Insurance Company Marketing

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Marketing and Messaging Examples from Insurers

Some examples of taglines of State Farm are "Drive Safe & Save" and "On The Board". Below other examples of current marketing and messaging for State Farm, Geico, Progressive, Allstate, USAA, Liberty Mutual, and Farmers are provided.

STATE FARM

EXAMPLE # 1

EXAMPLE # 2
  • Tagline: On The Board.
  • Link
  • Value Proposition: State Farm promotes its activities of doing good. It provides a positive image of contributing to the community by doing good.
  • This YouTube publication has been around since 8/12/2019.

EXAMPLE # 3

GEICO

EXAMPLE # 1
  • Tagline: Geico — 15 Minutes Could Save You 15% Or More On Car Insurance.
  • Link
  • Value Proposition: Switching to Geico is easy, fast, and can save the client a lot of money.
  • This YouTube publication has been around since 8/11/2019.

EXAMPLE # 2
  • Tagline: Believe It — Geico Could Save You 15% Or More On Car Insurance.
  • Link
  • Value Proposition: Some things might seem unbelievable. Saving with Geico isn't.
  • This YouTube publication has been around since 8/8/2019.

EXAMPLE # 3

PROGRESSIVE

EXAMPLE # 1
  • Tagline: For Those Who Were Born To Ride.
  • Link
  • Value Proposition: Policies specific to people who ride bikes. Policies start at $75.
  • This YouTube publication has been around since 8/16/2019.

EXAMPLE # 2

EXAMPLE # 3

ALLSTATE

EXAMPLE # 1

EXAMPLE # 2
  • Tagline: With accident forgiveness, Allstate guarantees rates won't go up just because of an accident.
  • Link
  • Value Proposition: Not worrying about rates going up just because of an accident.
  • This YouTube publication has been around since 4/3/2019.

EXAMPLE # 3
  • Tagline: With Claim Rateguard Allstate will not raise rates just because of a claim.
  • Link
  • Value Proposition: Have peace of mind when filing claims without worrying it will affect the insurance rates.
  • This YouTube publication has been around since 4/3/2019.

USAA

EXAMPLE # 1

EXAMPLE # 2

EXAMPLE # 3
  • Tagline: USAA — Start Saving On Insurance Today.
  • Link
  • Value Proposition: USAA provides instant savings. Aimed at active and former military and their families.
  • This YouTube publication has been around since 5/30/2019.

LIBERTY MUTUAL

EXAMPLE # 1

EXAMPLE # 2

EXAMPLE # 3

FARMERS

EXAMPLE # 1
  • Tagline: At Farmers, We Know A Thing Or Two, Because We've Seen A Thing Or Two.
  • Link
  • Value Proposition: Farmers offers to cover almost anything because it has experience and has seen all types of cases.
  • This YouTube publication has been around since 8/9/2019.

EXAMPLE # 2
  • Tagline: At Farmers, We Know A Thing Or Two, Because We've Seen A Thing Or Two.
  • Link
  • Value Proposition: Farmers offers to cover almost anything because it has experience and has seen all types of cases.
  • This YouTube publication has been around since 9/6/2019.

EXAMPLE # 3
  • Tagline: At Farmers, We Know A Thing Or Two, Because We've Seen A Thing Or Two
  • Link
  • Value Proposition: Farmers offers to cover almost anything because it has experience and has seen all types of cases.
  • This YouTube publication has been around since 8/29/2019.
Sources
Sources