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Inspire Brands: Buffalo Wild Wings
Actions taken by Inspire Brands since 2017 to keep Buffalo Wild Wings relevant include various charitable aids, new themes in their restaurants, rewards programs, partnerships, a new website, and advertisement campaigns.
METHODOLOGY
To provide the actions taken by Inspire Brands to keep Buffalo Wild Wings growing and relevant, we first looked through their press releases in their website, where we found most of the sources. We then searched for additional articles and reports that feature marketing, promotions, and other campaigns that feature Buffalo Wild Wings.
INSPIRE BRANDS: BUFFALO WILD WINGS
2017:
- On April 19, as a part of their Team Up for Kids mission, more than 950 Buffalo Wild Wings restaurants across the US donated 10% of total sales from that day together with 100% of all guest donations made for their annual Community Day fundraiser in support of a local area Boys & Girls Club.
- On June 4, Buffalo Wild Wings announced two new small-format restaurants in Minneapolis metro market called B-Dubs Express. These restaurants were to serve their wings and other flavors in a faster streamlined, counter-service, and sports filled environment to their customers.
- On June 26, Buffalo Wild Wings announced the nationwide rollout of their loyalty program called Blazin' Rewards. Customers could earn points while dining in their restaurants.
- On October 3, as a part of their Team Up for Kids mission, Buffalo Wild Wings announced the start of their annual fundraiser to support Boys & Girls Club youth sports program nationwide.
- On November 15, Buffalo Wild Wings launched their new website to improve ordering online. They created a more dynamic, responsive, and personalized user experience on their website so customers can also enjoy ordering food.
2018:
- On March 13, Buffalo Wild Wings launched a series of in-restaurant and Final Four activations that was aimed at rewarding fans and enhancing their watching experience of the NCAA March Madness.
- On April 18, as a part of their Team Up for Kids mission, more than 1,020 Buffalo Wild Wings restaurants across the US donated 10% of total sales from that day together with 100% of all guest donations made for their annual Community Day fundraiser in support of a local area Boys & Girls Club.
- On September 9, Buffalo Wild Wings announced their partnership with DraftKings for a custom game exclusive to their restaurants. They revealed their new advertising campaign called Escape to Football, and also featured a football-focused menu during the 2018 football season.
- On September 17, Inspire Brands announced that Lyle Tick had become the new president of Buffalo Wild Wings. Lyle Tick was previously the Managing Director for Walgreens Boots Alliance beauty brands business in the Americas.
- On October 3, as a part of their Team Up for Kids mission, Buffalo Wild Wings announced the start of their annual fundraiser to support Boys & Girls Club youth sports program nationwide.
- On October 18, Buffalo Wild Wings debuted their new logo which featured a more distinctive design.
- On December 17, Buffalo Wild Wings unveiled a new design in their restaurant which featured state-of-the-art entertainment system and seating. This new design was first introduced to two locations in Texas, and two more were expected to follow.
2019:
- On January 23, Buffalo Wild Wings announced that they would give everyone in America free chicken wings if the football game on February 3 in Atlanta went to overtime.
- On March 14, Buffalo Wild Wings rolled out custom-designed stools called Jewel Stools in a location in New York and Los Angeles. The stools featured a cooling apparatus for the men's "Jewels" as well as a beer button.