John's Incredible Pizza

Part
01
of eight
Part
01

Company Overview - John's Incredible Pizza

The origins of John's Incredible Pizza date back to its founder's early days in the restaurant industry working at KFC. Increasing the size of its locations and obtaining financing were key components of the company's growth. John's has 14 locations, offers a mix of food and entertainment services, is headquartered in Rancho Santa Margarita (California), and has over $77.2 million in revenue (estimated).

John's Incredible Pizza

1. Origins & History

  • The origins of John's Incredible Pizza involve the company's founder, John Parlet.
  • John worked in the restaurant industry long before he opened John's Incredible Pizza.
  • He started off in the restaurant business by working in-store at KFC and then proceeded to climb the corporate ladder within the company thereafter.
  • A number of years later, he bought a steakhouse and later become the manager.
  • Despite the steakhouse's success, he ultimately wanted to own a pizza restaurant instead, so in order to learn that pizza, he volunteered at an Italian restaurant.
  • After gaining that Italian-food experience, he relocated to Ridgecrest, California, in 1972, and opened John's Pizza Parlor.
  • Throughout the 16 years that followed, he tested out similar types of business ideas in nearby areas. Those business experiments that John tried out were instrumental in laying the groundwork for what would later become the John's Incredible Pizza business model.
  • The specific idea for launching John's Incredible Pizza came in 1995. That year, John went to see "a friend who owned a 300-store chain of pizza and game restaurants."
  • Enamored by that idea, John analyzed his friend's business that operated on the premise of providing more than pizza to customers. While John used that premise for inspiration, he also added his own unique spin on it and together, the result was John's Incredible Pizza.
  • The original John's Incredible Pizza opened its doors in 1997 in Victorville, California. At that time, John had already been in the restaurant business for 25 years.

2. How the Company Grew

  • One key way that John's Incredible Pizza grew was by progressively expanding the square footage of its locations.
  • The company's first location in Victorville was 16,000 square feet. The second John's location (in Bakersfield) spanned 26,000 square feet and opened one year after (1998) the first location (1997).
  • The third John's location (in Fresno) was 53,000 square feet and opened in 2000. That Fresno location then "became the model footprint" used for John's Incredible Pizza locations that would open thereafter.
  • The company's founder (John Parlet) described his business approach as offering a mix of "the best pizza buffet with rides and games" which clearly has been popular among consumers due to the company's growth over 20+ years.
  • A key financial move that the company made occurred back in 2013 when it "recapitalized debt in a $30 million deal." The investors who took part in that debt recapitalization were Kemper Corporation, Brookside Mezzanine Partners, and Praesidian Capital.
  • John's did not give up any equity as part of that recapitalization deal and John Parlet kept his ownership of the company. The decision by the company to recapitalize its debt was made to focus on growing in the future, as John Parlet stated: "The recapitalization offers the 10-unit chain the right financial structure for future growth."
  • In 2015, the company obtained "a $39.5 million term loan" in financing so that it could achieve its goals.
  • John's Incredible Pizza has aggressively pushed to expand its footprint each year. The company's stated goal was that three new locations would be opened each year.
  • The company's overall goal is to be among "the most recognizable brands in the industry for family dining and entertainment."
  • Other important elements of the company's growth, as noted by John Parlet, are the fact that he has "surround[ed] himself with good people and persever[ed] through difficult situations."

3. Locations

  • All John's Incredible Pizza locations are in the U.S. and there are 14 locations in total.
  • The 12 California locations are in the following cities: (1) Carson; (2) Buena Park; (3) Westminster; (4) Montclair; (5) Riverside; (6) Victorville; (7) Bakersfield; (8) San Diego; (9) Fresno; (10) Modesto; (11) Newark; and (12) Roseville.
  • The two locations outside of California are in Beaverton, Oregon, and Las Vegas, Nevada.

4. Services Offered

  • The following are the services that John's Incredible Pizza offers: (1) Buffets/food; (2) "Over 100 Games, Amusement Park Rides and More;" (3) Birthday parties; (4) Private events; (5) Field trips; (6) Fundraisers; (7) "Eat & Play Tours;" and (8) Business events.

5. Headquarters

6. Financials

  • Estimated revenue for John's Incredible Pizza totals over $77.2 million.
  • Back in 2013, John's Incredible Pizza reported annual revenue of approximately $56 million.

Research Strategy

We began our research by reviewing the John's Incredible Pizza website. Therein, we compiled information about the company's history, how it grew into such a successful business, its locations, and the services it offers. We then looked for additional information about how the company has grown over the years in articles published about the company. Examples of sources that published those articles that we reviewed were Nation's Restaurant News and Citizens Bank. Lastly, the revenue information we found came from an article published by the Orange County Business Journal and the comprehensive company database BuzzFile.
Part
02
of eight
Part
02

Biography - Laura Kroth: Director of Sales & Marketing of John's Incredible Pizza

As John's Incredible Pizza's Director of Sales and Marketing, one of Laura Kroth's responsibilities is directing and managing all sales and marketing activities to boost sales and profits in all the company's stores. Information on her family life, hobbies, boards served, and social causes/charities could not be found in the public domain.

1. Personal Information

Education

  • Laura Kroth holds a bachelor's degree in Business/Management from Michigan State University.

Interests

  • From her LinkedIn page, Laura Kroth is mostly interested in professional networking. She is interested in groups such as Hotel Industry Professionals Worldwide, Marketing, Sales, Social Media, Advertising, PR, Digital & Technology Innovators by SOLUTIONSpeople, Creative Selling, Sales Growth, Sales Training and Sales Leadership Innovation Network.
  • She is also a member of HoteLiers, Transformational Leadership: Front Runners in Organizations and Sales Management Networking.

Social Media Accounts

  • Laura Kroth has a LinkedIn page, which details her professional career, experience, specialties, and her areas of interest.
  • No accounts exist on Facebook, Instagram, and Twitter for Laura Kroth. The existing Facebook profile has no details and no indication that it belongs to her.

2. Professional Information

Prior Work Experience

  • According to her LinkedIn profile, Laura Kroth's specialties include sales training, task force sales leadership, transitions, critical path/pre-opening sales, and regional/national sales team leadership.
  • She is also the founder and principal of Ik&a Hospitality Solutions. She established the venture in 2011.
  • Laura previously worked as the vice president for sales marketing at Twnty4Seven Hotels, and as the National Director of Sales at Coastal Hotel Group.
  • Between 1993 and 2001, she served as the vice president of sales services at Karro, Group Inc.

Current Responsibilities

Recent News

  • In a news article titled 'John's Incredible Pizza Company Starts Construction of a 55,000 Square Foot Store at the Carson Town Center in California' as published on PRNewswire in June 2019, Laura Kroth commented on the new undertaking saying that "...kids love IncrediBear and he's become quite the celeb. We're trying to keep him humble, though, by keeping his paws on the ground."

Research Strategy

We could not find information on Laura Kroth's hobbies, family life, boards served, and social causes/charities she is involved in.

To find the personal and professional information on Laura Kroth, we began by searching through John's Incredible Pizza's website. We chose this strategy with hopes that we would find members of the company's leadership team with their full profiles. We did not find any of the needed information from the website. Available information was about JIPC's owner and founder, John Parlet, and the story of how the company was conceived. The website also indicates that the first John Incredible Pizza location was opened in 1997.

Secondly, we attempted to find Laura Kroth's personal and professional information from LinkedIn. As a professional networking site, we hoped the platform would have Laura's full profile. While we found information on her education, interests, prior work experience, and current responsibilities, information on hobbies, family, boards served, and social causes/charities was not available. Our attempts to find information on Laura Kroth from other social media sites such as Facebook, Twitter, and Instagram proved futile as we did not locate any of her accounts on the platforms.

We switched gears to find the information from third party sites such as Radaris and Joe Data. We chose the strategy because such sites often profile executives of companies and entrepreneurs. On Radaris, we found Laura Kroth's details, including an email address and the fact that she is John's Incredible Pizza Company's director of sales and marketing. Information on her hobbies, family life, boards served, and social causes/charities was not available.

As an alternative strategy, we decided to explore reputable media outlets such as PRNewswire. From such sites, we hoped to find press releases and news articles that contain JIPC's executives and their profiles. While we retrieved information on some of Laura's Kroth's comments on the company's undertakings, details on her hobbies, family life, boards served, and social causes/charities were not available. We also found only one recent news article (included in the findings section). We concluded that Laura Kroth's family, life, hobbies, boards served, and social causes/charities are not in the public domain.

