Smart Phone Camera Features
Important camera features to consumers on their smartphones include pixels count, higher resolution, dual-lens cameras, AI-powered cameras, optical image stabilization (OIS), autofocus, filters, portrait mode, and auto-detection flash.
- According to a study by 91Mobiles, consumers are going for smartphones that have the highest megapixel.
- According to the study, 46% of consumers have 32MP smartphone cameras, 25% have 25 MP, 18% have 16MP, and 7% have 13MP.
- 92% of users prefer a higher resolution.
- Considering higher-resolution images have a higher level of details and don’t pixelate when we zoom in, it seems, users are increasingly looking to replace dedicated cameras with these pocketable smartphones.
- Since the introduction of iPhone 7 Plus in 2016, dual-lens cameras have become one of the hottest mobile trends in the market.
- Several iPhone models carry the feature now, and they can also be found on different Android devices from different companies.
- Some devices, such as the iPhone 7 Plus, iPhone 8 Plus, and iPhone X, have one wide-angle lens and one telephoto lens while others like the Huawei Mate 10 have one RGB color lens and one monochrome lens.
- Many consumers are going for AI-powered features on smartphone cameras.
- 47% of users consider AI to be an extremely important feature.
Optical Image Stabilization (OIS)
- Optical image stabilization (OIS) is so common on smartphones today that manufacturers are even dabbling with OIS for video.
- This feature helps limit the amount of visible motion captured in a photo.
- Autofocus is one of the most common features on smartphone cameras these days.
- The three most common types of autofocus on cameras include contrast detection autofocus, laser autofocus, and phase detection autofocus. Smartphones often have a combination of these technologies, if not all three.
- Although filters are common options in camera for Instagram or Snapchat. Now, they have become a standard feature in many smartphone cameras.
- Filters can alter the camera settings for various modes like aged photos, vivid colors, sepia shots, or monochrome images, among many.
- Portrait mode is the photography effect every high-end smartphone manufacturer seems to be copying these days.
- While portrait mode can refer to several effects, it primarily describes the bokeh effect in the mobile photography world. Bokeh causes images to have a sharp foreground subject and a blurred background and is considered very artistic.
- Portrait mode is a hit because smartphone users reported using portrait mode 42% of the time they take a picture.
- Many smartphone photographers may leave their flash option off only to turn it on in a limited-light setting. However, most cameras have an auto-detection flash option, which will only utilize flash in settings where it is needed such as a darkly lit-party or a night event.
General Trends and Statistics — Different Age Groups
- Younger consumers are captivated by selfies. Those aged between 18 and 24 admitted to taking selfies nearly once every two days.
- Dual cameras and instant focus are regarded as the most important camera features among those aged between 18 and 24.
- AR stickers are used nearly 30% of the time by users aged between 18 and 44 more than twice as much as users aged between 45 and 54 (13%) and more than five times as much as users aged 55+ (6%).
- Users aged between 25-44 use face beautification 34.5% of the time they take photos, more than twice as much as users aged between 45 and 55+. (15.5%)
- A recent survey on 1,000 users in the US and Korea reveals that more than 60% of smartphone users prefer sending photos instead of text.
- The study also states that women are twice as likely to pick a smartphone because of its camera’s photo capabilities than men. 63% of users are unhappy with the composition and framing of their pictures, while 83% want their smartphone camera to be able to take multiple angles of the same subject.
- Finally, the study reveals that two out of three women between the age of 20 and 30 have problems snapping pictures of moving subjects (pets or animals), and “50% of consumers always look for the best photo spot to be posted on social media”.
YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:
Although we were able to locate most of the information, none of the sources provided data on the popularity of different camera features among different age groups.
We found a report that breaks down how different features on a smartphone appeals to different age groups. We used to this report to give a general view of how the features are used among different groups. Another report reveals important statistics regarding smartphone cameras. The report covers both the US and South Korea markets. All the sources have a global angle and not specific to the US market.
We examined websites such as Android Authority, Android Central, Android Headlines, GSMArena, Pocketnow, Tech Crunch, The Next Web, and Tech2 among others. But, we were unable to find the required data.