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Installment Credit Cards Brazil
The top installment credit cards in Brazil are Elo, with 17.9% market share; Hipercard, with 4% market share; and Diners Club International, with 1% market share. I have compiled the requested details for all three cards on the attached spreadsheet.
Methodology
To find the top three installment cards in Brazil, I first examined the example of the Turkey installment card analysis that you indicated was what you are looking for in a response. I then searched for the installment cards in Brazil that are most commonly used. This led to Elo, which is the number one installment card used in Brazil, with over 80 million cards issued. It was challenging to find the other two top installment cards because their market shares are so low; however, I was able to determine that the Hipercard is popular among lower-income consumers and has 4% of the market share. Finally, I found that in Brazil, Diners Club International offers installment payments; but it is rare to see Brazilians with this card, since it only makes up just 1% of the installment card market.
Using the websites for the three credit cards, I identified their features, target market, product differentiation, and merchant-related offers. All information has been entered in the attached spreadsheet.
Results
The top three installment credit cards in Brazil according to market share are:
It is not known for sure which cards make up the remaining 77% of the installment card market in Brazil, but it is likely that Visa and MasterCard represent the bulk of that percentage. This is because PagBrasil is a payment processing system in Brazil that allows consumers to take advantage of installment payments regardless of the card used. PagBrasil offers installment options for 26 different credit cards, including Visa and MasterCard, which are the most popular forms of payment in Brazil.
Conclusion
Of the installment credit cards available in Brazil, Elo card is the most popular, with a 17.9% market share and 80 million cards issued.