Part
03
of eight
Part
03

Media Scan- John's Incredible Pizza

John's Incredible Pizza received limited news and media coverage in the past 12 months. Ten unique news articles about John's Incredible Pizza published within the past 12 months cover topics such as the company's partnerships, construction of a new restaurant, and issues at local stores, among others.

1. John's Incredible Pizza Company Annual Pass — The Gift That Keeps on Giving

2. Orange County Restaurants Shut Down by Health Inspectors

3. Compete for $5000 in John's Incredible Pizza Company's Second Annual Kids Cook-off!

4. Theme Restaurants Add Spice to National Pizza Party Day

5. John's Incredible Pizza Company Starts Construction of a 55,000 Square Foot Store at the Carson Town Center in California

6. John's Incredible Pizza Company Accepting Applications for their New Carson, California Location

7. John’s Incredible Pizza Announces Support of March of Dimes

8. John’s Incredible Pizza Evacuated as Police Search for a Suspect inside Restaurant

9. All Out Pizza Place Brawl Starts Over Missing Phone, Continues for Even Dumber Reason

  •  This article was published on September 13, 2019.
  • A massive brawl broke out at John’s Incredible Pizza Company's restaurant in the NewPark Mall over a missing iPhone. The restaurant's staff stood helpless as the fight got out of their control over a simple misunderstanding and a lack of patience.
  • Customers were furious that their young kids had to see this wild fight at a family facility.

10. Woman Stabbed at Family Pizza Parlor in Carson

Part
04
of eight
Part
04

John's Incredible Pizza - Competitors

Seven true competitors to John's Incredible Pizza include Boomers, Dave & Buster's, Peter Piper Pizza, Chuck E. Cheese, Scandia Famiy Fun Centers, Glowzone, and Family Fun Centers. Details of each are provided below.

Boomers

Dave & Buster's

  • Dave & Buster's is a sports-themed restaurant and entertainment center with 16 locations in California, one location in Nevada and one location in Oregon.
  • Their menu is extensive and includes nachos, wings, burgers, steaks, sandwiches and many other items.
  • Attractions include arcade games, bowling, pool and virtual reality video games.
  • Their value proposition is "Exclusive Games. New Prizes. Extreme Fun!"

Peter Piper Pizza

Chuck E. Cheese

Scandia Family Fun Center

  • Scandia Family Fun Centers is a chain of fun centers with a restaurant on site. The chain has three locations in California.
  • The fun centers have an Olga's Kitchen on site. The menu is not readily available on their website.
  • Attractions include amusement park rides, arcade games, miniature golf and batting cages.
  • Their value proposition is "a place for people to have a good time."

Glowzone

  • Glowzone is a family fun center and restaurant with two locations in California and one in Nevada.
  • Their menu includes pizza, wings, and nachos among other things.
  • Attractions include mini golf, arcade games, rope climbing, and arcade games.
  • Their value proposition is "Nothing says fun like Glowzone!"

Family Fun Centers

  • Family Fun Centers is a chain of entertainment centers with one location in Oregon.
  • The onsite restaurant is called Bullwinkle's and the menu includes nachos, wings, pizza and sandwiches among other things.
  • Attractions include bowling, go-karts, miniature golf, laser tag, and a zipline, among others.
  • Their value proposition is "Enjoy Food and Fun at Bullwinkle's!"

Research Strategy

In order to identify 7 true competitors to John's Incredbile Pizza, we started by reviewing the company's website to understand its business model and offerings. John's Incredible Pizza is a chain pizza restaurant and fun center. The menu include pizza, nachos, pasta, and wings, among other things. Attractions include arcade games, amusement park rides, glow golf, bumper cars, glow golf, and a laser maze among others. Their unique selling proposition is "all you can eat food & fun!" The company has 14 locations with 12 of them in California and one each in Oregon and Nevada. Based on this information, we looked for other chains with a presence in the that offer food and entertainment activities similar to John's Incredible Pizza. We first those chains that have locations in one of the states that John's Incredible Pizza has a presence in. This approach resulted in the identification of Boomers, Dave & Buster's, Peter Piper Pizza, Chuck E. Cheese, Scandia Famiy Fun Centers, Glowzone, and Family Fun Centers as competitors.
Part
05
of eight
Part
05

