Key Audience Needs During Coronavirus

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Key Audience Needs During Coronavirus

Key Audience Needs During COVID-19

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  • Considering the implementation of social distancing and the inability to purchase goods & services in person, consumers or being forced to utilize e-commerce for a majority of their purchasing needs.
  • With the need to conduct more activities within the confines of a person's home, there has been an increase in demand for apps, at-home fitness equipment, grocery delivery services, and restaurant delivery services.
  • Consumers are turning to online/digital services for entertainment, work, and to replace other aspects of their life, such as instead of going to the gym, consumer are watching online workout videos to fill their fitness needs.
  • A large sector white collar workers have shifted to working from home and the increase has shifted into industries such as healthcare, cybersecurity, logistics, telecommunication, etc.
  • The shift to remote work has also led to an increase in use of video conferencing applications, like Zoom & Skype, and an increase in team & project management software such as Monday.com, Asana, and Notion.

Media Consumption During COVID-19

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