Blended Learning Market
According to research findings, the global market size for blended learning is estimated to be worth $107 billion in 2017. The specific market size for blended learning for international Baccalaureate programs on a global scale could not be determined due to the limited availability of information. The market for blended learning varies among higher education institutions as well as among regions across the world. It was found that certain regions such as Europe (91%) widely use this technique, while it is still developing in certain Asian and African countries.
global blended learning market
Despite extensive searching, the global market size for blended learning was not available and had to be triangulated using the existing information. According to an industry report by Docebo, the global e-learning market was valued at $165 billion in 2015 with a CAGR of 5% until 2023. Hence, the market will be worth approximately $182 billion in 2017 ($165 billion*1.05^2).
It was found that in 2015, about 49% of all learning was instructor-led in a classroom without virtual learning component. This indicates that around 51% of all learning has a virtual/e-learning component (100-49). Since the value of the global e-learning market was estimated to be worth $182 billion in 2017, we can calculate that the total learning market was worth $357 billion globally ($182 billion/.51).
While the exact statistics for the blended learning industry was not available, it was found that 29.1% of corporate training was done through blended learning methods in 2014. Due to limited information, we have assumed that all blended learning (teaching) is conducted at a similar level. At a growth of 0.8% annually, this would amount to about 30% by 2017 (29.1*1.008^3). Therefore, the global blended learning market is estimated to be worth approximately $107 billion in 2017. ($357 billion*.3)
blended learning for Baccalaureate programs
There was not enough specific information available to calculate market size or proportion of blended learning within International Baccalaureate programs on a global scale. Howver, according to e-learning Industry, there is an increasing trend for blended learning within the past few years where universities around the world have started to blend traditional classroom teaching with online courses and lessons. For instance, the University of Northern British Columbia includes a program based on blended learning where 50% of lessons are conducted online and 50% face-to-face.
Based on a survey conducted by the EUA, 91% of higher education institutions in Europe use blended learning in their programs. There have been varying levels of success for blended learning in Asia, but countries such as China is still dominated by traditional teaching methods. IB is an example of an institute in the Asia Pacific that offers blended learning in its International Baccalaureate programs.
According to an older research, one of the main challenges in implementing blended learning in Saudi Universities was its traditional university culture. It was also found that in East Africa, there is a network named The Partnership for Enhanced and Blended Learning (PEBL) which assists in the promotion of blending learning within the region's universities through sharing of resources.
In conclusion, the global market for blended learning was estimated to be $107 billion. This was calculated using the global market for e-learning under the assumption that this accounts for 51% of the total learning market. The size of the blended learning market was estimated based on the finding that 29.1% of learning is conducted through blended learning techniques.