Ingestible Collagens in Beauty

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Ingestible Collagen for Beauty Leaders (China)

Early Findings

  • The Asia-Pacific collagen market is expected to experience a CAGR increase of 4.87% within the next five years.
  • China makes up the largest portion of the Asia Pacific collagen market, standing at 35.48% as of 2017.
  • The top ingestible collagen for beauty leaders in China are Kino Biotech, Hangzhou Nutrition Biotechnology, and Xiamen Hyfine Gelatin.

Key Findings — Kino Biotech

  • Kino Biotech is a bio-nutraceutical and cosmeceutical company based in Singapore.
  • Kino Biotech's beauty and healthcare products reach more than 1.5 billion customers in China, Singapore, Malaysia, Vietnam, Thailand, and Indonesia.
  • The company describes its "functional" (collagen) drinks as the key to its business.
  • Kino Biotech is considered a top company not only because of its ownership of prolific brands such as Kinohimitsu, Activa and Xpertise, but also, due to its exigency in the market.
  • These brands primarily produce ingestible collagen in the form of powder.
  • In 2011, Kino Biotech was still operating under a brick and mortar business model. By the second half of 2015, the company had entered the e-commerce market, formed relationships with pharmaceutical distributors, and established its own e-commerce platform known as Kinofy.
  • As of January 2020, the Kino Biotech share price has experienced a 46% increase in share price over the last three years.

Key Findings — Hangzhou Nutrition Biotechnology Co. Ltd

  • Hangzhou Nutrition is a company that specializes in FSMP (foods for special medical purpose) and collagen peptide powder products.
  • The company's most prominent product is a fish collagen peptide, which is extracted from the bones, scales, and skin of the fish.
  • In 2012, HNB completed a project from the government purposed towards the optimization of fish collagen peptide, and more specifically, its bioavailability as a quality protein.
  • Its inclusion is justified through its accolades -- the aforementioned governmental project was received as an outstanding contribution to the industry, and in 2014, the company was given a top award by the Chinese National Government.

Key Findings — Xiamen Hyfine Gelatin Co. Ltd

  • Xiamen Hyfine Gelatin is a company that specializes in ingestible gelatin that are derived from animal collagen.
  • Among its main products are edible gelatin, protein gelatin, and bone gelatin.
  • The company's inclusion is due to its annual output of 6500 tons of various collagen and certifications.
  • Xiamen Hyfine Gelatin has a strict control on their production, as shown by its FDA, HACCP, ISO9001: 2000, HALAL, and HEALTH certifications (among many others).
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Ingestible Collagen for Beauty Leaders - Analysis 1 (China)

Kino Biotech offers collagen products for beauty purposes through the Kinohimitsu brand. They include Collagen Diamond 5300 Drink, Marine Collagen, Collagen Men Drink, and Collagen Activ. The average ratings for Collagen Diamond 5300 Drink, Marine Collagen, and Collagen Men Drink on Shopee Mall are 5-stars.

Kinohimitsu Collagen Diamond 5300 Drink

  • Kinohimitsu Collagen Diamond 5300 Drink includes 5300mg of collagen peptide. It is designed for “mature skin to restore its youthfulness, resilience, and radiance.” The drink helps consumers boost collagen synthesis and repair damaged collagen fibers.
  • The product’s ingredients include collagen peptide, perilla seed extract, silk protein, soy isoflavone, and apple, lemon and lychee condensed juice.
  • The company claims that the Collagen Diamond 5300 Drink helps consumers to firm up their skin, tighten pores, keep make-up stay on longer, lift bust and buttock, reduce the appearance of fine lines and wrinkles, heal scars, re-densify the skin’s dermis layer, seal in precious moisture, lighten their skin, and strengthen hair and nails.
  • Review from shiqah (5-star): “I can feel and notice the improvement as my skin used to be dry and lack of radiance.”
  • Review from mightybin (5-star): “Very delicious...will consider buying another 1.”
  • Review from kchingwei (5-star): “I like the taste of the drink.”
  • Review from sanghein (5-star): “Spend for your inner beauty!”
  • Review from ongmic (5-star): “Skin feels a bit firmer too.”

Kinohimitsu Marine Collagen

  • Kinohimitsu Marine Collagen offers nourishing ingredients for skin and organs to help consumers defy the signs of aging. The product is free of cholesterol and fats. It is the only collagen product with an anti-glycation effect available in the market.
  • The product’s ingredients include marine collagen, Green Caviar, Formosa Ruby, and vitamin C.
  • The company claims that the Marine Collagen helps consumers to firm, tighten, and brighten their skin, strengthen the hair root, prevent hair fall/breakage, strengthen weak and brittle nails, lift bust, tone body, and support joint and bone health.
  • Review from celine.lch (5-star): “Dry spots on my neck have faded after I have this for about 2 weeks.”
  • Review from highforeheads (5-star): “Taste good even with room temperature water.”
  • Review from spiderred (5-star): “Keeps your skin glowing if (you) take this long term!”
  • Review from pandachuah (5-star): “It works amazingly for me.”
  • Review from greatstuffs (5-star): “Love the lychee taste and great product which brightens your skin!”

Kinohimitsu Collagen Men Drink

  • Kinohimitsu Collagen Men Drink is the first collagen drink designed to meet the specific needs of men's skin. Consumers could expect to see the results in just six days. The product is made of 100% natural ingredients.
  • The product’s ingredients include collagen peptide, perilla seed extract, cactus extract, chicken cartilage, and wheat dextrin.
  • The company claims that the Collagen Men Drink helps consumers to firm up their skin, reduce excessive oil production, create a shine-free complexion, seal in precious moisture within the skin, reduces and prevent blackheads, whiteheads, and blemishes, tighten pores, reduce the appearance of fine lines and wrinkles, re-densify skin dermis, and protect, soothe, and heal damaged skin cells and scars.
  • Review from cyrildawn12 (5-star): “After 6 days of using Collagen diamond my skin feels smoother.”
  • Review from thero67 (5-star): “Good product, can feel the softness after several days.”
  • Review from jefox0609 (5-star): “It gives me that kind of invigorating energy.”
  • Review from derricktan86 (5-star): “Will continue to order.”
  • Review from heriandy (5-star): “Can’t wait to try it out. Recommended!”

