Smart Phone Cameras

Part
01
of two
Part
01

Smart Phone Camera Features

Important camera features to consumers on their smartphones include pixels count, higher resolution, dual-lens cameras, AI-powered cameras, optical image stabilization (OIS), autofocus, filters, portrait mode, and auto-detection flash.

Pixels Count

  • According to a study by 91Mobiles, consumers are going for smartphones that have the highest megapixel.
  • According to the study, 46% of consumers have 32MP smartphone cameras, 25% have 25 MP, 18% have 16MP, and 7% have 13MP.

Higher Resolution

  • 92% of users prefer a higher resolution.
  • Considering higher-resolution images have a higher level of details and don’t pixelate when we zoom in, it seems, users are increasingly looking to replace dedicated cameras with these pocketable smartphones.

Dual-Lens Cameras

  • Since the introduction of iPhone 7 Plus in 2016, dual-lens cameras have become one of the hottest mobile trends in the market.
  • Several iPhone models carry the feature now, and they can also be found on different Android devices from different companies.
  • Some devices, such as the iPhone 7 Plus, iPhone 8 Plus, and iPhone X, have one wide-angle lens and one telephoto lens while others like the Huawei Mate 10 have one RGB color lens and one monochrome lens.

AI-Powered Cameras

Optical Image Stabilization (OIS)

  • Optical image stabilization (OIS) is so common on smartphones today that manufacturers are even dabbling with OIS for video.
  • This feature helps limit the amount of visible motion captured in a photo.

Autofocus

  • Autofocus is one of the most common features on smartphone cameras these days.
  • The three most common types of autofocus on cameras include contrast detection autofocus, laser autofocus, and phase detection autofocus. Smartphones often have a combination of these technologies, if not all three.

Filters

  • Although filters are common options in camera for Instagram or Snapchat. Now, they have become a standard feature in many smartphone cameras.
  • Filters can alter the camera settings for various modes like aged photos, vivid colors, sepia shots, or monochrome images, among many.

Portrait mode

  • Portrait mode is the photography effect every high-end smartphone manufacturer seems to be copying these days.
  • While portrait mode can refer to several effects, it primarily describes the bokeh effect in the mobile photography world. Bokeh causes images to have a sharp foreground subject and a blurred background and is considered very artistic.
  • Portrait mode is a hit because smartphone users reported using portrait mode 42% of the time they take a picture.

Auto-Detection Flash

  • Many smartphone photographers may leave their flash option off only to turn it on in a limited-light setting. However, most cameras have an auto-detection flash option, which will only utilize flash in settings where it is needed such as a darkly lit-party or a night event.

General Trends and Statistics — Different Age Groups

  • Younger consumers are captivated by selfies. Those aged between 18 and 24 admitted to taking selfies nearly once every two days.
  • Dual cameras and instant focus are regarded as the most important camera features among those aged between 18 and 24.
  • AR stickers are used nearly 30% of the time by users aged between 18 and 44 more than twice as much as users aged between 45 and 54 (13%) and more than five times as much as users aged 55+ (6%).
  • Users aged between 25-44 use face beautification 34.5% of the time they take photos, more than twice as much as users aged between 45 and 55+. (15.5%)
  • A recent survey on 1,000 users in the US and Korea reveals that more than 60% of smartphone users prefer sending photos instead of text.
  • The study also states that women are twice as likely to pick a smartphone because of its camera’s photo capabilities than men. 63% of users are unhappy with the composition and framing of their pictures, while 83% want their smartphone camera to be able to take multiple angles of the same subject.
  • Finally, the study reveals that two out of three women between the age of 20 and 30 have problems snapping pictures of moving subjects (pets or animals), and “50% of consumers always look for the best photo spot to be posted on social media”.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

Although we were able to locate most of the information, none of the sources provided data on the popularity of different camera features among different age groups.

We found a report that breaks down how different features on a smartphone appeals to different age groups. We used to this report to give a general view of how the features are used among different groups. Another report reveals important statistics regarding smartphone cameras. The report covers both the US and South Korea markets. All the sources have a global angle and not specific to the US market.

We examined websites such as Android Authority, Android Central, Android Headlines, GSMArena, Pocketnow, Tech Crunch, The Next Web, and Tech2 among others. But, we were unable to find the required data.
Part
02
of two
Part
02

Smart Phone Camera: Types of Photos

Four types of pictures that consumers are taking with their phones are selfies, family pictures, business pictures, and vacation pictures. Millennials take the most selfies and spend 15 days in a month taking them. Those aged 25 to over 55 frequently take family photos to capture short-lived moments in life, among other reasons. Some consumers such as pro photographers have turned to phones to take business and professional pictures. Detailed information is in the next section.

