1. LOS ANGELES BUSINESS JOURNAL

• Los Angeles Business Journal focuses on Los Angeles' economy and provides insights on economic prospects and business community dynamics. The journal topics include news and analysis, local business actions, investments, finance, and detailed company profiles and statistics.
• The journal is published on a weekly basis. 
• The journal has a weekly circulation of 22,000 and weekly readership of 98,500.
• An analysis of the journal readers indicates that t54% are millionaires, 77% hold top management positions, and about 300,000 page views in California.
• The research suggested that compared to other business journal distributed in California, the Los Angeles Business Journal has the highest circulation of about 21,393 in 2019.  

2. ORANGE COUNTY BUSINESS JOURNAL

• Orange County Business Journal focuses on companies, industries, and business people, and targets local executives, managers, and professionals in the community.
• The Orange County Business Journal (OCBJ) is published on a weekly basis, both as a print and online edition.
• Currently, the journal has a circulation of 20,431.
• Compared to other business journals, the OCBJ the second highest circulation in California.
• An analysis of the OCBJ readers suggests that 87% hold executive management positions, and 81% are millionaires.

3. CALIFORNIA BUILDINGS NEWS

• California Buildings News magazine focuses on the building industry throughout California, which includes industry operations, design, services, buildings associations, economic environment, general business, and real estate.
• In addition, the magazine covers various association news, industry trends, government issues, companies, industry leaders, and new products and services in the building industry.
• The magazine has a print and digital readership of over 29,000.
• The magazine is published on a quarterly basis.
• About 29,000 readers receive the printed magazine via direct mail and distribution through various industry associations in California, while the digital issue is distributed to about 12,000 readers via email and social media networks.

4. CALIFORNIA REAL ESTATE MAGAZINE

• California Real Estate Magazine is published by the California Association of Realtors and provides timely and precise information on trends and issues facing California’s real estate industry and potential business opportunities.
• The magazine is published seven times a year; January/February, March/April, May/June, July/August, September, October and November/December.
• The magazine is available in both print and digital formats.
• In 2019, the magazine has an estimated circulation of 210,000,  2 readers per copy, and a readership of 336,000. 
• An analysis of the magazine readers indicate that the average age of the readers is 53.9 years, the majority (57%) are women, and 43% are male.

5. CALIFORNIA BROKER MAGAZINE

• California Broker Magazine focuses on life/health insurance agents, financial planning, and other related topics, such as industry outlook, income-oriented investment strategy, benefits guides, among other topics.
• The magazine is published monthly.
• California Broker Magazine has a monthly circulation of 25,000 and about 50,000 readers.
• Also, the magazine produces an annual directory with about 600 listings and profiles of the health and insurance benefit carriers, general agents, and service providers in California.

RESEARCH STRATEGY

#1: UTAH VALLEY BUSINESS QUARTERLY MAGAZINE

• The magazine highlights successful entrepreneurs, businesses and trends, lessons learned from business leaders and other business resources in Utah.
• The Utah Valley Business Quarterly (UVBQ) magazine is published quarterly. 
• Notable partners include the Utah Valley Home Builders Association and the Northern Wasatch Home Builders Association.
• An analysis of the UVBQ magazine's readers indicates that the magazine had a total readership circulation of 46,063 and a press run of 13,161 in 2016.
• The magazine has about 2,426 followers on Twitter.

#2: SALT LAKE REALTOR MAGAZINE

• The magazine published by the Salt Lake Board of Realtors is mailed to 7,700 realtors and businesses in the Salt Lake Valley.
• Its content includes real estate, trends, statistics, education, the marketplace, and realtor awards, amongst other topics.
• The current issue of the magazine includes Realtor 500 Awards and housing forecasts.
• The magazine's target audience includes realtors, affiliates, and businesses.
• It is printed once a month. 

#3: UTAH BUSINESS MAGAZINE

• Utah Business Magazine focuses exclusively on investment and business news from the state of Utah.
• The magazine's target audience includes e-business leaders, professionals, and executives.
• Utah Business Magazine releases its printed issue once a month. 
• The magazine has a monthly circulation of 18,609 copies.
• In general, the average age of the magazine leader is 44 years, the majority (82%) of whom are male, and 18% female.
• The publisher, Utah Media Group, has affiliations with the Chamber of Commerce, Realty and Home Builder Associations.
• In 2016, Utah Business Magazine had an average monthly circulation of 20,978 and 125,000 monthly readers in 2016.
• It has over 18,300 followers on Twitter.

#4: COLLECTIONS MAGAZINE

• Collections Magazine, Utah's Luxury Real Estate magazine by Summit Sotheby's International Realty, focuses on real estate, including luxury real estate, homes, estates and lifestyles of Utah.
• The publisher has strategic partnerships with Utah Business Magazine, Zion's Bank Community Magazine, The St. George Spectrum, and The Salt Lake Tribune.
• The partnerships aid the magazine distribution directly to over 77,000 to subscribers and also its availability in about 400 distribution locations. It distributes about 115,000 copies across the state.
• The magazine has about 1,732 followers on Twitter.

#5: UTAH REAL ESTATE AND HOME PROPERTY LISTINGS

• The Real Estate Home & Property Magazine by Utah home magazine is a real estate, home, and property resource.
• The magazine publishes and advertises for real estate agents in Southern Utah and surrounding areas.
• It is distributed in over 700 locations.

#6: ZIONS BANK COMMUNITY MAGAZINE

• The magazine focuses on travel, health, food, education, local businesses, and finance, amongst other topics.
• It is distributed to over 50,000 Zions Bank customers, key account holders, and business clients in the region.
• The magazine content includes topics related to lifestyle, economics, business, and the community, and is produced six times a year.
• The magazine's publisher has about 3,636 followers on Twitter.
• An analysis of the magazine readers indicates that about 23% are 19 – 40 years, 35% are between 41 and 60 years, while 42% are over 61 years.
•  Majority of the readers in the region are upper-income consumers.
• The magazine has a total readership of 150,000 and overall circulation of 50,000 households.
• About 35,500 copies of the magazine are mailed to Zions Bank's upper-income account holders, 6,000 to business account holders, 4,500 to employees, 3,500 copies distributed to bank branches with about 500 copies distributed via other non-mailed circulation.

RESEARCH STRATEGY