Javara's Social Media Presence

Part
01
of one
Part
01

Javara's Social Media Presence

Methods to Increase Social Media Following

Some methods to increase social media following include showing the brand's personality, providing customer support, posting inspirational content, posting branded high-quality content, and launching marketing campaigns.

Showing the Brand's Personality

  • To develop an engaging brand on social media, it is best to beat "the anonymity of the internet" by creating a brand personality, which is key for a solid social media strategy. To develop a personality it is best to identify the brand's target audience in order to understand what resonates with them.
  • A good example of a company that succeeded in creating a brand personality is Bumble. This company makes use of photos, captions, and stories to showcase their personality and human-side. It has as around 500 thousand followers and a 2% engagement rate.

Providing Customer Support

  • Approximately 60% of consumers prefer to use social media to request customer service, but only 11% of brands reply to their questions through these platforms. According to Kevin Gibbons, co-founder of BlueGlass, it is important to "put the effort into engaging with your audience" and "reply to their comments, ask them questions, and help to share their content."
  • Forest App, for example, responds to comments on a photo, direct messages or questions "with a personalized and well-written answer within a few hours or less." The brand has around 11 thousand followers and a 5% engagement rate.

Posting Inspirational Content

  • Another good method for increasing followers is posting interesting and inspirational posts that the target audience "will swoon over, something they will want to tag a friend in." According to Britt Michaelian, the creator of brittmichaelian.com, in order to build following on social media, one has to "give people a fantastic reason to follow you, which means sharing information, inspiration, and engagement that lifts people up."
  • By posting inspirational content that they knew their audience would like, The Roo Apron managed to acquire over 10 thousand followers on Instagram.

Posting Branded High-Quality Content

  • It is best to continuously create high-quality content that stands out from the rest by focusing on topics related to the brand's niche. Ryan Scollon, SEO & PPC Consultant at bowlerhat.co.uk and Google Partner, stated that "while I do notice an increase in followers when I post, it’s usually due to my post being of good quality."
  • By posting branded high-quality content along with other strategies, Vitamin World managed to grow its Facebook community by 44,889 followers and grow Twitter brand mentions by 936%.

Launching Marketing Campaigns

  • Social media ads raise the visibility of a brand's content and profile. According to Vladimir Gendelman, founder and CEO of Company Folders, Inc., it is best to launch a call-to-action marketing campaign.
  • For example, the brand TOUS launched a campaign on Valentine’s Day for Facebook to increase its followers. The campaign itself allowed them to engage with 13,000 participants and gain more followers.
Sources
Sources