1. Wolverine Worldwide

•  Website — http://www.wolverineworldwide.com/
•  Overview — The company is operating since 1883 and is a global marketer of branded footwear and has its presence in over 200 countries and territories
•  Brands Under Ownership — Bates®, Chaco®, HyTest®, Hush Puppies®, Keds®, Merrell®, Saucony®, Soft Style®, Sperry®, Stride Rite Children’s Group®, Wolverine®, and Wolverine® Leathers
•  Brands Under License — Cat® Footwear and Harley-Davidson® Footwear
•  Market Share — 2.62% in 2018.
•  Company Size — 3,700 employees
• Company Structure — It is a publicly-traded company and the company strongly believes in corporate governance with high standard management and board of directors team.

Key Sales Channels

•  eCommerce sites like catfootwear, batesfootwear, hushpuppies, etc.
•  Retail Stores — Merrell Retail Store Front

2. Red Wing WW

•  Website — https://www.redwingshoes.com/
•  Overview — They are proficient in making work boots for industries such as mining, logging, and farming. For over 110 years, the company has been producing high-quality footwears. It is headquartered in Red Wing, Minnesota
•  Brands Under Ownership — Irish Setter, VASQUE, Red wing Heritage
•  Market Share — 0.819% in 2018.
•  Company Size — 1001 to 5000 employees
•  Company Structure — It is a private company which is led by the CEO/President of the company Mark Urdahl

Key Sales Channels

•  eCommerce sites like Heritage Collection, Irish Setter Hunting Boots, Irish Setter Work Boots, Vasque Trail Footwear, etc.
•  Retail Stores 

RESEARCH STRATEGY

Market Share

• U.S. footwear market size in 2018: $85.45 billion
• Revenue of Wolverine WW in 2018: $2.24 billion 

• U.S. footwear market size in 2018: $85.45 billion
• Revenue of Wolverine WW in 2018: $700 million 

OVERVIEW

Famous Footwear:

• The company sells athletic and casual shoes for the whole family from hundreds of name brands. It has styles for women, men, and kids.
• The company has 992 stores at the end of 2018, and its core consumers are women looking for national brands of casual, athletic, and fashionable footwear.

Nike:

• Nike is the largest seller of athletic footwear and apparel in the world. Nearly all of its footwear and apparel products are manufactured outside of the US and by independent contractors.

BRANDS UNDER OWNERSHIP

Famous Footwear:

• Company-owned and licensed brands are Dr. Scholl's Shoes, LifeStride, Naturalizer, Fergie Footwear, Blowfish Malibu, Carlos by Carlos Santana, Circus by Sam Edelman, and Vionic.

Nike:

• Nike's subsidiary brands include Jordan Brand, Converse, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell, and Hurley.

MARKET SHARE

Famous Footwear:

• Famous footwear's 2018 revenue totaled $1.6 billion, which is equivalent to 1.87% market share.

Nike:

• Nike's 2018 revenue totaled $36.40 billion, of which $22.27 billion is due to footwear. Thus, it has a market share of 42.59%.

COMPANY SIZE

Famous Footwear:

• Famous footwear has 5,001 employees.

Nike:

• Nike has 73,100 employees worldwide, including part-time and retail employees.

COMPANY STRUCTURE

Famous Footwear:

• Famous Footwear is part of Caleres Inc, a publicly traded company on the New York Stock Exchange. The company is responsible for 57% of Caleres Inc total revenue for the year 2018. The parent company, Caleres, believes in a diversified business model focusing on changing consumer demand.

Nike:

• Nike is a publicly traded company listed on the New York Stock Exchange. Nike changed its operating structure on June 1, 2017, and currently has a geographic divisional organizational structure. Geographic regions define Nike's brand segments, which consist of North America, Europe, Middle East & Africa, Greater China, Asia Pacific, and Latin America.

KEY SALES CHANNEL

Famous Footwear:

• Famous footwear has two main sales channels, namely retail stores and e-commerce. Retail stores accounted for 91.88% of the total revenue ($1.47 billion in sales), while e-commerce accounted for 8.5% ($136 million in sales) in 2018.

Nike:

• The three key sales channel for Nike are Nike Direct, wholesale customers, and global brand divisions. In 2018, wholesale customers brought $23.97 billion in revenue, while Nike Direct brought $10.43 billion in revenue. Global brand divisions brought $88 million in revenue.

RESEARCH STRATEGY

 PUMA 

•  PUMA is one of the leading sports brands in the world that develops and designs apparel, accessories, and footwear products.
• It was founded in 1948 by Rudolf Dassler and is headquartered in Herzogenaurach, Germany.
• The company focused on 5 priorities: "brand heat, a ­competitive product range, a leading offer for women, an improved distribution quality and organizational speed".

• Cobra Golf, Tretorn, and PUMA are the brands owned by the PUMA Group.

• PUMA's revenue on its footwear segment was $2.5 billion in 2018.
• It is 2.9% of the total footwear market in 2018 (see calculation on the research strategy section).

• PUMA has 14,700 employees.

• PUMA became a public company in 1986 led by the founder's son Armin Dassler as CEO.
• It operates as a European corporation with internal reporting activities based on regions Asia/Pacific, EMEA, and the Americas.
• It has 103 subsidiaries as of December 2018 that are controlled by PUMA SE.

• PUMA operates in different sales channels: traditional trade (wholesale), retail stores, and e-commerce platforms.

 ADIDAS

•  Adidas is a global sports brand headquartered in Herzogenaurach, Germany.
• Founded in 1949 by Frank Dassler, the brand manufactures accessories, footwear, and apparel for various sports.
• The company's mission is "to be the best sports company in the world".