Kinohimitsu Collagen Activ

Research Strategy

Singapore-based Kino Biotech offers healthcare and beauty products and services to consumers in China and other parts of Asia through brands such as Kinohimitsu, Activa, and Xpertise. Only the Kinohimitsu brand offers collagen products for beauty purposes. The brand has four collagen products (Collagen Diamond 5300 Drink, Marine Collagen, Collagen Men Drink, and Collagen Activ). Information such as details, ingredients, and claims of the collagen products were obtained by examining the website of Kinohimitsu. It is assumed that the official website is the most credible source for details, ingredients, and claims of the products.

Kino Biotech has launched ecommerce platform Kinofy to distribute Kinohimitsu’s products and other brands to consumers in China. However, the platform does not provide consumer reviews. China-based third-party ecommerce platforms such as Alibaba and others also do not provide consumer reviews for Kinohimitsu’s products. As Kinohimitsu’s online store provides limited reviews, a sampling of consumer reviews for the brand’s collagen products for beauty purposes has been obtained from Singapore-based third-party ecommerce platform Shopee Mall. It is assumed that reviews on Shopee Mall could be used as proxies for consumers in China as Kinohimitsu does not modify its products for different markets. The average ratings for Collagen Diamond 5300 Drink, Marine Collagen, Collagen Men Drink, and Collagen Activ are either 4.9 stars or 5 stars.
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Ingestible Collagen for Beauty Leaders - Analysis 2 (China)

Hangzhou Nutrition Biotechnology Co. Ltd is a company that supplies collagen peptide and FSMP products in China. The company is primarily a supplier and sells in bulk. The team could not find any customer reviews regarding its collagen products for beauty purposes since it does not sell in various e-commerce sites that sell individual products. Additionally, the company requires customers to inquire about quotations from the company. Hence, it has little to no customer reviews.

Collagen Products for Beauty Purposes

Collagen Coffee

Flavored Fish Collagen Solid Drink

Fish Collagen Protein Shake

Flavored Bovine Collagen Solid Drink

Hydrolyzed Collagen Fish

Additional Information

  • The company’s product catalog can be found here, alongside the prices of each product. Please note that because the company is a supplier, all of its products are bought by bulk.
  • Prices range from $6 to $15 per box, and the minimum order is implemented, which ranges between 1000 to 3000 boxes.
  • There is one review from a customer in Alibaba for seaweed collagen powder (an item that is not mentioned in the site). The customer was from Indonesia and rated the product 4.7/5.
  • The minimum order for ordered the product in Alibaba is at 10 kilograms, with a price of $16 to $20 per kilogram.
  • The company’s trader response level is rated to be 4.7/5 in Export Hub.

Research Strategy

The team could not find customer reviews regarding the products of HNB within China or anywhere around the world. This might be because the company does not sell in e-commerce sites, and is primarily a supplier of collagen products, making it unavailable to individual customers.

The research team started the search by looking into the Hangzhou Nutrition Biotechnology Co., Ltd’s list of products on its website. We found that the company produces multiple collagen products. The team only included products that were offered or can be applied for beauty purposes. The company website provided information regarding the application of the products, the ingredients, and the claims of what the product can do. We used this source since it is the most reliable, considering that the company is registered from various organizations that check collagen products in China.

We then proceeded to look into customer reviews regarding the products of the company. The team first looked into the company website to see where they sell their products online. However, we could not find any information regarding on which online platform they are selling, only inquiries regarding their products. We found that the company offers samples and small orders, and accepts payment through Western Union or Paypal, but there was no information whether they sell online or not. Because of the lack of information on the company website, we decided to leverage big e-commerce platforms in China, which include Tao Bao, Alibaba, T Mall, and others. We hypothesized that if the company sells online, it is highly possible that customer reviews regarding their products would be present in these e-commerce sites.

Currently, the company has one review in Alibaba, and it was the only confirmed transaction in 2019. The company had two other transactions in 2015 and 2018. However, none of the other transactions had been reviewed. All transactions were bought in bulk. offers the company’s product catalog, but it does not sell its products on the platform. It only provides a way to contact the company. Once again, the product catalog was priced by bulk orders. We then visited other e-commerce sites in China, such as T Mall, Tao Bao, 360 buy, Suning, and others, but we could not find the company’s products on these sites. After the search, we then concluded that HNB’s products could not be found in other leading Chinese e-commerce sites such as T Mall and Tao Bao.

Because of this information and the fact that the company sells by bulk, we had decided to look into wholesale Chinese e-commerce sites such as, DH Gate, and others for customer reviews. During this search, we were only able to find the information we found earlier from Alibaba and We then decided to look into the customers of HNB or companies that it might supply. We hypothesized that these companies might include a review of HNB and its products or may even mention the quality of its products. We once again visited the website of the company to see whether they stated their customers there. However, the website had no such information. We then decided to visit various business sites such as Zoom Info, Crunchbase, eWorldTrade, and others to see if they have listed the companies that work with HNB or trade with the company. After the search, we were not able to find any useful information. We also tried triangulating the company’s customers or the companies that it works with, by looking into its shipments using third-party shipment tracking sites such as Import Key and Import Genius. However, none of these sources could provide shipment information regarding the company.

Due to the lack of information from the previous strategy, the team decided to shift our research strategy to look into the company’s social media page. We visited the company’s Facebook page and looked into reviews regarding the company to see whether costumers are leaving reviews for its products. However, after this search, we found that there are no customer reviews found on the company’s Facebook page. The company also did not list any companies or customers that it primarily supplies. The company had links to other social media pages, but they only redirect back to the site. Once again, because of the lack of information, we decided to shift our strategy.

Lastly, the team then decided to expand the search to include global e-commerce and review sites. This includes Amazon, eBay, and others. We hypothesized that by looking into these sites, we might find reviews regarding the company’s products since they ship to other countries as well, as stated by Alibaba and the company’s website. Both eBay and Amazon do not sell the company’s product, but Export Hub has a company profile. The profile stated that the company is primarily a supplier.

