Ecotourism Case Studies

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Ecotourism Case Studies

Some examples of ecotourism destinations in the Western United States are The Broadmoor, Sadie Cove Wilderness Lodge and Hotel Terra Jackson Hole.

THE BROADMOOR

  • The Broadmoor is a five-star resort located in Colorado Springs, Colorado, with three golf-courses.
  • The golf courses are eco-friendly by reusing water through the use of computer-controlled irrigation systems and have a diverse ecosystem made up of animals such as mule deer, coyotes, foxes, black bears and bobcats, among others. At the course, bird nesting boxes are added annually, wildflowers are grown to create habitats for bees and butterflies, and there is a caddy program to promote walking.
  • The resort, as a whole, is organic and natural.constantly looking for ways to make a positive impact on the environment, including replacing electric water heaters with natural gas boilers; using drought tolerant native grass and wildflowers; providing in-room recycling facilities as well as low-flow toilets and showers; and serving farm-to-table and stream-to-table-food in restaurants, cafes and lounges, among others. In addition, the items sold in the spas and retail shops are natural and organic.
  • The types of ecotourism activities offered at The Broadmoor apart from golf include horseback riding, mountain trail hiking, rock climbing, fly-fishing and zip lining over waterfalls.
  • The messaging that Broadmoor uses to attract visitors is that it is the place where "the spirit of the West inspires the adventurer within", and where guests "experience the beauty and heritage of the American West." They also highlight their impeccable service, distinctive amenities and variety of activities.
  • The Broadmoor's success is evident as it is a "Forbes Five-Star and AAA Five-Diamond resort". Furthermore, The Broadmoor golf courses have hosted several national tournaments including PGA Cup Matches and the U.S. Women's Open, and they are all certified Audubon Sanctuaries, which is a designation earned by less than 10% of all golf courses.

SADIE COVE WILDERNESS LODGE

HOTEL TERRA JACKSON HOLE





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