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K-12 Displays Market Share
Key Takeaways:
- In the U.S., interactive flat panels are edging out interactive whiteboards and other forms of displays used in K-12 classrooms, such as AV devices.
- A survey of K-12 school districts found that respondents expected a 28% growth in the volume of interactive flat panel displays installed in K-12 schools by 2022.
- Promethean, ViewSonic, and SMART Technologies are among top companies that offer K-12 displays in the United States.
Introduction:
- This report provides quantitative and qualitative highlights surrounding the status of the display market for K-12 classrooms in the United States. It also offers insights into the market's key players, types of displays, and brands. Below is an overview of the findings as well as an explanation of the methodology.
Selected Findings
Status and Types of Products
- A report by Futuresource Consulting found that about 60% of classrooms in the United States had interactive display units in 2015, with about 2.1 million devices deployed. It was anticipated that the prevalence of these devices in U.S. classrooms would rise to 71% in 2019.
- In 2019, the value of interactive display devices would climb to $514 million from $379 million in 2014. Although interactive whiteboards predated flat panels, the report found that sales of flat panels would outdo those of interactive whiteboards.
- According to Promethean, the U.S. market for interactive displays was expected to rise by 61.4% in 2021. This increase was attributed to stimulus packages as well as hybrid and remote learning needs.
- A 2020 survey of over 400 K-12 districts in the U.S. by Futuresource Consulting found that the K-12 market was skewing towards interactive classroom experiences at the expense of projectors and "front-of-room displays." Also, the adoption of interactive displays was expected to accelerate from 2020 to 2022, mainly because of the saturation of the adoption of AV devices.
- Survey respondents expected a 28% growth in the volume of interactive flat panel displays installed in K-12 schools by 2022. The growth of the number of interactive whiteboards over the same period was also positive at 7%. However, the adoption of projectors was expected to decline by about 2% from 2020 to 2022.
- Display technology is abundant in U.S. K-12 classrooms with an average of 87% of classrooms having one or more display forms installed. Some schools, especially smaller ones, reported over 100% coverage of display tech. While this does not mean that there are no AV opportunities in U.S. schools, they are minimal.
- As can be discerned from the information above, the U.S. K-12 Display market comprises interactive flat panels, interactive whiteboards, and more traditional options such as AV devices, projectors, and "front-of-room displays.
Key Players and Brands
- There is no readily compiled list of top vendors of displays for the U.S. K-12 or education classrooms market. Therefore, the research team looked at the North-American-based companies in the global Classroom Displays Market with the assumption that they would be among the top players in their home market, especially being that North American commands the largest market share globally. The identified companies were then examined to determine the ones that offer classroom-focused displays in the U.S.
- Promethean was named among the top global players in both the Classroom Displays and Interactive Display markets. Promethean reports that it leads the U.S. market for "interactive flat panel display" with a 26% share, and it also claims a 17.8% share of the global market, excluding China. ActivPanel is Promethean's interactive display tailored for classrooms.
- ViewSonic was named among the top global players in the Interactive Display market. ViewSonic ViewBoard Displays are its classroom-focused display options.
- SMART Technologies is a Canadian-headquartered company with a U.S. presence. Its SMART Boards interactive displays are tailored for classrooms. It is among the top global players in the Interactive Display market.
Research Strategy
To provide the required data, the research team leveraged data from industry-focused resources, media resources, market research reports, consulting resources, and other third-party resources. Our initial research produced information on the status of the market as well as data on the global players. As explained above, there is no readily compiled list of top vendors of displays for the U.S. K-12 or education classrooms market. Therefore, the research team looked at the North-American-based companies in the global Classroom Displays Market with the assumption that they would be among the top players in their home market, especially being that North America commands the largest market share globally. The identified companies were then examined to determine the ones that offer classroom-focused displays in the U.S. We then explored their websites to provide their respective education-focused display brands.