JetBlue's corporate social responsibility (CSR) operations are managed by the Sustainability and ESG team who reports to the General Counsel/Corporate Secretary to maintain a management strategy, capital allocation in terms of fuel-efficient aircrafts, and innovation through STEM programs. The company has been leading corporate social responsibilities with partnerships like KaBOOM in 2005 and DREAM Projects in 2008. Details of the company's CSR management and projects have been provided below.
JetBlue Corporate Social Responsibility Overview
- In 2019, in terms of corporate social responsibility, JetBlue's focus was on its management strategy, capital allocation in terms of fuel-efficient aircrafts, and innovation through STEM programs.
- The company's strategy to address climate concerns focuses on both weather disruptions throughout the year and implications of sustained climate change. The company focuses on managing carbon emissions from jet fuel to reduce the company's impact on climate change.
- In 2018, JetBlue created a climate scenario analysis tool that will enable their airports and aircrafts to analyze their individual risk and impact on the climate and quantify the results.
- In order to offset risks from extreme weather events, scenario analysis, emissions, and regulations, JetBlue has invested in the following programs and technologies:
- Focus cities : the company is assessing the risk of exposure to major weather events using focus cities.
- Scenario Analysis : the company invested in model testing to assess short term climate change over the next year.
- New engine option (NEO) planes : The company has partnered with new companies and created new technologies to create greater fuel efficiency in 2019.
- Airbus A220: JetBlue has begun testing new technologies in a new fleet of fuel-efficient planes.
- Renewable jet fuel : the company has invested in research for lower carbon intensity fuel with expectations to see results by 2025.
- Electric GSE: The company is dedicated to converting their ground equipment to electric or more sustainable operations over the next two years.
- NextGen navigation : In 2014, the company began converting navigation to the NextGen system which finds the most direct route, conserving fuel.
- CORSIA: The company implemented a voluntary program to encourage customers and employees to contribute to lower emission efforts.
JetBlue Corporate Social Responsibility Governance
- In order to identify potential risks or opportunities relating to corporate social responsibility JetBlue has a team called the Sustainability and ESG team which reports any potential changes to the General Counsel/Corporate Secretary who, in turn, works directly with the CEO.
- In order to maintain awareness and actionable progress relating to climate issues, the company uses the following resources.
- Investor meetings
- Sustainability reporting frameworks
- Trade associations, Airlines for America (A4A), and the International Air Transport Association (IATA)
- Market screening and benchmarking
- The ESG team works with the following processes and departments in the corporate social responsibility space:
- Risk Management Process: The ESG team provides a monthly report of current potential risks and issues which are then discussed with the General Counsel/Corporate Secretary and are either handled during monthly check-ins or escalated to Enterprise Risk Management to be further resolved.
- Board Oversight and Governance: All final decisions are monitored quarterly by the Board Audit Committee and annually by the Governance and Nominating Committee. In addition, the company has an Audit Committee to ensure moral and sustainable decisions are made.
- Labor Relations: The company is focused on maintaining relations with its crewmembers with 40.5% of all employees working as part of a union.
- Values Committees: The company has 5 value committees that work directly with leadership to ensure positive employee engagement and advocate for the needs of crewmembers. These committees include Airports, Customer Support, Systems Operations Center, Materials Specialists, and Technicians.
- In 2005, JetBlue and KaBOOM partnered together to provide support for children in underserved neighborhoods. The partnership was designed to provide safe places for children to play within the company's airline network.
- The Goal of the partnership was "to inspire humanity through play."
- After 10 years, the partnership had involved over 4,700 volunteers working to create 21 new playgrounds that served over 45,000 children as of 2015. In addition, the project has helped relief efforts from natural disasters such as Hurricane Sandy.
- The partnership is run by the JetBlue For Good program which focuses on youth and education, community, and the environment.
- By 2019, the program had completed construction on 30 playgrounds that have served over 300,000 children.
- In 2018, the partnership included GreenRoots and Vine Street Community Center which helped efforts in Boston.
DREAM Projects Partnership
- Beginning in 2008, JetBlue partnered with the DREAM Project in order to promote educational opportunities to kids with special needs in the Dominican Republic. The project was originally focused on the goal of reaching 3,000 students.
- By 2010, JetBlue became corporate ambassadors for DREAM and began partnerships with local special needs schools.
- The partnership was spearheaded by Albert Ruiz, who was the Coordinator of Corporate Social Responsibility in 2010. Ruiz organized donations and local fundraisers to kick off the partnership.
- Today, the project reaches over 6,000 students annually — double the original goal — and regularly donates computers, school supplies, and books to the partnered schools.