Social Media Usage-Kids Under 18

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Social Media Consumption-Summer Holiday

Social media consumption by kids under 18 tends to change during the summer towards them using social media more extensively. Social media channels that are used the most are Snapchat, Instagram, Musical.ly, WhatsApp, and Roblox.

Social media consumption by kids under 18 during the summer holiday

  • In summer, the main difference for social media use by children is kids are more likely to binge social media apps due to extended available time, allowing kids to be online for longer periods. It is expected this summer 12- to 15-year-olds will spend more than 20 hours online each week, which is significantly higher than during the school year.
  • Social media channels that are used the most are Snapchat, Instagram, Musical.ly, WhatsApp, and Roblox.
  • Children use social media as a tool to maintain friendships, which becomes increasingly more important during summer when children do not see their friends in school every day.
  • The main triggers that make children binge social media apps are tricks used by social media networks to prolong their use, such as Snapchat's Snapstreak, which creates a streak when Snapchat is used in consecutive days.
  • The main reasons for using social media depend on the age of the kid. Ages 8-9 are focused on playing games online with friends on Roblox, while children ages 9-10 are looking for a space to be themselves on Instagram and Musical.ly. Children ages 10-11 are cementing friendships and are focused on looking good on Instagram, Whatsapp, and Snapchat, while ages 11-12 are looking for a way to fit in as well as emotional support on Snapchat and Whatsapp.
  • In a study across 2,000 parents in Westen Europe, two in five families had previously attempted a digital detox during summer holidays, while only half of those detoxes worked.
  • It is also expected that increased social media use during summer might raise anxiety levels when kids under 18 face going back to school after the summer is over. The reasons for anxiety range from feeling excluded and seeing what others have been doing on social media while they haven't been able to participate, facing their online drama in real life, troubles reconnecting in real life, to not being able to post about fun new experiences on social media due to school rules.
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