Innovative OTC Healthcare Products

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OTC Global Innovations

There are 4 top OTC healthcare products/services that have been identified below using industry awards earned recently as the metric to determine their global impact.


OVULATION TEST SYSTEM

Overview

Implemented/Released Zone

Innovation Behind It

Metric for Measuring It as A Top Innovation

SINUTAB NASAL SPRAY

Overview

Implemented/Released Zone

Innovation Behind It

Metric for Measuring It as A Top Innovation
  • The product received positive feedback through the campaign as 56% of players provided their phone numbers to join the competition and 6% of users click through to visit the company’s website.
  • The product was ranked Number 1, receiving the Nicholas Halls Award for The Most Innovative Global OTC Marketing Campaign 2018.

MALOFF PROTECT

Overview

Implemented/Released Zone
  • The Medicines and Healthcare products Regulatory Agency (MHRA) agreed to reclassify Maloff Protect tablets from a prescription-only medicine (POM) to a Pharmacy (P) medicine in the UK and it is now available to everyone online.

Innovation Behind It

Metric for Measuring It as A Top Innovation

VIAGRA CONNECT

Overview
Implemented/Released Zone

Innovation behind it

Metric for Measuring It as A Top Innovation


RESEARCH STRATEGY

We began our research on providing 4 of the top global OTC innovations in the past two years by using prestigious and credible awards in the industry as our metric to determine the top brands. Using this strategy, we were able to gather a general overview of each of the 4 brands, along with how they were implemented, released, and the innovation behind it. Unfortunately, the information provided in these sources did not offer a way for us to measure the global impacts of these 4 OTC innovations. 

To find data on how these four brands created a global impact, we continued our research by looking through credible news sources, press releases, and market reports on each of the selected innovations. However, this method did not provide any additional insight that could help us define the direct effect that these innovations have had globally.

As a final attempt to gather this information, we looked for reviews on these OTC brands from industry experts. We also searched social media platforms like Facebook and Twitter for any responses to these OTC brands from consumers. Our aim here was to gather insight into how these products have affected the lives of consumers across the globe. Unfortunately, this strategy did not offer us any additional insights on the global impacts of these brands.

For further details on more top brands by pharmacists' recommendation, you can check Becker's Hospital Review and the Kline Group for the 2017 top-ranked OTC via the digital media.

Sources
Sources