JetBlue Company Profile

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JetBlue Sustainability 1

JetBlue has shown efforts in climate leadership by reduced their intensity target GHG emissions by 1.73%, in carbon-neutral domestic flights by purchasing 2.6 billion pounds of carbon offsets, in connecting conservation to profits by partnering with The Nature Conservatory and The Ocean Foundation, and in a more sustainable fleet by investing in NextGen technology, new planes, and Sharklets. Details of each effort have been provided below.

Climate Leadership

  • JetBlue considers them self an industry leader when it comes to efforts related to "mitigating climate risk." The company began this effort by invest in NextGen technology in order to protect the company and customers from future costs related to CO2.

Carbon-Nuetral Domestic Flights

  • Since 2016, JetBlue has supported the first and only global agreement to mitigate CO2. Through carbon offsetting and emissions reduction, the company is making efforts to be completely carbon-neutral for domestic flights by the end of 2020. This effort encourages purchasing carbon offsets to neutralize the emissions that are put into the air through flying. These offsets could fund projects like solar or wind energy that removes those carbons from the air.
  • Starting in July 2020, JetBlue will have the option for customers to purchase carbon offsets that will offset the amount of carbon emitted by their seat. Customers will be able to purchase offsets that focus on projects—energy efficiency, forestry, or renewable energy.
  • In Carbon-Nuetral Domestic Flights, the company focuses on the following:
    • Saving over 500,000 gallons of fuel burn annually.
    • Support renewable jet fuel and integrate it into flight operations.
    • Transition "wholly-owned ground service equipment to electric ground service equipment."
  • To date, the company has purchased 2.6 billion pounds of carbon offsets. In 2019, they purchased over 3 million offsets for domestic flights that reduced an estimated 700,000 metric tons of CO2.
  • Since 2008, the company has been working with Carbonfund.org.

Connecting Conservation to Profits

  • JetBlue has destinations in 12 countries in the Caribbean and Latin America making up one-third of the companies flights. The natural appearance and health of these destinations impact the company as a business. Due to this, the company is devoted to improving conservation efforts in these areas. They have done this by taking part in a reef-adjacent tourism value study, promoting the "economic importance of shoreline conservation," and funding educational projects.

A More Sustainable Fleet

  • The company is looking to reduce the amount of natural resources they use in all operations. Their goal is to reduce the impact that their fleet has on the environment. They have invested in NextGen or Next Generation Air Transportation System which will be installed by the end of 2020. This system will reduce fuel usage by allowing for more direct routes and improving decent patterns. In addition, they have created a new engine that will improve fuel economy by 15% as well as improved aerodynamics that will reduce emissions by 4%.
  • The company has reduced their intensity target GHG emissions by 5% since 2009.
  • The company has partnered with FAA.
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JetBlue Sustainability 2

JetBlue has increased efforts in sustainability in electronic ground support equipment by creating a 13-year program to reduce 25,000 tons of CO emissions, in recycling and composting by being one of the first companies to implement an in-flight recycling program, in investing in sustainable businesses by pioneering the BlueBud program for small businesses, and in building better buildings by creating the world's first blue potato farm at an airport. Details of each effort have been provided below.

Electronic Ground Support Equipment

Recycling and Composting

  • The company has on in-flight recycling program that is designed to reduce operational waste. The program sorts and recycles cans and bottles on domestic flights. The company is one of the only ones to have a program like this in place. The system is implemented in-flight and at each of the companies airports. In airports, the company also composts food waste which is then turned into fertilizer and sent to farms.

Investing in Sustainable Businesses

  • JetBlue has created a small business program called BlueBud. This program shows small businesses that are sustainability friendly how to scale responsibly and effectively. They do this by immersing start-ups in "JetBlue culture." The program is used to improve the company's food options while providing value to small businesses and startups.

Building Better Buildings

  • Most of the companies emissions come from jet fuel and planes, however, they still recognize the potential emissions from ground operations. In order to promote urban agriculture, JetBlue created a farm at Terminal 5 called the T5 Farm. This is the world's first blue potato farm at an airport. All production on this farm is done through organic means and using recycled materials.
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JetBlue Corporate Social Responsibility

Three corporate social responsibility efforts that JetBlue has invested in include the JetBlue Foundation, Soar With Reading, and First Book. Details of each of these efforts have been provided below.

JetBlue Foundation

  • The JetBlue Foundation is an initiative that promotes Science, Technology, Engineering, and Mathematics (STEM) education. In addition, the foundation strives to promote the future of aviation. The program promotes diversity and creates career pathways for the next generation of aviation. Though work with Project Scientist, the company has sought after educating young girls from underrepresented communities. The entire program is devoted to creating equal opportunities for a diverse range of candidates.
  • The program focuses on increasing aviation education through STEM activities.
  • The company's employees donate over $200,000 to the foundation annually during corporate events.
  • JetBlue partners with Project Scientist, Organization of Black Aerospace Professionals, and Fly Women.

Soar With Reading

  • The Soar With Reading program was launched in 2011 to create access to books for small children. In 2014 the company implemented a childhood advisory board with experts in child literacy and development. This board piloted a program to increase access to age-appropriate books in underprivileged communities. By 2019, the company had designed and distributed vending machines that dispense free books to kids ages 0-14.

First Book

  • First Book is a non-profit organization that provides access to books for children in need. Starting in 2006, JetBlue and First Book pioneered a program that partners with schools and communities to drive donations for the program during the company's inaugural flights and diversity awareness months. The program has generated over 13,000 donations relating to diversity and a total of 433,576 books that have been redistributed. In 2019, the company donated 500 new books to the Working Boys Center.
  • The program focuses on community partnerships and engaging in diversity.
  • JetBlue crewmembers have volunteered over 235,000 hours to the program.
  • The company partners with First Book.
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