Marketing Services: Competitive Landscape

Delivered October 1st, 2019. Contributors: Eunice A., Ifeoma D., Toyoabasi E., Mariana D. and

Early FindingsMarketing Services: Competitive Landscape

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Sales Enablement: Competitor Landscape

Competitive landscape of Brainshark, Seismic, and Guru has been provided in this research remarking some aspects such as their revenues, market capitalization, points of differentiation, services offered, and pricing among others. All the information has been also stated in the attached spreadsheet. 
BRAINSHARKOVERVIEW
 The company is a sales enablement and readiness platform that helps sales teams with training, coaching, and content. 
Some company's key features are sales on boarding and training, video coaching and practice, content authoring, artificial intelligence (AI)-powered analysis, reporting and statistics among others. 
REVENUE
Brainshark has an estimated revenue of $50 million. 
MARKET CAPITALIZATION
 Brainshark is a private company. 
POINTS OF DIFFERENTIATION
 Brainshark offers on boarding, continuous training, and sales transformation.
 Brainshark's key features include sales on boarding and training, video coaching and practice, content authoring, artificial intelligence (AI)-powered analysis, implementation, reporting, and statistics among others. 
SERVICES OFFERED
 The solutions offered by Brainshark include training, coaching, and content. 
 Its sales training solutions include on boarding, training, and skills development. 
 Coaching solutions include video coaching and practice. 
 Sales content solutions include content authoring and creation. 
PRICING
N/A
SEISMICOVERVIEW
 Seismic is a leading sales and marketing enablement company that equips global sales teams with the knowledge, messages, and automatically personalized contents for effective buyer interaction. 
 The company is headquartered in San Diego and it has offices in North America, Europe, and Australia. 
REVENUE
Seismic has an estimated revenue of $100 million. 
MARKET CAPITALIZATION
 Seismic is a private company. 
POINTS OF DIFFERENTIATION
Seismic is a global leader in sales enablement technology solutions. 
Some of the company's key features include administration, content management: distribution, findability, context-based training, analytics, content delivery: collaboration, personalization, engagement, training management, meeting, performance, and proposal management, communication, enablement, and sales analytics among others. 
SERVICES OFFERED
 Sales enablement services offered by Seismic include administration, content delivery, training, communication, enablement analytics, collaboration, findability, personalization engagement, sales analytics, and channel sales analytics among others. 
PRICING
N/A
GURUOVERVIEW
 Guru is a knowledge management solutions company founded in 2013 and headquartered in Philadelphia, United States. 
It uses artificial intelligence (AI) to suggest relevant knowledge in the all-around application of work. 
REVENUE
Guru has an estimated revenue of $2 million. 
MARKET CAPITALIZATION
 Guru is a privately owned company. 
POINTS OF DIFFERENTIATION
Guru works with sales tools including Slack, Salesforce, and LinkedIn among others. 
 Guru offers Real-Time Sync, Native Slack Actions, Knowledge Clipper, Dynamic Browser Extension, Artificial Intelligence Suggest Text, AI Suggest Voice, Business Impact Analytics, On-Card Analytics, AI Suggests Experts, and Easy Verify. 
SERVICES OFFERED
 Guru unifies knowledge, engage knowledge and analyze knowledge. 
PRICING
Guru's Essential Plan costs $14 monthly per user while its Team Plan costs $24 monthly per user, and its Enterprise Plan which is custom-made requires contacting the company. 
YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGYWe began our research by scouring through the company websites of Brainshark, Seismic, and Guru to provide an overview, revenue, market capitalization, points of differentiation, services offered and pricing of the companies. We found interesting data related to the topic, however, we were unable to provide information on the pricing of Brainshark and Seismic and the market capitalization for the three companies.

We continued our search by looking through company databases such as Crunchbase, Pitchbook, and Hoovers among others to determine the revenue for Brainshark, Seismic and Guru. We also scoured through these databases for information about the market capitalization of these three companies and we discovered that they are all private companies.

To determine the pricing details of these companies we searched through credible news, articles, reports, and review sites such as PRNewswire, G2, and Fitsmallbusiness among others. However, we were unable to determine the pricing details for Brainshark and Seismic and we assumed that this is so because most companies do not release their pricing details and they require clients to contact them for information about their pricing.