After the exhaustive search, the team concluded that reviews for the products from Huang Zhou Nutrition Biotechnology is not available due to the company being primarily a supplier and does not sell to individual customers. The company’s contact information is found on its website, and they allow inquiries for bulk order quotations.
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Ingestible Collagen for Beauty Leaders - Analysis 3 (China)

Xiamen Hyfine Gelatin Co., Ltd is a company in China that supplies collagen and gelatin products under the brand name Hyfine. Xiamen Hyfine Gelatin's manufactures and exports products that fall into four main categories: edible gelatin, pharmaceutical gelatin, industrial gelatin and animal collagen. It appears to only sells its product in bulk. The only websites that advertise and sell its products are business-to-business (B2B) websites, such as Alibaba and OKCHEM. Hyfine does not claim any beauty or health benefits to its products, though some sellers do. Also, customer reviews are limited to what could be found on those B2B websites.

Collagen Products for Beauty Purposes

"[H]ydrolyzed fish collagen powder peptides for health food grade and cosmetics"

  • Alibaba markets and sells this collagen powder from Hyfine with the function "Beauty Products."
  • It is sold at $2.00 to $4.50 per kilogram with a minimum order of 1,000 kilograms, with the latest price available only by request.
  • It is marketed as 99% pure.
  • There are two buyer reviews: 1) 5/5 Stars "[N]ice service and product quality good. [F]or so long time Hyfine do the nice job. [We]e will continue to do big nice business in future;" and 2) 4/5 Stars "The fish collagen is good dissolve in cold water but got slight smell but acceptable."

Pure Hydrolyzed Collagen Protein Powder Collagen Protein

Research Strategy

The research team started by investigating the company's website, its Products pages in particular. Its products descriptions are not concerned with any particular benefits of its products, only a description of what the product is comprised. It appears to offer only sales in bulk and offers no apparent price list. General Internet searches were conducted to find where the company's products were marketed and sold. E-commerce sites were also investigated, and that is where the only useful information was found with regard to product targeted towards beauty.

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Ingestible Collagen for Beauty Leaders (UK)

Most ingestible collagen products on the market gear their advertising towards the cosmetic benefits of collagen. Three of the top sellers in the United Kingdom are actually British companies that prominently display both their British heritage and ethical concerns.


  • Dietapplements is a British company that manufactures in a British facility. It sells only one product, Dietapplements, featuring marine collagen as its primary ingredient.
  • Dietapplements "[S]upports Skin, Nails, Hair, Energy, Metabolism, Bones, Muscles, Cartilage, Immune System, Nervous System. Protects from Fatigue & Antioxidation."
  • Dietapplements is the top-selling collagen product sold at Amazon UK, the United Kingdom's top online retailer.
  • For each bottle sold, a donation is made to Action Medical Research, a British charity that benefits medical research affecting children.

Edible Health


  • Nutravita was established in the United Kingdom in 2014 with all its manufacturing done there.
  • Its Premium Bovine Collagen is the #6 top selling collagen product on Amazon UK's Best Sellers list. It also sells a Premium Marine Collagen product.
  • The literature for its collagen products notes their benefits to beauty, hair and skin in particular, stating: "Collagen is found in the dermis, or middle layer, of skin that gives it its fullness and plumpness."
  • Nutravita not only donates a portion of its profits to charities but also donates its supplements to countries in the world experiencing serious nutrient deficiencies.

Research Strategy

After an exhaustive Internet search, it was clear that there would be no relevant statistics available for this niche market especially limited to the United Kingdom. All top product lists available are quality rankings as determined by the publication, which have no bearing on sales. As a proxy, we looked at the best-selling collagen products sold by Amazon UK, the United Kingdom's top e-commerce website, estimated by monthly traffic. We examined the top fifty best-selling products and chose the top three that were both manufactured by British companies and geared towards characteristics associated with beauty. We hoped to compare these results to other e-commerce websites, but only one other in the top ten, eBay UK, sells relevant products. Unfortunately, eBay does not (at least apparently) allow for a best-selling sort.

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Ingestible Collagen for Beauty Leaders - Analysis 1 (UK)

Dietapplements offers only one collagen product for beauty purposes known as the "Hydrolyzed Marine Collagen Type 1&3 & Hyaluronic Acid with Vitamins C, E, B2, Copper, Zinc & Iodine" which supports glowing smooth skin, prevents premature skin aging, and protects individuals from fatigue and antioxidation.

Collagen Products for Beauty

Product Ingredients

  • Marine Collagen is the primary ingredient in Dietapplement's Hydrolyzed Marine Collagen Type 1&3.
  • Marine Collagen is rich in amino acids such as Tryptophan, Proline, Glutamic, Aspartic, Leucine, Glysine, Valine, Alanine, Lysine, Serine, Cysteine, Arginine, and Histidine.
  • The Hyaluronic Acid component helps to maintain healthy joints.
  • According to Dietapplements, all ingredients used to make the product were examined microbiologically and released by an accredited laboratory in the United Kingdom.
  • Other vitamins and supplements contained in the product include Hyaluronic Acid, Vitamins C, E, B2, Copper, Zinc & Iodine.
  • The essential supplements made up of vitamins and minerals help to support beauty & intense exercise.
  • The unique combination of Collagen, Hyaluronic acid and Vitamin E, Vitamin B2, Vitamin C, Copper, Zinc & Iodine works best to support smooth and glowing, smooth skin.

Product Claims.

Sample Product Reviews

Research Strategy

In our research, we primarily focused on Dietapplements' website to retrieve information on the company's collagen beauty products. We did so with the hope of finding a listing of the products as well as ingredients. We found out that the company only produces one collagen product, the 'Hydrolyzed Marine Collagen Type 1&3'. The website contained a listing of ingredients, vitamin and mineral supplements found in the product, and included the same under the findings section. The research team also found health claims, which, according to the company, are 'authorized health claims complying with the EU register of nutrition and health claims.'

We have also utilized Amazon UK to source for some customer ratings and reviews of Dietapplements' collagen. We did so because the product is listed on Amazon and many customers buy the product through the e-commerce platform and voluntarily leave reviews after purchases. Our team chose the reviews that have the 'verified purchase' status as listed on the platform.
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Ingestible Collagen for Beauty Leaders - Analysis 2 (UK)

Edible Health primarily offers collagen powder supplements in the United Kingdom. They offer three collagen products for beauty: Hydrolyzed Bovine Collagen Powder, Hydrolyzed Marine Collagen Powder, and Anti-Ageing Collagen Powder. Additional information including ingredients, claims, and reviews of the products are provided below.

