Media Consumption Platforms

Part
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Part
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Generational Media Consumption Patterns

There is a decline on TV consumption for both millennials and Generation X. However, it is still a viable medium for media consumption for Generation X. Many millennials are inclining towards streaming services compared to Generation X. Additionally, Generation X and millennials have quite similar media consumption when it comes to websites and apps media consumption.

Millennials and Generation X Media Consumption

Television

  • Thirty-six percent of Generation X and 25% of millennials are power streamers, where most of them watch movies on TV screens.
  • Only 18% of Generation X and 9% of millennials are linear TV consumers, in where they rely most of their media consumption on mainstream TV. Sixty percent of these linear TV consumers rely primarily on TV news programs for news.
  • Business Insider stated that 89% of millennials watch their television programs on Netflix than on live television. This is the same for Generation X. Additionally, the report stated that 44% of millennials watch television for one to two hours a day, while 38% claim that they watch three to five hours a day. Forty-two percent of Generation X claim that they watch television for one to two hours a day, and 40% claim that they watch three to five hours a day.

Streaming

  • Sixty-four percent of the Generation X household has a streaming subscription, compared to 68% of millennial households with a streaming subscription.
  • Thirty-six percent of Generation X and 25% of millennials are power streamers, where 57% of the overall population decided to have paid streaming services to avoid advertisements.
  • In 2017, Statista revealed that 72% of millennials who have an online video or music subscription has an active Netflix subscription. There is a slight increase for Generation X, as 73% have a Netflix subscription.

Apps

  • Sixty-six percent of the time spent on mobile phones by Generation X is dedicated for visiting social media apps. Additionally, this generation prefers Facebook over YouTube, this is why Facebook has 10% more Generation X users than YouTube.
  • Millennials use more social networking apps (80%), followed by music streaming apps (67%), games (66%), communication (60%), weather (59%), navigation/search (56%), and entertainment (55%).
  • Additionally, one-app millennials rely on Amazon (35%), Gmail (30%), and Facebook (29%).

Websites

  • Millennial Marketing listed YouTube, Spotify, BuzzFeed, Elite Daily, and Amazon to be the top websites visited by millennials.
  • Moreover, the report stated that 18-to-34-year-olds (a mix of Generation Z and millennials) take up about 50% of the overall YouTube population.
  • Eight out of ten millennials also visit Spotify for internet radio.
  • BuzzFeed is considered to be the traditional television for millennials.
  • Millennials prefer to visit Facebook (33%) more than YouTube (19%). This is the same for Generation X (29% visit Facebook while only 16% visit YouTube).
  • Thirty-three percent of Millennials visit Facebook, while 29% of Generation X visit the site. (Taken from 612 frequent website users)
  • Millennials claim that the best user-experience design is split between the Facebook website (18%) and the Amazon website (17%), while Generation X claim that the Amazon website has slightly better user-experience design (21%) compared to the Facebook website (17%).

Printed Media

  • A report from Business Insider reported that in 2013 those aged between 16-34 (mix of Generation Z and millennials) do not miss newspapers and magazines. While 2% from those aged 35-44 (mix of Generation X and millennials) miss newspapers and magazines.
  • In 2015, Statista reported a decline in the usage of the newspaper for millennials.
  • Additionally, in 2017, Statista reported that 26% of respondents who were aged 18 to 29 years old read print magazines once a month.
  • In 2018, the Pew Research Center found that those only 10% aged 18-49 (mix of generation Z, millennials, and generation X) use print newspapers for their daily news.
  • In 2019, the Pew Research Center found that those aged 18-29 (mix of generation Z and millennials) prefer reading printed books (74%) over reading an e-book (34%) and listening audiobooks (23%). Those aged 30-49 (mix of millennials and generation X) still prefer reading printed books (65%) over reading an e-book (24%) and listening to audiobooks (27%).

Research Strategy

The research team started the search by looking for pre-compiled information about the media consumption of both millennials and Generation X. We visited various media and market sites such as Deloitte, Forbes, Bloomberg, and others, as these sites usually publish detailed information and some statistical analysis about media consumption. During the search, we were able to find essential information about generational TV and streaming consumption from Deloitte, but the information was limited towards the TV and streaming medium, so we decided to delve further.

