Information on Sobey's Executives

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Sandra Sanderson and Derek Kent

Sandra Sanderson is one of the successful marketing executives who has worked with several major brands, including Walmart Canada, Coca Cola, P&G, and Kraft. She has vast experience in strategic marketing from consumer packaged and retail goods. Derek Kent is an accomplished and award-winning marketer with extensive experience in communication and management in the political, agency, and corporate fields.


  • Sandra Sanderson is an alumnus of Ivey Business School at Western University. She started working in 1988 at P&G and later moved to Kraft in 1993. She then got employment at Coca Cola where she worked as the Vice President of Consumer Marketing for the company's Minute Maid division from 1997 to 2000.
  • Sandra Sanderson worked at Canada Post from 2000 to 2003. She led the establishment of a new brand strategy for the company. She also worked at Universal Studios Home Entertainment as the Vice President of Marketing.
  • From 2005 to 2008 she worked at Danier Leather as the Chief Marketing Officer. She was in charge of operational management and strategic leadership of the company's marketing department. She oversaw advertising, visual merchandising, creative development, public relations, market research promotions, and store design.
  • She has also worked from 2008 to 2013 at Shoppers Drug Mart as the SVP of marketing. She contributed to the effectiveness of the company's marketing through the incorporation of multi-channel campaigns, growth of the Optimum Loyalty Program, customer incentives, and financial services.
  • Additionally, she contributed to the company's marketing success through customer engagement through an initiative called the Shoppers Drug Mart WOMEN Health. She also led the launching of new private label brands and promotion of innovation in the digital channel.
  • From 2013 to 2016 she worked as the Executive Vice-President of Marketing and later became the chief marketing and quality officer at Walmart Canada from 2016 to 2017. She played a significant role in the relaunching of fresh food by the company.
  • From February 2017 to 2018 she worked as the Senior Vice President(SVOP) of marketing at White House Black Market, a company in Florida, US. She was in charge of marketing for the 400-store boutique.
  • Besides, Sandra Sanderson has served as an advisor in several industries and marketing committees, including "Chair of the Senior Retail Marketing Committee at the Retail Council of Canada from 2006 to 2011", and also on the Shopper Marketing Forum Advisory Board. She has also been a senior judge for the CMA Awards.
  • Sandra is a notable speaker in many industry conferences, including the Young Women of Influence.
  • She's currently the SVP marketing at Sobeys working under Michael Medline. She is in charge of the administration of the company's overall brand, omnichannel integrated marketing, loyalty, analytics, and insights.
  • Her notable contribution as a marketer has earned her a reward in 2015 where she was named as one of the Canadian Grocer's Star Women. In 2012 she was named by Strategy as the Marketer of the year.


  • Derek Kent started working in 1993 as a press secretary and political advisor for the Minister of Health in Canada. He worked for seven years, and he was able to make a significant contribution to the launch of cigarette warning labels. He also contributed to the development of major press materials and messages.
  • He was a notable player at Veritas Communications from 2000 to 2003. Mr. Kent contributed to the management of the organization's financial direction, marketing strategy, corporate strategy, and personnel strategy. He also helped the agency to execute product launches and public strategy for fortune 500 multi-national brands like GSK, NIKE, Labat, and Medtronic.
  • From 2008 to 2012, Mr. Kent was a key player in creating media strategy and corporate communications for retail stores and global product launches at Nike, Inc. He also led the company's corporate communication strategy and successfully established media relations, investor, and shareholder meetings.
  • From 2011 to 2018, he was the Chief Marketing Officer at the Canadian Olympic Committee. He contributed to the growth of the organization's income by developing a great connection between sponsors, athletes, and fans. This was effected through digital marketing programs, grassroots community programs, national advertising campaigns, and innovative sponsorship program with maximum return on investment.
  • From 2018 to date, he is working as the Head of Brand Communication at Restaurant Brand International. He is in charge of integrating the company's communication roadmap to help generate growth.
  • He was named the Marketer of The Year for Light It Up Hockey and Run TO marketing campaigns. Derek Kent created unconventional, compelling, and targeted marketing strategies that helped Nike to engage with their target customers holistically.
  • His remarkable campaigns include the award-winning "Give Your Everything" for London 2012, "WeAreWinter" for Sochi 2014, and #NowOrNever for TO2015 Pan Americans Games.
  • Derek Kent is an alumnus of Western University where he studied BA Political Science and Government. He can speak both English and French.
  • Mr. Kent is a native of Montreal and currently resides in Toronto with his wife and two children.
  • He was a member of the Western University rugby team. He enjoys playing golf and hockey and has also completed two Toronto Marathons.


