Jobs Board Site Design Strategy

Delivered November 2nd, 2021

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Job Search Websites: Disruptors

After extensive research, the information on brands and companies that are significantly disrupting the job search website category is limited. However, available insights gathered during the research indicate that in 2017, Google for Jobs built a job family taxonomy of job titles and used natural language processing (NLP) algorithms to break down job search queries into meaningful queries and then return the best possible result - a move that could potentially disrupt the recruitment industry for job seekers. Below is an overview of the helpful findings, as well as an explanation of our research approach.
Helpful FindingsGoogle For JobsIn 2017, Josh Bersin published an article on how Google for Jobs could disrupt the $200 billion recruiting market.
The job-seeking process, being a personal practice, is a source of challenges and difficulties for job seekers. "But while companies like Glassdoor, Indeed, LinkedIn, and others try to give companies branded pages to promote their company culture and wonderful workplaces, most job descriptions are limited, out of date, and often poorly written – making it hard for job seekers to determine whether a job opportunity is right for them.
Furthermore, with the multiple, non-standardized job titles that companies use, search engines have become problematic. Also, the applicant tracking systems used by companies have become generally old and their search and scoring engines, fairly rudimentary.
To address these issues, Google for Jobs started to build "a job family taxonomy that aggregates similar job titles into families of jobs to build a truly useful, searchable, universe of jobs, organized by discipline and functional domain." They also started using this taxonomy with search algorithms, including natural language processing (NLP) algorithms to break down search queries into meaningful queries and then return the best possible result.
The potential impacts listed include making job sites better and the candidate search process more accurate, including providing better data about what good jobs are available in a candidate's location.
Research StrategyThe information on brands and companies that are significantly disrupting the job search website category is limited. To ensure due diligence, the research team began by reviewing multiple media and industry sources, hoping to find credible pre-compiled lists of disruptors in the job search website category. However, such sources of information are publicly unavailable. Additionally, we searched for companies that have or are disrupting the requested category but found no current disruptors. We only found a source from 2017 that questioned if Google for Jobs (Google Jobs) was going to disrupt the space, while another source explains how Hiration wants to disrupt LinkedIn’s role in the job search process by providing an AI-powered resume builder. While we conducted further to determine if these brands are current disruptors in the requested category, we found no concrete evidence.

The research team continued by searching for disruptions and disruptive trends in the job search website space, as we wanted to simultaneously identify the brands or companies that are leveraging such disruptive practices, processes, technologies, and/or tools. However, while we identified multiple articles from credible sources (such as Mya, the Financial Review, and Forbes) in this regard, they mostly focused on the broader recruitment industry, including as it relates to human resource management (not job seeking/searching). Through this, we identified brands like Censia that are disrupting the broader recruitment category. We only found one article that provides useful insights into how custom job wrapping/scraping can potentially become the biggest disruptor of job boards and the hiring market.

With these, we concluded that there is limited information regarding the disruptors in the job search website category. And to partially corroborate this, Jeff Dickey-Chasins, a thought leader, in wading into who the real disruptors in the job board market are, concluded that there are no disruptors in this category, instead, he asserted that brands like LinkedIn and Indeed are mostly being innovative (rather than disruptive), which drives the evolution of the online recruiting business.

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Job Applications Website: Social Media Integration

Two examples of companies/brands that integrate social media as part of the recruitment into their job applications website have been provided below. They are Breezy and Zoho Recruit.
BreezyBreezy is an end-to-end recruiting software that helps organizations to seamlessly find and hire employees. The hiring process can be built and optimized with Breezy, regardless of the size, and more informed recruiting decisions can be made with it.
Companies can create a branded career site that allows prospective employees to get a comprehensive view of everything that can attract them to the company.
Breezy's features include reporting & analytics, candidate management, email, SMS, & scheduling, career portal, team collaboration, social media integration, and social recruiting.
With a single-click post, Breezy exposes companies to over 50 free job boards including Facebook.
Companies can increase their chances of recruiting the right candidates by "posting to curated, premium job boards" such as LinkedIn that are visited every day by outstanding applicants. Over 40% of posting can be saved automatically with the premium boards from Breezy.
Open positions in a company can be automatically published on their Facebook page and on Facebook Jobs. This is done using free Facebook Jobs integration.
Free job boards can be enabled in the position settings of open positions and they will be posted after review by Facebook and confirmation by the company admin.
Results of Successful Social Media IntegrationThe results of Breezy's successful social media integration can be seen in the following customer reviews from GetApp:
"Software can be linked to many other sources such as Facebook, LinkedIn, etc. This makes it easier to recruit candidates".
"It's all in one! Easy to use and it's very nice that we can also synchronize with Facebook and other social media".
"Love the ease of use and all the integrations with Indeed, ZipRecruiter and LinkedIn".
"I love the automation features and the ability to import peoples LinkedIn profiles into Breezy to gather candidates for new positions".
"Breezyhq made it easy for us to find a candidate for a position we needed to be filled. Breezy made the job more visible to people by linking with social media pages and thus more people saw the offer and were able to easily apply".
Zoho RecruitZoho Recruit is an online applicant tracking system that provides diverse, end-to-end hiring solutions for staffing agencies, corporate HRs, and temporary workforce. Hiring can be done effortlessly with the remote hiring software.
 Zoho Recruit helps companies to source, track, and recruit the best applicants without having to juggle across different media.

