JD Competitive Analysis (1)

Part
01
of three
Part
01

Cub Cadet and Toro

Cub Cadet and Toro engage their audience with texts, images, and videos. They use email software, phone, and social media to connect and engage with consumers.

Cub Cadet

Website Tools

Outside Website

  • The main medium Cub Cadet uses to engage with its consumers outside its website is through social media such as Facebook, YouTube, Twitter, and Instagram.
  • Some Cub Cadet dealers also have websites and offer avenues for engaging consumers such as phone and email.

Toro

Website Tools

Outside of website

  • The main medium with which the company engages its consumers outside its website is through social media, such as Facebook, Pinterest, YouTube, Twitter, and Instagram. The company uses texts, images, and videos to engage with consumers on social media.
  • Dealers such as Ace Hardware also offer customers looking to buy Toro's product additional channels of engagement, such as email, social media, and phone.

Part
02
of three
Part
02

Honda and Craftsman

Honda Power Equipment and Craftsman engage their audience with texts, images, and videos. They use email software, phone, and social media to connect and engage with consumers.

Honda Power Equipment

Website Tools

  • Honda Power Equipment mainly uses texts, images, and product-info videos to engage with its audience on its website.
  • They also provide brochures about key products to enable consumers to better understand the various equipment they provide.
  • They also use email marketing software that enables them to communicate with consumers once they subscribe to the email.
  • The company also enables consumers to engage them on social media by providing links to its Facebook, YouTube, and Instagram accounts on its website. The company uses texts, images, and videos to engage with consumers on social media.
  • Consumers can easily interact with the company on social media via public and private messages.
  • They also encourage consumers to connect with them via email, phone, and fax.
  • The company also provides a tool that makes it easy for consumers to connect with a dealer closest to them for sales, servicing, rental, and special financing.
  • The company's engagement around its lawn, garden, and agriculture lines of products is similar to that of its other products. They use text, videos, images, and brochures to explain the products' features and specifications, as well as highlight the products' consumer ratings/reviews. Special promotion events are sometimes offered for such products.

Outside of Website

  • The main medium with which the company engages with its consumers outside its website is through social media such as YouTube, Facebook, and Instagram.
  • Some Honda Power Equipment dealers also have websites and offer avenues for engaging consumers such as phone and email.

Craftsman

Website Tools

  • Craftsman enables customers to engage the company easily via phone and a contact form on its website.
  • Craftsman mainly uses texts, images, and product-info videos to engage with its audience on its website.
  • The company uses email software and encourages consumers to subscribe to the email in order to receive information about new products, events, and contests.
  • Craftsman also invites consumers to join Craftsman Club to gain further access to engagement via email as well as invitations to contests and product sampling.
  • The company also connects customers to dealers where they can get their products on its website.
  • The company also enables consumers to engage them on social media by providing links to its Facebook, YouTube, Twitter, and Instagram accounts on its website. The company uses texts, images, and videos to engage with consumers on social media.
  • The company's engagement around its lawn, garden, and agriculture lines of products is similar to that of its other products. They use text, videos, and images to explain the products' features and specifications, as well as highlight consumer reviews/ratings of the product.

Outside of Website

  • The main medium with which the company engages with its consumers outside its website is through social media such as Facebook, YouTube, Twitter, and Instagram.
  • Dealers such as Ace Hardman also offer customers looking to buy Craftsman's product additional channels of engagement such as email, social media, and phone.
Part
03
of three
Part
03

Husqvarna and Troy-Bilt

Husqvarna and Troy-Bilt engage their audience with texts, images, and videos. In addition to email software, phone, and social media, Troy-Bilt also enables customers to connect with its team and make inquiries via smart assistants such as Alexa and Google Home.

Husqvarna

Website Tools

Outside Website

  • The main medium Husqvarna uses to engage its consumers outside its website is through social media, such as Facebook, YouTube, Twitter, Pinterest, and Instagram.
  • Some Husqvarna dealers also have websites and offer avenues for engaging consumers such as phone, social media channels, and email.

Troy-Bilt

Website Tools

Outside of website

  • The main medium with which the company engages its consumers outside its website is through social media, such as Facebook, Pinterest, YouTube, Twitter, and Instagram. The company uses texts, images, and videos to engage with consumers on social media.
  • Dealers such as Ace Hardware also offer customers looking to buy Troy-Bilt products additional channels of engagement, such as email, social media, and phone.

Sources
Sources

From Part 03