During our search, we could not find the personal information for Sandra Sanderson. We began by looking at her profile on the company's website and LinkedIn hoping to find any information about her personal life like hobbies and marital status. We only found information on her career background and achievements.

We then proceeded to look for her personal information from articles, interviews, and other publication. We found sources like the Canadian Grocer, Shopper Marketing Forum, Grocery Business, and the Strategy that provided her professional background. There was no information about her hobbies, family background, or anything related to her personal life.

We also searched for her Twitter, Facebook, and Instagram profiles. We were hoping to find any information that is linked to her personal interests and family background. After searching through different similar profiles, we were not able to find the profile of the requested individual. We went further to check her LinkedIn profile for photos or contents she has shared, which would help guide our search or provide insights into her personal life. But, this attempt was unfruitful.

We also attempted to find her biodata using sources like Holaconnect and ZoomInfo, but we could not find any personal information. We were not able to provide information beyond what is already provided in this research because of the lack of publicly available data on the individual.

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Shawn Bloom and Erika DeHaas

Over the past 18 months, Shawn Bloom has been a Vice President (VP) at Sobeys. He holds an MBA in marketing, and he is interested in the hospitality industry. Erika DeHaas has been a director at Sobeys for the past 18 months. She holds a bachelor’s degree in business/corporate communications and her interests include sports and fitness.


  • Shawn has been a vice president at Sobeys for 1 year and 6 months (since April 2018).
  • Before joining Sobeys, Shawn was a vice president at SCENE, the loyalty program for Cineplex and Scotiabank. During his time at SCENE, he was responsible for managing the daily operations of its 9 million members, and for leading partnerships and developmental strategies.
  • Before joining SCENE, Shawn was the director of the Hbc rewards program and Hbc Gift Card at the Hudson’s Bay Company. While there, he was responsible for program development, marketing, and strategy.
  • Before joining Hudson’s Bay company, Shawn worked at American Express where he was responsible for leading communications and partnerships.
  • Shawn spent 9 years and 6 months at SCENE. He spent 6 years and 3 months as a general manager (December 2008 – February 2015), and 3 years and 3 months as the VP of operations, partnerships and digital strategy.
  • Shawn spent 7 years at Hudson’s Bay Company as a director (from January 2002 – December 2008).
  • Shawn spent 3 years and 6 months at American Express as an Assistant Manager (July 1998 – December 2001).


  • Shawn obtained an MBA in marketing from the Schulich School of Business, York University, from 1996 - 1998.
  • Based on social media (LinkedIn) followings, Shawn appears to be interested in the Hotel/hospitality industry (Radisson Hotel Group, Luxury Retreats, Carlson Rezidor Hotel Group, and Four Seasons Hotels and Resorts) and the entertainment industry (MLSE — Maple Leaf Sports & Entertainment Partnership, and Warner Bros. Entertainment).
  • Shawn was a speaker at the 2019 Retail Marketing Innovation Achievement Award.


  • Erika has been a director at Sobeys for 1 year and 4 months now (June 2018 — present). She is currently the Director, Customer Acquisition, Media & Innovation.
  • Erika spent 5 years and 9 months as an Associate Vice President at FGL Sports Ltd.
  • Erika was the marketing communications manager at the Canadian Tire Corporation, where she spent 11 months (January 2011 – November 2011), before joining FGL Sports.
  • Before joining the Canadian Tire Corporation, Erika spent five years at High Road Communications (August 2006 – January 2011).


  • Erika DeHaas holds a Bachelor’s degree in business/corporate communications, from the University of Windsor.
  • Erika’s twitter handle is @ErikaMR. Based on Erika’s social media (Twitter) likes and followings, some of her interests include sports and fitness.
  • Erika was a member of the videos’ category judging committee in the 2018 International Business Awards. She was one of the 270 judges involved in the event.
  • Erika DeHaas, in June 2019, presented gifts to two loyal fans of Toronto Raptors, who are partners with Sobeys.
  • Some of Erika's skills are social media marketing and measurement, public relations, brand development, and corporate communications.

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Guylaine Lessard, George Christidis, and Raamish Rana

Guylaine Lessard is a smart critical thinker and an accomplished marketer who has led several successful marketing initiatives for top brands, agencies, and retailers in Canada. George Christidis is a sharp-witted executive with more than twenty years of working experience in the marketing and advertising industry. Raamish Rana is an ambitious individual with high-level expertise in financial analytics, strategic sourcing, strategic business advising, and procurement.