The team decided to bifurcate the search into the different mediums of media, and this includes apps, websites, television, print, and streaming media. As we already have the generational consumption of TV and streaming media from the Deloitte report, we decided to concentrate on the generational consumption of apps, television, and print. During the search, we were able to find information about application consumption by generation from the Mobile Marketer. We then proceeded our search to website media consumption.

The team found an article from Millennial Marketing that detailed the most visited websites by millennials. Furthermore, the team found a contrast of the websites visited by millennials and generation X from Visual Objects.

We then decided to shift our focus on print media such as books, newspapers, magazines, and others. Pew Research had statistics that bifurcated the media consumption for news of TV, news website, print newspaper, and social media by age. Additionally, Business Insider reported that Generation X and Millennials do not miss newspapers or magazines at all. Statista also provided newspaper consumption by age in 2015. Statista also provided magazine consumption by age in 2017, but the report is locked behind a paywall. Pew Research also provided printed book consumption by age and comparing the numbers to audiobooks. After the search, we then compiled the necessary information and wrote the research brief.
Part
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Part
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Top Media Platforms

Seven of the top non-mainstream media platforms used by 25-45 year-olds in the United States include Breitbart, Consumer Reports, The Associated Press, Daily Kos, The Daily Wire, Townhall, and The Gateway Pundit. Each of these news websites has been identified based on their ranking in the US.

#1: Breitbart

#2: Consumer Reports

  • "Consumer Reports is an independent, non-profit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace," which provides meticulous "research, investigative journalism, and consumer advocacy."
  • The website is ranked #468 in the US by SimilarWeb, with 18.4 million monthly visits.

#3: The Associated Press

  • Based in New York City, "The Associated Press is an independent, not-for-profit news cooperative" with teams in more than 100 countries telling stories from all over the world, from breaking news to investigative reporting.
  • The website is ranked #615 in the US by SimilarWeb, with 23.44 million monthly visits.

#4: Daily Kos

  • Daily Kos is one of the oldest blogs on the web. It was created by the blogger, Markos Moulitsas, an outspoken liberal, and hosts many heated discussions.
  • The website is ranked #618 in the US by SimilarWeb, with 18.2 million monthly visits.

#5: The Daily Wire

  • The Daily Wire is a conservative political news and opinion website. It aims to "tell the truth" from the conservative viewpoint.
  • The website is ranked #669 in the US by SimilarWeb, with 19.75 million monthly visits.

#6: Townhall

  • Townhall is a conservative political news and opinion website, which "pulls together political commentary and analysis from over 100 leading columnists and opinion leaders, research from 100 partner organizations, conservative talk-radio, and a community of millions of grassroots conservatives." It aims to magnify conservative voices in political debates.
  • The website is ranked #1,013 in the US by SimilarWeb, with 14.44 million monthly visits.

#7: The Gateway Pundit

  • The Gateway Pundit blog is a conservative news and opinion website, founded by Jim Hoft in 2004 after the presidential election in the US. Jim Hoft is a conservative activist.
  • The website is ranked #1,114 in the US by SimilarWeb with 14.3 million monthly visits.

RESEARCH STRATEGY

To identify the top 6-7 non-mainstream media platforms used by 25-45 year-olds in the United States, we began by trying to understand the difference between mainstream media and non-mainstream media. We found that media sources are broadly classified into mainstream and alternative media. While an article by Chron said that there is no specific definition of alternative media, it noted that they are mostly polarized, attract "a typically small subsection of the population," not corporate-owned, usually non-profits to maintain their independence, and among other terms, can be called "activist."

We then began to search for pre-compiled lists or survey reports with information on the top alternative media platforms used by millennials and Gen Xers (as 25-45-year-olds fall within these age groups). While we could not find any sources that paid attention to alternative media usage across generations, we found several websites and databases with lists of recommended/best/top alternative media platforms. Sources that provided these lists include Simon Fraser University, ThoughtCo, Citizen's Cafe, Western Nevada College Library, and Best of The Web. Altogether, these sources yielded over hundred alternative news platforms. These platforms included several polarized news websites and other media platforms like podcasts, TV, and radio.

To identify the top 6-7 platforms out of the numerous alternative platforms identified, we opted to focus on the news websites based on a Pew Research survey of US adults, which indicated that news websites are the top news sources for Americans aged 30-49 and the second favorite for Americans aged 18-29. With this, we assumed that the alternative news websites with the most substantial traffic would correspond to those used by 25-45 year-olds. We then used SimilarWeb to check the amount of traffic each of the news websites (over 100) receive, as well as their ranking in the US, based on website traffic. Additionally, we did a general search for the most popular conservative and liberal alternative media websites (since, according to Chron, alternative media platforms are mostly polarized), and checked for their website ranking on SimilarWeb. Through this approach, we were able to identify seven of the top news websites by ranking in the US based on traffic. We also ensured that each of the selected news websites fit Chron's description of alternative media.
Part
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Part
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Top Media Platforms - Part 1

Breitbart company revenue in 2018 was an estimated $49.1 million. The company's Twitter account has 1.17 million followers. Consumer Reports generated an income of $238.9 million in 2018.

BREITBART 

Company Revenue

  • The company's revenue in 2018 was an estimated $49.1 million.
  • Market share: 0.0041 (per the calculation below.)

Breitbart Social Media Engagement

  • Breitbart operates a Twitter account with 1.17 million followers.
  • The company also has 500,000 followers on their Instagram account.

CONSUMER REPORTS

Company Revenue

  • Consumer Reports' financial report showed that the company generated a revenue of $238.9 million in 2018.
  • Market share: 0.0199 (per the calculation below)

Consumer Reports Social Media Engagement

  • Consumer Reports Instagram account has 31,300 followers.
  • On Twitter, the company account has 255,000 followers.
  • Consumer Reports has 314,000 subscribers and 138,770,348 views on their posted videos on YouTube.
  • The company Pinterest account has 875,300 monthly viewers.

RESEARCH STRATEGY

We commenced our research for the required information on the website of each company. We were able to identify the most recent revenue for The Consumer Reports from the company's annual report. For Breitbart, we were able to locate an estimated yearly income since the company is still privately-held. We made use of the respective social media pages for both companies, to retrieve information on their followers/subscribers.

At the end of our research, we could not retrieve any information on the market share for both companies. Our first step to identify this information was to scan through their websites thoroughly, but this method was unsuccessful. Our next step was to scan through third-party business information websites such as Crunchbase and Zoom Info for any information on the market share of the companies. However, we quickly realized that the information was not available. Lastly, we carried out a press scan on other news websites such as Business Insider and CNBC for any news stories highlighting the market share of the companies. However, this approach also failed to return results.
Therefore, we concluded that data on the market share of both companies are not publicly available.

As a last resort, we attempted to triangulate the market share of the companies. Our first approach here was to identify the industry these companies operate under. From the companies profile on Crunchbase and Linkedin, we were able to establish that the companies operate under the Publishing industry. Also, we reviewed the companies websites to identify the services they offer. Based on our findings, we concluded that the companies fall under the Publishing market of the News media Industry, as shown in this report.

Next, we proceeded to identify the size or value of the U.S publishing market. We searched through research databases such as PRNewswire, Businesswire, ReportLinker, among others. Here we found the global market size of the Publishing industry and top companies that operate in the market. However, we could not identify the market share of the U.S market as additional data on the report was locked behind a paywall. We also found reports of the U.S. publishing industry market on ReportLinker. However, the report was locked behind a paywall.

Furthermore, we extended our search to news and media publications such as Forbes, Bloomberg, among others. We found a report on Forbes, which provided data on the U.S Publishing industry revenue for 2019. However, the report only covers the first half of the year, which is from January to June. Based on the lack of data on the U.S publishing market, we established that the Forbes report is the most recent and the best available information on public data. Hence, we have gone ahead to use the values in the report to triangulate the market share of Breitbart and Consumer Reports in the U.S Publishing Industry.

