Keke's

Part
01
of four
Part
01

Keke's Overview

Keke's Breakfast Cafe generates an annual revenue of around $42 million.


Annual Revenue

  • According to ZoomInfo, the company generates an annual revenue of approximately $42 million.

Headquarters

Number of stores in the US

  • Currently, the company operates 45 separate stores, and it is planning to open four more in the near future.

Store Locations

  • Its store locations include the following: 4192 Conroy Road Suite 100 Orlando, FL, 3235 Port St. Lucie Blvd. Unit 103 Port St. Lucie, FL, 135 Jenkins Street Unit 106 St. Augustine, FL, 345 West Fairbanks Avenue Winter Park, FL, 4250 Alafaya Trail Suite 100 Oviedo, FL, 1203 South Dale Mabry Highway Tampa, FL, 504 North Alafaya Trail Orlando, FL, 431 S Chickasaw Trail Orlando, FL, and 1924 North John Young Parkway Kissimmee, FL.
  • Other store locations include: 1032 Montgomery Road Altamonte Springs, FL, 12883 Citrus Plaza Drive Tampa, FL, 6526 Old Brick Road Suite 130 Windermere, FL, 4000 Town Center Boulevard Orlando, FL, 2433 South Hiawassee Rd Suite 130 Orlando, FL, 1385 W. Palmetto Park Road Boca Raton, FL, 2435 South Highway 27 Clermont, FL, 4225 W. Lake Mary Blvd Lake Mary, FL, 1385 W. Palmetto Park Road Boca Raton, FL, and 7512 Dr. Phillips Blvd Suite 100 Orlando, FL.

Additional Store Locations

  • Keke also has establishments at 5405 University Parkway Unit 104 University Park, FL, 22952 State Road 54 Suite 510 Lutz, FL, 1523 W. New Haven Avenue West Melbourne, FL, 1121 Cortez Road West Bradenton, FL, 1847 NE Pine Island Road, #610 Cape Coral, FL, 1005 Spring Villas Point Winter Springs, FL, 3456 Clark Road Sarasota, FL, 4906 Town Center Parkway Suite 104 Jacksonville, FL, 10120 Forest Hill Boulevard Suite 190 Wellington, FL, and 4062 Plaza Boulevard Suite 10 Gainesville, FL.
  • The final set of store locations are situated at 13614 Bruce B Downs Boulevard Tampa, FL, 13121 N. Dale Mabry Hwy Tampa, FL, 2209 East Semoran Blvd Apopka, FL, 1861 West Tennessee Street Tallahassee, FL, 3615 South Florida Avenue Suite 110 Lakeland, FL, 10500 Ulmerton Road Suite 760 Largo, FL, 11633 State Road 70 East Bradenton, FL, 282 Moore Road Ocoee, FL, 9723 Eagle Creek Center Boulevard Orlando, FL, 2427 SW 27th Ave Ocala, FL, 498 N. HWY 441 Lady Lake, FL, 11430 S. US Highway 301 Riverview, FL, 450 Durbin Pavilion Dr. Suite E106 St. Johns, FL, 2218 N Congress Avenue Boynton Beach, FL, 4430 Curry Ford Road Orlando, FL, and 6891 Daniels Parkway Suite 155 Fort Myers, FL.


Research Strategy:

To find the current CMO, we first visited the company website which typically accommodates a business's leadership. This approach did not yield results as the site offered no information regarding company leaders. We then observed its employees on LinkedIn, as individuals tend to specify their roles in the company. We came across individuals such as Leo Gonzalez, the owner of the cafe, SY Zaidi (managing partner), Frank Murphey (general manager), Carlos Lopez (director of operations), among others. However, we did not identify a CMO position or any individual acting in a similar role to a CMO.

We also looked at news articles from Forbes, Intelligence 360, News-Press, etc. Our objective was to review recent interviews by the company leaders, which could mention the CMO. We discovered that two brothers, Kevin and Keith Mahen, own the company, which is where Keke derived its name. An interview with Kevin shared insights on the company's growth and the role he plays in the business, which is running operations and brand standards.