Collagen Products for Beauty

  • Edible Health offers three collagen products for beauty, namely the Hydrolyzed Bovine Collagen Powder, Hydrolyzed Marine Collagen Powder, and Anti-Ageing Collagen Powder.
  • The powder form allows for increased collagen intake of up to 400 grams per month, compared to sachet and capsule forms which only support up to 204 grams and 21 grams a month, respectively. The recommended intake for the product is 13 grams or roughly 3 teaspoons daily.
  • The products are designed to be mixed with food and beverages as Edible Health's website suggests adding it to "coffee, tea, smoothies, warm lemon water, yogurt, porridge, soup, curry, bolognese, casseroles, dressings or baking".
  • Edible Health collagen powders are available in 400-gram tubs or pouches weighing 200, 400, 1000, and 2000 grams.


  • The hydrolyzed bovine and marine collagen powders are made from "100% pure bovine/marine hydrolyzed collagen protein peptides" respectively using an alkaline manufacturing process.
  • The bovine collagen originates from skins of non-GMO Brazilian cattle free from “antibiotics, hormones, preservatives, and anabolic steroids”. Meanwhile, the marine collagen is only sourced from the skins of Tilapia and Pangasius fish.
  • According to its Amazon listing, the anti-aging collagen powder is made from “100% hydrolyzed bovine collagen pure protein peptides powder, citrus bbbioflavonoid complex, vitamin C (as ascorbic acid & acerola juice), hyaluronic acid, rutin, chondroitin sulfate, resveratrol, vitamin E (as natural D-Alpha succinate), MSM, vitamin B2 (as riboflavin), zinc (as zinc bisglycinate), and biotin”.
  • All the products are BSE safe and free from any solvents, heavy metals, artificial drugs, gluten, soy, dairy, and sugar.

Product Claims

  • Edible Health claims that their hydrolyzed and marine bovine collagen powders are the “best-selling” bovine and marine collagen powders on Amazon UK, respectively. Its Amazon listings also claim that the product to be “great for wrinkles, plumping skin, strengthening hair and nails, sports recovery, metabolism, cartilage, gut health, healthy brain, and heart function”.
  • The anti-aging collagen powder is claimed to “fight all signs of aging” when used daily. Its Amazon listing claims that the contained collagen “decreases wrinkles, hydrates, and plumps skin, increases skin elasticity, enhances skin beauty, strengthens hair and nails, reduces inflammation and pain, boosts metabolism, improves bone density, decreases cholesterol and cellulite”. Additional benefits of the product ingredients include increased immune system health, faster wound healing, assisted lubrication of skin, eyes & joints, stronger blood vessels, healthier joints, better hormone production, and others.
  • The products provide “proven results backed by science” and are “easy to prepare”. The company claims that results should be visible within 4 to 8 weeks of consistent intake.

Consumer Reviews for Bovine Collagen Powder

Consumer Reviews for Marine Collagen Powder

  • The hydrolyzed marine collagen powder received a rating of 4.4 out of 5 calculated by Amazon from 123 ratings. Notable highlighted repeating keywords include: “hair and nails”, “mixes easily”, “arrived the next”, “next day”, and “joint pain”. The most recent review titles include:
  • Satisfied.” — miki bella (5 stars)
  • Early days but a small change noticed...” — Clare Aldridge (4 stars)
  • Halal!” — Anita (2 stars)
  • “Updated monthly reviews on the collagen product results. Watch this space!” — Jennifer Baker (5 stars)
  • You are responsible and high quality!!” — Leonardo (5 stars)

Consumer Reviews for Anti-Aging Collagen Powder

Research Strategy

Edible Health primarily offers collagen powder supplements in the United Kingdom. We've only chosen to list the three products above because they had featured beauty benefits in their product listings and descriptions. The gut health collagen powder is omitted as the product is “designed specifically for improving digestion, bowel inflammation and general gut health” according to its product listing and did not feature any direct beauty benefits in its listings. The activated charcoal and vitamin D3 capsules were also omitted from the research to maintain relevance to the research scope specific to collagen products.
Details such as product description, ingredients, claims, and reviews of the collagen products were sourced from the official website and Amazon listings as they are deemed most credible. Information from Edible Health’s official online store was cross-checked with the Amazon listings to ensure information accuracy. We’ve also confirmed that there is no conflict between the information from the two sources. The products' health and benefit claims were mainly sourced from official Amazon listings for its in-depth and extensive coverage.
Both Edible Health’s official online store and Amazon listings feature product reviews. However, we’ve only taken Amazon reviews into account as they are less susceptible to biased edits and manipulation compared to official online store reviews. We’ve included information on the calculated scores and repetitive keywords highlighted by Amazon to summarize the overall reception of the products. We’ve also provided 5 samples of the most recent consumer review titles for each product. Screenshots of the reviews were provided as Amazon's URLs were not fully compatible with the Wonder platform.
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Ingestible Collagen for Beauty Leaders - Analysis 3 (UK)

Nutravita, founded in 2014, offers a range of vitamins and supplements made from natural ingredients. The company offers two collagen products out of 35, namely Pure Hydrolysed Bovine Collagen Powder and Hydrolysed Marine Collagen with Hyaluronic Acid.

Product List

  • Pure Hydrolysed Bovine Collagen Powder: The product, made of 450g of premium protein powder, uses hydrolysed collagen peptides. This means that the amino acids are already broken down, making digestion easier and absorption, quicker.
  • Hydrolysed Marine Collagen with Hyaluronic Acid: The product is mixed with hydrating hyaluronic acid as well as Vitamins C and E, which helps in collagen formation and cell protection. It also contains Vitamin B2, Zinc, Copper, and Iodine.

Product Ingredients

  • The Pure Hydrolysed Bovine Collagen Powder contains 100% natural bovine hydrolysed collagen peptides.
  • The Hydrolysed Marine Collagen with Hyaluronic Acid contains hydrolysed marine collagen from fish, capsule shell made of vegetable cellulose (HPMC), Hyaluronic Acid, Vitamin C or L-Ascorbic Acid, Natural Vitamin E (D-Alpha Tocopherol Succinate), Vitamin B2 or Riboflavin, Zinc Citrate, Copper Gluconate, and Potassium Iodide.