MARKET SHARE OF BREITBART
Market share of a company = company revenue/market value
Company revenue of Breitbart = $49.1 million
The market value of the U.S Publishing industry = $12 billion (2x $6 billion)

Market Share of Breitbart = $49.1 million/$12 billion
= 0.0041

MARKET SHARE OF CONSUMER REPORTS
Market share of a company = company revenue/market value
Company revenue of Breitbart = $238.9 million
The market value of the U.S Publishing industry = $12 billion (2x $6 billion)

Market Share of Breitbart = $238.9 million/$12 billion
= 0.0199


Part
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Part
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Top Media Platforms - Part 2

In 2018, Daily KOS generated an estimated revenue of $39.8 million, while The Associated Press generated $518.4 million. The revenue details and social media statistics for the companies Daily KOS and The Associated Press are presented below.

THE ASSOCIATED PRESS

Annual Revenue

  • At the end of its 2018 financial year, The Associated Press generated total revenue of $518.4 million.
  • 82% of the company's revenue was generated from content licensing, 7% was generated from its Global Media Services (GMS) business, another 7% was generated from its content management software business (called ENPS), while 4% was generated from other business sources.

Social Media Details

At the time of our research, the social media following numbers of the company are as follows;
  • The Associated Press has 13,530,755 followers on Twitter.
  • On Facebook, the company has 723,376 followers and 701,624 likes.
  • On YouTube, the company has 1,050,000 subscribers and 2,163,298,696 views on its posted videos.
  • The company's professional profile on LinkedIn has 152,997 followers.
  • The Associated Press also operates an Instagram account with 383,616 followers.

DAILY KOS

Annual Revenue

  • Daily KOS generated an estimated revenue of $39.8 million at the end of its 2018 financial year.

Social Media Details

  • Daily KOS has a total of 594 followers on LinkedIn.
  • On YouTube, Daily KOS has 10,800 subscribers and 12,565,506 views.
  • The company has 279,000 followers on Twitter.
  • On Facebook, Daily KOS has 1,253,632 followers and 1,320,287 likes.
  • The company also operates an Instagram page with 9,279 followers.

RESEARCH STRATEGY

We commenced our research for the required information on the website of each company. We were able to identify the most recent revenue for The Associated Press from the company's annual report. For Daily KOS, we were able to identify an estimated annual revenue since the company is still privately-held. We made use of the respective social media pages for both companies, to retrieve information on their followers/subscribers.

At the end of our research, we were unable to retrieve any information on the market share for both companies. Our first step to identify this information was to thoroughly scan through their websites, but this method was unsuccessful. Our next step was to scan through third-party business information websites such as Crunchbase and Zoom Info for any information on the market share of the companies, however, we quickly realized that the information was not available. Lastly, we carried out a press scan on other news websites such as Business Insider and CNBC for any news stories highlighting the market share of the companies, but this too failed to return results. This led to the conclusion that the information on the market share of both companies has not been made public at the time of our research. We have provided other requested details in our write up above.

Part
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Part
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Top Media Platforms - Part 3

The Daily Wire annual revenue is estimated at $20.5 million. The company's most active social media account is Facebook, where it has 1.9 million Likes and 2 million followers. Townhall generates annual revenue of $5.6 million. The Gateway Pundit Twitter account has 180,000 followers.

THE DAILY WIRE

Annual Revenue

  • Market share: 0.0017 (per the calculation below).

The Daily Wire Social Media Engagement

  • The Daily Wire has 331,000 followers on Twitter.
  • The company also has 401,000 followers on Instagram.

TOWNHALL

Annual Revenue

  • The company's revenue in 2018 was an estimated $5.6 million.
  • Market share: 0.000466 (per the calculation below).

Townhall Social Media Engagement

  • The company's professional profile on LinkedIn has 459 followers.
  • Townhall's Twitter account has 144,000 followers.

THE GATEWAY PUNDIT

Annual Revenue

  • Market share: 0.00112 (per the calculation below).

The Gateway Pundit Social Media Engagement

  • The Gateway Pundit has 180,000 followers on Twitter.
  • The Gateway Pundit Youtube account has 9,720 subscribers and 34,335,461 views on their posted videos.

RESEARCH STRATEGY

We commenced our research for the required information on the website of each company. We were unable to identify the annual reports for any of the companies. Therefore, we relied on figures from Company profiling databases such as Zoominfo, Crunchbase, Hoovers, among others. From these databases, we were able to locate an estimated yearly revenue. To retrieve information on their followers/subscribers, We leverage data from their social media pages.

