JetBlue Company Profile
JetBlue Sustainability, Part 1
JetBlue has demonstrated climate leadership by reducing the intensity of its target GHG emissions by 1.73% as well as purchasing 2.6 billion pounds of carbon offset to allow for carbon-neutral domestic flights. Furthermore, the company has connected conservation to its profits by partnering with The Nature Conservatory and The Ocean Foundation. In addition, it has sought to create a more sustainable fleet by investing in NextGen technology, new planes, and Sharklets. Details of each of these efforts have been provided below.
- JetBlue considers itself an industry leader in "mitigating climate risk." The company began this effort by investing in NextGen technology, which reduces flight-related emissions, in order to protect the company and customers from future costs related to CO₂ emission standards.
- Beginning in 2008, the company has purchased 2.6 billion pounds of CO₂ offset in an effort to decrease their negative environmental impacts regarding greenhouse gas emissions. The company has extended these efforts to fleet and ground equipment, greener buildings, recycling, and partnering with sustainable companies.
- In an effort to demonstrate climate leadership, the company focuses on the following:
- Reducing and managing CO₂ emissions
- In the last 10 years, the company has reduced their intensity target GHG emissions by 1.73%. In addition, the company has committed to go carbon-neutral in 2020.
- In 2020, the company will be partnering with Neste for sustainable fuel purchasing.
Carbon-Neutral Domestic Flights
- Through carbon offsetting and emissions reduction, JetBlue is making efforts to be completely carbon-neutral in its domestic flights by the end of 2020. This effort encourages the purchase of carbon offsets to neutralize the emissions that are put into the air through flying. These offsets can fund projects like solar or wind energy that remove those carbons from the air.
- Starting in July 2020, JetBlue will give customers the option to purchase carbon offsets that will reduce the proportion of the flight's total carbon emissions produced by their seat on the plane. Customers will be able to purchase offsets that focus on particular projects, such as energy efficiency, forestry, or renewable energy.
- In this area, the company focuses on the following:
- Saving over 500,000 gallons of fuel burned annually.
- Supporting renewable jet fuel and integrating it into flight operations.
- Transitioning from "wholly-owned ground service equipment to electric ground service equipment."
- To date, the company has purchased 2.6 billion pounds of carbon offsets. In June 2019, it paid for the CO₂ offsets for all 3 million customers who flew on its planes that month.
Connecting Conservation to Profits
- JetBlue has destinations in 12 countries in the Caribbean and Latin America, making up one-third of the company's flights. The natural appearances and health of these destinations impact the company financially. Due to this fact, the company is devoted to improving conservation efforts in these areas. It has done so by taking part in a reef-adjacent tourism value study, promoting the "economic importance of shoreline conservation," and funding educational projects.
- Because conservation efforts are connected to the company's profits in this way, it focuses on the following:
- Conservation and commerce in the Caribbean.
- The company has raised awareness of coral reefs and the danger they are in as a result of damaged environmental conditions. It has also brought the first affordable airline to Cuba in over 50 years, donated to wildlife conservation, and driven interest in clean beaches and oceans.
- The company has partnered with The Nature Conservancy, The Ocean Foundation, and The New York Botanical Garden.
A More Sustainable Fleet
- JetBlue is currently seeking to reduce the amount of natural resources it uses in all operations, to reduce the impact its fleet has on the environment. It has invested in NextGen, or the Next Generation Air Transportation System, which will be installed in its fleet by the end of 2020. This system will reduce fuel usage by allowing for more direct routes and improving descent patterns. In addition, the company has created a new engine that will improve fuel economy by 15% as well as improved aerodynamics that will reduce emissions by 4%.
- In working towards a more sustainable fleet, the company focuses on the following:
- Sharklets, specially-designed wing tips that reduce emissions by improving aerodynamics.
- The company has reduced their intensity target GHG emissions by 5% since 2009.
- The company has partnered with the Federal Aviation Administration (FAA) in furtherance of this goal.
JetBlue Sustainability, part 2
JetBlue has made efforts to increase the sustainability of its electronic ground support equipment by creating a 13-year program to reduce 25,000 tons of CO emissions. Additionally, it has improved its recycling and composting efforts by being one of the first companies to implement an in-flight recycling program. The company has also invested in sustainable businesses by pioneering the BlueBud program for small businesses. Details of these efforts and others have been provided below.