Product Claims

  • Claims for the Pure Hydrolysed Bovine Collagen Powder include that it contains 72 Calories per serving, it is 100% natural, sourced from Europe, has zero sugar, GMO-free, and unflavoured.
  • Claims for the Hydrolysed Marine Collagen with Hyaluronic Acid include that it is sourced from fish via a sustainable and environmentally friendly method. Other claims are that Vitamin C is instrumental in the normal formation of collagen for normal skin, bone, and blood vessel functioning, while Vitamin E helps protect cells from oxidative stress and that Vitamin B2, Zinc, Copper and Iodine aid in protein synthesis. Also, the marine collagen is recommended for those with a ketogenic diet since collagen peptides are abundant in amino acids, which is key in proper keto diet maintenance.

Nutravita's prodcut review section (Pure Hydrolysed Bovine Collagen Powder)

  • From Nutravita's product review section, the Pure Hydrolysed Bovine Collagen Powder received an average of 5 stars from 197 reviews.
  • On September 24, 2019, Sid rated the product 5 stars, stating, "Good quality powder that's easy to add to liquids and food. I've been using for a couple of weeks and now and pleased with it so far. The collagen powder dissolves well in water and other liquids. I've added to food also as a supplement while cooking so it's versatile in use. The taste does take a few days to get used to though".
  • On September 21, 2019, Veronika Nagy rated the product 5 stars, stating, "Really good product at a good price. This is my first collagen powder what I tried, but I am more than happy with it. My skin improved a lot since I use it, highly recommend".
  • On July 15, 2019, Ginny Monroe gave the product 5 stars, stating, "Excellent Bovine Collagen Powder. I, 1000% recommend.I have been using Bovine Collagen Powder for seven months now, these are the benefits I have seen:-Skin repair, nail repair, brighter eyes, more energy, and over all better health".

Amazon UK's Product Review Section (Pure Hydrolysed Bovine Collagen Powder)

  • From Amazon UK's product review section, the Pure Hydrolysed Bovine Collagen Powder received an average of 4.6 stars from 370 reviews (81% were 5 stars).
  • On July 17, 2019, C Schulz rated the product 5 stars, stating, "Keto. Great product. Dissolves in hot and cold water. Perfect for my keto shakes or my bullet proof coffees. My hair is looking and feeling great and my nails are harder."
  • On December 31, 2019, Heyjude rated the product 4 stars, stating, "Hi only been using this product for a couple of days so can't really give accurate feed back yet, but it was delivered quickly and well packaged, but have noticed it doesn't dissolve as easily as another brand that I have bought before, but saying that, it does dissolve with a bit more stirring, I find it tasteless which is good, will review again at a later date, so far so good."
  • On November 15, 2019, Valerie rated the product 4 stars, stating, "Good product. This product is good value for money, it is easy to take and has very little taste, it doesn't dissolve as good as others do, but that doesn't seem to make any difference to the quality. I will buy this again."

Nutraviata's Product Review Section (Hydrolysed Marine Collagen with Hyaluronic Acid)

  • From Nutravita's product review section, Hydrolysed Marine Collagen with Hyaluronic Acid received an average of 4.5 stars from 42 reviews.
  • On January 4, 2020, Andy rated the product 5 stars, stating, "Wow product. Best tablets i have tried, skin, hair and nails look great, can really see and feel the benefit of this product. As getting older noticed changes in my hair, skin etc, these tablets have virtually reversed this. Love that they are a UK product too, gives me confidence to buy and use safely".
  • On December 17, 2019, Louise rated the product 5 stars, stating, "It helps me. I have been taken Collagen for a long time and find it works. It was much more expensive than this one and I was so pleased to see it cheaper by a firm I trust".
  • On November 18, 2019, Chatelaine rated the product 5 stars, stating, "A useful supplement and attractive packaging. A useful supplement and attractive packaging".

Amazon UK's Product Review Section (Hydrolysed Marine Collagen with Hyaluronic Acid)

  • From Amazon UK's product review section, Hydrolysed Marine Collagen with Hyaluronic Acid received an average of 4.6 stars from 74 reviews (84% were 5 stars).
  • On December 22, 2019, Blackjynx rated the product 5 stars, stating, "Relief! These are simply a godsend to help with the pain I get in my joints now the colder weather is here! I’ve been taking them regularly now & I've noticed an improvement!"
  • On November 24, 2019, Miss F rated the product 5 stars, stating, "Marine collagen. Ive only been taking these for a week and I'm happy with them, i feel my skin is brighter not as spotty...will be buying again and continue to use them..."
  • On December 2, 2019, a kindle customer rated the product 3 stars, stating, "A OK product from a trusted company. I have tried several nutrivita products previously, and chose this marine collagen based on those experiences. I don't notice much of a day to day difference, and the taste of these capsules is quite off putting (I have also used nutrivita's coq10 which also comes in capsules and does not have the same plastic "taste" as these do). As a result, I will finish the bottle but I won't be reordering. Edit - Just updating to add that I bought this at £7.99 as the price is constantly creeping up."


To satisfy the specified criteria, we primarily used Nutravita's website to identify the number of collagen products being sold (i.e. 2 of 35 products), as well as their ingredients, claims, and site-based (Nutrativa website) consumer reviews. The website of the company producing the products remains the most reliable online source.

Amazon UK was also judiciously exploited to add more information regarding product description, ingredients, claims, and reviews. Amazon UK, apart from its leadership in online shopping, was chosen as a secondary source due to its richer and more real-time product data and information. Particularly with the consumer reviews, Amazon UK provided measured outcomes (i.e. percentage of 5-star reviews, which helped in corroborating site-based reviews).
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Ingestible Collagen for Beauty Leaders (Canada)

After an extensive search through industry-related websites, beauty publications, and e-commerce platforms, details about the top beauty companies with ingestible collagen products do not appear to be available in the public domain. However, the research team was able to gather valuable insights about which companies provide ingestible collagen and are highly recommended in Canada.