SELFIES

  • Millennials are taking selfies to post on social media pages such as Instagram. According to research by Media Tek, those aged between 18 and 24 said that they take selfies the most and they do this around 15 days per month. In comparison, those aged 55 and over admitted to taking selfies around 3 days per month.
  • In China, young people are obsessed with taking selfies. This has led to companies such as Meitu resorting to making smartphones with more powerful processors and sensors on the front-facing selfie cameras, than those found on regular phones, designed to take flattering selfies.

FAMILY PICTURES

  • When Media Tek asked respondents aged 25 to over 55 on what photos they take most frequently, the answer was that they take family photos more often. In general, the survey discovered that smartphone users aged 18 to 44 spend 20 days per month taking photos on their smartphones, while smartphone users aged 45 to over 55 spend 13 days per month taking photos. The survey concluded that everyone desires to take high-quality photos.

BUSINESS PICTURES

  • Consumers are taking business photos with their phones. An example is Jason Hiner, the editorial director of CNET, who admits to using a smartphone as his primary camera for taking business photos for the past 10 years. He uses his phone to take many business and professional photos and says that he posts the photos on his Instagram account.
  • Consumers are also using their phones including the Google Pixel and iPhone XS to take business and professional pictures. This is because of the smaller size and simplicity of phones that lets consumers focus on the subject, moment, and story in the picture.
  • Many pro photographers have turned to phones to get their pictures.

VACATION PICTURES

  • Consumers are taking vacation pictures to document their holidays and share them online. People find phones easy to use in taking pictures as they do all the technical things like focusing. The consumer is left with just composing and shooting the picture. Phone cameras also make it easy for consumers to take pictures where it would be difficult to use other cameras such as in the swimming pool, on the beach or kayaking in the ocean.
  • A third of millennials post their vacation pictures on social media and 31% say that doing so is just as important as the vacation itself. Besides, 29% of millennials would not go on vacation to a location where they would not be able to post about the holiday on social media while there. Additionally, baby boomers take their smartphones on vacation and mainly use them to take photos.

RESEARCH STRATEGY

To provide different types of pictures that consumers are taking with their phones and what they are doing with those photos, our first strategy was to search for pre-compiled information in industry databases, publications, and reports. Although we did not find a list with all the information, this strategy led us to sources such Media Tek, WIRED, Tech Republic, and The Telegraph, which provided information on four types of pictures consumers are taking with their phones and what they are doing with the pictures. The sources also provided information on age groups such as the millennials and baby boomers. The information was included in our findings.
Sources
Sources

From Part 01
Quotes
  • "Ever since the iPhone 7 Plus arrived in 2016, dual-lens cameras have become one of the hottest mobile trends on the market. Several iPhone models carry the feature now, and they can also be found on many different Android devices from different companies."
Quotes
  • "The question regarding megapixel count led us to wonder how much preference a prospective buyer gives to the resolution of the camera on a smartphone before making their decision. About 92 percent of the users voted in favour of a higher resolution on the camera smartphone. Considering higher-resolution images have a higher level of details and don’t pixelate when zoom in, it seems users are increasingly looking to replace dedicated cameras with these pocketable smartphones."
Quotes
  • "A recent survey, conducted by dataSpring at LG’s request, reveals that more than 60 percent of smartphone users prefer sending photos instead of text. The survey was conducted in September 2018, on 1,000 users in the US and Korea. The study shows that smartphone users are taking more and more pictures with their devices. However, more than half of them are not satisfied with the quality of the shots produced by their phones."
From Part 02
Quotes
  • "When we asked what users take photos of most frequently, respondents ages 25-55+ said they take family photos the most often. By comparison, respondents ages 18-24 admitted to taking selfies the most often, an average of 14.4 days per month. Compare that to respondents ages 55+ who said they take selfies the least often, only 2.9 days per month. "
Quotes
  • "Samsung is using its new A7 and A9 models to aim for the millennial market, focusing on camera quality and screen size to tap into this consumer group’s desire to post high-quality photos and videos on social media."
Quotes
  • "While today I sometimes use DSLRs, mirrorless cameras, and even experiment with drone cameras, I still use my phone to snap more photos than anything else, including a lot of business photos."
Quotes
  • "I used a phone to take pictures in the swimming pool, lounging on the beach and even kayaking in the ocean -- things I would never dream of doing casually with my DSLR. "
  • "Some of our best experiences happen when we travel, and our best souvenirs are the visual memories we record."
Quotes
  • "Today, Hernandez shoots with a Google Pixel, the iPhone XS, and the 2016 iPhone SE, which he likes for its smaller size. The simplicity of mobile phones, he says, lets people focus on the most important in a photo: the moment, the subject, and the story. Many other pro photographers have similarly turned to smartphones to get their shots. "
Quotes
  • "31% said that posting holiday pics online is just as important as the holiday itself. 29% wouldn't choose a holiday destination if they were not able to post on social media while there."
Quotes
  • "The company sells a range of smartphones, too, designed to take particularly flattering selfies: the front-facing selfie cameras have more powerful sensors and processors than those on regular phones, and beautifying apps start working their magic the moment a picture is taken. "