John's Incredible Pizza - Competitors: The Findings Part One

John's Incredible Pizza has 14 locations across the US in California, Nevada, and Oregon. Its competitor, Boomers, has ten branches in California, Florida, and Texas. As of Q2 2018, John's Incredible Pizza had estimated revenue of $75 million, while that of Boomers was $25 million in Q4 2018. The research analysis showed that the primary offering of John's Incredible Pizza is pizza buffets, but they have side attractions for games. Boomers, on the other hand, offers fun and games as its primary offering, but they have a menu that has pizza as one of its items. Unfortunately, no report in the public domain highlighted the strengths of each company.

John's Incredible Pizza

Competitive Advantage

  • John's Incredible Pizza's most significant competitive advantage revolves around the company's "idea of combining the best pizza buffet with rides and games," and this has made the brand to grow and become popular among consumers, according to a report by the company.
  • Each location of the company has an average of 50,000 square feet, which the company leverages to provide more than 100 of the latest rides, games, and side attractions that appeal to customers.
  • John's Incredible Pizza supports community causes where it has branches by giving back to local communities and donating to relevant charity organizations that take care of children. Such initiatives further the company's central ideology of "making children happy" and gives them an edge of becoming more recognizable for the right reasons among consumers.

Strengths

  • John's Incredible Pizza makes its locations sizable enough to accommodate different games and appeal to customers as an all-inclusive-package to have fun and celebrate.
  • Pricing is another factor the company leverages. Reviewers on TripAdvisor noted that they chose John's Incredible Pizza because of its well-priced products.
  • The company offers military veterans a 10% discount when they visit with their families and pay with a valid ID card, which is a way of luring them to choose John's Incredible Pizza over others.

Perceived Weaknesses

  • John's Incredible Pizza locations can be "very noisy," and some times come off as a kid's playhouse, which could be a turnoff for adults.
  • According to reviewers on Yelp, John's Incredible Pizza has weaknesses such as disorganized locations, poor customer services, and the quality of food offered. Based on these complaints, the company has a rating of 2.5/5 from customers on Yelp.

Revenue

  • As of Q2 2018, The company's estimated revenue was $75 million, as per data by ZoomInfo.
  • In 2013, John's Incredible Pizza reported revenues of $56 million. This shows that the company has grown its revenues over the years.

Footprints

  • John's Incredible Pizza has 14 locations across the United States at Bakersfield, Victorville, Beaverton, Carson, Fresno, Buena Park, Las Vegas, Modesto, Montclair, Riverside, Roseville, Newark, San Diego, and Westminster. Twelve of these locations are in California, while one is in Nevada and Oregon, respectively.

Boomers

Competitive Advantage

  • Boomers' competitive advantage lies in making "everything easier and hassle-free" for its customers, including those celebrating a birthday, doing corporate parties, having a party, events and team building, or spending time with friends and family.
  • The company makes its locations fun-filled by offering various attractions such as go-karts, arcade, miniature golf, bumper boats, laser tag, and others, which positions the brand as "the perfect place for fun."

Strengths

  • Added to the fun attractions offered by Boomers, it also has an impressive food menu featuring pizza, nachos, hot dogs, and other items, which is a way the brand puts itself above competitors by appealing to fun and food lovers.
  • The company's dedication to offering "the best family fun value" makes it attractive to families, and is one way they lure families to them over the competition.

Perceived Weaknesses

  • The company's golf courses are old and worn out, according to reviews on TripAdvisor.
  • Many customers on Yelp complained about the long lines at Boomers, as well as the questionable customer service the company provides.

Revenue

Footprints

Research Strategy

We investigated the directories of John's Incredible Pizza and its competitor, Boomers, looking for information on each company's competitive advantage, locations, strengths, revenue, and others. This research yielded insights into their competitive advantage, and footprints, but there was no information on their strengths (like special tools, marketing, or production techniques each used to overcome their threats), perceived weaknesses, and revenues.

