Life Coaching / Performance Coaching

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Life Coaching / Performance Coaching Clients: Types of Professionals

The type of professionals who work with life/performance coaches include musicians, sports persons/athletes, actors and actresses, entrepreneurs, salespersons, and politicians.

1. Musician

  • The music industry is a dynamic and ever-changing profession which requires one to constantly come up with new songs in order to keep themselves relevant and continuously grab the attention of the audience and satisfy their musical needs. Therefore, some musicians enlist the services of a life/performance coach to help them raise their standards when they feel they have reached a dead end.
  • The life coach then assists the musician(s) by giving them the advice to help them surmount some of the challenges that might be hindering their progress as artists and that could be preventing them from reaching their full potential. Just as the music group Metallica did when they hired a life coach.
  • A life coach then trains the musician to put them in a position where they can challenge themselves and be better than what they think they can be and sharpen their awareness to maximize their personal and professional life.
  • A life coach also gives the musician the added advantage of being present to hold them accountable to what they had set out to achieve.

2. Sports Person/Athlete

  • Sports is a demanding and high-performance industry that requires full focus to perform at an optimal level and have an edge over the competitors.
  • A life coach can also help the athlete in overcoming their fears and personal struggles. They do this by coming up with mental tactics and manoeuvres that help maintain their focus during their sporting activities.
  • A performance/life coach can guide, assist, and inspire the athletes to help narrow the gap between where they are and where they want to be like. Von Miller who had issues with the law in the past, hired a coach to help turn his life around. Now, he’s not only a Super Bowl champion but also an MVP.

3. Actor and Actress

  • Life coaches help actors and actresses to be highly successful in their field by maintaining focus to achieve their goals.
  • Brad Pitt, Jennifer Aniston, Nicole Kidman, Penelope Cruz, Sandra Bullock, Angelina Jolie, and George Clooney are examples of highly successful actors and actresses who have previously enlisted the help of a life coach to help them focus better and achieve their goals.
  • They also help them in preparing for auditions by sharpening their audition techniques to bring out the best impression as well as assisting them in working on set.
  • The life coach also helps them define their voice and niche, to master, for example, drama and single-camera situations or sets or multi-camera sets.
  • They can also help them find an agent or manager or revamp their representation in order to move forward. Life coaches also help actors and actresses by giving them advice that balances their acting careers with their family obligations or other responsibilities.

4. Entrepreneur

  • Life coaches help entrepreneurs create foundational habits by solidifying their vision and streamline their entrepreneurial pursuit as in the case of the chairman of Alphabet (former CEO of Google), Eric Schmidt.
  • They also help them create a marketing strategy that is aligned with today's modern competitive business world and to build a team that can best help them fulfill their roles as leaders.
  • Life coaches also work with entrepreneurs in order to find ways of optimizing revenue generation and in setting up systems and structures that enable their businesses to thrive.

5. Politician

  • A life coach helps a politician to thoroughly explore the basics of running their office to ensure that they create the best vision to assist them to put together a team that will support their vision as in the case of former U.S. President Bill Clinton who worked with life coach Tony Robbins.
  • They work with politicians to develop political leadership goals that reflect their character so that their constituency can better get to know who the person is and what they stand for.
  • Life coaches work with politicians to prepare them for opposing views and put them in a good position to effectively take part in civil, intelligent debates and handle opposing viewpoints with integrity.
  • Life coaches guide and train politicians on their speaking style so that they are comfortable in front of different types of groups which could be holding similar or divergent views to theirs.
  • Life coaches assist also after an election—whether holding office or assessing a loss—to maximize the agenda, vision, and plan for future success.

6. Sales Person

  • Sales is an insistent job that requires demanding skills to maintain key performance indicators and this constant expectation to fulfill targets can at times bring stress.
  • To cope with the stress, a life coach can help formulate focused sales strategies to put them in a better position to handle the sales expectations and the stress involved in the workplace.
  • The life coach can also help them uncover if low sales are brought about by poor sales strategies and company goals or if the salesperson requires sales management training altogether.
  • A life/performance coach trains the salesperson to not only develop effective sales strategies but also teach them how to approach potential clients and refine their persuasive skills throughout the entire sales process.
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Life Coaching / Performance Coaching: Benefits

Life/performance coaching is beneficial in several ways, some of which include; improvement in an individual’s performance, targets, and goals, contribution to personal learning and development, self-awareness, development of better skills and behaviors, clarity of vision, a greater sense of responsibility, and provides the opportunity to correct behavior/performance difficulties.


