Studio

Team

Frogpants Studios

Frogpants Studios has 11 shows currently running.

Revenue

The podcast has $5.7 million in estimated revenue.
  • Team
Scott Johnson - Founder, producer.

Research Strategy

There's no publicly available information on the revenue of 5by5 Studios. Your research began by searching through business databases like Crunchbase, ZoomInfo, Owler, Hoovers, Craft, among others to locate the estimated revenue of the company due to 5by5 Studios being privately-held and doesn't publish its financials. On searching through the mentioned databases, 5by5 Studios was only listed on Crunchbase and there was limited information on the company; hence, we were not able to provide estimates of the company's revenues. Our next steps were to search through the company's press releases, mentions of the company on media sites and interviews by the leadership of the company. There was no recent interview or mentions of 5by5 Studios on media sites; the only mentions was by Radio Bio and Eju.TV in 2012 and 2013 respectively. After carrying out an exhaustive search on the company, there is no publicly available information on its revenues.



Sources
Sources

From Part 12
From Part 16
Quotes
  • "...CEO Mary Berner noted that the company podcasting effort, organized in the Westwood One Podcast Network, earned topline revenue of $12-million in 2018. That is a two-year multiple of the $100,000 earned in 2016, according to Berner’s remarks."
Quotes
  • "Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to over 250 million monthly listeners across an audio network of nearly 8,000 affiliated broadcast radio stations and media partners."
  • ""
From Part 18
From Part 19
From Part 20
From Part 21