Information about the music samples market

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Information about the music samples market

Hello! Thanks for asking Wonder to help you with information about the music samples market. Although the most recent market reports answering your question are behind paywalls, the sources I found most helpful in answering your question are the National Association of Music Merchants (NAMM) report and Tuts Plus.

In short, the market size of computer music products was $359.9 million as of 2015, with sales declining by 0.03% the last year. The retail market for plugin software and loops grew by 78.13% in 10 years to 2015, and according to the NAMM report for 2015; in 2014 alone, this space grew by 26.67%. I have also included about 25 well-recognized players in this space. As for the chief consumers of music samples, I deduced from my research that DJs, vocalists, producers, instrumentalists and all kinds of musicians use music samples. Please read on for a deep dive of my answers.

RESEARCH FINDINGS
The most recent information on computer music products (Digital Audio Workstations, virtual instruments, plugins, loop libraries, etc.) market is locked behind paywalls. However, I was able to find out from a 2015 report, published by the National Association of Music Merchants (NAMM), that the market size of computer music products was $359.9 million, showing a slight decline from the previous year. The report from NAMM also showed that the industry sales declined by 0.03%.

Past reports from NAMM showed that this industry was bigger and growing, ten years ago. In 2006 through 2007 the industry saw a growth of 2.73% in sales, going from $420.34 million in that same period to reach $431.76 million. In NAMM's report for 2009 through 2010, the industry showed lower figures in terms of overall market size. However, it grew from $351.06 million in 2009 to reach $384.60 million, showing a 9.55% sales growth in that period.

According to the 2015 NAMM report, the retail revenue of the recording and computer music market was $438.1 million, declining by 2.6% for the year 2014. The report says that the increase in recorded music and the demand for recorded music is not reflected in growing revenue. The sales of DAW (digital audio workstations) software went down by 3.2% to reach $140 million, this decline was driven by the bundling of software with mixers and other hardware, as well as the reduction in average selling prices. However, loops, sounds, and other plugins witnessed revenue growth, partly due to the interest in Electronic Dance Music. Demand for virtual synthesizers, loops, sounds, and effects programs drove the demand for electronic music creation and commercial application. Sales of loops, sounds, and plugins went up by 26.7% to reach $28 million in 2014.

Here's a breakdown of the retail value market share for the Recording and Computer Music Market:
- Sound cards and related hardware --- 53.1%
- Plugin software and loops ------------ 7.9%
- Recording/Sequencing --------------- 39%

Here are the performance numbers for each of these market segments:

Sound cards and related hardware (retail)
- 2014 summary --------- 6.11%
- 10-year yield ------------ 21.73%

Plugin software and loops (retail)
- 2014 summary --------- 26.67%
- 10-year yield ------------ 78.13%

Recording/Sequencing (retail)
- 2014 summary --------- -3.17%
- 10-year yield ------------ -21.03%

Although there are competitors across the industry as a whole, some competitors are niche based. Some of the leading competitors in this space include:

8Dio
Splice

From my research (especially from these music samples websites) I was able to gather that DJs, vocalists, producers, instrumentalists and all kinds of musicians use music samples.

CONCLUSION
To wrap up, the market size of computer music products was $359.9 million as of 2015, with sales declining by 0.03% the last year. The retail market for plugin software and loops grew by 78.13% in 10 years to 2015, and according to the NAMM report for 2015; in 2014 alone, this space grew by 26.67%. I have also included about 25 well-recognized players in this space. As for the chief consumers of music samples, I deduced from my research that DJs, vocalists, producers, instrumentalists and all kinds of musicians use music samples.

Thanks for using Wonder! Please let us know if you have more research needs we can help you with.

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