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Who are the key competitors in the irrigated agricultural projects arena and what are their value propositions and\or positioning statements?
Hello! Thank you for your request to determine the key competitors in the irrigated agricultural projects arena. The short version is that the top 10 competitors in this arena are: Valmont Industries, Lindsay Corporation, Reinke, T-L Irrigation, Pierce Corporation, Zimmatic, Jain Irrigation Systems Inc, Premier Irrigation, Vishakha Irrigation Pvt ltd, and Agriplas.
METHODOLOGY
I have scoured the Internet for articles and papers related to this subject.
During the course of the research conducted, ten companies in the agricultural irrigation projects space were identified. Although their exact market share and revenue (since most of these companies offer solutions in a wide range of industries) were not stated in the report, the report does highlight that these companies are listed in order of market share, with the leading companies set to hold onto their share of the market.
As an insightful side-fact: the overall global irrigation market, however is said to grow at an enormous CAGR of 14.9% from a value of $10 billion in 2015 to a staggering $35 billion by 2024. Agriculture accounts for 68% of this market, which would mean a market size of $6.8 billion in 2015 to $23.8 billion in 2024.
The companies identified are: Valmont Industries, Lindsay Corporation, Reinke, T-L Irrigation, Pierce Corporation, Zimmatic, Jain Irrigation Systems Inc, Premier Irrigation, Vishakha Irrigation Pvt ltd, and Agriplas.
"Valmont Industries began in 1946 when our founder, Robert B. Daugherty combined his $5,000 savings and wholehearted belief that business could and should be done better. Since that modest start more than half a century ago, our company has grown to be an international leader in engineered products and services for infrastructure and water-conserving irrigation equipment for agriculture."
1) Positioning Statement
"Valmont Industries is a leading producer and distributor of products for the infrastructure and agriculture markets."
2) Brand Tag-line
Conserving Resources, Improving Life.
3) Value Proposition
"Valmont is recognized throughout the world as an industry leader in engineered products and services for infrastructure, and water conserving irrigation equipment for agriculture. We grow our businesses by leveraging our existing products, markets and processes. We recognize that our growth will only create shareholder value if, at the same time, we exceed our cost of capital. "
"The Lindsay Advantage offers turnkey solutions for your field. From pumping systems to soil moisture sensors, advanced controls to GPS positioning, there’s a product for every grower and every field. With so many choices and options, Zimmatic by Lindsay can customize a unique system that maximizes time, labor and water savings for your individual needs."
1) Positioning Statement
"The Lindsay Advantage offers turnkey solutions for your field. From pumping systems to soil moisture sensors, advanced controls to GPS positioning, there’s a product for every grower and every field."
2) Brand Tag-line
Developing Solutions for a Global Market
3) Value Proposition
"Lindsay Corporation will be the leader, worldwide, in providing differentiated water management and road infrastructure products and services that improve productivity and result in earning superior returns for our shareholders."
"We’re proud to be a company that calls rural America home. We are an independent company, a family, that cares more about building great irrigation systems than returning dividend to stockholders. We value honesty, trust, common sense and tradition. If those things are important to you too, then you're already a part of the family."
1) Positioning Statement
To Exceed our customers' expectations in quality, service and innovation.
2) Brand Tag-line
More right than rain.
3) Value Proposition
Quality service and innovation
"T-L's headquarters and manufacturing operations are located in Hastings, Nebraska and offers the experience and product quality gained from over 60 years of irrigation excellence."
1) Positioning Statement
Over 60 years of dedication to the irrigation industry.
2) Brand Tag-line
Like no other.
3) Value Proposition
Recover lost production with T-L
"For 82 years, PIERCE CORPORATION has brought major advances in irrigation convenience and economy to growers worldwide. Since R.H. Pierce founded the company in 1932, PIERCE CORPORATION has continued to build a rich history of commitment to innovation and technology."
1) Positioning Statement
"Pierce Corporation’s approach is vastly different due to our agricultural roots and commitment to the industry in that we wanted a machine that would last for generations."
