Investing in Editorital Content

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Investing in Editorital Content

The findings of the study conducted by DemandGen revealed that more than half (51%) of B2B buyers rely on editorial content to make their purchasing decision, and they prefer shorter, interactive content fashioned to educate rather than sell.

Statistics illustrating the benefits a company sees from investing in the creation and publication of editorial content.

  • According to a study conducted by Kapost and Eloqua, editorial content produces three times more lead, in terms of ROI, than any marketing strategy.
  • The study also shows that within 24 months of implementing editorial content, a mid-sized organization will likely yield about 4,172 sales leads and 13,569 for the large organization.
  • A study by MDG Advertising shows that about 70 percent of internet users are likely to make a purchase when they learn about a brand through editorial content as opposed to advertising.
  • Report from a study conducted by Yahoo and published on The Drum noted that about 58% of consumers trust editorial content.
  • Result of a survey by Demand Metric shows that Eighty-two percent of consumers form a positive attitude about a company after reading editorial content.
  • B2B buyers now rely on editorial content to research their buying decisions, and 51% (more than half) say they prefer content that's shorter, interactive, and educates rather than sells. This was according to the findings of DemandGen's Content Preferences Survey Report.
  • The study (Demand Gen Report) also found that 47% of B2B buyers consume an average of 3-5 pieces of engaging editorial content before contacting a sales rep.
  • As par Infogram research, editorial storytelling with charts or infographics is shown to receive 34% more social engagement, with 20% more readers scrolling down the page.
  • TMG Custom Media survey found that 78% of consumers believe that organizations that create custom contents are interested in forming good relationships with them.
  • According to the findings of a survey by IBM, 56% of marketers report higher engagement rates with editorial (personalized) content.

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