Invisalign: Business Model
Some of the practice building model recommendations for Invisalign include using Invisalign's support team, offering Invisalign to teens, keeping the dentist practice open at times when the kids and their caretakers can attend, and pricing Invisalign reasonably.
Preliminary Practice Building
- Invisalign is recommended for dentists due to its potential to vastly increase income due to high demand.
- The market is considered untapped as research shows that nearly 75% of Americans could benefit from straighter teeth but less than 1% actually seek straighter teeth.
- One of the first steps is to create an Invisalign culture in the office.
- The doctors themselves need to ensure that the staff is kept up to date on Invisalign and its benefits. As many patients that need straighter teeth do not seek straighter teeth, the staff must sell patients on the benefits of straight teeth.
- One such example is ensuring that the staff understands that teeth that are not straight lead to other dental problems.
- Experts recommend that goals are set, such as handling a certain number of Invisalign patients per week or month.
- Notably, plans must be set to ensure that patients actually know about Invisalign and that the dentist is offering it.
- Experts have found that some practices build up a strong digital base that advertises Invisalign online while neglecting to inform patients of Invisalign in person.
Continuing Best Practices
- Once a stable Invisalign presence is built at a practice, care must be taken to ensure upkeep.
- Dentists practices must be open during reasonable hours in order to attract the most likely patients. For example, school children and their caretakers must have easy access to the dentists.
- Weekend appointments are recommended as a result. (source 3).
- Invisalign should cultivate the opportunity that teens represent. Experts found that some practitioners do not trust teens with Invisalign, but teens appreciate the offer and the boost in confidence in using Invisalign over braces.
- Lab fees may be exorbitant, so the dentists should plan in order to balance the costs for both the patient and the practice.
- Invisalign representatives offer help and support for their product. Dentist practices should make use of this support in order to offer the best possible care.
- Invisalign also works to connect consumers to providers of Invisalign. Dentists should take advantage of Invisalign's support.
- Invisalign should be priced reasonably close to braces in order to ensure consumers are more likely to use them.