Influencer Content Creation Services

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Influencer Content Creation Services

The services that help brands create creative photos and videos include AspireIQ, Tribe, and Upfluence. AspireIQ is the biggest platform dealing with huge brands. Tribe and Upfluence accommodate all sizes of businesses, including small, medium, and large brands. Tribe accommodates businesses that are on a low budget. On Tribe, brands can test influencer marketing, while the other two services do not have trial packages. While AspireIQ and Upfluence allow brands to choose their influencers from a database, Tribe is a self-serving platform. At Tribe, brands create their campaign ad and wait for creators to respond with content. They then choose their best influencers.

1. AspireIQ

A brief overview of the platform

  • AspireIQ helps brands produce videos and branded images through a large community of influencers.
  • The services they offer include searching and discovering influencers, managing relationships, managing campaigns, and influencer marketing.

Pricing structure and prices

  • Brands can pay for services at three levels—basic, pro, and enterprise.
  • A client can request a demo for any of these plans.
  • With the basic package, a client gets all their services, except they will be limited to 1 user and 1 active campaign.
  • For the pro package, a client gets an additional 2 users and 3 active campaigns. A client using a pro package also gets a success manager, and they can track 5 competitor influencers.
  • A client with an enterprise package can include any number of users and enjoy 15 active campaigns. Instead of a success manager, they will have a success team.
  • Prices are not unavailable, but clients can contact AspireIQ for information on pricing.

How the process works

  • When a client pays for their preferred plan and logs on to a platform, they go through new customer training and onboarding.
  • They then go ahead to find the right influencers through the platform's search engine using keywords. Aspire IQ also offers a "Quickmatch" tab, which easily matches a brand to an influencer.
  • Aspire also has 'social listening abilities such as 'The Watchlist Feature,' to help find influencers quickly.
  • Another way to search for a matching influencer is to post a picture or image from a successful campaign, and similar results will pop up.
  • After choosing an influencer, there are AspireIQ tools to manage a campaign from start to end. One can begin with campaign creation and create a campaign name, restrictions, audience preferences, templates, an auto-response message for influencers, and so on.
  • There are also more tools to manage campaigns, including content collaboration where influencers can submit their content for clients to approve, and a free payment tool.
  • At the end of campaigns, one can add high-performing content into a list of favorites for future use.

Pros

Cons

  • Brands cannot use the platform to run a test campaign. Aspire IQ is only for companies looking to grow their influencer marketing campaigns.

2. Tribe

A brief overview of the platform

  • Tribe is a platform that allows for self-serving. It has more than 70,000 vetted creators on its platform from Instagram, Facebook, and Twitter.
  • The platform offers tools such as analytics to show audience data, ongoing collaborations with past influencers, and benchmarking of previous campaigns to show improvement.
  • The platform is open to both brands and their representatives, which could be advertising agencies or media.
  • Influencer creators submit videos and photos specific to a brand, and clients get to choose the best. They then allow influencers to market them on their platforms.

Pricing structure and prices

  • There are self-starter, semi-pro, pro, and custom packages.
  • Self-starter is for a one-off service, which requires a one-off fee of $299 per campaign. This package allows brands to get a feel of the platform.
  • The rest of the packages are for influencers who want to scale their influencer marketing efforts. The semi-pro package is best for small businesses and requires an annual fee of $3999.
  • Brands who sign up for the pro package get access to all the features on the platform, low market rates, and support to ensure success. This package costs $4999.
  • The custom package is for large brands that are pros in influencer marketing. These get access to discounts and custom support services. The prices vary depending on the needs f the specific brand.

How the process works

  • On their site, brands begin by selecting the 'I'm a brand' option, can after start a free trial.
  • After choosing the preferred payment plan, a client can create a campaign ad in less than 10 minutes.
  • A client then waits to receive branded content from influencer content creators.
  • After receiving content from influencers, a client can choose the content they prefer from the influencer who will promote it on their social media pages.
  • The brand can suggest slight changes to submitted content using the 'Suggest Changes' feature.
  • This video shows how brands can create content campaigns on Tribe.

Pros

Cons

  • The platform is full of micro-influencers who operate in very specific niches. It could be unhelpful when looking for macro-influencers.
  • It may take some time for influencers to respond to campaigns.

3. Upfluence

A brief overview of the platform

  • The strength of the Upfluence platform is in its millions of influencers who are from different platforms, including Instagram.
  • Upfluence assures brands of legit influencers as they pre-screen applicants and regularly update their database.
  • Users choose their preferred influencers from the database and can trace the performance of their campaigns using the site's analytic features.
  • The platform caters to small, medium, and large businesses.
  • Their services include influencer search and profiles, influencer relationship management and outreach, campaign management, team collaboration, and analytics.

Pricing structure and prices

  • Upfluence has four payment packages. These are startup, small business, professional, and enterprise. The higher the package, the more influencer and audience data brands get to see.
  • With a startup account, brands get basic support training, only one user account and social listening steam. Brands can send emails to 500 influencers.
  • The small business package allows brands to send emails to 750 influencers, access to 3 social listening skills, but only one user account.
  • With a professional account, brands can access 2000 influencers, have 2 accounts, and 10 social listening tools.
  • An enterprise account allows businesses access to 5000 influencers, 25 social listening tools, and five accounts.

How the platforms works

  • Once a brand chooses a pricing package, they can get started on the website by creating a campaign. The platform also allows brands to create multiple campaigns.
  • Brands can then choose suitable influencers from their database and contact them simultaneously. At Upfluence, brands use keywords to find influencers from their huge database. Brands can input as many keywords as they like, to find their perfect influencer.
  • Users can narrow down searches in terms of geographical location, topics, number of followers, and more.
  • Their platform enables brands to manage all influencers from a single place and also track budget and offers.

Pros

Cons

Research Strategy

We identified top sources that listed the best influencer content creation services. We then chose the 3 sources discussed in this research by considering those which appeared on most of these sites. After, we did a check up of individual influencer content creation websites, review sites, and other reliable sites to find information on prices, process, and pros and cons of these services.
Sources
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