Investor Magazines: California
Examples of publications/magazines that focus on investing in California include; Los Angeles Business Journal, Orange County Business Journal, California Buildings News, California Real Estate Magazine, and California Broker Magazine.
1. LOS ANGELES BUSINESS JOURNAL
- Los Angeles Business Journal focuses on Los Angeles' economy and provides insights on economic prospects and business community dynamics. The journal topics include news and analysis, local business actions, investments, finance, and detailed company profiles and statistics.
- The journal is published on a weekly basis.
- The journal has a weekly circulation of 22,000 and weekly readership of 98,500.
- An analysis of the journal readers indicates that t54% are millionaires, 77% hold top management positions, and about 300,000 page views in California.
- The research suggested that compared to other business journal distributed in California, the Los Angeles Business Journal has the highest circulation of about 21,393 in 2019.
2. ORANGE COUNTY BUSINESS JOURNAL
- Orange County Business Journal focuses on companies, industries, and business people, and targets local executives, managers, and professionals in the community.
- The Orange County Business Journal (OCBJ) is published on a weekly basis, both as a print and online edition.
- Currently, the journal has a circulation of 20,431.
- Compared to other business journals, the OCBJ the second highest circulation in California.
- An analysis of the OCBJ readers suggests that 87% hold executive management positions, and 81% are millionaires.
3. CALIFORNIA BUILDINGS NEWS
- California Buildings News magazine focuses on the building industry throughout California, which includes industry operations, design, services, buildings associations, economic environment, general business, and real estate.
- In addition, the magazine covers various association news, industry trends, government issues, companies, industry leaders, and new products and services in the building industry.
- The magazine has a print and digital readership of over 29,000.
- The magazine is published on a quarterly basis.
- About 29,000 readers receive the printed magazine via direct mail and distribution through various industry associations in California, while the digital issue is distributed to about 12,000 readers via email and social media networks.
4. CALIFORNIA REAL ESTATE MAGAZINE
- California Real Estate Magazine is published by the California Association of Realtors and provides timely and precise information on trends and issues facing California’s real estate industry and potential business opportunities.
- The magazine is published seven times a year; January/February, March/April, May/June, July/August, September, October and November/December.
- The magazine is available in both print and digital formats.
- In 2019, the magazine has an estimated circulation of 210,000, 2 readers per copy, and a readership of 336,000.
- An analysis of the magazine readers indicate that the average age of the readers is 53.9 years, the majority (57%) are women, and 43% are male.
5. CALIFORNIA BROKER MAGAZINE
- California Broker Magazine focuses on life/health insurance agents, financial planning, and other related topics, such as industry outlook, income-oriented investment strategy, benefits guides, among other topics.
- The magazine is published monthly.
- California Broker Magazine has a monthly circulation of 25,000 and about 50,000 readers.
- Also, the magazine produces an annual directory with about 600 listings and profiles of the health and insurance benefit carriers, general agents, and service providers in California.
To provide publications/magazines that focus on investing in California, the research team began by reviewing credible articles that featured real estate investment and general investment magazines and journals. Sources such as the New York Times, Southern California News Group, Los Angeles Times, among others, provided some useful insights.
Next, we filtered the search results to focus on real estate investment journals and then later expanded to general investment journals due to the limited search findings. We then explored magazines and journal website to extract data on distribution numbers, readership, partnerships, and insights into the type of content they published. Based on this search effort, we were able to get detailed media kits that had detailed data on the readership, circulation, and distribution. However, there was minimal information on awards/recognition. The research revealed that there was no noteworthy mention of awards to the magazines and journals.