QR Code Generators

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01
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Part
01

QR Code Generators - Players

Ten companies that provide code generator services are uQR.me, Unitag, Visual Lead, Beaconstac, QRCode Studio, QRmedia, Qfuse, Barcodes Australia, Tago, and Nationwide Barcode. Their websites and headquarters are below.

1. uQR.me

2. Unitag

3. Visual Lead

4. Beaconstac

5. QRCode Studio

6. QRmedia

7. Qfuse

8. Barcodes Australia

9. Tago

10. Nationwide Barcode

Part
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Part
02

QR Code Generators - Competitive Landscape 1

uQR.me is a US-based startup that enables brands to generate dynamic QR codes for products and services. Unitag is a French-based startup focusing on grabbing customer interactions from offline to online platforms. The competitive landscape for UnitagQR and uQR.me is presented in our findings below.

1) uQR.me

Overview

Services Offered

Competitive Advantage

Pricing

  • The company offers a 14-day free trial for all types of account signups.
  • Post 14-day trial period, the starter plan costs at $4.95/month, followed by Standard plan at $15-$19/month, Professional plan at $40-$50/month, and Enterprise edition at $99/month.

Clients


2) UnitagQR

Overview

Services Offered

Competitive Advantage

Pricing

  • The company offers a freemium subscription plan offering limited but QR code creation features.
  • The annual paid-subscription plans start at €100 for Basic QR plan, followed by Live QR plan at €300, and Business QR plan at €800 per year.

Clients

Part
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Part
03

QR Code Generators - Competitive Landscape 2

Visualead is an Israeli startup serving over 350,000 businesses in 200+ countries to create visual QR Codes and mobile campaigns. Beaconstac is an end-to-end physical proximity solution that uses Beacons, NFC and QR codes to improve marketing campaigns. The competitive landscape of both companies, including an overview, services offered concerning QR codes, competitive advantages, pricing information, and major customers are as follows.

Visualead

Overview

Services Offered Concerning QR Codes

  • Visualead helps fast-moving consumer good brands to print and produce packaging that incorporates their QR codes on a large scale to provide each product with a unique identifier. The code can be used for different purposes including “product authentication, logistics data tracking and traceability, marketing campaign execution, product information acquisition and transparency, warranty registration, and much more”. They also provide a cloud platform capable of generating a report on analytics.
  • Their packaging services are designed for speed, scalability, quality and competitive pricing, capable of tracking marketing campaigns to gain valuable insights on consumer behavior.
  • Visualead also provides security services to help brands and consumers authenticate products to avoid counterfeits.
  • The technology combines the use of “visual images embedded with unique codes, encrypted data, and variable holograms” and can be applied on paper labels and pull tabs of beverage cans.
  • The service leverages Offline-to-Online (O2O) big data that can monitor usage and patterns to identify counterfeit products.
  • If required, they can incorporate a premium reading functionality with any white-label app to run Augmented Reality (AR) campaigns and to deploy additional encryption for product authentication.

Competitive Advantage

  • They provide special QR codes that contain colored images while maintaining original functionality. Their code is perceived as “branded, creative, effective” and supports mobile-optimized content.
  • They claim that this feature makes their product perform better resulting in 50-400% more scans and creates twice the amount of leads and social engagements compared to conventional QR codes.
  • Their packaging solutions are claimed to “boost consumer interest and engagement by up to 800%” compared to any alternative.
  • Visualead claims that their security/ authentication technology is “the only solution on the market that merges classic overt holographic features with innovative digital coding to create a truly fail-safe tag that cannot be duplicated”.

Pricing Information

  • Pricing for their QR Code service is categorized into 4 tiers ranging from free to $29.89 per month when billed annually. The price of packages increases with the number of QR Codes, direct codes and number of scans supported each month.
  • The more expensive packages also unlock features such as visual QR codes, white labeling, advanced effects, animations, ads-free, dynamic editing, advanced analytics, vector format, and extraction of reports.

Major Customers


Beaconstac

Overview

Services Offered Concerning QR Codes

  • Beaconstac offers QR Code solutions that allows businesses to create, manage, track campaigns and retarget customers through a cloud-based platform.
  • The codes can be used to share/ activate various applications including web pages, locations, contact information, social media, videos, messaging, payments, WiFi, document, coupon or app downloads.