• Adidas' core brands are Reebok and adidas.
• Its hockey brand is CCM and its golf brands are TaylorMade, Ashworth, and Adams Golf.

• Adidas' revenue on its footwear segment was $12.78 billion in 2018.
• It is 14.96% of the total footwear market in 2018 (see calculation on the research strategy section).

• Adidas has more than 57,000 employees.

• Adidas is a public company.
• The company is directed by the guiding principles of its operating model "Brand Leadership" which aims to provide an organizational structure that enables a culture that can work with agility, speed, and empowerment.
• Its "Global Operations" team manages the production planning, sourcing, development, and distribution of its products.

• Adidas operates in different sales channels: its own retail stores and e-commerce sites, as well as through its wholesale partners.
• In 2018, e-commerce is the fastest growing sales channel of Adidas. Its global e-commerce sales grew with a 36% increase.

Research Strategy:

NEW BALANCE

• Overview: New Balance was founded in 1906. It is a global brand that makes footwear and apparel.
•  Brands owned: WARRIOR, P.F. Flyers, Brine, and Newbalance.
•  Market share: The company has an estimated market share of 1.11%.
• Company size: The company has 8,000 workers.
• Company structure: The company is publicly traded.
• Key sales channels: The company's key sales channels are NB online store, NB factory store, and NB stores.

BORN

• Overview: Born shoes are made with exquisite materials and are of high-quality. The company started with the goal of making shoes that are comfortable and lightweight.
•  Brands under ownership: BORN brand.
•  Market share: Born has a market share of 0.0065%.
• Company size: The company has 29 workers.
• Company structure: The company is privately owned.
• Key sales channels: The company's key sales channels are Born online Store, and Amazon.

CALCULATIONS

STEVE MADDEN

• Steve Madden is an exemplary footwear label that has transformed the shoe sector by consolidating years of expertise with imaginative designs that empowers individuality and are veritable. It has augmented to a preposterous destination for accessories, handbags, and footwear. Steve Madden's products are sold in more than 80 nations around the globe.
• The wholesale footwear segment consists of owned brands such as: Blondo®, Steve Madden Women's®, Steve Madden Men's®, Madden®, Dolce Vita®, B Brian Atwood®, DV by Dolce Vita®, Mad Love®, Steven by Steve Madden®, Report®, Betsey Johnson®, Madden Girl®, Betseyville®, Steve Madden Kids®, Madden NYC, FREEBIRD by Steven®, and Stevies®.
• The company is currently the licensee some footwear labels, such as Avec Les Filles Superga, Kate Spade, and Olsenboye Anne Klein.
• Market Share: 1.93% in 2018 [Calculations available in the Research Strategy section]
• Company Size: 3,900 employees
• Company Structure: Publicly-held business
• Its products are advertised through e-commerce sites, its retail stores, along with major department stores, better department stores, mid-tier department stores, luxury retailers, specialty stores, and online and catalog retailers, among other establishments.
• Its private trademarked footwear is sold through mass market merchants and mid-tier chains.

JOHNSTON & MURPHY

• For over 150 years, Johnston & Murphy has satisfied the footwear requirements of scrupulous professional males with relevant styling, high-level craftsmanship, superior quality materials. The company presents footwear for casual, dress casual, and dress circumstances. It continued its dedication to innovation, craftsmanship, and style by revealing a brand-new selection of shoes, leather goods and accessories for women in the year 2008.
• Brands: Johnston & Murphy, H.S. Trask
• Market Share: 0.35% in 2018 [Calculations available in the Research Strategy section]
• Company Size: 535 employees
• Company Structure: Public-held business
• Its products are available in company-owned retail establishments within outlets, airports, and better malls throughout the United States. Additionally, Johnston & Murphy sells its merchandise via a direct mail catalog and an e-commerce store on its website, as well as through specialty and department establishments internationally and across the United States.
• The company's women's and men's wholesale operations for accessories and footwear are mostly sold to e-commerce stores, independent specialty locations, and better department stores.
• Furthermore, it provides access to H.S. Trask, under the Johnston & Murphy Group with leather accessories and footwear supplied chiefly through department stores, an e-commerce site, catalog, better independent retailers, and the Trask website.

Research Strategy:

JIMMY CHOO

• Jimmy Choo company is a pioneer in the art of celebrity dressing and was among the first to bring shoes and handbags to Hollywood.
• The company was founded in 1996 by Jimmy Choo and Sandra Choi, has over 182 stores and is present in the most prestigious department and specialty stores worldwide and has an estimated 1,177 employees.

Market share

• 0.50%

Key sales channels

•  Wholesale doors 
•  retail stores 
•  e-commerce sites 

TORY BURCH

• Tory Burch LLC is a boutique clothing retailer that designs, style clothing and accessories for women and known for its color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories and beauty collections.
• The company was founded in 2004 and currently has more than 120 freestanding boutiques and a presence in more than 3,000 department and specialty stores.

Market share

• 1.25%

Key sales channels

•  Department and retail stores 
•  e-commerce sites. 
• Mobile app (Tory Daily)

RESEARCH STRATEGY

Jimmy Choo

• Jimmy choo revenue: $456.4 million 
• U. S Footwear market size: $91.187 billion 
• Market share = (456,400,000 / 91,187,000,000) * 100 = 0.50%

Tory Burch

• Tory Burch estimated revenue: $1 billion 
• U. S Footwear market size: $91.187 billion 
• Market share = (1,000,000,000 / 91,187,000,000) * 100 = 1.097%