At the end of our research, we could not retrieve any information on the market share for any of the companies. Our first step to identify this information was to scan through their websites thoroughly, but this method was unsuccessful. Our next step was to scan through third-party business information websites such as Crunchbase and Zoom Info for any information on the market share of the companies. However, we quickly realized that the information was not available. Lastly, we carried out a press scan on other news websites such as Business Insider and CNBC for any news stories highlighting the market share of the companies. However, this approach also failed to return results. Therefore, we concluded that data on the market share of both companies are not publicly available.

As a last resort, we attempted to triangulate the market share of the companies. Our first approach here was to identify the industry these companies operate under. From the companies profile on Crunchbase and Linkedin, we were able to establish that the companies operate under the Publishing industry. Also, we reviewed the companies websites to identify the services they offer. Based on our findings, we concluded that the companies fall under the Publishing market of the News media Industry, as shown in this report.

Next, we proceeded to identify the size or value of the U.S publishing market. We searched through research databases such as PRNewswire, Businesswire, ReportLinker, among others. Here we found the global market size of the Publishing industry and top companies that operate in the market. However, we could not identify the market share of the U.S market as additional data on the report was locked behind a paywall. We also found reports of the U.S. publishing industry market on ReportLinker. However, the report was also locked behind a paywall.

Furthermore, we extended our search to news and media publications such as Forbes, Bloomberg, among others. We found a report on Forbes, which published data on the U.S Publishing industry revenue for 2019. However, the report only covers the first half of the year, which is from January to June. Based on the lack of data on the U.S publishing market, we established that the Forbes report is the most recent and the best available information on public data. Hence, we have gone ahead to use the values in the report to triangulate the market share of The Daily Wire, Townhall, and The Gateway Pundit in the U.S Publishing Industry. Also, since the industry report by Forbes covers only the first six months of the year, we have doubled the figures to cover the whole year. We have assumed that the rest of the year is likely to experience a revenue closer to the value of the first six months.

MARKET SHARE OF THE DAILY WIRE
Market share of a company = company revenue/market value
Company revenue of The Daily Wire = $20.5 million
The market value of the U.S Publishing industry = $12 billion (2x $6 billion)
Market Share of The Daily Wire = $20.5 million/$12 billion
= 0.0017
MARKET SHARE OF TOWNHALL
Market share of a company = company revenue/market value
Company revenue of Townhall = $5.6 million
The market value of the U.S Publishing industry = $12 billion (2x $6 billion)
Market Share of Townhall = $5.6 million/$12 billion
= 0.000466

MARKET SHARE OF THE GATEWAY PUNDIT
Market share of a company = company revenue/market value
Company revenue of The Gateway Pundit = $13.2 million
The market value of the U.S Publishing industry = $12 billion (2x $6 billion)
Market Share of The Gateway Pundit = $13.2 million/$12 billion
= 0.00112











Part
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Part
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Top Media Platforms - Part 4

Breitbart is a right-leaning political news site that was founded by Andrew Breitbart and later run by Steve Bannon. The site has seen greatly decreasing readership since its peak during the 2016 presidential election. Consumer Reports was founded in 1036 by Arthur Kallet and focuses on reviewing consumer products and advocating for consumer rights. The details of each media platform are provided below.

