Digital Signage in Real Estate - Residential Real Estate
Digital signage is being used in the residential real estate verticals to offer space-as-a-Service, and also to help clients to "light up" their residential properties at a low cost. Real estate verticals are offering services that range from residential "real estate to commercial and multifamily" real estate. Digital signage gives residential real estate landlords some advantages over manual signs such as instant updates functionality, customized designs, flexible layouts, and the use of restorable backups.
DIGITAL SIGNAGE: USE/FOCUS IN RESIDENTIAL REAL ESTATE
- Digital Signs are the latest secret weapons used by commercial real estate landlords to engage tenants in communications and also monetize the digital space.
- Without the need for photoshop editing, digital signage allows commercial real estate landlords to update new listings using easy-to-update fields with new names, room numbers, floor locations, etc. Digital signs are used to display and reflect any saved updates made from dashboards such as Openhwy.
- According to Openhwy digital directory, some advantages digital signage gives landlords when used in residential real estate over manual signs include instant updates functionality, customized designs, flexible layouts, and the use of restorable backups.
- When used by residential real estate operators, digital signage provides an avenue to track home energy consumption such as residential electricity consumption and deliver feedback to the users "via mobile app, email, or text" thereby increasing user awareness and encouraging conservation.
- Digital signage is used to "share information" between commercial and residential real estate operators and their tenants or visitors.
- In a property market that is becoming more competitive, many landlords want their apartments/buildings to operate with an edge over their competitor's apartment buildings, or offices. New generations of digital natives are joining the group of residential real estate and expecting digital. Traditional residential real estate buildings are adapting by using digital signage to charge-up windows, lobbies, as well as "reception areas of commercial and residential" real estate.
- Digital signage is used to by residential real estate operators to "automated digital advertising" process using large, "high-resolution images" or videos to attract attention in public locations and reach more residents than the results they would have obtained if the internet or Facebook were used. Over 80% of customers have walked into a store location due to a digital sign that caught their interest.
DIGITAL SIGNAGE: USE CASES IN RESIDENTIAL REAL ESTATE VERTICALS
- When used in residential real estate, digital signage gives a massive marketing opportunity "that cuts across various verticals." It presents a scalable, high-growth business model when used by residential real estate verticals.
- Today, digital signage is being used among residential real estate verticals to offer space-as-a-Service, and also to give clients an ability to "light up" their residential properties at a low cost. Real estate verticals are offering services that cover from residential "real estate to commercial and multifamily" real estate.
- Matterport is a residential real estate vertical that provides "an end-to-end platform" for fast and easy creation, understanding and distribution of 3D advert models using digital copies of real-world arrays (arrangements) using the internet (web), mobile, AR, as well as VR applications.
- Matterport uses over one million 3D models obtained from the real-world environment and has the world's largest database of 3D displays around the globe. Its artificial intelligence-based computer vision technologies power the vertical operator to produce digital copies of physical spaces.
- Matterport has been named among the top three by a Silicon Valley (a California-based) Business Journal of Top 50 Fastest-Growing Private Companies in the World. The customers of Matterport have produced over one million 3D renderings in 90 countries, and the digital copies of these spaces have been viewed over 400 million times.
- Matterport has experienced a four-digit revenue increase/growth within the last three years, through the ample expansion opportunities consequent from its technology offering.
- Matterport has expanded across EMEA and APAC, and has also commenced expansion across "different verticals beyond residential real estate" diving into commercial and multifamily real estate, design, architecture, engineering, construction, insurance, travel, hospitality, among other industries where there is an increasing demand for data offering mobile, automobile, as well as financial services.
- Katerra is a California-based transformative technology company. Katerra leverages on its supply chain/ERP platforms to integrate and optimize at scale prefabricated construction of commercial estate using "smart building" technologies.
- Aquicore is a Washington DC-based "asset operations" platform for the commercial real estate (CRE) sector. The SaaS platform is a vertical operator that provides seamless real-time intelligence for buildings.
- Aquicore also provides analytics and process automation solutions to drive higher NOIs. It also promotes favorable cap-rates through a system of reducing structural operating expenses as well as streamlining the daily management routines of CRE operators.
- Aquicore is a unique platform and allows institutional, commercial real estate investors, as well as operators, an opportunity to utilize a single software in creating scalability, flexibility, as well as implementing end-to-end management of building operations workflows.
- Enrollment with Aquicore's product typically takes a 30 to 60-day implementation process covering the deployment of Aquicore's sensor network. The sensor network streams unique and real-time information to customers. Aquicore is ahead of its competitors by developing a self-installation system that can "offer a bedrock technology necessary" to visualize the future of complete autonomous buildings.
Our researchers reviewed recent and credible innovative idea publications such as McKinsey & Company, Openhwy digital directory, etc. McKinsey revealed that when used by residential real estate operators, digital signage provides an avenue to track home energy consumption. Tracked consumables include residential electricity consumption, etc., and delivers feedback to the users "via mobile app, email, or text," thereby increasing user awareness and encouraging conservation. Insights obtained from Openhwy digital directory revealed how digital signage is used in the residential real estate vertical. Due to limited publications on how to utilize digital signage in commercial real estate, we expanded our scope to cover a slightly older than the 24-month usual credibility range. We included a Screen Cloud publication (screen capture available here). According to Screen Cloud, traditional residential real estate buildings are adapting by using digital signage to charge-up windows, lobbies, as well as "reception areas of commercial and residential" real estate. We have assumed that a commercial real estate vertical describes a real estate company that controls more than a single stage of commercial real estate spectrum of services, and sometimes controls the entire products.