Key Drivers for Staying in Holiday Parks
According to the report for the UK Caravan and Camping Alliance, about 41% of people visit holiday parks in Scotland for relaxation and after visiting a holiday park 19% felt happy, 9% had no stress, 5% felt freedom, and 7% felt enjoyment. Unfortunately, no information was available on the key drivers that make the British stay in holiday parks. Below is an overview of the information that was available.
- According to a report for the UK Caravan and Camping Alliance, about 41% of people visit holiday parks in Scotland to relax.
- After visiting a holiday park, 19% of people felt happy, 9% had no stress, 5% felt freedom, 7% felt enjoyment.
- About 6% of people felt they were outdoors while 5% felt they were at home when they visited a holiday park.
- In 2017, about 21,147 caravan holiday homes were dispatched to holiday parks and caravan holiday homes are sited on land with permission to operate as a holiday park, usually near the sea or in the countryside.
- According to Verdant Leisure, a U.K. holiday park operator, half of the people prefer staycations because of good weather.
Visitor Comments After Visiting Holiday Homes
- A rented caravan user at The Highlands and Islands commented: “I feel alive and not hemmed in by the stresses and strains of daily life and appreciate every moment with my family away from modern technology enjoying nature and life.”
- A touring caravan user at the Loch Lomond, The Trossachs, Stirling & Forth Valley commented “Relaxed and free to do what I want to do. I take my two dogs everywhere with me and enjoy the outdoors which I’m not able to do as much at home.”
- A glamping user at The Highlands and Islands commented “I want to explore the great outdoors, play more outdoor activities, get away from the electronic world, play more games/activities like I did as a kid. Visit local arts craft type shops.”
Reasons Why People Love Holiday Parks
- Some reasons holiday parks are perfect for people older than 50 include sociability, entertainment, affordability, great outdoor place, variety, adventure.
First, we sought surveys and publications on the website of tourism associations in the U.K. (like ABTA, Visit Britain, Family Holiday Association, Tourism, among others). We thought this strategy may work as sites like these provide expert travel advice and guidance and may have published this type of information. However, we only found information on the average number of holidays taken by British people, types of holidays preferred, and other similar statistics.
Next, we searched for articles and media publications on tourism and travel industry sites (such as Travelex, Travel Weekly, Travel Daily Media, among others). The idea here was to look for comments by industry experts, company spokespersons, and other third-party sources to devise such information. We found no relevant information. At most, we found information on why people in the U.K. prefer staycations.
Last, we searched on the website of holiday parks in the U.K. (such as Pine Lake By Diamond Resorts, Kent Gateways, Adventurer's Village Milton Keynes, and others). The idea was to find reports, publications on motivations or drivers quoted by visitors after visiting a holiday park. We thought that holiday parks would have conducted surveys of visitors to their parks and might have published this information for marketing purposes to increase the flow of visitors. Unfortunately, we found no relevant information.