Useful Findings

  • According to magazine, Fast Company, Vital Proteins, a Chicago based wellness/beauty company, have cornered the ingestible collagen market, and is "found in 20,000 stores" in the United States. It is a tub of bovine collagen powder that comes in two sizes (10 and 20 oz) and six flavors (chocolate almond sea salt, mixed berry, lemon vanilla, raspberry lemon, mint chocolate & peanut butter chocolate). It is ranked number 5 on Amazon Canada's list of best-selling collagen supplements, and is listed in Best Health's list of available collagen supplements in Canada. As at the time of research their website could not be accessed for reasons unknown.
  • Apart from Vital Proteins, who are currently positioned as a beauty company, most of the companies offering ingestible collagen products in Canada were listed as pharmaceutical/health and wellness companies. The only other beauty company found, that offers ingestible collagen, is an Australian company- Vida glow; however, no data on their performance in the Canadian market could be found in the public domain. According to HSPI publication, Cosmetic Business, Vida Glow ships to over 100 countries. The company offers marine collagen supplement in powdered form.
  • Allied Market Research released a report on the hydrolyzed collagen market, stating that North America dominates the global market, and listing Nitta Gelatin as one of its key players. Markets and Markets released a report as well, and also named Nitta Gelatin as one of the key players in the market on a global scale. The company offers a range of gelatin, collagen and collagen peptides in the categories of 'Food and Beverage', 'Pharmaceutical and Neutraceutical', 'Biomedical Research and Technology.'
  • Another company who may be a major player in the Canadian ingestible collagen market, based on popularity in the region, is Jamieson Vitamins. The company offers a bottle of 60 caplets and according to Best Health, has been clinically proven to reduce wrinkles and fine lines in 28 days.

Research Strategy

The first attempt at research was to discover the leading beauty companies in Canada, after which we went through their product listings to confirm whether they offered any ingestible collagen products. This took us through websites such as Huffington Post, Canadian Living, Cosmetic Business and Best Health, as well as company websites such as Marc Anthony, Deciem, and Sage Natural Wellness among others.

Research continued by attempting to discover the leading producers of ingestible collagen in Canada and North America, during which we discovered the list by Best Health and the piece by Fast Company on Vital Proteins. We also came across Nitta Gelatin, but could find no data on its influence or popularity in Canada. Sometime during this process, it occurred to us to look up the best-selling collagen supplements on Amazon Canada, which served as confirmation, in addition to the Best Health list, that Vital Proteins could indeed be one of the major beauty companies offering ingestible collagen.

Our last attempt was to look for reports analyzing the ingestible collagen market in Canada, during which we discovered the reports by Allied Market Research and Markets and Markets that confirmed Nitta Gelatin as a key player in the global hydrolyzed collagen market. The only other company we discovered in our search that had any data or information relating to its popularity in Canada, was Jamieson Vitamins, and thus we included it in our useful findings.

We speculate that the required data is not available, because ingestible collagen beauty market, though established in the pharmaceutical sector and by a few key players in the beauty industry, is still a growing one that requires the participation of more organizations before information like that requested in the research criteria of this assignment.

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Ingestible Collagen for Beauty Leaders - Analysis 1 (Canada)

Vital Proteins is a company that provides products that promote health, fitness, and beauty. Their collagen products that are offered for beauty purposes are Beauty Collagen, Collagen Beauty Glow, and Collagen Beauty Greens.

Beauty Collagen

Product Claims



  • Review from Kristy R. (1-star) (Watermelon Mint): “Only because I can’t give a negative number. It smells wonderful, but it was difficult to meltdown, and the taste was atrocious.”
  • Review from Caitlyn J. (3-star) (Watermelon Mint): “I wanted to love this product, and if you have suggestions, please help, I cannot handle the jelly-like texture it has and how it coats your mouth. The flavor is fine. Maybe blending with ice or adding something else will make it awesome, but for now, it’s meh.”
  • Review from Anita H. (5-star) (Lavender Lemon): “It’s just downright delicious and refreshing!!!”
  • Review from Rebecca D. (5-star) (Tropical Hibiscus): “I have been using this for one month and my skin noticeably clearer and brighter. I put it in my fruit smoothies, and it dissolves perfectly. I will be purchasing this.”
  • Review from Ashley (5-star) (Strawberry Lemon): “I’ve tried a couple of different flavors, and this one, in my opinion, is the best! I used to have to add a little bit of flavored drink mix to it just to get it down, but I don’t add anything to this one. It tastes great!”

Collagen Beauty Glow

Product Claims

  • Another collection of items that Vital Proteins sell for beauty purposes is its Collagen Beauty Glow collection.
  • The company claims that this collection of products have the ability to “support glowing skin, hair, and nails.” These products are a soluble powder that can be added to water, smoothies, teas, and others.
  • It comes in three flavors, namely, Tropical Hibiscus, Lavender Lemon, and Strawberry Lemon.
  • The price of each product in the collection is $55.
  • Reviews of the entire collection averages at 3.5/5.



  • Review from Carmen M. (5-star)(Tropical Hibiscus): “I read some reviews about the taste being not the greatest, I love the flavor is very settle, I love the color pink of the powder and the bottle it comes in with.”
  • Review from Amina K. (1-star) (Tropical Hibiscus): “I thought this would taste so good, and I love all of the other vital proteins products, but this tastes absolutely horrible.. such a waste of money I used mine once and never again. Can’t even return it because I opened it.”
  • Review from Karen C. (3-star) (Lavender Lemon): “I love your product. However, this is not my most favorite flavor.”
  • Review from Stephanie H. (5-star) (Strawberry Lemon): “Goes really well with smoothies.”
  • Review from Rachael T. (5-star) (Strawberry Lemon): “Best collagen I’ve had in a while. Wish it wasn’t as expensive as it is, For such a small amount, I’d buy it more often. But still amazing!”