To find the revenue and CMO, we also searched through the company website for links to their annual reports. However, we were unable to find relevant links to the documents as the company operates as a private entity and is not under any obligation to publish annual financial reports, which typically names the key leadership and revenue.

We then looked at third-party sources such as ZoomInfo, Crunchbase, and Bloomberg to find the company revenue. Eventually, we came across an estimate of the company revenue published by ZoomInfo.

Part
02
of four
Part
02

Keke's Future Plans and Media Coverage

Keke's is a well-established restaurant serving breakfast and lunch within the state of Florida. There is relatively little information publicly available regarding their future plans, although they have indicated that the Florida market is reaching saturation point. Most of the 2019 news coverage of the company related to the openings of new restaurants in the chain.

Future Plans

  • In 2018, Keke's opened in six new locations, it has opened in another three locations already in 2019 and plans to open three more before the end of the year.
  • The two brothers who own the brand have stated they are happy with the current setup. While they aren't against expanding the management team, the two brothers have emphasized it will take an exceptional partner to entice them.
  • The franchise model will remain the model of business with the owners stating, "Our plan was to have four or five units of our own, but the demand from our guests was so great that we didn’t feel we could accomplish that with just the two of us — at least not to the standard that we were looking for. That's why we decided to sell franchises"
  • While Keke's continues to offer franchise opportunities, they have closed the Orlando market and indicated they are close to closing the Florida market, with only single-unit opportunities available for the foreseeable future.
  • The company has made it clear they are not opening any franchises in the international market.
  • Keke's has indicated they will consider franchises outside the state of Florida for multi-unit (10 or more) operators.

Overview of News

  • Only in Your State featured a story of Keke's on 8 November 2019. The breakfast was described as "the most delicious breakfast around all day long." The article was predominantly a series of photographs emphasizing the menu options.
  • The Bradenton Herald reported the ribbon-cutting ceremony at the opening of the new Keke's restaurant in Bradenton on 4 November 2019.
  • On 30 September 2019, Keke's Fort Myers store was mentioned in passing as a new or soon to open store with zero health code violations. The story summarized recent restaurant inspections in the area.
  • In August 2019, there was an article on Keke's in FSR magazine discussing how the brand maintained its competitive advantage. The operating hours catering to a niche market, with restaurants opening at 7 am and closing at 2.30 pm, have seen them attract a quality workforce, with a number of mature employees. This has contributed to their success.
  • News of the opening of the DeLand Keke's was reported in the Daytona Beach News Journal on 17 October 2019. It is the first Keke's in Volusia County.
  • A review of the restaurant appeared in News Press in January 2019. It noted Keke's was rooted in simplicity, offered generous portion sizes, and had stuck with the tried and true rather than attempt a more exotic menu.

Research Strategy

To ascertain the future plans of Keke's Restaurant, we reviewed owner interviews, media stories, and information on the company website. There is limited information of this nature available. Essentially Keke's will continue to use the same business model, that has resulted in their success to date. We also reviewed a range of media publications and newspaper articles for 2019, to provide an overview of the news surrounding the company. Most of the news related to the openings of new franchises.


Part
03
of four
Part
03

Keke's Competitive Landscape (1)

Huddle House, Metro Diner, The Original Pancake House and Another Broken Egg Cafe are four competitors of Keke's. Details of each are outlined below.

