International Baccalaureate

of two

Blended Learning Market

According to research findings, the global market size for blended learning is estimated to be worth $107 billion in 2017. The specific market size for blended learning for international Baccalaureate programs on a global scale could not be determined due to the limited availability of information. The market for blended learning varies among higher education institutions as well as among regions across the world. It was found that certain regions such as Europe (91%) widely use this technique, while it is still developing in certain Asian and African countries.

global blended learning market

Despite extensive searching, the global market size for blended learning was not available and had to be triangulated using the existing information. According to an industry report by Docebo, the global e-learning market was valued at $165 billion in 2015 with a CAGR of 5% until 2023. Hence, the market will be worth approximately $182 billion in 2017 ($165 billion*1.05^2).

It was found that in 2015, about 49% of all learning was instructor-led in a classroom without virtual learning component. This indicates that around 51% of all learning has a virtual/e-learning component (100-49). Since the value of the global e-learning market was estimated to be worth $182 billion in 2017, we can calculate that the total learning market was worth $357 billion globally ($182 billion/.51).

While the exact statistics for the blended learning industry was not available, it was found that 29.1% of corporate training was done through blended learning methods in 2014. Due to limited information, we have assumed that all blended learning (teaching) is conducted at a similar level. At a growth of 0.8% annually, this would amount to about 30% by 2017 (29.1*1.008^3). Therefore, the global blended learning market is estimated to be worth approximately $107 billion in 2017. ($357 billion*.3)

blended learning for Baccalaureate programs

There was not enough specific information available to calculate market size or proportion of blended learning within International Baccalaureate programs on a global scale. Howver, according to e-learning Industry, there is an increasing trend for blended learning within the past few years where universities around the world have started to blend traditional classroom teaching with online courses and lessons. For instance, the University of Northern British Columbia includes a program based on blended learning where 50% of lessons are conducted online and 50% face-to-face.

Based on a survey conducted by the EUA, 91% of higher education institutions in Europe use blended learning in their programs. There have been varying levels of success for blended learning in Asia, but countries such as China is still dominated by traditional teaching methods. IB is an example of an institute in the Asia Pacific that offers blended learning in its International Baccalaureate programs.

According to an older research, one of the main challenges in implementing blended learning in Saudi Universities was its traditional university culture. It was also found that in East Africa, there is a network named The Partnership for Enhanced and Blended Learning (PEBL) which assists in the promotion of blending learning within the region's universities through sharing of resources.


In conclusion, the global market for blended learning was estimated to be $107 billion. This was calculated using the global market for e-learning under the assumption that this accounts for 51% of the total learning market. The size of the blended learning market was estimated based on the finding that 29.1% of learning is conducted through blended learning techniques.
of two

International Baccalaureate Market Trends

The global demand for schools based on the curriculum of International Baccalaureate (IB) is on the rise, owing to its global appeal and a high regard for its global acceptance at various international universities and schools across the globe. The current market trends in IB, presented below, have been supplemented by the global statistics and facts through numerous authentic sources.


After a thorough research through the official websites of IB, and the websites of companies like Cengage, Florida Virtual School, and others, information related to IB's curriculum and leads regarding current trends were found. However, no information was found regarding new entrants in the market. As, the market size has been covered in a separate request, the focus of this research is based on the current market trends, including the overall growth statistics. A deep dive into the current market trends is presented below.


International Baccalaureate (IB) market has a global reach to almost 5000 international schools that have been affiliated to IB, and to over 150 countries across the globe. With its four programs, the IB world schools and universities have a global appeal. The program also conducts "professional development events and workshops across three regions: Africa, Europe, Middle East; Asia-Pacific; and the Americas."

By the end of February 2018, there were 4,786 schools worldwide that have been delivering its 6,311 programs across the globe. There are about 59.8% (approx. 28,620) IB schools across Americas; 23% (approx. 1,102) IB schools across Africa, Europe, and the Middle East; and 17.2% (approx. 824) IB schools across Asia-Pacific. With its 4 programs, IB schools are also becoming popular in India too and transforming young minds to develop into global citizens by enticing the vigor of curiosity, rationality, and critical thinking in them along with the development of international connections. In 2017, there was an increase of 6.42% in the number of students worldwide who obtained their diploma through the IB's Diploma Programme (DP) in comparison to that in previous years.


Today, the IB programmes are gaining huge popularity across the globe, as more families are becoming "globally mobile," who want to enroll their children in the international transferable courses offered by IB. Due to international transferability, the Diploma Programme of IB is becoming popular among the students in the age group of 16-19 years, and because of which IB has "grown to become one of the most highly regarded educational programmes in the world." The main reason for its popularity is that "the DP is highly regarded by university admissions officers and is one of the few international curricula that are truly globally transferable." However, due to their high standards and global appeal, the IB programs may not be suitable for all students. Statistically, among 81 universities in the UK, the DP has been ranked top in developing 13 out of 14 essential factors which helps global students prepare to thrive at international universities. According to a recent study, the "DP develops students' academic civic mindedness and model citizenship to a considerably greater extent than other curricular alternatives."


Whitby School in Greenwich, CT is the first school in the world which has been imparting IB education curriculum by combining it with Montessori class system approach, since the 1960s. The school has 27 classes that are classified by the age group, which is a similar to Montessori multi-age classroom approach. However, the focus of teaching is based on the IB's learner profile traits. In this way, the school complements the Montessori approach, because both have similar core philosophies. "Montessori's age-old approach to nurturing independence and IB's progressive approach to promoting student ownership of the learning process is more relevant now to educational reform in America than ever before."


According to an article, "Employees Conditions Abroad 2017," the global demand for imparting international education has significantly increased, and more specifically among the parents from non-English speaking countries who want their kids to enroll in schools and universities that impart international level education. This global surge in demand for international education has led to an increase in the tuition fees of international schools across the globe by an average 1.9%, to a global mean of USD 15,363. China is the most expensive country for tuition fees in 2017 with an average annual cost for high school tuition fees of USD 39,581. As a result of this huge demand and high cost, 80% MNC's across the globe are funding the primary and secondary education of the children of their employees who have been assigned international projects in the foreign countries, and 60% of them are assisting for education at preschool/kindergarten level.


In conclusion, the IB's affiliation to about 5000 international schools in 150 countries across the globe shows the global reach of its 4-tired curriculum. Additionally, the huge popularity of its Diploma Program shows that most of the families across the globe want their children to enroll in courses and programs that are globally transferable and have an international appeal. The huge demand for IB affiliated courses is supported with the surge of 1.9% in the tuition fees of the international schools across the globe. The success story of Whitby School for the past 100 years, also supplements the popularity of IB's curriculum.