Interactive Experiences: Tech Conferences Part 1
Some examples of cool, interactive experiences that have happened at tech conferences include: unique product demo called Docker Dash at the DockerCon 2017 and IBM’s first singular flagship event at IBM Think 2018.
Below you will find a deep dive of our findings.
In order to provide three case studies of cool, interactive experiences that have happened at tech conferences, we defined "cool" as interactive experiences that were noteworthy and were reported on by the press, or had high acceptance by the public at tech conferences in the U. S. in the last two years. We also made sure to include case studies of interesting ways that brands have displayed technology or examples of innovative marketing around products.
We compiled the information by searching for existing case studies for interactive experiences at tech conferences in the U.S. through trusted media sites such as IBM, Eventmarketer and Endgadget. After an exhaustive research we found several lists of brands that provided interactive experiences however, we gathered the cases that meet the criteria and that provided all the information required.
DOCKER: DOCKER DASH
Docker is a tech company leader in the containerization market focused on developers and IT services through an enterprise-grade container platform.
In 2017 and in partnership with Jack Molton, Docker launched a developer conference called DockerCon 2017 presenting a unique product demo called DockerDash.
What made this demo unique, was that It wasn't actually a demo but a game and conference guests weren't guests, they were players.
According to Hubspot, "Docker Dash was a live video game-style simulation of Docker's application platform, and it recruited 5,000 of its enterprise attendees to create an app together by solving a series of fun challenges inside the game. Each challenge presented in Docker Dash allowed the "players" to engage a feature of Docker's product and ultimately complete their app."
Docker Dash engaged more than 3.6 million people. First those who watched and posted about the event from social media reaching 27% of the chatter on Twitter in the firs 3 hours, and then, those who attended DockerCon in person.
After that, DockerCon boosted their social impressions YOY from 2016 to 2017 and gives the company the leadership of the U.S. market since the first day.
DockerCon was defined as a fun, collaborative way to show enterprise software developers why Docker is invested in the containerization market and the value these people can get from Docker's product.
IBM THINK 2018
Think 2018 it's the IBM’s first singular flagship event. In partner with GPJ, IBM combined events, changing strategies to bringing together this series of tech conferences focusing on the tech market around Cloud, Data and A. I.
What made it unique was that the entire event was designed with the attendee in mind, creating a variety of environments which allowed for individualized experiences.
"The Welcome Experience set the expectation and framed the entire experience, with inspirational stories rooted in how IBM is helping to change the world with its technologies. From here, attendees could explore the campuses, which included Services, Cloud and Data, Business and AI, and Modern Infrastructure."
The Think experience and content were organized and designed for specific audiences and organized by campuses.
Each group was paramount to have a "home base" or "campus" where they could find, interact and immerse into stories, case studies or practices using IBM solutions.
Think 2018 engaged over 30,000 global thinkers gathered in Las Vegas from March 19 to 22. What they defined as "Think campuses" brought over 1,500 sessions and targeted networking communities to solve and connect on the innovations that are changing the way business and the world works resulting in a top social trending and share of voice with over 600K live stream views on IBM Cloud Video and over 80% of Think 2018 attendees said they would attend Think 2019.