JetBlue Sustainability 1
JetBlue has shown efforts in climate leadership by reduced their intensity target GHG emissions by 1.73%, in carbon-neutral domestic flights by purchasing 2.6 billion pounds of carbon offsets, in connecting conservation to profits by partnering with The Nature Conservatory and The Ocean Foundation, and in a more sustainable fleet by investing in NextGen technology, new planes, and Sharklets. Details of each effort have been provided below.
- JetBlue considers them self an industry leader when it comes to efforts related to "mitigating climate risk." The company began this effort by invest in NextGen technology in order to protect the company and customers from future costs related to CO2.
- Beginning in 2008, the company purchased 2.6 billion pounds of offset in an effort to decrease their impact with greenhouse gas emissions. The company has extended efforts to fleet and ground equipment, greener buildings, recycling, and partnering with sustainable companies.
- In Climate Leadership, the company focuses on the following:
- Reducing and managing CO₂
- Offsetting carbon emissions
- Reducing carbon emissions
- Carbon-neutral Growth
- Sustainable aviation fuel
- NextGEN technologies
- JetBlue Technology Ventures
- In the last 10 years the company has reduced their intensity target GHG emissions by 1.73%. In addition, the company has committed to go carbon-neutral in 2020.
- In 2020, the company will be partnering with Neste for sustainable fuel purchasing.
Carbon-Nuetral Domestic Flights
- Since 2016, JetBlue has supported the first and only global agreement to mitigate CO2. Through carbon offsetting and emissions reduction, the company is making efforts to be completely carbon-neutral for domestic flights by the end of 2020. This effort encourages purchasing carbon offsets to neutralize the emissions that are put into the air through flying. These offsets could fund projects like solar or wind energy that removes those carbons from the air.
- Starting in July 2020, JetBlue will have the option for customers to purchase carbon offsets that will offset the amount of carbon emitted by their seat. Customers will be able to purchase offsets that focus on projects—energy efficiency, forestry, or renewable energy.
- In Carbon-Nuetral Domestic Flights, the company focuses on the following:
- Saving over 500,000 gallons of fuel burn annually.
- Support renewable jet fuel and integrate it into flight operations.
- Transition "wholly-owned ground service equipment to electric ground service equipment."
- To date, the company has purchased 2.6 billion pounds of carbon offsets. In 2019, they purchased over 3 million offsets for domestic flights that reduced an estimated 700,000 metric tons of CO2.
- Since 2008, the company has been working with Carbonfund.org.
Connecting Conservation to Profits
- JetBlue has destinations in 12 countries in the Caribbean and Latin America making up one-third of the companies flights. The natural appearance and health of these destinations impact the company as a business. Due to this, the company is devoted to improving conservation efforts in these areas. They have done this by taking part in a reef-adjacent tourism value study, promoting the "economic importance of shoreline conservation," and funding educational projects.
- In connecting conservation to profits, the company focuses on the following:
- Supporting and contributing to research.
- Conserving the oceans.
- Conservation and commerce in the Caribbean.
- The Wildlife Conservation Society
- The company has raised awareness for coral reefs, brought the first affordable airline to Cuba in over 50 years, donated to wildlife conservation, and driven interest in clean beaches and oceans.
- The company has partnered with The Nature Conservancy, The Ocean Foundation, and The New York Botanical Garden.
A More Sustainable Fleet
- The company is looking to reduce the amount of natural resources they use in all operations. Their goal is to reduce the impact that their fleet has on the environment. They have invested in NextGen or Next Generation Air Transportation System which will be installed by the end of 2020. This system will reduce fuel usage by allowing for more direct routes and improving decent patterns. In addition, they have created a new engine that will improve fuel economy by 15% as well as improved aerodynamics that will reduce emissions by 4%.
- While working towards a more sustainable fleet, the company focuses on the following: