Influencer Marketing - Fashion

Part
01
of one
Part
01

Influencer Marketing Case Studies

Vivian Eyo-Ephraim and Callie Thorpe are examples of plus-size influencers involved in ASOS plus-size campaigns. Equally, Eloquii's 2017 November holiday campaign ad featured several plus-size influencers like Tess Holiday, who played video in its 'Noir Capsule Collection.' Elaborate details on each campaign are included below.

ASOS PLUS SIZE CAMPAIGN

Overview of the Campaign

INFLUENCERS INVOLVED IN THE CAMPAIGNS

SUCCESS METRIC

  • ASOS plus-size bikini campaign involved Vivian Eyo-Ephraimy, who has 15,900 followers on Instagram. The video and posts of the model online have generated a buzz on Twitter, which has elicited numerous positive reactions.
  • As of October 17, 2019, the video, which was posted on March 28, 2018, has attracted 96,380 views and 394 comments to date.
  • Callie Thorpe's tween immediately went viral and resulted in 400 retweets and 2,500 likes. She has 22.2 followers on Twitter and 234,000 followers on Instagram.

ELOQUII NOIR CAPSULE COLLECTION

OVERVIEW OF THE CAMPAIGN

INFLUENCERS INVOLVED IN THE CAMPAIGNS

  • Jeniese H., a Birmingham blogger, plus-size stylist, and digital influencer with 20,020 followers on Instagram.
  • Another influencer working with Eloquii is Madeline Jones, a 40+ plus-size influencer with 58,500 followers on Instagram.
  • Rochelle Johnson, a blogger and plus-size expert with 239,000 followers on Instagram also works with Eloquii.
  • Others mentioned include Kellie Brown with 80,100 Instagram followers, Nicolette Mason with 180,000 followers, Marie Denee with 60,900 followers, and Grown and Curvy Woman with 23,300 followers.

SUCCESS METRIC

RESEARCH METHODOLOGY

Your research team examined the respective companies campaigns from November 2017 to identify the examples presented above. The examination followed thorough searches through marketing magazines, apparel magazines, and news articles focusing on plus-size campaigns done by Eloquii and ASOS. Luckily, we found several reports on the same published by some leading media outlets like Hello Magazine, Refinery29, Whimm, and Essence. We conducted additional searches through Twitter, Instagram, and Facebook, to identify posts regarding these campaigns, and to check how many views, comments, and shares they have had. Overall, all findings regarding plus-size campaigns are presented above, including details about the impacts of these campaigns and the models involved.
Sources
Sources