Competitive Advantage

  • Beaconstac QR codes are different from conventional QR codes as they can be customized to feature colors and logos.
  • Beaconstac's QR Codes can be retargeted to new campaigns based on time and popularity. This allows for prescheduled campaigns based on time or change of function of the same QR Code. This feature also allows a business to make adjusting changes to their landing page/ markdown cards based on the conversion performance.
  • Beaconstac also offers a special drag-and-drop tool to help businesses easily build landing pages or markdown cards for various types of applications.
  • Another highlighted difference is their capability to recapture/ retarget users after a certain period when they go online through Google and Facebook ads.
  • Beaconstac’s QR codes have built-in error correction. This helps the codes remain scannable even with some degree of deterioration due to normal wear and tear.

Pricing Information

  • Beaconstac’s QR code service is priced at three tiers, ranging from $5.00 to $40.83 per month when billed yearly. There is also an option for custom enterprise for global brands and large enterprises that require their services at larger scales.
  • Differentiating features include the number of codes and scans available, detail of analytics and reporting, support for location, PDF, MP3, image, app downloads.
  • The enterprise package allows for the use of custom domains, white-labeling, API and multi-user access, and phone tech support.

Major Customers

Part
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Part
04

QR Code Generators - Competitive Landscape 3

QR Media and QRCode Studio are the fifth and sixth companies identified in the "QR Code Generators - Players" request. QR Media is located in Victoria, Australia and QRCode Studio is a platform created by QR Code Monkey and is located in Dresden, Germany.

QR Media

Services

  • QR Code Marketing Strategy: QR Media helps clients to develop a distinctive QR code marketing strategy.
  • QR Code Tracking & Analytics: The company also provides online tracking, management and QR code creation software to enable customers to track, create and manage their QR code marketing campaigns.
  • Custom QR Codes and QR Code Generator: The platform provides customizable QR code services for customers seeking a unique custom QR code.

Competitive Advantage

  • The company has over 10 years of experience in the industry and utilizes modern technologies and platforms in helping their clients.
  • The company claims to be very competent in helping the client achieve their online marketing and advertising goals.
  • QR Media offers a complete suite of products and services to fulfill businesses needs. Their QR tracking and management software enable easy creation and tracking of QR code marketing campaigns.

Pricing

  • QR Media Tracker service comes in five packages (introductory, professional, small business, large business, national).
  • QR Code Generation service is priced at $33.
  • Custom QR Code prices range from $49.50 for basic QR code customization, $71.50 for styled custom codes, and $99 for a complete QR code customization service.

Customers

QRCode Studio

  • QRCode Studio is a QR code management platform created by QR Code Monkey and targeted towards professionals who need multiple QR codes to be coordinated or who want to capture or modify written QR codes.
  • The company is located in Dresden, Germany.

Services

  • QRCode Studio offers a web-based management platform for dynamic QR code creation and campaigns. QR Code Studio features include custom QR code design, tracking and analytics, editable QR code formats for bulk imports, printing, and customization.

Competitive Advantage

  • The software creators were listed among the best QR code software to create QR codes on PC.
  • QRCode Studio provides dynamic QR code which can be modified even after being downloaded or printed.

Pricing

Customers

Research Strategy

There's limited publicly available information on QRCode Studio to provide a robust overview of the company and its clients. Your research team began by combing through the company's website for details of the company; information presented on the website was only limited to the software's pricing and functionalities. Next, we searched through business databases and professional networking sites like LinkedIn, Crunchbase, ZoomInfo. The goal was to find more information on the software, including its customers. Unfortunately, this strategy didn't prove productive as QRCode Studio was not listed in any of the databases. We then proceeded to search through third-party review sites like G2Crowd, GetApps, Capterra, Software Advice; the idea was to identify what users were saying about the software which we could use to provide an analysis of its competitive advantages and also find customers using the platform. This also failed to provide any useful information on QRCode Studio as the company was only listed on G2Crowd, and from there, we were able to identify a client using the platform. Next, your research team combed through media sites for mentions of the company, and there was mention of QRCode Studio on any media sites. Due to the lack of information on QRCode Studio, we were not able to provide the main clients/customers of the platform, along with a robust overview of their competitive advantages.