Collagen Beauty Greens

Product Claims



  • Review from Eva W. (5-star): “This is my favorite greens powder I have ever tasted! It tastes like greens- nothing artificially sweet with a very subtle and natural hint of vanilla/coconut. And to get my collagen fill while I am at it? This is a holy grail product for me.”
  • Review from Sandra M. (5-star): “It tastes delicious!!!! I’ve purchased different collagens in the past, and they all taste like medicine, this one I actually enjoy. I’m a regular customer now.”
  • Review from Kimberly F. (4-star): “First time using this product. I have found that adding it to plain yogurt with fruit is a great breakfast option. It feels healthy, while it doesn’t taste anything like vanilla or coconut.”
  • Review from Kate C. (2-star): “I am a huge fan of vital proteins, I love their unflavored Marine collagen, and I cannot live without their collagen creamer in vanilla. I was excited to try this and stuck with it for a few months despite the fact that it has an unpleasant taste (I’d imagine what seaweed tastes like). I finally had to give it up as I decided there were better ways to come by collagen (see products mentioned above)! Still a super fan of this company and love what they do!”
  • Review from Kristin M. (4-star): “Amazing product but too expensive for shipping and exchange when ordering from Canada.”

Research Strategy

The team started the search by looking into the Vital Proteins website. We looked into each of their products, their ingredients, the company’s claims, and reviews regarding the products. We bifurcated products that included collagen and were offered as beauty products. Information such as details, ingredients, and claims of the collagen products was obtained by examining the website of Vital Proteins. It is assumed that the official website is the most credible source for details, ingredients, and claims of the products. Additionally, since the website store offered reviews from verified buyers, we decided to use that information as well. Please note that all reviews in this research were chosen from verified buyers.
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Ingestible Collagen for Beauty Leaders - Analysis 2 (Canada)

VidaGlow is an Australian beauty company that offers a wide range of ingestible collagen products, including marine collagen powders, beauty powders, beauty protein bars, and collagen-infused sparkling water. VidaGlow makes several claims about their products' ability to improve the condition of hair, skin, and nails. They have very positive reviews on multiple sites.

VidaGlow products

  • VidaGlow has a very diverse and large selection of products, including eleven different marine collagen powders and protein bars, sparkling water infused with collagen, and multiple value packs with collagen products.
  • This company also offers seven different types of "beauty powders" that target beauty, wellness, and health needs. This includes a line of protein powders.
  • The marine collagen powder comes in original, blueberry, mango, peach, pineapple, cranberry and lime, and mocha flavors. There is also a "Glow Essential" package that includes the VidaGlow hair, skin, and nails collection, along with a sample of Cacao Maple collagen.
  • The beauty powders offered by VidaGlow are offered in cacao maple, lemon and lime, pineapple and mint, vanilla chai, banana and cinnamon, and chocolate flavors. The beauty protein powder sachets are available in the same flavors.


  • For the original marine collagen products, the only ingredient is natural marine collagen. For the flavored version of the marine collagen product line, the specified flavor of the juice is added to the collagen, along with stevia.
  • The one exception to this is the Marine Collagen in mango flavor. This contains Kensington Pride mango powder, along with the natural marine collagen powder.
  • The ingredients for the beauty powders include a mixture of organic pea protein, artichoke inulin powder, an organic fermented blend of sweet potatoes, pumpkin seeds, sunflower seeds, flaxseed, millet, quinoa, spinach, spirulina, chia seeds, and the organic forms of the two base ingredients for each.
  • The sparkling water with collagen contains a variety of ingredients, including carbonated mineral water, collagen, natural flavoring, erythritol, citric acid, steviol, glycosides, natural anthocyanins, and vitamin C.
  • The beauty collagen protein bars consist of almonds, coconut, organic dates, marine collagen (7%), pure maple syrup, raw organic cacao (5%), vanilla, and organic coconut oil.

Product claims

  • The products from VidaGlow make several claims. The first collection is described as a natural collagen peptide powder. VidaGlow states that this powder is made from the scales of fish and has an absorption rate of 90%. They claim that this type of powder can improve skin hydration by 91%.
  • VidaGlow also claims that, according to recent clinical studies, marine collagen is capable of restoring skin to a youthful appearance and improves skin tone and texture. Additionally, VidaGlow states that marine collagen can also significantly improve the quality of skin and nails.
  • The "beauty powder" product line seems to have a range of benefits that includes healthy skin (the only obvious physical beauty effect). This product line also contributes to decreased stress levels, mental clarity, and increased energy.

Customer reviews

  • VidaGlow's product reviews on AdoreBeauty are overall very positive. Reviewers seem to be generally satisfied with VidaGlow collagen products. The website contains 34 reviews and an average rating of 4.4 stars.
  • A sample rating from Michelle on the AdoreBeauty website reads: " I started drinking these when my mum got me a box and have never looked back! They seem to really help with helping my dehydrated skin and making my skin more resilient overall? My skin just looks and feels much healthier! The original is my go to flavor because it's really mild but I have also tried the blueberry and peach they're all great."
  • Another review from Laura on AdoreBeauty states: " Have been using this for a month and have definitely noticed my skin is more hydrated, smoother, and I have had no breakouts (I am generally prone to breakouts every fortnight or so). I will be buying again!
  • Although VidaGlow's products are slightly lower, they still have an average rating of 3.5 stars on Amazon. One user on Amazon named Selma writes: "I have terrible nails and tried this after reading about it. I can definitely recommend it because my nails are longer and stronger since starting this."
  • Another review on Amazon by a user named sgordon, however, says: "My hair seems to be growing faster, but it does nothing for my nails or skin. My hairdresser swears by it."
  • Tee Hong, a very satisfied user of VidaGlow's products posted a review, along with before and after pictures on VidaGlow's Facebook page. Her review states, "Effectively improve of skin moisture for dryness and even skin tone, amazing results!"
  • Based on these reviews, it seems that skin elasticity and improved moisturization from VidaGlow products are common.

Research Strategy

We began this project by doing a very extensive analysis of VidaGlow's company website. It was first necessary to review their entire product line to get an idea of what they offer and the ingredients listed in each type. The claims of this company are also easily accessible on their website in the "About Us" section. Hence, a good portion of the research was spent reviewing information available directly on their website. We also checked additional websites (such as Amazon) to ensure that the ingredients and claims were congruent, which proved to be the case.

