Walmart Canada - Key Grocery Seasonal Promotional Themes
After thorough research and analysis of the request and information available, an overview on key grocery seasonal promotional themes for Walmart in Canada has been provided. These promotional seasons include Christmas, Thanksgiving, New Years, and Halloween/Valentines Day/Easter/Canada Day. Unfortunately, Cinco de Mayo, while being celebrated in Canada, is not considered as a big promotional season for groceries at Walmart.
Cinco de Mayo
Although Cinco de Mayo is celebrated in Canada by many retailers and establishment regarding grocery related items, this does not include Walmart, as there are no big promotional campaigns for the specific holiday related to grocery items. During Cinco de Mayo, Walmart promotes products and items such as toys, costumes, games, fun teaching materials, and other related items. For this reason, we can conclude that Cinco de Mayo is not a big marketing opportunity in Canada for Walmart, especially for grocery items.
Walmart key grocery seasonal promotional themes in Canada
Christmas Promotional season
During the Christmas promotions Walmart guarantees low prices on Christmas day every year. During this promotional period people are able to find all the necessities required for Christmas day from Walmart. Among the list of the many promotional items, groceries are being promoted in the forms of recipes.
When customers choose to view the recipe, a list of the groceries required in the recipe are promoted on the side of the recipe, including other related promoted grocery products and the promotional price for each item. The recipes that have been provided below have been chosen as they are the first 4 on the promotional list.
Christmas Promotional recipes
1) Savoury Cheese & Leek Scones
2) Hearty Turkey Soup
3) Herbed Prime Rib
4) Hot Balsamic Asiago Dip
Christmas Promotional grocery items
Thanksgiving promotional season
The fact that Thanksgiving is so heavily associated with eating suggests that this promotional season is a key season for Walmart, especially in promoting grocery-related items.
According to Walmart, they have everything required to make a Thanksgiving amazing. Items being promoted during thanksgiving include gravy & stuffing, cookware, dinnerware, bake ware, kitchen linens, household supplies, and recipes.
Similarly to the Christmas promotional season, the Thanksgiving season promotes a variety of grocery items through promoting recipes containing lists of ingredients with the prices for each ingredient included, as well as, promoting other grocery related items people might be interested in purchasing.
Thanksgiving Promotional recipes
1) Traditional Stuffed Turkey
2) Citrus herb-roasted turkey
3) Signature Pumpkin Pie
Thanksgiving Promotional grocery items
1) Kraft Stove Top Turkey Stuffing Mix
2) Franco American Beef Gravy
3) Club House Sea Salt Grinder
New Years promotional season
The New Year's promotional season can be considered to be one of the busiest promotional seasons for Walmart. They have a wide variety of items being promoted such as food ideas, party themes, party ideas, decorations, and games.
During this promotional season, Walmart puts a lot of effort and emphasis into promoting dinner parties, emphasizing on the fact that Walmart is the right choice for people to shop in order to make their dinner party great. This suggests that New Year is a key promotional season for the giant retailers to promote grocery items.
New years promotional grocery items
The list contains grocery items, which were specifically stated as being on promotion during this season:
1) Cured Meats
Halloween/Easter/Valentines day/Canada day promotional seasons
These 4 promotional seasons have been grouped together as they promote the same grocery item products in the same fashion during the respective seasons, which is candy/chocolate/chips.
Halloween/Easter/Valentines/Canada Day are all key promotional season for Walmart, considering that they all have tons of items being promoted during these respective promotional periods. Promoted items include costumes and costume accessories, cards, toys, and candy/chocolates/chips. To ease health conscious parents, Walmart states that they have plenty of healthy treats as well, such as fruit snacks, fruit cups, and trail mix.
Halloween/Easter/Valentines day/Canada day promotional grocery items
Items provided in this list have been selected for being the best rated products promoted during the respective promotional seasons:
1) Rockets Candy Rolls
2) Hershey's Kisses Solid Milk Chocolate
3) Easter Bunny Gift Basket
4) Great Value Regular Rippled Potato Chips
In conclusion, Walmart Canada focuses primarily on 7 key promotional seasons specific to grocery-related item promotions. The 7 key promotional seasons include Christmas, Thanksgiving, New Years, Halloween, Valentines Day, Easter, and Canada Day. The main way Walmart is promoting their grocery items is through their recipes, where they promote the ingredients to said recipes, as well as promote other grocery-related items that people may also be interested in purchasing. However, the Cinco de Mayo season is not as important to Walmart, especially for grocery related items, because Walmart does not do any promotional campaigns for grocery-related items. They rather focus on promoting toys, costumes, games, fun teaching materials, and other related items.