Zoho Recruit's features include source boosters, company's careers page, reports and analytics, workflow and process automation, semantic search, social media integration, and social recruiting.
The visibility of job postings can be increased with Facebook Job Postings, the latest Facebook integration of Zoho Recruit.
 Source 
 
Zoho Recruit's Facebook Job Posting's integration does not require templates for job postings, distinct and unique job posts can be created with it. The audience and location can be targeted with all relevant jobs after selecting a budget.
Companies can make their official Facebook page to become their career site by adding a job description, any few or ideal requirements, a cover picture to personalize it, and testimonials to attract the right candidates.
After applying for a job via Facebook Job Posting, the information of applicants is "auto-filled from their profiles and saved as a record in Zoho Recruit's database". 
Passive candidates can be made to explore new opportunities when Facebook Job Posting is used to publish interactive content that informs them about what is going on in a company.
Zoho Recruit is a LinkedIn Talent Solutions Partner, which makes applications faster and better for both recruiters and candidates.
Companies can add LinkedIn profiles to their resume database and allow the use of candidates' "profiles to fill out lengthy job application forms".
Using "Apply with LinkedIn" candidates can easily apply for an open position by "auto-populating information from their LinkedIn profile right to the job application form".
 Source 
 

Applicants can be ranked and sorted based on LinkedIn standard fields.
Results of Successful Social Media IntegrationThe results of Zoho Recruit's successful social media integration can be seen in the following customer reviews from GetApp:
"Easy to integrate Add-ons (Facebook, LinkedIn, G suite any many more)".
"The formatted resume functionality is fantastic as it helps us format resumes and brand them to send to clients all within the Zoho ATS, we can post to our company careers page, Facebook and Twitter page".
"Great for finding and parsing LinkedIn profiles".
"Simple and easy to use and integrates with LinkedIn".
"We are evaluating ATS software and so far this product matches or beats the others and at half the cost. It works with many of the social media companies and included the hosting of a company jobs website".
Research StrategyFor this research on examples of companies/brands that integrate social media as part of the recruitment into their job applications website, we started by scouring through software review sites such as GetApp, Capterra, and G2 for best recruiting software with social media integration.
We found "Best Job Board Software with Social Media Integration" on GetApp and selected Breezy and Zoho Recruit, which are the two highest-rated brands. We then explored their websites to obtain information on their social media integration strategies. The results of their successful social media integration were obtained from customer reviews on GetApp.

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Best Job Recruitment Websites

Introduction
Some of the top companies with the best job recruitment website were provided in this research brief. These companies (Indeed, ZipRecruiter, and LinkedIn) were considered the leading ones based on the available website statistics and usage. They were also featured on several reputable review sites. For each company, we have provided the name, a link to its recruitment page, a description of what the site contains, and some insights on why these are the best companies.

Indeed
 Indeed is one of the top job recruiting sites that was mentioned in several reputable sources such as on the websites mentioned below.
The platform has around 250 million unique monthly visitors.
Around 609.9 million people visit the site globally, with 44.96% coming from the U.S.
An example of the platform's recruitment page can be found in this link.
The platform allows employers to recruit candidates by providing access to post jobs, add job details, use tools, avail of sponsored job promotion options, add screener queries and assessments, view and filter resumes, send notifications, arrange interviews, and other related tasks.
Employers can also promote jobs from their own career websites.