Finally, we searched for variety when providing the sampling of reviews on the products. By researching available reviews on a different beauty website, on Amazon, and on Facebook, we were able to conclude that the public generally feels positive about these products. This was necessary in order to weed out any potential fake reviews. By choosing a beauty website that was not related to VidaGlow, we believed we would get more genuine feedback. We also compared the claims made by VidaGlow to that of the reviews, and it seems that skin elasticity and improved skin hydration are common themes.
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Ingestible Collagen for Beauty Leaders - Analysis 3 (Canada)

Jamieson’s collagen products for beauty purposes include the Collagen Anti-Wrinkle and Collagen Anti-Wrinkle Liquid. The main ingredient for the Collagen Anti-Wrinkle is Verisol Hydrolyzed Collagen. The ingredients for the Collagen Anti-Wrinkle Liquid include Verisol Hydrolyzed Collagen, Biotin, and others.

Jamieson Collagen Anti-Wrinkle

  • Consumers who take Jamieson Collagen Anti-Wrinkle caplets could expect to achieve “firmer, more youthful-looking skin.” The product is suitable for adults only, and three caplets should be taken daily. Each bottle contains 60 caplets.
  • The product’s ingredients include Verisol Hydrolyzed Collagen, cellulose, titanium dioxide, polyethylene glycol, modified cellulose gum, vegetable magnesium stearate, polyvinyl alcohol, and purified magnesium silicate.
  • The company claims that the Collagen Anti-Wrinkle helps consumers to reduce wrinkles and fine lines within 28 days and improve the appearance and elasticity of their skin.
  • Review from Mlle Violetta (5-star) on Amazon Canada: “This is one of my holy grail products.”
  • Review from Jane (5-star) on Amazon Canada: “It is very good.
  • Review from Meghan Brown (5-star) on Amazon Canada: “Great stuff.
  • Review from Christine Hudder (4-star) on Amazon Canada: “There wasn't a dramatic difference but I noticed that some lines were reduced.”
  • Review from Laurie (3-star) on Amazon Canada: “Ironic they ‘advertise reduces fine lines and wrinkles in 28 days’ yet the bottle is only a 20-day supply.”

Jamieson Collagen Anti-Wrinkle Liquid

  • Jamieson has described the Collagen Anti-Wrinkle Liquid as a “delicious, easy-to-take liquid.” The product is suitable for adults only, and consumers should take one tablespoon (15 mL) daily. Each bottle contains 420 mL.
  • The product’s ingredients include Verisol Hydrolyzed Collagen, Biotin, citric acid, natural strawberry flavor, xylitol, potassium sorbate, xanthan gum, stevia, and sodium benzoate, dl-malic acid.
  • The company claims that the Collagen Anti-Wrinkle Liquid helps consumers to reduce fine lines and wrinkles within 28 days, increase the elasticity of their skin, and maintain healthy hair and nails.
  • Review from SANDRA (5-star) on : “I much prefer taking it in liquid form, it tastes good and I take it first thing in the morning.”
  • Jamieson Collagen Anti-Wrinkle Liquid has been rated 5-star by one reviewer (without comments) on Amazon’s United States website.
  • has listed the Collagen Anti-Wrinkle Liquid (ranked third) as one of the best Jamison collagen anti-wrinkle products of 2020.
  • Blogger Alexandra Rodi (Honestly Alexandra) has stated that she loves the product due to its benefits and because “it’s in liquid form and tastes delish.”
  • According to dietician and nutritionist Nishta Saxena, the Collagen Anti-Wrinkle Liquid is a “great and easy alternative to incorporating more collagen into your life.”

Research Strategy

Jamieson offers two collagen products for beauty purposes. They are the Collagen Anti-Wrinkle and Collagen Anti-Wrinkle Liquid. Information such as details, ingredients, and claims of the collagen products were obtained by examining the website of Jamieson. It is assumed that the official website is the most credible source for details, ingredients, and claims of the products.

To provide a sampling of consumer reviews, we first examined Jamieson’s online store. An examination of the online store did not provide the required information as it does not contain any reviews. The website only provides the products’ pricing and other key information such as details, ingredients, and claims.

Next, we examined third-party ecommerce sites. Amazon Canada contains consumer reviews for the Collagen Anti-Wrinkle. The Collagen Anti-Wrinkle Liquid is not available on Amazon Canada. It is listed on Amazon’s main site but does not provide any reviews with comments. features one review for the Collagen Anti-Wrinkle Liquid only. Other Canadian ecommerce platforms such as London Drugs and others do not provide reviews of the Collagen Anti-Wrinkle Liquid.

Lastly, we conducted a press search to identify reviews of the Collagen Anti-Wrinkle Liquid on other sources. The product typically receives positive reviews on non-ecommerce sites that have been examined. They include articles published by Amazon Associates Program, Honestly Alexandra blog, and Canadian lifestyle and entertainment site The Loop.

From Part 03
From Part 04
From Part 05
From Part 08
  • "Established in 2014 with many more years experience in health & wellbeing, we are continually updating and revising our product ranges, looking for the best supplements and vitamins to help you live a healthier life."
  • "Our protein powder uses Hydrolysed Collagen Peptides meaning the amino acids have broken down, so that they are easily digested and absorb quickly into the system. Collagen is a naturally occurring protein in our body - it's one of the major building blocks of bones, skin, muscles, tendons and ligaments."
  • "Our Marine Collagen’s enhanced formulation is blended with hydrating Hyaluronic Acid and Vitamins C & E which contributes to normal collagen formation for normal function of the skin, bones and blood vessels; and for normal protection of cells from oxidative stress (Claims substantiated by EFSA). It also has Vitamin B2, Zinc, Copper, Iodine to aid in protein synthesis and for added benefits."
  • "Pure Hydrolysed Grass Fed Bovine Collagen Peptides Powder - 450g of Premium Protein Powder - 100% Natural Bovine Collagen Peptides - No Artificial Colours/Flavours - Made in UK by Nutravita "
  • "Premium Hydrolysed Marine Collagen Type 1-1000mg per Serving (90 Capsules) - Enhanced with Hyaluronic Acid, Vitamin C & E - Superior Bioavailability - Made in UK by Nutravita "
  • "Heard about the benefits of collegen and thought I'd give it a try. There are many suppliers on Amazon and elsewhere on the web, but this company just looked and felt a little different, so I thought I would give them a try."
  • "I was buying Nutravita products for a wee while now and I was always happy from their products. They are clean from harmful addictive and free from GMO. When I saw Collagen I thought I have try as does have everything what skin needs."
From Part 11