Part
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Part
05

QR Code Generators - Competitive Landscape 4

Qfuse creates QR codes and NFC tags to mobile-friendly content, and Barcodes Australia is a company owned by Kings Trust.

Qfuse

Overview

Services offered

  • Qfuse offers a web-based platform for clients to create and link dynamic QR codes and NFC tags to mobile-friendly content.
  • The platform offers unique features like QR code and NFC tag design, advanced scan analytics, mobile website analytics, mapping and GPS, specials and capture lead promotions, etc.

Competitive advantage

  • According to Qfuse, what sets the company apart from its competition is that their platform is the most sophisticated all-in-one platform available for marketing with QR codes, NFC tags, mobile websites, and landing pages. Qfuse gives flexibility to easily produce full-featured mobile web pages and micro-sites for any purpose, and it covers the needs of a small business or a Fortune 500 company that requires enterprise-level support.
  • The platform is cloud-based and fully supported, where it not only acts as the conduit between offline and online media but also consolidates interactive communications into a single channel and offers professional-level analytics with the most robust mobile landing page tracking and analytics engines in the marketplace.

Pricing

  • Qfuse offers three QR codes and mobile website packages named Standard, Pro, and Partner and Enterprise. The standard package is priced at $5 per month, Pro package is priced at $50 per month, and Qfuse wants customers to request a custom quote for the Partner and Enterprise package.

Clients

  • Notable clients featured by the company include Redbull, Divi Aruba All-Inclusive, RE/MAX Destiny, Philips, Amalgam Digital, and others.


Barcodes Australia

Overview

  • Barcodes Australia is a company owned by Kings Trust, and all its profits go to charitable purposes in Australia, New Zealand, and worldwide.
  • David Allis is the Managing Director of the company, and its headquarters are located in Auckland, NZ.
  • The company has a team of around 25 employees and generates an estimated revenue of $5 million.

Services offered

  • Services provided by Barcodes Australia include barcode verification, barcode registration, barcode labeling, asset, and workflow tracking, barcode artwork testing, custom barcode artwork, and barcode search.
  • Customers of Barcodes Australia can order QR codes (2D barcodes) from their website by providing the URLs that need to be encoded into it.

Competitive advantage

  • According to Barcode Australia, they are different from other competitors because the company is a one-stop-shop that supplies everything required for barcodes, including labels, GLN, and images, and it is a part of the International Barcodes Network. The company does not charge joining fees or annual membership fees from customers, and barcodes are sold at a one-off cost compared to other companies.
  • Barcode Australia checks all barcode numbers for illegal use on the internet and arranges verification reports, whereas its competitors do not provide this service. It also provides free barcode registration, with barcode packages, and creates custom barcodes for customers based on image size and resolution, which is not provided by other companies in the market.

Pricing

  • Pricing of barcode verification is $59 per report, and custom barcode artwork can be purchased based on three packages, which are standard package priced at $59, logo package priced at $79, and enhanced package priced at $99.
  • Pricing of QR codes ranges from $30 per QR code to $6 per code for purchases of more than 20 QR codes. The prices of QR codes depend on the number of codes purchased by the customer.

Clients

Part
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Part
06

QR Code Generators - Competitive Landscape 5

Nationwide Barcode provides services to businesses of all sizes throughout the world. Tago is a Canadian based company providing QR code management and analytics platform.

Tago

Services

  • Tago offers a web-based platform for clients to create unique dynamic QR codes for their products and services.
  • The platform offers features like advanced analytics, google analytics integration, QR code reporting, batch imports and exports, dynamic QR codes, QR code generator, vector QR code image, API access, white-label URL masking, email notifications, and geo-locations.

Competitive Advantage

Pricing

Nationwide Barcode

Services

Competitive Advantage

  • Nationwide Barcode is used by thousands of customers ranging from small food production companies to major wholesalers and resellers.
  • The company claims to provide 100% guaranteed solution and high-class customer support services.
  • Nationwide Barcode provides services to all business sizes over the world. The company provides customers with free webinars and after-sale services with no annual fees and hidden charges.

Pricing

  • Nationwide Barcode custom QR code is available at $25 each for the first two designs and $30 for phone and SMS QR code designs.
  • QR code campaign costs $19.95.



Sources
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