ZipRecruiter
 ZipRecruiter is also one of the top job recruiting sites that was mentioned in several reputable sources such as on the websites mentioned below.
ZipRecruiter provides a platform that features AI-powered matching capability, an expanded network of candidates, a data-driven approach, and tailored solutions to allow employers to recruit talents.
On the platform, employers can add their open job postings, job details, advertise their postings, and other related options. 
ZipRecruiter has around 41.32 million total visits, with 90.90% coming from the U.S.
The platform is used by over 110 million people who are looking for jobs and around 2.8 million companies.
An example of the platform's recruitment page can be found in this link.


LinkedIn
 LinkedIn is another top job recruiting site that was mentioned in several reputable sources such as on the websites mentioned below.
One of LinkedIn's offerings is its talent solution platform that lets companies recruit potential employees.
Companies can use the tools available on the platform to list jobs, job details, find matches, connect with prospects, and generate relevant insights.
Employers can also promote their job postings by paying for advertising placements on the platform.
The platform has around 740 million active members.
LinkedIn has around 1.4 billion site visits with 31.77% of the traffic coming from the U.S.
An example of the platform's recruitment page can be found in this link.

Reputable Sources that Featured the Companies Above
As per the evaluation done by Quickbooks on the ease of use from the employers' point of view, the top job recruitment websites include ZipRecruiter, Indeed, CareerBuilder, Glassdoor, Robert Half, LinkedIn, Monster, LinkUp, Idealist, Simply Hired, Job.com, The Ladders, AngelList, Google for Jobs, Snag a Job, Craigslist, Hired, JazzHR, SmartRecruiters, Jobvite, Adzuna, Joblist, Dice.com, and College Recruiter.
Meanwhile, the Betterteam site ranked several job search sites in terms of talent quality, cost of listing a job, length of time to recruit the first candidate, and the total application experience. Based on this, the site identified the following as the top ones: Indeed, LinkedIn, Google for Jobs, Facebook, Craigslist, Snagajob, CareerBuilder, Dice, Nexxt, Dribble, Monster, Coroflot, JobsRadar, StartWire, Careerjet, Juju, CareerBliss, Mediabistro, We Work Remotely, Geebo, and others.
The TechRadar Pro Insights site selected the following recruitment websites for their loaded features and ease of use: Indeed, LinkedIn, Monster, Glassdoor, Zip Recruiter, Getwork, FlexJobs, AngelList, Snag a Job, Scouted, and  Ladders.
From the Career Side Kick site, the top job search engine evaluated based on various factors include Indeed, CareerBuilder, LinkedIn, Glassdoor, SimplyHired, GetWork, Snag a Job, Facebook Job Search, Zip Recruiter, and Robert Half.
Meanwhile, the U.S. News site considered the following job search platforms as the top ones based on ease of usage, historical results, and posting cost: Indeed, LinkedIn, Glassdoor, Google for Jobs, CareerBuilder, Monster, U.S. News site, Flexjobs,  SimplyHired, and Zip Recruiter.
Based on the findings from The Balance Careers website, the best job search or recruitment websites are the following: Indeed, Monster, Glassdoor, Flexjobs, Ladders, AngelList, LinkedIn, Getwork, Scouted, and Snag a Job.
The company reviewed over two dozen various job search sites prior to identifying the top ones. The company considered the volume of listings, usage convenience, costs, innovative features, industry coverage, experience levels covered, and their reputation.
Research Strategy
To determine some of the top companies with the best job recruitment website in the U.S., we leveraged the most reputable sources in the public domain such as career-related websites (The Balance Careers, Better Team, etc.), media sources (U.S. News, Insider, Forbes, etc.), review sites (TechRadar, Quickbooks, etc.), and other related sources. We then found several companies that appeared the most on the top job recruiting platform lists of these sources. We then selected the ones that appeared near the top frequently and supported the findings with available website statistics and usage. As the monthly visits figures were not available for all, we included the total U.S. visits percentage. We also included available figures surrounding the usage of the sites.