  • Ninety-nine percent of people interviewed in an International Coaching Federation (ICF) on the effectiveness of life coaching said that their experience working with a life coach as rewarding, and 96% stated they would do it again.
  • Recent statistics by the ICF indicate that there are currently 53,300 part-time and full-time coaches worldwide compared to 47,500 in 2011. Up to 92% of these coaches are currently active.
  • In 2017, the US personal coaching industry had a market size of $1.08 billion, up 6.5% from 2016. The market is expected to reach $1.38 billion by 2022 at a CAGR of 5.4%.  


Clarity and Direction

  • In the US, there are about 20,000 personal coaches, 68% of whom are women. They provide clarity in individual’s lives concerning vision and the path for success.
  • They achieve their objective by first establishing who one is, what things are meaningful to them, and the ideal life that they would want.
  • Life coaches help guide clients through specific aspects of their lives such as fitness, health, relationships, personal and business goals, among others.
  • When individuals are unsure about what to do with their lives, and how to do certain stuff, life coaches help them in determining what they can possibly do and how to, given their potential, available resources, state of mind, interests, and attitude.
  • Simply, life coaches help clients to know what they want, why they want it, and how they can get it.

Goal Setting

  • Life/performance coaches help individuals with goal setting by helping them understand their immediate and future needs.
  • Given their skills and expertise, coaches can pose leading questions that can help individuals to discover certain things about themselves, including short and long-term goals. They help clients to stay organized and make realistic, actionable, and timely plans to get their desired results.
  • Additionally, life/performance coaches ensure that every step in the client’s plan is specific and attainable within a specified period. Well-defined goals contribute to better performance and increase the chance of success.
  • The International Coaching Federation’s study on the effectiveness of life coaching reported that 65% of respondents stated that working with a coach helped them improve their performance at work.
  • Through the help of life coaches, individuals improve their skills in setting their own goals and targets.


  • Life coaches help clients to discover themselves in terms of obstacles, insecurities, and any other issues that may stand in the way of them getting what they want.
  • Whether low self-esteem, lack of confidence in oneself, and absence of a support system, limiting beliefs among other issues; life/performance coaches work around the same issues to turn them into strengths such as self-belief, positive attitudes, higher confidence levels, and progressive beliefs.
  • In the work setting, more employees need help with overcoming obstacles that hinder their performance in the workplace.
  • A study conducted by the International Coaching Federation reported that 80% of participants working with a life coach helped them improve their self-confidence.
  • In the US, more and more companies have realized the benefit of having life coaches instead of mental health counselors to work in-house with employees (no stigma).
  • As such, life coaching encourages personal learning and development , and self-awareness, encourages the development of better skills and behaviors.

Feedback and Support

  • Life/performance coaches are useful in determining and exposing clients to effective techniques and strategies necessary to influence their thoughts and behaviors towards positivity.
  • They provide useful, honest, and unbiased feedback to clients on their performance (considering set goals and their timelines), and recommend areas of improvement, change of activities, and encouragement.
  • Life coaches also provide emotional/moral support, resources as determined, such as books/magazines or equipment, among others, to help clients towards their goals.
  • As cheerleaders, they celebrate milestones achieved and put clients back on track when they’ve swerved astray. Through feedback and support, individuals performance is enhances

Accountability and Commitment

  • Having decided on what actions each client needs to take, life/performance coaches will ensure that clients are 100% committed to achieving them.
  • Life coaches check in with clients regularly to ensure that they don’t stray too far from the agreed path of success. For example, in a case with fitness and weight loss programs, the coach will ensure that the diet plan and work-out schedules are followed faithfully to guarantee faster results.
  • Making clients accountable to their actions along the way is helpful in culturing a greater sense of responsibility in them.
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Life Coaching / Performance Coaching: Quotes

Six Quotes from reputable entrepreneurs including Richard Branson, Eric Schmidt, Bill Gates, Bob Nardelli, Oprah Winfrey, and Marc Benioff that address the importance of having a life coach are provided below.
  • BRIEF: This quote was commented by Oprah's regarding her life coach, Martha Beck.
  • QUOTE: "She's one of the smartest women I know."


We commenced our research by first looking for quotes regarding the importance of life coaches from sites that features such quotes such as Goodreads, Brainyquote, and Curatedquotes where we looked for the profiles of the owners. Unfortunately, most of the quotes available were just tagged and segmented as "life quotes" but were not specifically related to the importance of life quotes. However, through this research, we were able to identify a quote from Bob Nardelli regarding the importance of life coaching.