Next, we examined the profiles of each brand on company intelligence platforms such as Inc., ZoomInfo, CrunchBase, and others and found data about their revenues. Again, there was no information, which highlighted their perceived weaknesses or strengths (like custom tools, marketing, or production techniques each used to overcome their threats).

As a third strategy, we proceeded to investigate insights into each company's perceived weaknesses and strengths by researching reports by media and customer review portals, including TripAdvisor, PR Newswire, Yelp, and others. Here, we found some weaknesses of each brand on review websites, but could not find any information specific to their strengths. Therefore, we used relevant information available in the public domain, as a proxy for providing the strengths of each company in this request.
Part
06
of eight
Part
06

John's Incredible Pizza - Competitors: The Findings Part Two

Dave & Buster's and Peter Piper's Pizza operate at opposite ends of the spectrum. Each has focused on a model of business that caters to a specific target audience. They have created a clear competitive advantage for each of their companies by maintaining their focus on their target market, rather than diluting their product to attract a wider customer base.

Dave & Buster's

Competitive Advantage

  • Dave & Buster's is the complete package. Their menu offers a comprehensive range of food and drink options. A range of arcade games, pinball machines, virtual reality experiences, billiard tables, and bowling alleys are available to keep customers entertained, and there are dedicated areas to watch the big game. Their comprehensive approach to providing the ultimate entertainment package differentiates them from other competitors in this space.
  • The company has distinguished itself from its competitors by offering so much more than a dining experience. They offer an entertainment experience.
  • They offer premium bar services, unlike a number of competitors that sell only beer and wine or non-alcoholic beverages.
  • Dave & Buster's is marketed as an adult entertainment area, not a family venue. While children are allowed, they must remain in the presence of an adult, and they are subject to certain curfews. Few competitors in this market are orientated at the adult audience specifically.

Strengths

  • Each store offers "more state-of-the-art games than ever, more mouth-watering menu items, and the most innovative drinks anywhere."
  • They offer massive HDTVs equipped with stadium surround sound for watching a range of different sporting events.
  • Their rewards program allows customers to accumulate points for each dollar they spend. Customers are also rewarded for signing up for the email newsletter. The rewards program encourages repeat patronage and can be redeemed at any of the stores.
  • Each of the stores is available for private parties and events.
  • They offer a range of "eat and play" combo deals that offer savings and convenience for customers. Gameday deals offer food and drink deals to consumers.

Weaknesses

  • The prices of food and drinks are not available on the website, which makes it difficult to compare options is planning an event or night out.
  • It is a high energy venue with lots of things happening. It doesn't cater to people who are looking for a meal and a quiet night.
  • There is a seasonal element to the business, with sales falling off when the weather is less favorable.

Revenue

  • Dan & Buster's had a reported revenue of $332 million in 2018. This was an 8.8% increase on the previous year.

Location

Peter Piper Pizza

Competitive Advantage

  • Peter Piper's Pizza has created an environment that is family and children friendly. The first and foremost thing that they want consumers to associate with their name is their family orientation.
  • Their advertising consistently promotes the family theme with taglines like "Pizza made fresh, Families made happy." Everything about their operation is orientated toward gaining a competitive advantage in relation to that specific target market, even if it is at the expense of other consumer groups.
  • All the food and drink options are affordable to most families. They do not serve alcohol, unlike other players in this market.
  • Their children's birthday packages offer a convenient and affordable option for parents. Peter Piper will host the party and handle all aspects, including invitations, party packs, food, and entertainment for as little as $9.99 per child. Traditionally the players in this market do not offer the complete comprehensive service that Peter Piper's does. This is a point of differentiation between Peter Piper's and the other players in the market.

Strengths

  • They have a strong customer base throughout the South West in the US. They have expanded successfully into the international market, with 28 locations throughout Mexico.
  • Their food is offered at affordable prices. There are a range of combo meal options that include food and drinks.
  • Children's birthday parties are specifically catered for. Peter Piper's Pizza offers different options for children's birthday parties, including handcrafted pizza, new and classic games, and the opportunity to meet Peter Piper.

Weaknesses

  • There are no alcohol options available. Peter Pipers sells only non-alcoholic drinks.
  • The menu is limited primarily to pizza, with few other options. The dessert menu is limited to soft-serve ice cream.
  • Their target market is very specific. The strong child-orientated focus means they are unlikely to attract the business of adults and couples without children or families.