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Job Search Sites with Great Candidate Experience

Key TakeawaysZipRecruiter’s “Invite to Apply” feature has greatly improved candidates’ experience.
The site also informs a candidate when the employer is viewing their resume.
Getwork updates its job postings daily to improve candidates' experience and maintain a unique brand image.
IntroductionZipRecruiter and Getwork have embraced different themes to ensure a great candidate experience and a unique brand image. ZipRecruiter’s “Invite to Apply” feature has solidified the site’s brand image as a company with powerful matching capabilities. Getwork updates its job postings daily to improve candidates’ experience. 
ZipRecruiterZipRecruiter is one of the largest job search sites in the US with over five million job listings. The site also has excellent customer reviews from users.
Once a candidate signs up with ZipRecruiter, they post their resume for prospective employers to view. To improve the user experience, ZipRecruiter informs a candidate when an employer is viewing their resume.
Recently, ZipRecruiter added a “Invite to Apply” feature that allows employers to reach out to candidates. The feature acts like a personal recruiter for both businesses and job seekers.  
The feature finds qualified candidates for open positions even before they apply and avails the job seekers to employers. Employers can then invite the most qualified candidates to apply. 
The feature takes advantage of ZipRecruiter’s strong matching technologies to find candidates who strongly fit a businesses’ open position. 
Moreover, ZipRecruiter supports integration with third-party software such as Avature, Bullhorn, Everhire, among others. The site also has a mobile app. 
According to ZipRecruiter’s CEO, Ian Siegel, "‘Invite to Apply’ is the key to unlocking a faster hiring process and a better candidate experience.” 
The game-changing feature has also helped ZipRecruiter to maintain a unique brand image among job seekers and businesses for its powerful matching capabilities.
 GetworkGetwork, formerly called Linkup uses proprietary technology to scour the web for the most recent job postings. Thus, the site has a higher quality database and better candidate experience. 
Getwork updates its job postings daily, making it the best choice for candidates seeking to be the first applicants for newly posted job opportunities. 
As a free site, candidates start by browsing through updated opportunities without signing up for an account. 
Although the site is free to use, users who opt to sign up can save job listings for later sign up, enlist for email notifications, and save browsing history and searches to replicate them on any device. 
Besides such features, Getwork’s listings take candidates directly to the company's website for them to apply at the source without extra signups. 
Thus, themes such as updated job listings, free access, the ability to save search history, and applying directly at the source ensure a great experience. By updating its job postings daily, Getwork can maintain a unique brand image. 

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Technologies Used by Recruiters (1)

Key TakeawaysHackerRank, HireVue, Taleo, Spark Hire, and Breezy HR are five examples of tools that are used by recruiters to increase candidates' engagement.
HackerRank features include aptitude assessment, question library, virtual whiteboarding, customizable IDE environment, and remote hiring process.
HireVue combines "video interviews with predictive, validated occupational science, and artificial intelligence (AI)" for faster and better decision-making during recruitment.
IntroductionThis report provides 5 examples of tools used by recruiters to increase candidates' engagement, with a specific focus on tools that can integrate with WordPress.
HackerRank Website 
 Founded in 2009, HackerRank is a recruitment tool used by tech companies for assessing developer skills.
Its features include aptitude assessment, question library, virtual whiteboarding, customizable IDE environment, and remote hiring process.
HackerRank has a simple user interface and allows for a large reserve of questions.
This tool increases candidates' engagement during recruitment by not only offering aptitude assessment but also a platform for the online interview of candidates.
HackerRank integrates with WordPress.
HireVue Website 
HireVue is used for the selection and recruitment of candidates with specific features such as video interviewing, conversational AI, and pre-hire assessments with industrial-organizational psychology incorporation.
The tool combines "video interviews with predictive, validated occupational science, and artificial intelligence (AI)" for faster and better decision-making during recruitment.
HireVue increases candidates' engagement during recruitment by offering a "pre-employment testing and video interviewing platform" to create a great customer experience.
HireVue is compatible with WordPress. 
Taleo Website 
Taleo is a talent acquisition tool that is used for sourcing, recruiting, and onboarding of candidates by leveraging a cloud-based Applicant Tracking System (ATS).
Taleo delivers an engaging and easy-to-use experience and helps recruiters to make data-driven decisions by analyzing and tracking "sourcing channels, assessments, and candidate communications to optimize your recruiting efforts."
This tool increases candidates' engagement by connecting candidates and hiring managers, improving communication, and enhancing candidates' experience. 
Taleo integrates with WordPress. 
Spark Hire Website 
Spark Hire is regarded as one of the best video interview platforms used by organizations to connect with the best candidates faster and easier. 
 Video interview scheduling and outbound video messaging capabilities are some unique features of Spark Hire.
 Other features include feedback management, assessment and scoring, self-service portal, self-recorded video answers, interview collaboration, and open interview.
This tool increases candidates' engagement by offering an easy-to-use video interviewing solution that is collaborative and enjoyable. 
Spark Hire allows WordPress integration.
Breezy HR Website 
Breezy HR is an end-to-end recruiting tool used by organizations to help attract and hire the best candidates for a job with less effort.
Breezy HR allows the recruitment team to automate recruitment processes including applicant tracking and analytics, candidate management, and others.
This tool increases candidates' engagement by leveraging the power of artificial intelligence to create a powerful hiring experience. It is a key employee engagement tool.
Breezy HR integrates with WordPress. 
Research Strategyto provide a list of tools used by recruiters to increase candidates' engagement, we depended on lists curated by reliable sources such as Tech Funnel, AIHR, and Vantage Circle HR. These lists provided examples of tools that are used by recruiters to increase candidates' engagement. However, just a few are compatible with WordPress as provided in this report.