We then attempted to look for popular and respected entrepreneurs to see if they have any comments or quotes regarding the importance of life coaches. After extensively reviewing several sources including a list of top entrepreneurs, we were only able to gather quotes from Bill Gates, Eric Schmidt, and Richard Branson as most of the statements were regarding entrepreneurs having business mentors and not life coaches.

Lastly, we looked for respected and popular life coaches such as Tonny Robbins and Martha Beck to see if they were able to help entrepreneurs in any way. We encountered the fact showing how Tonny Robbins helped Marc Benioff, CEO of Salesforce, and Martha Beck helped Oprah Winfrey. As both of the entrepreneurs were having statements regarding their coaches hence we included them in our brief. However, these statements were not specifically for life coaching as a whole but rather these are quotes about how did Marc's life coach and Oprah's life coach help them succeed. After thorough researching, we were only able to determine six quotes from reputable entrepreneurs regarding the importance of having a life coach and hence listed the same.

Did this report spark your curiosity?


From Part 01
  • "Something was stopping them from reaching their potential. They started from zero, wondering what is a coach, or what does a coach even do. But by the end, they said they had found their angel: performance coach Phil Towle. "
  • "Ryan Stanley is a Professional Coach, Band Manager, Screenwriter and Independent Film Producer. A graduate of iPEC (The Institute for Professional Excellence in Coaching), Ryan is considered by many to be the leader in Professional Life Coaching throughout the Music Industry. "
  • "Coaches challenge you to be better than you think you can be and enable you to get awareness about what you really want out of your personal and professional life. I think another benefit to having a coach is having someone to hold us accountable."
  • "It’s guiding, assisting, and inspiring you to close a gap between where you are now and where you want to be."
  • "A life coach can help you with: - Getting over your fears - Balancing your sports with other obligations - Finding the ideal fit for your next team - Getting through personal struggles while training - Mental tactics and perspectives that keep you focused - Meshing your spiritual or religious beliefs with your sport"
  • "Jennifer Aniston, Nicole Kidman, Penelope Cruz, Sandra Bullock and Angelina Jolie are all strong, independent women who have succeeded in their careers with a little bit of help from a life coach."
  • "Tiger Woods, Brad Pitt, Michael Phelps and George Clooney are all highly successful in their fields and have all consulted a life coach to help them focus on and achieve their goals"
  • "Actress Nia Long who came to fame on “The Fresh Prince of Bel-Air,” learned how to live a fulfilling and joyful life after some sessions with her life coach and Danny Bonaduce, who was famous for his role on “The Partridge Family,” with the help of a life coach before becoming a coach himself."
  • "Achieving Super Bowl Champion Status. The Denver Broncos star linebacker, Von Miller, has had issues with the law in the past. And we all know where that will lead if left unchecked. There’s no Superbowl rings in jail. He got a coach to help turn his life around and since those low points, he’s now a Super Bowl champion and, wouldn’t you know it, MVP."
  • "Coaching from a working actor and producer’s perspective to take what is special about you to navigate your individual path within the Hollywood maze. Prep for auditions, CD workshops, working on set, and meetings with representation"
  • "From audition technique, to defining your voice and “niche”, to mastering drama vs. single-camera vs. multi-cam comedy styles. Having your marketing materials in tip top shape. Overhaul your reps to move forward, Pull clips of your upcoming TV gigs, retool reels, and define your brand via "go-to" audition outfits and headshots. Prepare to secure representation, or, in many client cases, find an agent or manager."
  • "Successful actors need to be balanced human beings – not just full time acting robots"
  • "The journey will walk you through creating foundational habits, develop your wealth mindset, solidifying your vision and support you in leaping towards your dream of entrepreneurship."
  • "Support in scaling the business, creating an aligned marketing strategy, building a team and become the CEO you dream of being. Propelling you towards increased visibility + revenue growth - while building the systems and structures your business needs to THRIVE."
  • "Help heal your limitations and completely alter your identity"
  • "What do Kim Kardashian, Bill Clinton, Oprah, and Eva Longoria have in common? They're all fans of life coach Tony Robbins."
  • "Robbins' messages resonate deeply with many people, including a long list of famous faces. Over the years, Robbins has reportedly coached high-profile personalities such as Bill Clinton, Oprah, Princess Diana, Nelson Mandela, Leonardo DiCaprio, Serena Williams, and Hugh Jackman, just to name a few."
