Ecotourism Case Studies
Some examples of ecotourism destinations in the Western United States are The Broadmoor, Sadie Cove Wilderness Lodge and Hotel Terra Jackson Hole.
- The Broadmoor is a five-star resort located in Colorado Springs, Colorado, with three golf-courses.
- The golf courses are eco-friendly by reusing water through the use of computer-controlled irrigation systems and have a diverse ecosystem made up of animals such as mule deer, coyotes, foxes, black bears and bobcats, among others. At the course, bird nesting boxes are added annually, wildflowers are grown to create habitats for bees and butterflies, and there is a caddy program to promote walking.
- The resort, as a whole, is organic and natural. constantly looking for ways to make a positive impact on the environment, including replacing electric water heaters with natural gas boilers; using drought tolerant native grass and wildflowers; providing in-room recycling facilities as well as low-flow toilets and showers; and serving farm-to-table and stream-to-table-food in restaurants, cafes and lounges, among others. In addition, the items sold in the spas and retail shops are natural and organic.
- The types of ecotourism activities offered at The Broadmoor apart from golf include horseback riding, mountain trail hiking, rock climbing, fly-fishing and zip lining over waterfalls.
- The messaging that Broadmoor uses to attract visitors is that it is the place where "the spirit of the West inspires the adventurer within", and where guests "experience the beauty and heritage of the American West." They also highlight their impeccable service, distinctive amenities and variety of activities.
- The Broadmoor's success is evident as it is a "Forbes Five-Star and AAA Five-Diamond resort". Furthermore, The Broadmoor golf courses have hosted several national tournaments including PGA Cup Matches and the U.S. Women's Open, and they are all certified Audubon Sanctuaries, which is a designation earned by less than 10% of all golf courses.
SADIE COVE WILDERNESS LODGE
- Sadie Cove Wilderness Lodge is located in Kachemak Bay, Alaska.
- The lodge is an ecotourism destination that runs solely on a "non-polluting, alternative energy system of wind and hydropower". It was also built from driftwood that was milled by hand into lumber. It also provides natural drinking water from a mountain spring.
- The lodge is also surrounded by several trails and seacoast walks. Visitors can use sea kayaks to explore the ocean and see a variety of sea life including starfish, shells and sea anemones. They also get to see Alaska's ancient forests and unique birdlife, mountain goats, bears, tiny eels, harbor porpoise, whales, seals, bald eagles and sea otters. Guests love it for its "natural, untouched wilderness setting and natural ecology."
- The types of ecotourism activities offered at Sadie Cove Wilderness Lodge include "bear viewing, whale watching, eco-tours, beach combing, hiking secret nature trails, wildlife photography, sea kayaking, glacier kayaking, river rafting, clamming, fishing, touring the neighboring villages of Seldovia and Halibut Cove, glacier touring, flight seeing and beach fires", among others.
- Sadie Cove Wilderness Lodge positions itself as "the definitive Alaska reality" that has a "high standard of customer service, good times, and positive lifetime memories" and an atmosphere that is "laid back, peaceful, and extraordinarily different from the buzz of everyday life."
- The lodge's success can be seen in that it was the first place winner of "Leading Green Resort in the U.S." consecutively from 2009 to 2012. It was also named the "Oscars of the Travel Business" by the Wall Street Journal.
HOTEL TERRA JACKSON HOLE
- Hotel Terra Jackson Hole is located in Teton Village, Montana.
- It is the first Leadership in Energy and Environmental Design (LEED) certified hotel in Montana, and it uses alternative energy, water conservation systems and 100% organic towels, mats, and bathrobes. It is also close to some of the best snowboarding and skiing venues in North America.
- The types of ecotourism activities offered at Hotel Terra Jackson Hole include wildlife safaris, skiing, snowboarding, sleigh rides, astronomy sessions, rafting, fly-fishing, golf, paragliding and hiking, among others.
- They position themselves in the market as a place that is "tailored to fit all its guests' mountain vacation dreams", and is "in the business of creating moments and delivering memories."
- Hotel Terra Jackson's success is evident from the numerous awards and honors it has received, including Travel + Leisure's seventh best resort in Continental U.S., Condé Nast Traveler's 2018 Reader’s Choice Awards and Gayot's 2015 Top 10 Green Hotels in the U.S.