Breitbart 

  • Breitbart was first thought of by Andrew Breitbart and Larry Solov during a trip to Israel together in 2007. According to Breitbart, their decision to start the site was based on "the idea that truthful reporting and the free and open exchange of ideas is essential to maintain a robust democracy."
  • The site was officially founded in 2008. From the beginning, the site has been popular with political conservatives and unpopular with political liberals.
  • Breitbart gained prominence soon after its establishment for its support of the Tea Party Movement.
  • Breitbart was credited with being the first to report on the Anthony Weiner sexting scandal in 2011.
  • Breitbart founder, Andrew Breitbart, died in 2012. Steve Bannon, who became chief strategist to President Trump after his election in 2016, began running the site after Breitbart's death and it is said that the site became more nationalist at that time.
  • Breitbart claims to be the first to report on cartel violence at the U.S.-Mexico border in 2014, giving credit for this accomplishment to Brandon Darby and Ildefonso Ortiz, who founded the "Cartel Chronicles," which are published on Breitbart's platform.
  • The site has been accused of being biased toward the far right of the U.S. political spectrum, of being a white nationalist site, and of publishing misleading information that is slanted in favor of President Trump.
  • Bannon and Breitbart's staunch defense of President Trump during the 2016 presidential campaign resulted in significant rifts within the Breitbart staff. After a Breitbart reporter made an accusation that Corey Lewandowski, campaign manager to Donald Trump, assaulted her at a campaign event, it was perceived that the company took the Trump campaign's side, which resulted in the reporter, an editor-at-large and a Breitbart spokesperson resigning from the company. The three have all since been openly critical of Bannon and Breitbart.
  • In July 2016, Bannon described the site as being "a platform to the alt-right," seemingly confirming the accusations made by the mainstream media that the site is biased toward the right end of the political spectrum.
  • While readership of Breitbart was high during Trump's campaign, it quickly plummeted after his inauguration, from over 17 million unique browsers per month in January 2017 to fewer than 5 million in May 2019. The steep decline is attributed to more scrutiny of the site after the election, protests and boycotts run by activist groups and increased competition from sites like The Daily Wire, which was established by a former Breitbart editor, Ben Shapiro.
  • In December 2018, Breitbart editor-in-chief Alex Marlow stated that the future of Breitbart will be based on visual content, specifically video, stating that he hopes Breitbart is "at the tip of the spear" in terms of the political right utilizing video content as effectively as the left has.
  • Outside sources don't see Breitbart's future so positively, with most predicting it will continue to struggle to gain readers and advertisers and some saying it likely will only make it through one more election cycle before going completely under.

Consumer Reports

  • Consumer Reports was founded in 1936 and describes itself as "an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace."
  • Consumers Union, publisher of Consumer Reports, was established by Arthur Kallet in an effort to uncover false advertising by consumer products manufacturers.
  • Consumers Union and Consumer Reports do not accept outside advertising or funding, an effort they say helps them maintain objectivity.
  • The publication has been credited with being the first to reveal the dangers of cigarettes in 1953.
  • The organization published its first automobile reliability chart in 1957, a chart that it has continued to publish annually since.
  • Consumer Reports won The National Magazine Award in 1975, 1987, 1990 and 2004.
  • Consumer Reports was criticized for publishing flawed data in 1998, 2006 and 2007.
  • The online version of Consumer Reports was first made available in 1987. All content published by Consumer Reports is now available to its more than 6 million members online.
  • On its website, Consumer Reports takes credit for several legal changes that have made consumer products safer, including the implementation of a federal seat belt law in 1968, the establishment of the Consumer Protection Bureau in 2010 and the banning of BPA in baby products in 2013.
  • In June 2019, Consumer Reports announced the launch of its Digital Lab, which will focus on digital security and consumer privacy rights to "reveal precisely how and where our rights are undermined by the unchecked influence of technology" in order to inform consumer decisions. They are also forming a counsel that will direct the work of the Digital Lab.
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Part
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Top Media Platforms - Part 5

The Associated Press was established in 1846 by five New York City newspapers. Daily Kos was established in 2002 by Markos Moulitsas.

THE ASSOCIATED PRESS

HISTORY AND MAJOR EVENTS
  • The Associated Press was established in 1846 when five New York City newspapers came together to bring the Mexican war news faster than the U.S. Post Office.
  • The cooperative took the name of New York Associated Press by 1856 and sold its services to regional newspaper groups.
  • The Western Associated Press was created by midwestern newspaper editors in 1862 and separated itself from the New York Associated Press in 1892.
  • The regional organizations merged in 1900 to incorporate the modern Associated Press. The AP moved to New York when the Chicago Inter Ocean moved an antimonopoly suit. New York association laws allowed the group to continue its strict membership control.
  • Marshall Field III the founder of the Chicago Sun fought to be excluded from the AP service in the early 1940s.
  • In 1967, the AP partnered with Dow Jones & Co., Inc. to launch the AP — Dow Jones Economic Report, which conveyed global economic, business, and financial news.
  • In 1972, AP launched DataStream, a transmission service for news and in 1976, it launched LaserPhoto enabling transmission of laser-scanned photos.
  • Laser Photo II was launched in 1982. This was a network for satellite color-photographs.
  • In 1994, AP launched Associated Press Television a video news service based in London. AP All News Radio was also launched in 1994. In 1996, AP launched the online news service, the WIRE.
  • In the 21st century, the agency is focusing on reader initiatives including citizen journalism, blogs, Mobile News Network, and multimedia news for the young subscribers.
EXPECTED TRENDS/UPCOMING PRODUCTS/SERVICES
  • The Associated Press will most likely continue to focus on reader initiatives such as citizen journalism and multimedia news.
  • Use of artificial intelligence in the newsrooms. According to the Busines Wire, robot usage is "on the rise at the Associated Press".
  • AP is expected to continue its focus on the environment and climate. The agency launched a multimedia series on climate change in September 2019.