Huddle House

  • Huddle House is a chain restaurant with 11 locations in Florida. It offers a breakfast menu all day along with lunch and dinner.
  • Breakfast options include breakfast platters, stuffed hash browns, waffles, french toast and smothered biscuits among other things.
  • Huddle House uses a franchise model and has 338 locations throughout the U.S.
  • Huddle House has been around for 55 years and prides itself on its "southern hospitality, and being the best place in town for friends to gather"

Metro Diner

  • Metro Diner is a chain restaurant with 30 locations in Florida.
  • The chain offers breakfast along with lunch and dinner.
  • Breakfast offerings include a variety of takes on eggs benedict, waffles, pancakes and egg dishes, among other things.
  • The restaurant boasts "a commitment to creating dishes from scratch, an award-winning presentation, unique recipes and imaginative twists on old classics."
  • Metro Diner has been featured on Food Network's Diners, Drive-Ins and Dives.

The Original Pancake House

  • The Original Pancake House is chain breakfast restaurant with locations throughout the country, including 13 in Florida.
  • Their menu includes pancakes, waffles, crepes and eggs among other things.
  • The first location was opened in Portland in 1953 and the company has since expanded across the country.
  • The company strives to "serve you the finest pancakes available, and to give you pleasant and courteous service."

Another Broken Egg Cafe

  • Another Broken Egg Cafe is a chain restaurant offering breakfast, lunch and brunch with 20 locations in Florida.
  • The menu includes several types of pancakes, waffles and benedicts among other things.
  • The first restaurant opened in Louisiana in 1996.
  • Another Broken Egg Cafe claims their "menu is second-to-none, loaded with fresh ingredients and creative recipes"

Research Strategy

In order to identify major competitors of Keke's, we started by reviewing the company's website to get an idea of what they offer. Keke's is a chain restaurant offering breakfast food at its locations throughout Florida. Therefore, we looked for chain restaurants offering breakfast food with multiple locations in Florida. Using this strategy, we identified Huddle House,
Part
04
of four
Part
04

Keke's Competitive landscape (2)

Metro Dinner has a revenue of $54.2 million with a target group within its local communities. The organization has unique hospitality that keeps its customers happy.

Metro Diner Target Market

  • Metro Dinner target a group of a network of operators within local communities. They also target local partners within host communities in a bid to serve each community better.

Metro Dinner Competitive Advantage

  • The company has the family first values established by the Davoli's founding family that they adhere to over the years. The company has built-in flexibility, value creation, and unique hospitality that captivates their audience. Metro Dinner also keeps things local to host communities.

Metro Dinner Revenue

  • Metro Dinner has a revenue of $54.2 million with 301 employees.

Huddle House Target Market

Huddle House Competitive Advantage

  • Huddle House has over 350 restaurants in many states, primarily throughout the United States, with a strong franchise network. The company adheres to its core values of "providing great service and serving quality food cooked-to-order at reasonable prices."
  • The company opens for 24 hours a day, and it adds great convenience to its clients. They are experiencing rapid growth because of its stronghold in the breakfast segment. The freshly prepared breakfast segment is a rare occurrence in many restaurants.

Huddle House Dinner Revenue

  • Huddle House has a revenue of $15.3 million and has between 501 to 1000 employees.

The Original Pancake House Target Market

The Original Pancake House Competitive Advantage

  • The Original Pancake House does not have many similar players in the market. They offer several other specialties associated along with pancakes, a wide variety in the menu option. They have high brand equity, and they are a well-renowned player in the region.
  • The Original Pancake House has high economies of scale since the product line is narrow, and offers niche varieties that are not available in the market.

The Original Pancake House Dinner Revenue

  • The Original Pancake House has a revenue of $148.5 million and 500 employees.

Another Broken Egg of America Target Market

  • Another Broken Egg of America's goal is to partner with experienced franchise operators and to secure sites that best align with their real estate and site criteria business model in markets across the United States where we do not have a presence.
  • They are searching for business-minded entrepreneurs, as well as new franchise operators across the United States, with a focus on the Northeast, Mid-West, and West Coast, who understand the complexities of operating a multi-unit restaurant organization.

Another Broken Egg of America Competitive Advantage

Another Broken Egg of America Dinner Revenue

  • Another Broken Egg of America has a revenue of $70.3 million and 25 employees.
Sources
Sources