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Lead Generation: Competitor Landscape

In columns A-D, rows 3-9 of the "Lead Generation" tab of the attached project spreadsheet, information on the companies SalesRoads, WebiMax, and Callbox have been provided. SalesRoads is headquartered in Coral Springs, Florida, WebiMax is headquartered in Camden, New Jersey, and Callbox is headquartered in Encino, California. A summary of our key findings has been outlined below.
SALESROADSSalesRoads was founded in 2006 and has an estimated annual revenue of $4.4 million.
SalesRoads is a privately-held company. 
WEBIMAXWebiMax has an estimated annual revenue of $4.9 million.
The company was founded in 2008 by Kenneth Wisnefski who also serves as the company's chief executive officer.
WebiMax is also a privately held company. 
CALLBOXThe estimated annual revenue of Callbox is $5 million.
The company was founded in 2004. They employ over 700 people across their offices.
Callbox has offices in the United Kingdom, Singapore, and Malaysia.
RESEARCH STRATEGYWe commenced our research on the website of each of the companies, where we were able to retrieve first-hand information on all companies. During our research, we realized that none of the companies had any pricing information on their website, instead, they all request prospective clients to fill a form requesting a quote or initial consultation. 

For the company WebiMax, we were able to identify an estimated pricing information provided by third-party website fitsmallbusiness, however, for the other two companies which are SalesRoads and Callbox, we were unable to identify any pricing information whether on their website, on third-party websites such as Capterra and G2 crowd, or any press releases from notable news websites such as Business Insider or CNBC. All other required information has been provided in the "Lead Generation" tab of the attached spreadsheet.

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Growth/New Client Acquisition Strategy: Competitor Landscape

Competitive landscape of Lenati, InfoGroup, and Ignyt has been provided concerning their revenue, market capitalization, point of differentiation, services offered, and pricing. Details of the competitive landscape of these companies are made available in the attached spreadsheet. 
LENATIOVERVIEW 
 Lenati is a premier consultancy company that helps organizations develop innovative and disruptive client experiences working across the lifespan of a customer towards building stronger customer relationships. 
The company is known for its human-centered design, practiced expertise, analytical rigor, and the ability to understand and meet clients’ needs. 
In relations to growth/new client acquisition, Lenati leverages analytics and technology in serving customers and working at the intersection of marketing analytics, content strategy, and the evolving marketing technology. 
REVENUE 
 $9.6 million. 
MARKET CAPITALIZATION 
 Lenati is a private company. 
POINT OF DIFFERENTIATION
 Lenati is credited by its clients due to her unique approach to business problems. 
The company designing & execution strategy efficiently fosters a strong customer connection with brands. 
 The organization is blessed with 12 years of experience in helping companies to effectively develop valuable products and services.
Lenati has bagged several awards such as the Customer Experience Impact Award and the Consulting Magazine’s Top Strategy Firm during its work.
SERVICES OFFERED 
Lenati client acquisition strategy services include: customer acquisition framework, lead nurture strategy and predictive analytics, audience, content marketing strategy, social media platforms, marketing technology evaluation and selection. 
PRICING 
N/A
INFOGROUPOVERVIEW 
 InfoGroup is a leading marketing services organization in the U.S. and provides business, nonprofit marketing, and consumer strategies that win clients positive data-driven results. 
They help clients maximize their investment and marketing budget through its multichannel solutions that allow companies to build prospect base while growing a profitable customer base on a long term basis.
In terms of new customer acquisition, Infogroup Media Solutions can provide your company with cutting-edge customer acquisition services that integrate multichannel marketing strategies including postal, online, insert media, email, mobile, text, and space ads to boost your visibility and sales. 
REVENUE 
 $550 million annual revenue estimated value. 
MARKET CAPITALIZATION
 InfoGroup is a private company. 
POINT OF DIFFERENTIATION 
Infogroup digital and traditional marketing services is enhanced by their access to proprietary data on 25 million businesses and 245 million individuals. 
The company has over 50 years of experience in the marketing field and provides elite marketing services required for customers to succeed. 
SERVICES OFFERED 
 Customer prospects and lead identification, consumer and business-to-business leads development, direct mail lists, advanced insert media programs, and specialized lists.
PRICING
InfoGroup offers an unlimited service charge of $300/month. 
IGNYTOVERVIEW 
 Ignyte Marketing Group is a strategy consulting and marketing execution services firm for technology companies. 
 The company is geared towards helping her clients target, acquire, retain, and grow customer base through the use of technology, customer insights, data, and plain-old common sense, aiding clients to make smarter decisions. 
 Concerning new customer acquisition, Ignyt ensures that customer campaigns integrate with sales objectives to deliver sales ennoblement programs. 
REVENUE 
 $266.6 million. 
MARKET CAPITALIZATION 
 Ignyt is a private company. 
POINTS OF DIFFERENTIATION 
 Ignyt leverages its experience with product marketing and management, demand generation, the route to market, pre-sales, and sales ennoblement to provide strategy consulting and marketing execution services to a mix of a startup, Fortune 500, and global expertise. 
SERVICES OFFERED 
 Ignyt new client acquisition strategy includes mapping customer journeys, creating campaigns, developing content, driving sales ennoblement, and measuring ROI. 
PRICING
N/A
YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGYTo answer this request, we first searched through the websites of the listed companies to find out about their revenue, market capitalization, point of differentiation, services offered, overview, and product/service pricing. Our search yielded a positive result as we identified all requirements except the company pricing details concerning growth/new client acquisition strategy. 