Revenue

Location

  • Peter Piper Pizza has stores at 102 US locations spread over Nevada, California, Florida, New Mexico, Texas, and Arizona. There are also 28 stores throughout Mexico. The company headquarters are located in Phoenix, Arizona.

Research Strategy

We initially searched the precompiled information on the companies' websites to determine their respective competitive advantage, strengths, and weaknesses. A significant amount of information was available. The company websites also provided information on the markets they are targeting and the services they provide. No financial information was available on company websites. To supplement the information we had found, we reviewed a range of industry publications, media articles, financial reports, and databases. By adopting this approach, we were able to find the required information.
Part
07
of eight
Part
07

John's Incredible Pizza - Competitors: The Findings Part Three

In addition to high quality food, Chuck E. Cheese offers unique fun gifts which can be purchased online or at one of their restaurants. Scandia Family Fun Center offers amusement park rides, arcade games, miniature golf and batting cages and also has a restaurant on site.

Chuck E. Cheese

Competitive Advantage:

  • A higher quality food for more health-conscious parents is offered at Chuck E. Cheese with new games that help promote essential developmental skills.
  • Chuck E. Cheese is “more than just great pizza”. They offer awesome prizes, the greatest and latest video games and arcade, with a complete menu of delicious food. They also have Chuck E. Live Shows and a Kid Check process.
  • Guests packaged offerings are available where a combination of food, drinks and game credits, time blocks or tokens can be received at discounted prices.
  • Chuck E. Cheese has three packages, designed for all ages and party sizes to suit your budget. They have everything covered from games to prizes to food with the option to upgrade to All You Can Play. They even have party hosts for the day.
  • Chuck E. Cheese offers unique fun gifts which every kid would love to receive, and can be purchased online or in person at one of their restaurants.
  • Guest Wi-Fi is available in all Chuck E. Cheese’s venues.

Strengths:

  • Chuck E. Cheese has an executive management team who has “significant experience in the leisure, hospitality, entertainment and family dining industries and has significant expertise in operating complex, themed family entertainment businesses.”
  • As of December 30, 2018, Chuck E. Cheese employed approximately 16,800 employees.
  • Their employee relations are satisfactory, and no work stoppages have been experienced at any of their venues.
  • The company has opened international amusement franchises worldwide in the Asian, Middle East and South American markets.
  • Chuck E. Cheese’s has grown into the world’s recognized leader of family entertainment restaurants.

Perceived Weaknesses:

  • Under the property laws of some states, the company faces potential liability with their gift cards and Play Pass cards.
  • Quarterly results may drastically fluctuate as a result of being a season business.
  • Chuck E. Cheese is dependent on the service of certain key executives, and the loss of any of them could potentially harm their business.
  • Shortages of skilled labor could delay the planned openings of new venues or adversely impact the existing ones.

Publicly available Revenue:

Geographical Footprint:

  • Indoor amusement franchises have been opened worldwide, including markets in Asia, South America, and the Middle-East.
  • As of December 30, 2018, a total of 181 Chuck E. Cheese venues are located in California, Texas, and Florida (178 are company-operated and three are franchised locations).
  • Chuck E. Cheese operates international franchisees in: Costa Rica, Colombia, Chile, Dubai, Honduras, United Arab Emirates, Trinidad and Tobago, Saudi Arabia, Peru, Panama, Northern Mexico, Southern Mexico and Guatemala.


Scandia Family Fun Center

Competitive Advantage:

  • In addition to its restaurant, Scandia Victorville offers a video arcade, rides, miniature golf and batting cages.
  • An un-hosted free room is available in Victorville to use for birthdays by making a reservation.
  • Company picnics are offered at the Sacramento location at group rates.

Strengths:

  • Scandia Family Fun Center has been in business for 31 years having started operations in 1988.
  • They offer a 1-hour unlimited arcade at a special price of $9.95 Monday through Thursday.
  • Based on their Facebook reviews, Scandia received a 3.9 out of 5, liked by 440 people, has 445 followers and 12,527 check-ins.

