Interesting News in Experiential Marketing

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Interesting News in Experiential Marketing

Ten interesting articles from the past month that discuss experiential marketing and provide examples of what companies are doing in this space include articles from Pymnts.com, Business Insider India, TotalRetail, AdWeek and more.

How Experiential Retail Is Giving Physical Stores An Edge

  • This article was published on February 24, 2020, by Pymnts.com.
  • The article is interesting in terms of experiential marketing because it provides up-to-date examples of what retailers are doing in the space, including Yankee Candle, Anthropologie, and Macy's.
  • It also discusses best practices for experiential marketing in retail stores and provides expert commentary.

Smartphones are enabling new kinds of experiential marketing

  • This article was published on February 11, 2020, by ClickZ.
  • The information in this article is interesting because it discusses how "restaurants, bars, stadiums, and other real-world spaces" can use consumers' own mobile phones to provide unique marketing experiences.
  • It also provides examples of companies that are currently using smartphones in their experiential marketing efforts, including UPshow and Appix.

Experiential Marketing: Where is it headed?

  • This article was published on February 25, 2020, by Business Insider India.
  • In this article, a guest author, Nikhil Joshi, provides insights into what is next for experiential marketing, specifically in terms of user-generated content and use of technologies like AR and VR.
  • It also offers examples of companies that are successfully leveraging user-generated content as part of their experiential marketing efforts, including Thomas Cook, CocaCola, and Volvo, among others.

4 Ways to Retain Customers with Event Marketing

  • This article was published on February 27, 2020, by StreetFight.
  • The interesting aspect of this article is that while most articles focus on how experiential marketing can attract new customers, this one focuses on how experiential marketing can retain current customers.
  • Experiential marketing ideas for existing customers include "exclusive access to new products," affiliate programs, VIP experiences, and more.

How Experiential Marketing is Dictating Retail's Future

  • This article was published on February 7, 2020, by TotalRetail.
  • The interesting aspect of this article is that it talks about how customers prefer expert advice through experiences over advertising and the fact that retailers must embrace this form of marketing if they want to thrive in the future.
  • It provides numerous examples of what retailers can do to innovate their marketing processes to benefit their customers.

Experiential Marketing Trends 2020

  • This article was published on February 20, 2020, by Martechcube.
  • The interesting information in this article revolves around new experiential marketing ideas that are trending in various industries.
  • The three trends discussed are art installations, augmented and virtual reality, and experience mapping.

Five Smart Tools to Engage Guests at Events

  • This article was published on February 26, 2020, by Special Events.
  • In this article, a top event professional, Alexander Shumovich, founder and partner of Eventum Premo, offers five tools that he uses to keep guests engaged during events.
  • Among the tools discussed are influencer marketing, interactive polling, gamification, and virtual reality.

King’s Hawaiian Brings a Breakfast Paradise to New York

  • This article was published on February 27, 2020, by AdWeek.
  • This entire article is interesting because it provides an inside look at King's Hawaiian's pop-up, the Breakfast Bungalow, a temporary restaurant in Manhattan that is meant to bring "a Hawaiian escape to New Yorkers in the middle of winter."
  • It is an in-depth piece on how this experiential marketing event was planned and executed, which will help other marketers duplicate its results.

Experience marketing is the new kid on the block

  • This article was published on January 29, 2020, by The Drum.
  • The interesting aspect of this article is that it discusses how experiential marketing itself is not enough because if people aren't sharing their experiences on social media, the marketing efforts will fail.
  • It mentions an experiential marketing event for a Jurassic Park event that did not do well because no one was sharing it and contrasts that event with one from CocaCola that did well.

Valentine's Day Experiential: Consumers Feel the Love with Brand Campaigns

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