First, we looked into the various company website and product/service offerings in search of the pricing details of the various services and products offered by the company in general and new client acquisition strategy in particular. This strategy proved futile as we did not find such listings. We were unable to look at the companies' annual report of form 10K as all three companies are privately held. 

Next, we looked into the profile of the various business directory sources such as Crunchbase, Hoovers, and Zoominfo for information on the pricing structure of the various products offered by these companies. Most of these sources only reported revenue details about the companies but had no information about their new client acquisition strategy pricing or any other product pricing. We also searched through trusted media sources, reports, articles, and news details about the various companies but still found no pricing information available in the public domain. 

Lastly, we resorted to third party sources such as review sites, customer case studies, and user experience sites from different sources in an attempt to find any of the pricing details as mention by a client or consumer but found none. We further looked at reviews in the company' social media sources for the same information and still found no such information. 

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Marketing Transformation: Competitor Landscape

Alchemise Consulting, Kanvic, and OGaraCo have a revenue of $5.2 million, $7.3 million, and $600K, respectively. The complete information regarding the competitive landscape of these companies is available in the attached spreadsheet. A short brief of the findings is provided below.
ALCHEMISE CONSULTINGThe company is focused on business, sales, and marketing consultancy. It specializes in helping businesses grow.
It has an annual revenue of $5.2 million.	
 The company provides specific project guidance for sales or marketing leaders, growth service package for SMEs, corporate growth package, and growth systems for businesses.
KANVIC
Kanvic is a management consulting firm that collaborates with industry leaders on strategic issues. It creates "distinctive and adaptive strategies" that help businesses succeed.
It has an annual revenue of $7.3 million.
They provide consultancy services in the areas of strategy, digital, transformation, and marketing.
OGARACOOGaraCo is a company specialized in B2B marketing and sales operations. They focus on increasing stakeholder gain while reducing change by offering independent strategy consulting.
It has an annual revenue of $600,000.
 Among the company's services are sales and marketing transformation, organizational change, sales and marketing automation, and sales and marketing alignment.
Research Strategy:We were unable to find the pricing information for Kanvic and OGaraCo. To find this data, we first looked into each company’s website in search of the pricing details of their services offered. However, these sites did contain such information. They only provided insights about their services and a link to contact them to request more information.

Next, we looked into each company’s overview in third party sites, such as Crunchbase, or Zoominfo for information on their pricing structure. Most of these sources only provided revenue details or number of employees about the companies. We also searched through reports, articles, and news for details about the various companies. All these sources did not provide pricing information regarding both companies.

Finally, we searched through review sites, user experience sites, as well as each company’s social media sites to find any comments made by users regarding the pricing details. However, none of these sources provided this information. Most comments were based on user experiences.

We think these prices are not publicly available, as these companies are privately held and are under no obligation of providing this information.