Perceived Weaknesses:

Publicly Available Revenue:

Geographical Footprint:

  • The company is currently located in Victorville and Sacramento, California.
Part
08
of eight
Part
08

John's Incredible Pizza - Competitors: The Findings Part Four

Glowzone is located in Huntington Beach, California, and the company's estimated revenue is $691,948. Family Fun Center appears to generate around $5 million in revenue and the company has a presence in Wilsonville (Oregon), Tukwila (Washington), and Edmonds (Washington).

Glowzone

1. Competitive Advantage

  • Glowzone's competitive advantage is that the entertainment and attractions it offers are in a glow-in-the-dark environment.

2. Strengths & Weaknesses

  • Hosting events is a strength for Glowzone, as a number of customers who held events there were satisfied with the service they reserved from reservation through event day. As one customer stated: "The planning was easy and simple. They helped me pick the perfect package." Another customer said: "GlowZone is a great place for parties. Staff is great and very attentive to your needs."
  • A strength for Glowzone is the wide appeal of its entertainment offerings for a variety of ages. As one customer stated: "This place is amazing, there's something for everybody!"
  • Customer service appears to be a weakness for Glowzone, as many people complained about the poor customer service they received. In the words of one customer, Glowzone has "[t]errible customer service."
  • Inside Glowzone's facility, some customers said that it's uncomfortably warm. For example, a customer said that "it's very hot and stuffy inside."
  • The size of Glowzone's facility also appears to be somewhat of a weakness, as one customer said that it's "[n]ot a big place at all."
  • Glowzone's food appears to be a weakness for the company. For example, a customer stated: "Pizza was gross, greasy. Fruit plate was full of old/brown fruit and spoiled grapes."

3. Revenue

  • According to Buzzfile, Glowzone's estimated revenue is $691,948.

4. Geographical Footprint

Family Fun Center

1. Competitive Advantage

  • Family Fun Center appears to have a two-part competitive advantage, which includes (1) that it doesn't charge an entry fee and (2) it offers indoor and outdoor entertainment/attractions.

2. Strengths & Weaknesses

  • A strength for Family Fun Center includes the overall good reviews it receives from customers. The company's average rating on TripAdvisor across its three locations is 4/5 (4 + 4.5 + 3.5 / 3).
  • A clear strength for Family Fun Center is the wide variety of activities it offers and many customers mentioned how much fun they had there. For example, a customer stated: "There are plenty of different activities at this fun center for the family to enjoy." Another customer said the following: "There are activities for every age level and probably for every member of the family."
  • The quality of Family Fun Center's customer service is a strength for the company, which is provided through its helpful/friendly staff. As an example, a customer said that Family Fun Center has a "very friendly and helpful staff who direct patrons to the right places." Another customer said that the "[s]taff accommodated our every need and we couldn't have asked for more."
  • The prices that Family Fun Center charges for its games and activities appears to be a weakness for the company. One customer said "the prices were ridiculous! We talked about staying and just playing one or two things, or going elsewhere to get a lot more out of [our] money — we left." Another customer called Family Fun Center's prices "very expensive."
  • Family Fun Center's food is a weakness for the company, which can generally be described as concession-style food that a number of adults were not satisfied with. In the words of one customer, "[d]o not go when . . . hungry for real food." Another customer said "[t]he food was mediocre at best."

3. Revenue

  • According to Zippia, the company's estimated revenue is $5.5 million.

4. Geographical Footprint

  • Those locations are in (1) Wilsonville, Oregon, (2) Tukwila, Washington, and (3) Edmonds, Washington.

Research Strategy

We began our research by reviewing each company's website, in order to find information about their competitive advantages. We found that information on their "About" pages and/or landing pages, in which they emphasize what differentiates them from other companies. To identify the companies' strengths and weaknesses, we read many customer reviews about each company. Since Family Fun Center has three locations, we looked at reviews for all three locations (Tukwila, Edmonds, and Wilsonville). We did that to learn what the company’s strengths and weaknesses are across its locations, instead of just what people say about one location. Based on our reviews of that customer feedback for both companies, we included the main strengths and weaknesses that were repeatedly mentioned by multiple customers. The revenue data we provided came from Glassdoor, Zippia, and Buzzfile. Those revenues are estimated values and were the only revenue totals we found for the companies. Lastly, we found information about the companies' geographical footprints through their websites and Linkedin pages.
Sources
Sources

From Part 04
From Part 08