  • "A thorough exploration of the basics of running for office to ensure you're starting out with the right amount of consideration of a host of challenges including creating your value based vision so that you are well versed on creating a team that will support this vision. A customized coaching plan that provides you a non-partisan, agenda-free, safe environment to develop your political leadership goals that reflect your character so that your constituency knows WHO the person is that they are trusting, not only WHAT they believe in. A deep dive into the political environment in which you will run so you'll be prepared for opposing views and ready to take part in civil, intelligent debate and handle opposing viewpoints with integrity."
  • "Guidance and development of your speaking style so you're comfortable in front of groups with both prepared or extemporaneous remarks. "
  • "Assistance after an election—whether holding office or assessing a loss—to maximize your agenda, vision, and plan for future success"
  • "Sales is a high skill, high demand job. Being on top in sales means having success in a balanced life without stress. Sales Skills coaching provides focused sales strategies for you and your team. It can also reveal if low sales are the result of current sales strategies and company goals that are inconsistent with one another, or if you require sales management training."
  • "An effective sales strategy comes not just from sales activities, but also from how you approach potential clients. If you want to sell consistently and increase your revenues, you may have to refine the way you engage clients throughout the entire sales process. That's where Sales Coaching also comes in."
From Part 03
  • "A lot of life coaches have graced Oprah’s show and she has given a chance to many people to lead better lives. We all know how strong of a woman she herself is and how her life is a lesson for everyone to strive for the best things in life. She attributes a part of her success to her life coach, Martha Beck, and has been a serious advocate of life coaching for a long period of time."
  • "Surround yourself only with people who are going to take you higher"
  • "When Richard Branson expressed his desire of running an airline, no one took him seriously. It was his coach and mentor, Sir Freddie Laker, who helped him in achieving the goal and then living it to the fullest."
  • "“It's always good to have a helping hand at the start. I wouldn't have got anywhere in the airline industry without the mentorship of Sir Freddie Laker,” said Branson to The Sun, a British newspaper."
  • "Mike is the Founder & CEO of one of the fastest growing background screening firms in the U.S.- Safe Hiring Solutions– with thousands of clients such as Liberty Mutual Insurance, Kiwanis International, Brotherhood Mutual Insurance Company, Big Brothers Big Sisters, Boys and Girls Clubs and Mennonite Mutual Insurance Company."
  • "Finding a mentor who has traveled your path is critical."
  • "You need someone who has walked in your shoes, who can coach you and also provide hope for where you are heading."
  • "Oprah: “I remember the very first time we had a life coach on the show. She shared with our audience a list and, literally, in the audience women booed her when she said put yourself at the top of that list. [What she meant was] put yourself at the top of the list and nurture yourself, honor yourself, stop the crazy mind chatter in your head that tells you all the time that you’re not good enough.”"
  • "Bill Gates: “Everyone needs a coach. We all need people to give us feedback. That’s how we improve.”"
  • "Eric Schmidt mentions the resistance he put up the first time someone recommended he work with a coach. After all, why would a chief executive officer of a world-class company need a coach?:"
  • "When I started at Google in late 2001, John Doerr, one of our early investors, called me to say, “Bill works with our companies. He’s good at being a coach and mentor.”"
  • "I remember saying, “I don’t really need a coach. I’ve been an experienced CEO for many years. I’m not a kid.” John pushed for it: “Tennis players have coaches, and maybe you need a coach, too.” Bill came over to talk to me, Larry Page and Sergey Brin. Once you met Bill, you knew you wanted him to help."
  • "“Everybody needs a coach” – Eric Schmidt, Chairman of Alphabet and former CEO of Google."
  • "Tony Robbins and his strategies and tools, have been at the core of our culture from the beginning. He has been one of the critical keys to's leadership in cloud computing and its growth into an over 6 billion dollar company."
  • ""She's one of the smartest women I know," says Oprah."
  • "The former CEO of Chrysler and Home Depot talks about his new private-equity investment shop, XLR-8, which focuses on taking stakes in family-owned companies."
  • "“I noticed changes immediately after my first call with Bri. She challenged me to expand, grow and step into the discomfort, which I quickly realized wasn't discomfort at all - it's actually where I wanted to be. And I should have stepped sooner. If you're thinking about working with Bri - do it!” —Penelope"