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Tools for Social Remarketing

Key TakeawaysOne tool that recruiters can leverage for their social remarketing/retargeting efforts via WordPress is AdRoll. Each year, EDHEC Business School leverages AdRoll for its "higher education recruitment" retargeting campaigns and brand awareness for a half-year period when physical recruitment efforts are low to maintain its recruitment momentum. AdRoll's integration for WordPress has over 1000 active installations.
Marketing Mojo has successfully leveraged LinkedIn remarketing tools to recruit B2B candidates for whitepapers, surveys, webinars, and digital asset signups with a pipeline increase of 1178% and 217% more leads than the result from the use of Google AdWords in the previous 15 months.
The LinkedIn retargeting tool integrates with WordPress via the footer.php file.
IntroductionThere is limited information on tools recruiters can leverage for their social remarketing or retargeting efforts that integrate with WordPress. We have examined and delivered information on several plugins that can combine to give recruiters the ability to leverage WordPress for remarketing or retargeting efforts. AdRoll and LinkedIn can integrate with WordPress and can be leveraged by recruiters for their social remarketing/retargeting efforts.
AdRollRecruiters can use AdRoll for their social remarketing or retargeting efforts. 
Adroll grants access to advertising partners like Google, Facebook Exchange, Yahoo, Bing, and Twitter. These partners reach about 95% of internet users.
Advertisers using Adroll state that their user interface is a big plus. It is a simple-to-use interface and easily gets used for ad management, customer segmentation, and report generation via an available dashboard. 
Companies using AdRoll can generate their product feed, start collecting site data and quickly complete AdRoll onboarding via the AdRoll Magento extension. With AdRoll, they can get more granular insights that will help them create personalized experiences on their site, in ads, and through email. They can easily find new customers (or employees) like their existing customers. 
AdRoll's cross-channel measurement dashboard helps users go beyond last-click attribution by simultaneously giving them the tools to zoom out and see the entire customer journey or zoom in to specific points along the customer journey.
Each year, EDHEC Business School leverages AdRoll for its "higher education recruitment" retargeting campaigns and brand awareness for a half-year period when physical recruitment efforts are low to maintain its recruitment momentum. 
AdRoll has provided a WordPress plugin that helps users connect their WooCommerce store to their AdRoll accounts easily. AdRoll's integration for WordPress has over 1000 active installations.
 Audience Prime and several other resources have identified AdRoll as one of the most effective retargeting platforms in the world.
LinkedIn Remarketing ToolsOne tool that can be leveraged by recruiters for their social remarketing/retargeting efforts is LinkedIn.
LinkedIn remarketing helps marketers in reaching people such as visitors with desired profiles. It uses a unique web technology in tracking people that have visited their site so site owners can target these visitors with ads as they browse surf through cyberspace.
LinkedIn provides an excellent platform for B2B companies to advertise to other professionals. Some businesses that can benefit most from LinkedIn remarketing include computer software, B2B services, commercial HVAC and construction jobs segment, financial services, and the job ads sector. The resume/interview prep sector, the development course sector, and many more sectors can also benefit from LinkedIn remarketing or retargeting.
Compared to other platforms, LinkedIn provides a 37% higher click rate for contact targeting, 32% higher post-click conversion rates, 30% increase in CTR, 14% decrease in post-click cost-per-conversion, and 4.7% lesser post-click cost-per-conversion.
The first thing marketers need to do to use LinkedIn remarketing is to add a LinkedIn Insight Tag to their website. LinkedIn retargeting also integrates with WordPress via the footer.php file.
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How to Reach Employees of Target Accounts Via LinkedIn RetargetingA particular type of Matched Audiences targeting known as account targeting is an excellent option for employers seeking to recruit people working for companies within their target market.
For example, a recruiter runs a digital marketing company and targets people working for small businesses within the software-as-a-service (SaaS) sector. This recruiter can use account targeting to define the list of companies of interest in their marketing message. LinkedIn will display their ad to people working for the targeted companies.
Recruiters need to log into the Campaign Manager and navigate to the targeting page to configure account targeting. Note that through account targeting, recruiters are required to specify a target location. If they want their ad to go worldwide, they just need to select the all continents option.
The complete details (with screenshots guide) on how recruiters can create an audience to retarget and reach the employees of targeted accounts via LinkedIn retargeting are accessible via this link.
WooCommerceWordPress allows recruiters (marketers) to rum dynamic remarketing campaigns with Google Ads through WooCommerce shop.
When used, the WooCommerce Google Ads Dynamic Remarketing plugin inserts a customized remarketing pixel on all pages used by a recruiter. Google Ads can then collect the targeted customer behavior data (views, cart abandoners, etc.). Based on the tracked data, recruiters (marketers) can "run targeted remarketing campaigns."
WooCommerce is known to be the most popular WordPress eCommerce platform and is used by Jobseek, "a complete solution for recruiting agencies and human resources."
Powered by WooCommerce, Jobseek targets and allows candidates to apply for jobs from social media platforms like Facebook, Instagram, and LinkedIn.
Several resources, including Learn Woo, and Atom Chat, have identified WooCommerce among the top human-resource-related WordPress themes used by hiring companies.
WooCommerce Cookie Consent ManagementWooCommerce plugin utilizes data from many Cookie Consent Management plugins. It does this to avoid injecting a tracking pixel when a visitor does not want to get tracked by any third=party pixel.
WooCommerce works with cookie consent management plugins like Cookie Notice, Cookie Law Info, and GDPR Cookie Compliance.
Cookie consent management plugin's developers can deactivate the WooCommerce plugin with a filter when a visitor has opted out of third-party pixel tracking. They do this by simply using the following code: add_filter( 'wgdr_third_party_cookie_prevention', '__return_true' );
HR Human ConsultHR Human Consult is known to be among the best themes used by human resource and hiring firms. It provides simplified plugins used to enhance the user experience, making it an excellent choice for HR outsourcing companies seeking to build professional hiring sites. 
Several resources, including Learn Woo and Atom Chat, have identified HR Human Consult among the top human-resource-related WordPress themes used by hiring companies.
The HR Human Consult theme has four demo contents. They include usable themes used to target and hire firms with psychologists, life coach trainers, lawyers and attorneys, human consults, entrepreneurs, and business consultants.
HR Human Consult integrates with the MailChimp plugin. Since Mailchimp supports email remarketing via Google ads, this study concludes that HR Human Consult also supports remarketing.
For most Mailchimp marketers, email is the easiest part of marketing strategy. But before they send their scheduled emails, they always set up a retargeting ad to ensure that they recapture targets that click through to their site and leave.
 Source 
 