2) Brand Tag-line
We help the world grow since 1932.
3) Value Proposition
"Pierce Corporation is heavily invested in new test facilities to test all pipes and fixtures to assure that they meet our exacting expectations and standards. Our customers can be assured of the most reliable and longest lasting irrigation systems in the industry."
"Beyond center pivot and lateral move irrigation systems, we provide integrated pump stations and filtration, field layout and total system design, remote monitoring and control systems, and the design and installation of in-field broadband communication infrastructure."
1) Positioning Statement
"Zimmatic® by Lindsay offers irrigation systems with field-tested reliability to reduce downtime, industry-leading technology, and the durability you need to grow your operation for years to come."
2) Brand Tag-line
The strongest line of irrigation solutions
3) Value Proposition
"Increasing global demand for food, fuel and fiber continues to accelerate the need for agricultural commodities. This means increased pressure to produce more from every acre. Lindsay’s industry leading machines, controls and pumping solutions help address the need for increased production by providing much needed water to crops, maximizing yields and profits."
"Our Company, Jain Irrigation Systems Limited (JAIN) founded by Mr. Bhavarlalji Jain, is an Indian multinational company with manufacturing plants in 29 locations across the globe with more than 11,000 associates worldwide and revenue of more than a billion dollars."
1) Positioning Statement
Leave this world better than you found it.
2) Brand Tag-line
Small ideas. Big revolutions.
3) Value Proposition
"JAIN is recognized by global institutions such as IFC (World Bank Group), Harvard Business School, G–20, Fortune Magazine etc. as leading practitioner of sustainable development and thought leader in new business model of "Creating Shared Value".
"Premier develops rugged, high pressure capable sprinkler and piping systems for plantations which have helped tea plantations in North East India and tea, coffee and cardamom plantations in South India iron out the vagaries of nature and produce higher returns."
1) Positioning Statement
"Premier Irrigation® is the pioneer manufacturer of modern water saving irrigation systems and equipment in India."
2) Brand Tag-line
The company does not have a tag-line
3) Value Proposition
"AGI headquartered in Bahrain have extensive interests in irrigation equipment manufacturing, marketing and distribution in Jordan, Middle East, North Africa, Europe, Central America, South Africa and now India. Adritec established in 1983 specialises in drip irrigation and has factories in Jordan, Syria, Egypt, Tunisia, Morocco, Greece, Mexico and South Africa."
"Vishakha Irrigation takes up the initiative of bringing a diverse range of effective and innovative irrigation systems to the farming/landscaping and Water supply management industry."
1) Positioning Statement
"Environment comes first."
2) Brand Tag-line
Dedicated to innovation.
3) Value Proposition
"Vishakha Irrigation is an ISO 9001:2008 certified company that complies with stringent international standards at every stage of operation, be it polishing development procedures or constant production optimization. This is highlighted in the fact that the company always uses world-class raw materials and consistently works towards deploying the latest technology to ensure that the products are most innovative and well ahead of their time."
"Agriplas is a 100% subsidiary of Kaap Agri Limited. The head office and factory is based in Cape Town with distribution centers in Johannesburg and Nelspruit."
1) Positioning Statement
"We manufacture and sell irrigation products and specialize mainly in agricultural irrigation, with a small focus on turf irrigation."
2) Brand Tag-line
Perfect water management solutions
3) Value Proposition
"We have been in business for more than 40 years and our product range includes our own Gulf Micro Sprinkler, Valve and Automation ranges, as well as agency ranges such as Amiad, Metzerplas, K-Rain, Farm, Senninger, ITC, Rivilus whom we have distribution rights with."
CONCLUSION
To wrap it up, the top 10 competitors in the agricultural irrigation industry are: Valmont Industries, Lindsay Corporation, Reinke, T-L Irrigation, Pierce Corporation, Zimmatic, Jain Irrigation Systems Inc, Premier Irrigation, Vishakha Irrigation Pvt ltd, and Agriplas.
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