DAILY KOS

HISTORY AND MAJOR EVENTS
  • Daily Kos was established in 2002 by Markos Moulitsas.
  • In 2004, $500,000 was raised by Daily Kos for democratic candidates. Most of the candidates lost. In 2006, $1.4 million was raised.
  • Daily Kos influenced the first Yearly Kos convention in 2006. This is a group of bloggers that was later named Netroots Nation.
  • Time listed Daily Kos as the number 2 "blog of the year" in 2008.
  • Daily Kos raised $1 million for its endorsed candidates in 2016. It also endorsed Hillary Clinton the former secretary of state, for President.
  • In 2017, Daily Kos raised $4.2million for its endorsed candidates.
EXPECTED TRENDS/UPCOMING PRODUCTS/SERVICES

RESEARCH STRATEGY

We started the research by searching through the companies' websites and industry reports and publications. In an attempt to identify trends, we searched for news articles, press releases, and media publications on these companies. After going through numerous news articles including but not limited to Forbes, New York Times, Wall Street Journal, Financial Times, Business Insider, Fortune, and Bloomberg, among others, we were able to identify some trends of these companies.
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Part
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Top Media Platforms - Part 6

Townhall is a leading conservative news media source with over 100 columnists that was founded in 1995. The Gateway Pundit is a right-wing pro-Trump that was launched in 2004 but gained prominence in 2012. The Daily Wire is a leading digital conservative news website.

THE GATEWAY PUNDIT

History

Upcoming products and trends

  • The Gateway Pundit is actively promoting and launching new apparels on the Gateway Pundit Store as a means of promoting its agenda and raising revenues.

TOWNHALL

History

  • It was launched in 1995 as the voice of conservative politics. Townhall was launched as the first conservative web community,
  • In 2005, Townhall split from the Heritage Foundation to expand its news output, profile in covering, and mobilizing political change.
  • Salem Media Group acquired Townhall in 2005. Its new owners integrated the website with media sources of its network including radio shows, talk shows, and podcasts.
  • Townhall launched a monthly magazine in 2008, the Townhall Magazine, to cover its news in a magazine format.
  • In 2011, Townhall Finance was launched to provide a conservative view of business, finance, and investment.
  • Today, Townhall has over 100 columnists who provide political commentary.

Upcoming products and trends

  • Townhall has launched its TV to provide news insights into conservative politics. Gradually, the TV programs will be enhanced to offer more content.

DAILY WIRE

History

  • Ben Shapiro and Jeremy Boreing founded Daily Wire in 2015 with seed capital from Farris Wilks. The site was founded to provide a 21st-century view of alt-right conservative views.
  • Formerly, the founders worked at TruthRevolt and when they opened their new outfit they attracted employees from their former employer.
  • By 2017, the Daily Wire was already cash flow positive after gaining immense page views, social media mentions, and podcast listens.
  • Driven by 60 employees, the daily Wire had 140 million page views monthly, 1 million downloads of their the Ben Shapiro Show podcast (ninth ranking iTunes podcast globally), 1.1 million YouTube subscribers in 2018.

Upcoming products

  • Ben Shapiro is angling to boost the profile of the Daily Wire during the 2020 Presidential elections by providing news and insights covering all candidates.
  • His 2019 book, The Right Side of History: How Reason and Moral Purpose Made the West Great, will guide his work ethic and views at the Daily Wire
Sources
Sources

From Part 02
From Part 03
From Part 05