Recruiters that want to promote special events or new collections, for example, have to set up a retargeting ad to begin reaching their website visitors to build an audience. They can then create an email with similar content and a call to action, so their target consumers will see their message via different channels and return to their site.
Further steps on leveraging Mailchimp for email marketing with Google Ads for remarketing are accessible via this link.
This page details how to "create a product retargeting email" and how to design an email with a retargeting content block.
 Source 
 
Research StrategyOur research team has examined examples of tools that recruiters can leverage for their social remarketing or retargeting efforts. We specifically focus on tools that work well with WordPress. We reviewed several lists of plugins, tools, or other resources used by WordPress for retargeting or remarketing. We could not uncover up to three plugins, tools, or other resources directly used by WordPress for retargeting or remarketing by recruiters. Only AdRoll was listed as a plugin for WordPress and is usable for remarketing or retargeting efforts in recruiting. 

Most plugins listed by WordPress, like Azameo other plugins, did not have any proof (based on reviewed resources) for being used for recruitment purposes. We also searched third-party publications for a list of plugins, tools, or other resources used for recruiting, retargeting, or remarketing that integrate with WordPress. This strategy uncovered several tools (including Seeqle) used for programmatic candidate acquisition by HRs. Additional examination to reveal if the tools like Seeqle support retargeting or remarketing and integrate with WordPress did not reveal any helpful finding. They reviewed resources were silent on such issues. There is limited information on tools recruiters can leverage for their social remarketing or retargeting efforts that integrate with WordPress. We have examined and delivered data on several plugins that can combine to give recruiters the ability to leverage WordPress for remarketing or retargeting efforts.