Electronic Ground Support Equipment
- JetBlue has committed to converting their ground support equipment to eco-friendly electronic equipment to reduce emissions over the course of 13 years. Eliminating conventional diesel and gas equipment will create costs savings on gas and maintenance, while improving safety and reducing emissions. Due to a $4 million grant from the FAA, the company will be able to implement 60 new electric charging stations, which will enable the conversion of 116 conventional ground vehicles to electric.
- In this area, the company focuses on the following:
- Participation in the FAA’s Voluntary Airport Lower Emissions (VALE) program.
- Over 13 years, the program will reduce emissions by 25,000 tons of CO, 1,000 tons of NOx, and 265 tons of SOx.
- The company has partnered with the Port Authority of NY & NJ.
Recycling and Composting
- The company has implemented an in-flight recycling program that is designed to reduce operational waste. This program, one of the few of its kind, sorts and recycles cans and bottles on domestic flights. The system is implemented in-flight and within each of the company's airports. In their airports, the company also composts food waste, which is then turned into fertilizer and sent to farms.
- In recycling and composting, the company focuses on the following:
- The company diverts over 30 million bottles and cans annually, collects 2,000 pounds of compost weekly, and in 2014, diverted over 37,000 pounds of old uniform pieces from landfills.
- The company partners with Royal Waste Services in adherence of these goals.
Investing in Sustainable Businesses
- JetBlue has created a small business program called BlueBud. This program assists small, sustainable businesses in scaling responsibly and effectively. They do this by immersing start-ups in "JetBlue culture." The program is used to improve the company's food options while providing value to small businesses and startups.
- Regarding investments in sustainable businesses, the company focuses on the following:
- Pioneering food and beverage companies.
- Being able to offer more nutritious and flavorful onboard food options.
- BlueBud has reportedly improved the company's innovative, sustainable food options.
- The company has worked with 9 Miles East Farm, Sustainable Snacks, and Eat Your Coffee in this regard.
Building Better Buildings
- Most of the company's emissions stem from jet fuel and planes; however, JetBlue still acknowledges its emissions from ground operations. In order to promote urban agriculture, JetBlue created a farm at Terminal 5 of JFK Airport in New York City called the T5 Farm. The farm is the world's first blue potato farm at an airport. All production on this farm is performed via organic means and using recycled materials.
- At T5 Farm, the company focuses on the following:
JetBlue Corporate Social Responsibility
Three corporate social responsibility efforts in which JetBlue has invested include the JetBlue Foundation, Soar With Reading, and First Book. Details of each of these efforts have been provided below.
- The JetBlue Foundation is an initiative that promotes Science, Technology, Engineering, and Mathematics (STEM) education. In addition, the foundation promotes diversity and creates career pathways for the next generation of aviation workers. Though its work with Project Scientist, the company has sought to provide education to young girls from underrepresented communities as part of a wider goal of creating equal opportunities for a diverse range of candidates.
- The program focuses on increasing aviation education through STEM activities.
- The company's employees have donated over $200,000 to the foundation annually during corporate events.
- JetBlue partners with Project Scientist, Organization of Black Aerospace Professionals, and Fly Women in furtherance of these goals.
Soar With Reading
- The Soar With Reading program was launched in 2011 to create access to books for small children. In 2014 the company implemented a childhood advisory board with experts in child literacy and development. This board piloted a program to increase access to age-appropriate books in underprivileged communities. By 2019, the company had designed and distributed vending machines that dispense free books to kids ages 0-14.
- The program focuses on the following:
- Vending machines dispensing free books.
- Hosting weekly reading parties
- Campaign Call-to-Action, in which voters selected a city to win a gift of 100,000 books
- Celebrity ambassadors, including teen star Victoria Justice and NFL quarterback Robert Griffin III
- The program's interactive website
- JetBlue and its employees have donated over $2.75 million worth of books to the program.
- The company has worked within the community of Anacostia in Washington, DC.
- First Book is a non-profit organization that provides access to books for children in need. Beginning in 2006, JetBlue and First Book pioneered a program that partners with schools and communities to drive donations for the program during the company's inaugural flights and diversity awareness months. The program has generated over 13,000 donations and a total of 433,576 books have been redistributed. In 2019, the company donated 500 new books to the Working Boys Center.
- The program focuses on community partnerships and promoting diversity.
- JetBlue crew members have volunteered over 235,000 hours to the program.