  • Guylaine Lessard started working at Costco Wholesale as the Assistant Marketing Director for Eastern Canada from 1998 to 2001. She then worked as the Business Director at Perennial Inc from 2001 to 2002.
  • Guylaine Lessard became the Client Service Director at Bleublancrouge from 2002 to 2003. She worked for fourteen years at Loblaw Companies as the Senior Marketing Director before joining Sobeys in 2018 as the Discount Marketing Director.
  • In addition to her career life, Guylaine was a Board of Directors member at President's Choice Children's Charity from 2008 to 2017. She was also a member of the Board of Directors at Breakfast for Learning from 2016 to 2017.
  • Besides, she was a member of the Creative Committee from 2009 to 2011 where she played a notable role in the development of the "Monkey Media Campaign" that was first aired in 2010. The purpose of the campaign was to inspire children and equip children to make well-informed decisions.
  • She values fun, sense of freedom, excellence, courage, customer focus, respect, authenticity, and recognition.
  • Food is her passion. Hence, she delights in spending time in the kitchen. She is also fluent in English and French.
  • She studied BAA in Marketing, Real Estate, and Economy from ESG UQAM.


  • George Christidis started working as an advertising manager at Moores Clothing For Men from 1994 to 1996. He then became an account manager at St Joseph's Communication from 1996 to 1999. He was later promoted to the position of Director of Account Services, and he served in this capacity from 1999 to 2004.
  • Later on, he progressed to the position of director of creative services from 2005 to 2013 and later became the Vice President of Key Accounts from 2013 to February 2019.
  • George Christidis joined Sobeys in February 2019 as the Director of Creative Studios.
  • He studied diploma in advertising at Durham College from 1993 to 1995.


  • Raamish Rana started working in 2009 as a summer intern at NIB Bank, where he was able to gain skills in operations of loan advancement and banking products for consumers. As an intern, he also managed issues that concerned clients and also improved customer satisfaction by reducing the client lead time. He also worked as a lead generator of the financial advisory committee at Barclays Bank in 2011.
  • From 2011 to 2012 he worked as a finance professional at Coca Cola Beverages in Pakistan. He led the development of the Excel model, which helped the company to shift to automated financial reporting.
  • Later, he joined International Initiatives for Creative Innovators and Entrepreneurs in Canada as a strategy and finance consultant from 2015 to 2016. He was in charge of business financing, business advising, and business development initiatives.
  • Raamish Rana currently works as a senior analyst at Loblaw Companies Limited since 2017. He performs several responsibilities, including facilitation of decision-making through the development of viable and robust business cases. He also provides expertise in negotiations of contracts, optimization of savings, cost analytics, market analysis, and improvement in the procurement process.
  • Raamish Rana graduated in 2010 from Lahore University of Management Sciences with Bachelor of Science(Honours) with majors in Political Science and Economics and minor in Mathematics. He studied MBA in Finance and General Management at University of Toronto, Rotman School of Management from 2013 to 2015. He is also an alumnus of Lahore Grammar School.
  • Besides, Raamish Rana holds certification in CFA level one, Finance Modeling, and Data Manipulation with Ms. Excel.
  • While studying his degree, Mr. Rana was a member of the "LUMS class of 2010 Cricket team."


We were unable to find any personal information about George Christidis. But, we were able to locate Raamish Rana's hobby, which is cricket. We also determined that Guylaine Lessard delights in spending time in the kitchen since food is her passion. Unfortunately, we could not find any information on their family life and any other thing related to their personal lives.

To provide their personal information, We began by looking at the profile Guylaine Lessard and George Christidis on Sobeys website. Unfortunately, we could not locate them as the company only provided the details of their top leaders where they also don't feature. Also, Raamish Rama has not been featured in the senior leadership list at Loblaw Companies Limited. We also searched from their professional profile accounts like LinkedIn, hoping to find any information about their hobbies or any personal interest. This search was unfruitful for Guylaine Lessard and George Christidis. But, we were able to identify that Raamish Rama was a member of the "LUMS class of 2010 Cricket team."

We then proceeded to look for articles and other publications about these professionals. Unfortunately, we could not locate any article or publication that provided any personal information about Guylaine Lessard, George Christidis, and Raamish Rana. However, we found blogs written by Raamish Rana. The blogs are about mechanisms for "corporate innovation sustainability" and "evaluating the necessity of internal collaboration to business innovation objective."

Our next attempt was to search for their Twitter, Facebook, and Instagram profiles. We were hoping to find any information that is linked to their personal interests and family background. After searching through different similar profiles, we were not able to find the profiles of the for George Christidis and Raamish Rana. We found the Twitter account for Guylaine Lessard, but we could not locate additional personal information other than the one already provided. We went further to check their LinkedIn profiles for photos or contents they have shared, which would help guide our search or provide insights into their personal lives. But, this attempt was also unfruitful.

We also attempted to find their biodata using sources like Holaconnect and ZoomInfo, but we could not find any information related to their personal lives. We were not able to provide information beyond what is already provided in this research because of the lack of publicly available data on these individuals.